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00 Selective Focus

CO U R S E

S EM E S T ER

MA Portfolio

Spring 2018

Seminar I N S T RU C TO R P RO J EC T

Collection of Work D EL I V ER A B L E S

A Portfolio

Mary Scott

Selective focus is an editing technique that can be used to make specific objects stand out in a photograph. Without selective focus, this task can be tricky, but the selective focus technique makes it very easy. This is a standard technique for professional photographers. It will keep the selected object sharp and in focus, while the rest of the shot will have blurred edges and appear to be out of focus.


00 Selective Focus

Selective focus is an editing technique that can be used to make specific objects stand out in a photograph. Without selective focus, this task can be tricky, but the selective focus technique makes it very easy. This is a standard technique for professional photographers. It will keep the selected object sharp and in focus, while the rest of the shot will have blurred edges and appear to be out of focus.


YI HSIEN CHANG

SELECTIVE FOCUS

0 07 / C H A P T ER 01

0 5 4 / C H A P T ER 0 4

Climbing Earth’s

Redesigning

Highest Mountain

Costco Wholesale

026 / CHAPTER 02

070 / C H A P T ER 0 5

Scheduling Your

Loving Your

Travel Plans

Dog Forever

038 / CHAPTER 03

08 4 / C H A P T ER 0 6

Reducing Your

Finding Your

Food Waste

Way in Boston


PROJECT

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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Introduction

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09

When I was five years old, I was different from other kids because I started wearing glasses at such a young age. Since my childhood, my vision has not been good. I must rely on my glasses to be able to see clearly and focus on anything. Staying focused is very important to me. I always believe that the way to success is to focus on things that I want to achieve. Enthusiasm, determination, and execution have allowed me to focus in my personal and professional life. This portfolio called Focus, is my collection of two years focusing on graphic design. Stay focused, go after your dreams and keep moving toward your goals. — James Todd Smith


YI HSIEN CHANG

SELECTIVE FOCUS

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PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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Climbing Earth’s Highest Mountain

CO U R S E

S EM E S T ER

O B J EC T I V E

Type Experiments

Spring 2018

This project will give students a chance to explore typographic

P RO J EC T

I N S T RU C TO R

Poster Design

Wioleta Kaminska

form in a new way. The dream state can be a terrific tool for

D EL I V ER A B L E S

Poster Series

generating unexpected results within a system. A P P ROAC H

The movie that I chose is Everest. This is an adventure, excitement and disaster movie. This is a true story from a group of people who are interested in mountain climbing. I used powder to create a letter form. Powder represents snow and ice. The shape of the letter form is incomplete and blurry because I wanted to convey an indefinable feeling, like you don’t know what unexpected things will happen in the next moment when you are climbing. I used black, gray and dark blue as my poster’s background colors, which are the colors of snow.


YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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C L I M B I N G E A R T H ' S H I G H E S T M O U N TA I N

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YI HSIEN CHANG

SELECTIVE FOCUS

02


PROJECT

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06

S C H E D U L I N G YO U R T R AV E L P L A N S

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Scheduling Your Travel Plans

CO U R S E

S EM E S T ER

O B J EC T I V E

Digital Design

Fall 2017

This course explores the limitations and possibilities of

Studio P RO J EC T

numerous user experiences— web, tablet, mobile devices and I N S T RU C TO R

more. By creating a mobile app, students will practice concept

Bob Slote

development, user experience and visual presentation.

App Design D EL I V ER A B L E S

Mobile App

A P P ROAC H

This is an app that gives attraction suggestions to travelers, and it will plan a complete schedule based on their travel days. In this way, people will not spend so much time on planing their itinerary, so they can have a wonderful trip. I used a minimalist approach to create the overall layout because of the large amount of content. Therefore, people can clearly see the detaisl. Blue and orange are two main colors of the app, because I wanted people to feel relaxed and pleasant when using this travel mobile app.


YI HSIEN CHANG

T-Mobile

T-Mobile

6:20 PM

6:20 PM

Log in

SELECTIVE FOCUS

90%

90%

T-Mobile

6:20 PM

Plan Schedule

90%

T-Mobile

6:20 PM

T-Mobile

90%

6:20 PM

90%

Plan Schedule A

Plan Schedule Setting Personal Info

MON

20

Country or City

Arrive

Depart

TUE

21

Purpose

Add Schedule

T-Mobile

6:20 PM

Golden Gate Bridge

90%


PROJECT

T-Mobile

6:20 PM

01

90%

T-Mobile

Plan Schedule B MON

02

03

6:20 PM

04

05

06

S C H E D U L I N G YO U R T R AV E L P L A N S

90%

T-Mobile

Plan Schedule C

TUE

21

Add Schedule

MON

20

Home

TUE

History

21

Add Schedule

Schedule

Setting Sign Out

T-Mobile

6:20 PM

90%

6:20 PM

Schedule

MON

20

33

20 TUE

21

90%


YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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S C H E D U L I N G YO U R T R AV E L P L A N S

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YI HSIEN CHANG

SELECTIVE FOCUS


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S C H E D U L I N G YO U R T R AV E L P L A N S

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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S C H E D U L I N G YO U R T R AV E L P L A N S

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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S C H E D U L I N G YO U R T R AV E L P L A N S

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YI HSIEN CHANG

SELECTIVE FOCUS

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PROJECT

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04

05

06

R ED U C I N G YO U R FO O D WA S T E

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Reducing Your Food Waste

CO U R S E

S EM E S T ER

O B J EC T I V E

Visual Thinking

Fall 2017

Use the aesthetic developed with a mood board to create three

P RO J EC T

I N S T RU C TO R

hierarchy, and the singularity of the message should be in line

Identity Design

Sandra Isla

with the media.

posters that can be read from a distance. Type choices,

D EL I V ER A B L E S

Poster Series

A P P ROAC H

The goal of this particular project is to encourage people to reduce food waste. I created a brand which is called SaveFood. This is a brand that teaches people how to decrease food waste through various methods. I presented this series of posters in an abstract way. I divided the food into two sides, one is fresh and another is spoiled. What I wanted to convey was that if we didn't plan to eat food before the expiration date, it would cause serious food waste. Those graphic elements at the rear represented the money we wasted by wasting food.


YI HSIEN CHANG

SELECTIVE FOCUS


PRO OJJEC E CTT 001 1 0 20 2 0 30 3 0 4 0 40 5 0 05 6 0 6

R E D UUCCI INNGG YO Y OUUR RF O FOO D DWA WSATSET E

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YI HSIEN CHANG

SELECTIVE FOCUS


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R ED U C I N G YO U R FO O D WA S T E

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YI HSIEN CHANG

SELECTIVE FOCUS


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R ED U C I N G YO U R FO O D WA S T E

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YI HSIEN CHANG

SELECTIVE FOCUS


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R ED U C I N G YO U R FO O D WA S T E

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YI HSIEN CHANG

SELECTIVE FOCUS


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R ED U C I N G YO U R FO O D WA S T E

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YI HSIEN CHANG

SELECTIVE FOCUS


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R ED U C I N G YO U R FO O D WA S T E

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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R ED U C I N G YO U R FO O D WA S T E

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YI HSIEN CHANG

SELECTIVE FOCUS

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PROJECT

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04

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06

REDESIGNING COSTCO WHOLESALE

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Redesigning Costco Wholesale

CO U R S E

S EM E S T ER

O B J EC T I V E

Type Systems

Fall 2017

The course initially expounds and expands on the basic principles

P RO J EC T

I N S T RU C TO R

annual report. Based on the characteristics and strategies of

Annual Report

John Nettleton

the company, develop innovative ways to communicate with

of typography. This particular project is to redesign a company's

D EL I V ER A B L E S

Costco Wholesale Annual Report

text and image. A P P ROAC H

Create a system that is the main core in the project. The type setting, colors, the imagery should be consistent in the annual report. Costco Wholesale is the company that I chose. The most challenging thing about doing the Costco Wholesale annual report was finding imagery. Because images of Costco are usually complicated and literal, I had to search for images that are more abstract and interesting to present the work. Based on Costco’s existing logo, I kept the blue and red as dominant colors. Therefore, people can precisely recognize this as an annual report for Costco.


YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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REDESIGNING COSTCO WHOLESALE

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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REDESIGNING COSTCO WHOLESALE

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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REDESIGNING COSTCO WHOLESALE

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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REDESIGNING COSTCO WHOLESALE

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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REDESIGNING COSTCO WHOLESALE

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YI HSIEN CHANG

SELECTIVE FOCUS


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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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REDESIGNING COSTCO WHOLESALE

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YI HSIEN CHANG

SELECTIVE FOCUS

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PROJECT

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LOVING YOUR DOG FOR E VER

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Loving Your Dog Forever

CO U R S E

S EM E S T ER

O B J EC T I V E

Type Composition

Spring 2017

This project expands on previously learned principles and

P RO J EC T

I N S T RU C TO R

hierarchy, layout and grid systems. Students will begin to

Event Design

Andrew Loesel

investigate ways to communicate content and meaning of text.

incorporates more advanced issues such as organization,

D EL I V ER A B L E S

Magazine and Brochure

A P P ROAC H

The topic that I chose in this project is "Love Your Dog Forever". The idea that I wanted to convey was once you have them, you should take care of them. Don't let them become a wandering dog or a dog without people caring. I used warm and bright colors throughout the whole project because the interaction between human and dog is warm and lively. Imagery that I selected also focuses on people and their pets because I wanted to emphasize their emotion and communication.


YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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LOVING YOUR DOG FOR E VER

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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LOVING YOUR DOG FOREVER

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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LOVING YOUR DOG FOREVER

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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LOVING YOUR DOG FOREVER

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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LOVING YOUR DOG FOREVER

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YI HSIEN CHANG

SELECTIVE FOCUS


PROJECT

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LOVING YOUR DOG FOREVER

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YI HSIEN CHANG

SELECTIVE FOCUS

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PROJECT

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F I N D I N G YO U R WAY I N B O S T O N

89

Finding Your Way in Boston

CO U R S E

S EM E S T ER

O B J EC T I V E

Type Systems

Fall 2017

The course initially expounds and expands on the basic

P RO J EC T

I N S T RU C TO R

a design conference including poster, program, website, mobile,

Design Conference

John Nettleton

application, signage and name badge.

principles of typography. This project is to create a system for

D EL I V ER A B L E S

A Visual System

A P P ROAC H

The conference that I chose was SEGD Wayfinding Boston. One of the crucial things about Wayfinding is signage, so I used a map, an arrow, and a sign as my dominant factors. In order to improve the movement and hierarchy, I used different scale and placement to design the vision. I attempted to I want to break people's impression of sign colors, so I tried to apply different colors to make the work emerge.


YI HSIEN CHANG

SELECTIVE FOCUS


P R O J EC T

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F I N D I N G YO U R WAY I N B O S TO N

91


Y I HHSSI IEENN CCHHAANNGG

SF O E LCEUCST I V E F O C U S


P R O J EC T

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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


P R O J EC T

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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


P R O J EC T

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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


P R O J EC T

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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


P R O J EC T

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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


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F I N D I N G YO U R WAY I N B O S TO N

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YI HSIEN CHANG

SELECTIVE FOCUS


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F I N D I N G YO U R WAY I N B O S TO N

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Thank You

Thank you, to the instructors at the Academy of Art University, Mary Scot, Hunter Wimmer, John Nettleton, Jeremy Stout, Sandra Isla, Andrew Loesel, Carolina De Bartolo, Wioleta Kaminska, Nita Ybarra, Bob Slote, Ryan Medeiros. Thank you to the support instructors, Hilaire Fong, Jill Ballard, Janine Ryle, Susan Pasley, Lena Kelly. Through your passion, guidance and encourage, I have learned skills, techniques and how to use graphic design to slove promlems in daily life. Thank you, to all my family and friends who always support me all these jounal. Without your help, I won't be finish all the works and complete the degree.


B I N D ERY A N D

P RO D U C T I O N

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Yi Hsien Chang

DESIGN

+1 628.235.3333

Yi Hsien Chang

www. yihsienchang.com f1712020@gmail.com

FO N T S

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