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VISUAL STANDARD GUIDE
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Contents
Brand Soul New Mission New Logo Alternative Logos Logo Anatomy Clear Space Size Chart Color Palette Typography Standard Stationery Brand Chart -Technology -Next Generation -Better Life Website
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Brand soul
Connecting beautiful minds and build a sustainable friendly Utopia BRAND HISTORY PanAm was the principal and largest international air carrier and unofficial overseas flag carrier of the United States for much of the 20th century. It was the first airline to fly worldwide and pioneered numerous innovations of the modern airline industry, such as jet aircraft, jumbo jets, and computerized reservation systems.
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THE NEW MISSION
PanAm transports people to far-off places where they can experience the kind of cultural exchange they can’t get from just looking at a magazine.
KEYWORDS Friendly: Showing love and goodwill. Enhance: Making one better. Connection: Bringing together, shortens the distance.
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Logo
This is our new signature. It is a composing of handshake, power, and connection icon and they are the symbol of friendly, enhance, and connection. It connected to the our brand soul, and the old brand soul: the U.S.’s flag carrier.
+ Friendly
+ Enhance
Connection
The U.S.’s Flag Carrier
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Alternative Logos
These are the only allowed alternative to logos and wordmarks. They work nicely on bright and dark backgrounds. The primary logo works only on bright background.
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Logo Anatomy
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The new logo is designed purely from straight lines. We avoid curves. Otherwise, they will cause distortion when printed or displayed on round and uneven surfaces such as aircraft bodies, and different Aspect ratio TV screens. All angles and length parameters are shown on the right. The printing and fascia material must be 100% followed the specifications. Digital display allows 5% stretch and compression.
90°
5x
60°
15° 15°
8x
60° 7.5°
60°
10x
7x
4.5x 30°
20x 23x
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Clear Space x
15x
3x
22x
3x
Main Logo
On the right the specific amount of margin that a logo, word mark and signature must have on all sides for all use.
10x
3x 3x
22x
Wordmark
x
3x
3x
PanAm Lab
10x
3x
Signature
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Logo Usage Primary
Wordmark
Symbol
+2 ″
Our logo size is flexible. These is not maximum for primary signature and wordmark, however the primary signature should not be used when it is small than 1″ tall or the word will not be legible. The symbol can be only used below 1″ which primary signature is not capable. Neither of these logos should be used at less than 1/2″ tall.
2″
1″
3/4 ″ 1/2 ″
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Don’ts
Do not alternate ratio more than 5%
Do not use color outside of the
Do not change the proportions of
Do not use on a too complex
brand palette
the logo elements
background
Do not use outlines alone
Do not use on a background that
PanAm Do not drop shadow or other effects
Do not replace types
low contrast (C+Y>100 or K>50)
Do not use transparency
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Do not flip or rotate
Do not add outlines
Do not let the word bleeds
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The Core Color Palette
Our New PA Blue, Green and Cyan color palette is always to be used on visual materials outside the PanAm ‘owned’ environment. For example: advertising, building exteriors, aircraft exteriors, customer service desk fascias, printing materials and PAA.com homepage. Both PA Blue and white act as alternative base colors. Blue is good for clear orientation and ‘Beacon’ branding while white offers a more relaxed presentation.
New PA Blue
CMYK 98, 78, 37, 26 RGB 21, 61, 98 HEX 153D61
New PA Green
CMYK 91, 56, 41, 20 RGB 26, 90, 111 HEX 195A6F
New PA Cyan
CMYK 60, 20, 19, 0 RGB 103, 168, 190 HEX 67A7BE
PA Cyan is added selectively to create a premium accent. The diagrams are a guideline for the balance of color to be used on either a PA Blue or white base.
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Blue led Brand color plate
White led Brand color plate
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The Extended Color Palette
Luschan’s chromatic Skin 30
CMYK 4, 8, 9, 0 RGB 242, 232, 224 HEX F2E7E0
Luschan’s chromatic Skin 15
CMYK 17, 8, 8, 10 RGB 190, 200, 205 HEX BDC7CC
New PA Gray
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CMYK 44, 71, 93, 58 RGB 82, 46, 12 HEX 522E0C
PanAm pick up two Luschan’s chromatic Skin colors and a soft gray for the extended color palette. All color, beliefs, minds, all are welcome to the PanAm. A typical example of how designing might use the extended palette would be to create and enrich the products and service printing material and environment decoration. The extended color palette acts in support of the core palette. Colors will be used either alone or in conjunction with some or all of the core brand colorways.
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Typographic Standards PanAm’s typeface is Century Gothic and Helvetica LT Std. Century Gothic is a Geometric Sans-Serif fonts, it will be used whenever it is available. Helvetica will be a substitution when Century Gothic is not available on some digital device.
Century Gothic ABCDE FGH IJKL MNOPQRSTUV WX YZ abcdefghi jk lmnopq r stuv w x y z 123 4 56789!@#$% ^&*()_+”,. Century Gothic ABCDE FGHIJKL MNOPQRSTUV W X YZ abcde fgh i jk l mnopq rstuv w x y z 123 4 56789! @ #$%^&*( ) _+”,.
Helvetica LT Std ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuv w x yz 123456789!@#$% ^ &*()_+”,.
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Stationery
These are the examples of our letter heads, business cards, and envelopes and pencils. All of them follow our Brand color plate. All paper materiel are printed with our logo. The pencil is in Extended Palette colors.
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Brand Chart
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Brand Chart
Better Life PRODUCT [PRD1] Pamtro (Energy) [PRD2] PanAm fragrance [PRD3] PA catering
SERVICES [SEV1] AmLink (Satellite Internet provider) [SEV2] PanAm Cloud Computing [SEV3] PanAm Residential
ENVIRONMENTS [ENV1] PanAm Lab [ENV2] PanAm Recycle EXPERIENCES [EXP1] PanAm Finance [EXP2] PanAm in-Terminal Museum
EDUCATION [EDU1] PanAm Institute [EDU2] PanAm Study Aboard EVENT [EVT1] PanAm Pre-Pilot Program [EVT2] PanAm UNICEF Donation
CO BRAND [COB1] PanAm x Louis Vuitton [COB2] PanAm Discover Card [COB3] PanAm Hotel by Marriott
[EDU2]
[EXP1]
[COB1]
[EXP2]
[COB3]
[SEV1]
[PRD3]
[EVT1]
[SEV2]
[EDU1]
[SEV3] [EVT2] [COB2]
Technology
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[PRD2]
[ENV1]
[ENV2]
[PRD1]
Next Generation
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Technology Pamtro AmLink PanAm Cloud Computing
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Pamtro A PanAm’s brand of bio fuel, and a refinery producing Eco-friendly bio fuel.
Pamtro will focus on refining aviation turbine fuel and alternate energy. PanAm should have its own energy company to provide a comparable price to the customer and feed PanAm’s fleet with bio fuel.
A Pamtro refinery that can refine petroleum, produce bio-fuel and story the products.
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We must never forget that fossil fuels are very precious and bio fuels are the wisest choice.
A clean air vehicle refill Pemtro’s fuel.
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Mission Focus The Pemtro commit makes travel Eco-friendly. Our friendly spirit is not present to humans only, but to our planet. Pemtro serves fuel products for all transportation needs. Pemtro makes the fuel sustainable. Differentiators Pemtro is like Delta‘s Conoco Phillips, Parson, and G&M. Delta acquisitions a refinery for lower it’s energy cost. PanAm does not only care about the fuel budgets but also desires a flexible, Eco-friendly energy structure. G&M is a leading Flexfuel brand for automobiles, and Pemtro will be the one in aviation.
A Pamtro ground technician is fueling a plane with latest bio jet fuel.
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AmLink A PanAm’s satellite Internet provider
A company satellite Internet provider makes service available to more population, a wider area, and wherever you can see the sky. Connecting people in a crowded place, wilderness, and even airborne.
A AmLink satellite is launching to the space.
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Now you have bars
at your favorite events. An AmLink satellite cellular base truck in festival provide reliable connection to attendants’ phone.
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Unlike the Wifi; It is a cellular base station in the plane. No airplane mode, like on ground Mission Focus
AmLink makes people keep in touch at all places. Whether it is a good story or an emergency, AmLink keeps your care one posted instantly at all places. Turkish Proverb saids “No road is long with good company”; AmLink enhances the companying. Differentiators Starlinks, GogoWifi, Viasat provides high speed satellite broadband services. AmLink uses satellites to communicate as well. However, AmLink is not only satellite wifi and extension to the cellular base station. Subscribers have full signal by our side. AmLink is a to-business service and at no cost to subscribers.
Even during take-off and landing, passengers’ phones will have full signal, with no airplane mode. AmLink keeps you online all the time.
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PanAm Cloud Computing A underwater high efficiency server
PanAm scientists and technicians combine talent and passion build a underwater cloud computing server to meet PanAm groups technology demand, and have all parts in PanAm groups are connected.
PanAm Cloud Computing’s blade server inside the tube.
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I feel that the great challenge of our time is the communication of ideas. –Alain de Botton
Technicians are deploying PanAm Cloud Computing’s data tube under water
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Mission Focus To fulfill PanAm Lab, PanAm Airways, AmLink, and entire PanAm Group’s data computing, cloud computing service can satisfy the needs. Enhance customers’ experience in our Eco-friendly way. Differentiators PanAm builds its own computing center underwater with low energy cost; making all out data centered can access faster like no others.
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Next Generation PanAm in Terminal Museum PanAm | UNICEF PanAm Lab
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PanAm in-Terminal Museum A Museum on the airside of PanAm’s terminal
A museum display artwork and artwork on the airside of PanAm terminal in PanAm’s hub–JFK. The exhibitions are from different places of the world and will renew every season. Passengers departure from PanAm terminal are welcome to visit with no cost. PanAm gift shop is available in the museum.
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A passenger is viewing our exhibition before flight.
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Mission Focus The museum links departure passengers to history. It provides pleasure before the flight. If passengers found the exhibition is from their destination, their trip will be delightful and enhance their anticipation.
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Differentiators It is a museum that has no collections by itself. All collections are borrowed from museums around the world. Each season has a theme update.
Exhibition that borrow from EAA Aviation Museum.
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PanAm | UNICEF A PanAm’s charity that helps refugee children.
PanAm and UNICEF foundation help refugee children via different means. They includes donate 10 cent of each PanAm ticketing, on board donation, take responsibility to transporting donation from other donors, and cooperate with other charity organization. PanAm’s heart is always linked to children; they are the world’s future. The fund will help children in need of health and education and enhance safety.
PanAm’s foundation purchased 400 dose COVAX Covid-19 vaccines are now on PanAm’s cargo and will deploy to children in need.
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This is a bad chapter.
But it’s not the end of the story.
PanAm and UNICEF can help.
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Mission Focus PanAm | UNICEF is a non-profit organization. It will take its part of social responsibility. It connects us to refugee children in a developing country, enhances the Universal value. Differentiators UNICEF is collaborating with many airlines and collecting donations on board. But when it comes to PanAm, we can do much more. PanAm donates profit from ticketing, takes responsibility for donations transportation, and has our own foundation and resource for children in need.
Thanks to PanAm passengers’ donation, these children in India now able to receive education.
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PanAm Lab An independent energy lab.
PanAm Lab will exams of Pemtro‘s product and PanAm’s consumption, and provides reliable reports. The lab is also an independent organization that will analyze the world energy structure, and emission. It will provide world annual energy outlook.
PanAm Lab scientists are examining the sample Pamtro’s Bio Fuel.
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PanAm Lab scientists are finalizing the annual report.
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Mission Focus The scientists in PanAm Lab devote analyzing the energy structure and emission in the world. The PanAm Lab commits to providing valuable advice and data about energy consumption for all states. Enhance people’s awareness of environmental protection, and become Eco-friendly energy users. Differentiators BP provides an annual energy outlook to the public every year. PanAm Lab will hold a press conference to publish the energy outlook. The meeting is a two-way communication that keeps connected to the public. Unlike BP, we listen as well.
PanAm Lab representatives are presenting the Energy Outlook report in a press conference.
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Better Life PanAm Study Abroad PanAm Finance PanAm Residential
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PanAm Study Aboard A study aboard program funded by PanAm
PanAm Study Abroad is available to all college student in U.S. and Canada. Student can earn credit to fulfill college class in the program. Scholarship is available to participators. Study Abroad Programs allow students to experience the world as your classroom. Navigating a new landscape may open your eyes to culture, history, a new language, or your heritage, which differs from what you pick from textbooks.
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Studying Abroad opens the door to personal growth and discovery.
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Mission Focus PanAm Study Abroad provides chances for students to learn to say ‘hello’ in a foreign language, make friends, and eat exciting new foods. It will boost their confidence, teach them self-reliance, stretch their comfort zone parameters, and connect to the world. Differentiators Although the study abroad program is available in many colleges, PanAm will provide more destinations, thanks to PanAm’s global network. PanAm’s global resources can help the student to tackle the problem, such as legal counsel, communication, and emergency support in the first place.
A diploma of graduation and a panam’s graduation bear.
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PanAm Finance A financial company
A PanAm financial company has student loans, credit cards, IRAs, and other financial products.
PanAm student loan give cash rewards for good grades.
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PanAm Visa Credit card benefits include lounge access, no foreign transaction fee, PanAm concierge, etc.
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Mission Focus
PanAm Financial reinforces our mission of bringing goodwill to our customers and connecting them to a bright future. PanAm credit card enhances your life experience. PanAm student loans take care of the next generation’s education. PanAm Later Account gets the right IRA for you. Differentiators
PanAm customizes clients’ financial investments like no others because our PanAm cloud computing is here to help for analyzing clients’ needs with big data calculating.
PanAm Finance Later Account helps people invest in a better life later.
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PanAm Residential Half hotel, Half Apartment
A PanAm own fully-furnished, all-inclusive flexible lease, rental residential. The top choice for the international businessman, and students since it offers months to month rental plan. As a PanAm Residential tenant, you’ll also have access to over $500 worth of additional perks, including exclusive events, discounts to local and national brands, and free cleanings of shared spaces.
The super is 24/h attended at the front desk.
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A fully- furnished suite unit of PanAm residential.
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Mission Focus
No matter where tenants are coming from, they will feel at home right away when they move into PanAm Residential. Differentiators
The monthly flexible and no credit check rental plan makes us different. PanAm treats permanent and temporary residents from all nations the same. Unlike a traditional apartment, a flexible schedule makes tenants worry less about accommodation concerns.
Common area of PanAm residential.
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WEBSITE GRAYSCREENS
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Home
About
Next Generation
Technology
Better Life
https://captmacan.wixsite.com/paabeta1
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Colophon COURSE GR604_The Nature of Identity INSTRUCTOR Hunter Wimmer DESIGNER Yijun Zhong Images Delta Air Lines British Airways LG Toyota Siemens Deutsche Bank Generated.photo shutterstock
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