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As an Australian organic health and beauty product company, we look to the wisdom that comes from the Outback and how we are using knowledge of the indigenous cultures in our product lines. We base our ideas on the premise that nothing works better than the ingredients that come from nature. The plants, the ocean and the minerals, which are unique to Australia. Over the last 10 years, we've been building our foundation, one ingredient at a time, from the natural abundance that Australia lends to us. We have learned to extract and combine the most powerful ingredients into our product lines.

It's because of our passion for all things organic that we believe our formulas are the best ever created.



Genome® Hair – An Advanced System for Hair Amplification and Growth Genome Hair is an advanced system for hair loss in male and female pattern baldness. Genome Hair effectively combines 21st century scientific knowledge with ancient, time-tested, healing properties of Australian bush medicine, Chinese and Ayurvedic medicine hair care remedies.

Our Story   The Genome® Hair product system is a collaborative effort between Medical Hair Restoration Australia and Y-Not Natural, a Western Australian manufacturing company. With our advanced formulations, technology and manufacturing know-how, Genome Hair is truly a revolutionary line of highly effective hair-care remedies of uncompromising quality. Kate Dawes IAT, a qualified Trichologist and company director of Medical Hair Restoration Australia, had a vision for a range of natural products that minimized the effect of DHT on the hair follicle, without the unwanted side effects.


Genome Hair is an advanced system for hair loss in male and female pattern baldness 5

The Australian Bush: Our Medicine Cabinet


Through many years of consulting patients, Kate identified an increasing demand and need for a natural alternative that suits both men and women suffering from hormonal based hair loss without the unwanted side effects of medications. It was a natural progression that she found common purpose with Mervin Anderson, the Founder and Company Director of Y-Not Natural Pty. Ltd. which focuses on producing high performing skin care solutions for the whole family. Importantly, Y-Not Natural sources the highest quality ingredients along with using their state-of-the-art manufacturing plant which exceeds Australian and European standards, including leading bio-chemists, pharmacist, biologist and herbalists.

Our Philosophy Our philosophy is to combine 21st century scientific knowledge with ancient, time-tested, healing properties of Chinese and Ayurvedic medicine. Our ingredient philosophy is to source the majority of our ingredients from nature with synthetic ingredients used at a minimum to maintain the integrity and quality of products. We never allow animal testing. We are committed to continued research and development, expanding the Genome Hair ranges into the future. 


best of nature best of science 9

The Genome Product Range There are many causes of hair loss in both men and women. Hormones, nutrition, inflammation of the follicles and blood circulation are all aspects contributing to hair loss. The Genome range has been developed to address all these causes. The GenomeÂŽ product range contains only ingredients of the highest quality, with no animal testing, and is totally all skin-types friendly. And the majority of ingredients are sourced from nature, with synthetic ingredients used at a minimum to maintain the integrity and quality of products. The GenomeÂŽ range uses ingredients that have been proven effective via clinical trial.







B EN EFITS OF GENOME HAI R Equally effective on all hair types for both women and men  Suitable for both Male and Female Pattern Baldness When used regularly, miniaturized hair will be restored Gain significant hair density Natural alternative to medications  TGA approved manufacturing facility  No animal testing,  Australian made  Sulphate Free  Paraben Free  Phthalate free  Mineral oil free  Fragrance free (essential oils only)  Non-toxic   Clinically proven safe for hair and skin



a passion for all things natural


H A I R A M P L I F I C AT I O N S C A L P A C T I VAT I N G T R E ATM E N T Genome Scalp Activating Treatment is designed to stimulate blood circulation, to balance the conversion of testosterone to DHT within the follicle. It contains ingredients known to have antibacterial and anti-inflammatory properties.

INGREDIENTS: Aqua, Sodium Cocoyl Glycinate, Sodium Cocoyl Glutamate, Urtica Dioica (Root) Extract, Rosmarinus Officinalis Leaf Extract, Polysorbate 20, Aloe Barbadensis Leaf Juice, Lavandula Angustifolia Oil, Cedrus Atlantica (Wood) Oil, Ginkgo Biloba (Leaf) Extract, Equisetum Arvense Extract, Serenoa Serrulata (Fruit) Extract, Acanthopanax Senticosus (Root) Extract, Benzyl Alcohol (and) Salicylic Acid (and) Glycerine (and) Sorbic Acid, Camellia Sinensis (Leaf) Extract, Hibiscus Sabdariffa (Flower) Extract, Panthenol, Centella Asiatica Extract, Mentha Piperita (Leaf) Oil, Hipoophae Rhamnoides (Fruit) Juice.


H A I R A M P L I F I C AT I O N SHAMPOO A gentle natural Genome Hair Amplification shampoo to help stimulate circulation while gently cleansing and maintaining the condition of the hair shaft in a healthy state.

Contains circulation stimulating essential oils.

INGREDIENTS: Aqua, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Glycinate, Sodium Cocoyl Glutamate, Decylglucoside, Coco-Glucoside (and) Glyceryl Oleate, Glycerin, Polysorbate-20, Hibiscus Sabdariffa (Flower) Extract, Glycol Distearate, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Panthenol, Xanthan Gum, Mentha Piperita (Peppermint) Oil, Menthol, Zingiber Officinale (Ginger) Root Oil, Juniperus Communis (Juniper Berry) Fruit Oil, Cedrus Atlantica (Cedarwood) Oil


H A I R A M P L I F I C AT I O N CON DITION ER Genome Hair Amplification Conditioner adds moisture and protects the cuticle of the hair that gives the hair shaft strength without leaving residue on the hair or scalp. It contains circulation stimulating essential oils and natural essential oils known to have anti-microbial properties. INGREDIENTS: Aqua, Cetearyl Alcohol (and) Behentrimonium Methosulfate, Cetyl Alcohol, Argania Spinosa (Argan) Kernel Oil, Coco Glucoside (and) Glyceryl Oleate, Glycerin, Polysorbate-20, Hippophae Rhamnoides (Seabuckthorn) Fruit Extract, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Ethyltrimonium Chloride Methacrylate Hydrolyzed Wheat Protein Copolymer, Hydrolysed Jojoba Protein, Hydrolyzed Vegetable Protein PGPropyl Silanetriol, Panthenol, Polysorbate-20, Guar Hydroxypropyltrimonium Chloride, Menthol, Tocopheryl Acetate, Bisabolol, Mentha Piperita (Peppermint) Oil, Citric Acid, Aloe Barbadensis (Aloe) Leaf Extract, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Sodium Hyaluronate, Allantoin, Zingiber Officinale (Ginger) Root Oil, Juniperus Communis (Juniper Berry) Fruit Oil, Rosmarinus Officinalis (Flower) Oil, Cedrus Atlantica (Cedarwood) Oil



SCALP CLEANSER Designed to keep the scalp in a healthy condition. A healthy scalp promotes healthy hair growth. Anti – fungal, anti – parasite and anti-inflammatory. The cleanser to be massaged into the scalp once a week 1 hr prior to shampoo.



CAPSU LES Blocks the conversion of testosterone to DHT, contains anti-inflammatory ingredients and promotes healthy hair growth. Contains emu oil, pumpkin seed oil (known DHT blocker), pygeum (anti-inflammatory and DHT blocker), Kudzu root to promote blood circulation, Roobios to promote healthy hair condition.



Y-Not Natural AUST Pty Ltd 5 Exchange Road Malaga WA 6090 Australia


Ph: +61 8 92091267 • Fax: +61 8 9209 2036

Genome Hair Amplification - Y Not Natural Australia  

Formulated by Y Not Natural, Genome Hair effectively combines 21st century scientific knowledge with ancient, time-tested, healing propertie...

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