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CANALE

TYPOGRAPHY CIRCA ◊ 2019

ESENIA

Typography · 2019

YESENIA CANALES

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Table of contents

Visual Semantics ..................................... 6

Letter, Space, Meaning ........................... 10

Dualities/Dichotomies............................. 17


Journeys ................................................ 23

2020 Calendar ....................................... 26

Type Specimen ...................................... 30

Book Cover ............................................. 34


one Visual Semantics

The purpose of this project was to cut out parts from a magazine that was visually appealing and create imagery using the text. The goal was to create a sense of unity and balance using cut outs from different magazines. As I continued this project I realized there was a consistent theme of summer and love, which I decided to incorporate into my collage.

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The aim was to learn the shape and form of each typeface. Through this I started to highlight aspects of each cut out that I found most intriguing. The end result reminded me of a poem.

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The end result was my first of the idea of a poem. Since the theme in my original collage of the magazine pieces had a summer theme, I decided to make my poem a farewell to summer that the memories it take with it when the season changes. I used some aspects of the typefaces to create designs and figures. An example being the characteristics from the word ‘bold’ were used to make birds, and I used the end of a typeface to create arrows to help guide the readers eye.

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Visual Systematics Final Result

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two Letter, Space, Meaning

For this project we were to chose two words out of the list that had no relation to each other and play with type to make representations of the chosen words. I chose the words chaos and space.

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I developed my ideas of space by thinking of both physical space and outer space. Image A I used a large gap in the middle of the word to symbolize space. I found it interesting that even with a gap between the letters, the visibility was still there. Image B i got from the idea from objects breaking a part and creating a space between characters. Image C is a representation of outer space in and I got the from thinking of how astronauts are weightless when in space and kind of ‘float’. Image D I wanted it to seem like the letter was running out of space, there for “over flowing”. Image E was a representation of physical space itself and how much of it the word space has, including how the word is only outlined.

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Space

Image A I used a large gap in the middle of the word to symbolize space. I found it interesting that even with a gap between the letters, the visibility was still there.

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Image B i got from the idea from objects breaking a part and creating a space between characters.


Image C is a representation of outer space in and I got the from thinking of how astronauts are weightless when in space and kind of ‘float’.

Image D I wanted it to seem like the letter was running out of space, there for “over flowing”

Image E was a representation of physical space itself and how much of it the word space has, including how the word is only outlined.

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Chaos

For images A and B I decided to step away from the computer screen and play with an image scanner. I ended up really thinking the results and it gave me the effect I was trying to do on my computer, but with a more natural appearance.

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For image C I star ted this design with the idea of a tsunami and the chaos it brings. When looking at a tsunami storm from a birds eye view, this is more or less what it looks like.

Image D I wanted to resemble a childlike scribble that resembled something like when a child draws on a wall, which can be very chaotic. I feel that the ‘C’ and ‘O’ were more successful

Image E I got the idea from thinking about a crowd, I added a black block to create a contrast in the design. My idea was that with block would confused the viewer creating a form of chaos

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Final Product

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three Dualities/Dichotomies

This project was a part two of Letter, Space. and Meaning. We were assigned two words that we opposites to the words chosen previously. The word Chaos was paired with Order, and Space was paired with Time. The images displayed on the right were the first drafts of my combination of my given words.

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Space/Time

Image A I got the idea from a clock. I put the words space as the circle to represent the concept of time in space and how distance in space is measured in time.

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Image B I got the idea of wanting to escape from time and space. After some feedback I decided that this would be the best way to execute my design. This was a way for me to introduce a new word without changing the hierarchy of my two assigned words.


Image C was inspired by the idea that we will always have space, but time alway seems to be running out.

Image D was the idea that time breaks through space.

Image E was based in the fact that time and space are continuous and infinite.

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Chaos/Order

Image A was based on my idea of order breaking the chaos. I played with this design by using a scanner. What was most successful is that the word chaos becomes more visible after the word order.

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Image B was done with a scanner as well. My thought process for this one was that order eventually buts an end to chaos. This is represented by the fading of chaos to the clarity of the word order


Image C is the idea that chaos is crowded and messy, thus shown by the overlapping of letters; and order us clean is put together.

Image D was inspired by the thought of ‘order’ breaking through ‘chaos’.

Image E was a play on a chaotic typeface, opposed to one that us clean and solid.

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four Journeys

For this project the class was assigned a magazine article and we were to include everything in the article, but our job was to play with formating and visual hierarchy. To the right is my way of playing with title and paragraph placements by cutting pieces of paper and trying to make the most of my available space,

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Draft 1: with and without grid

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Draft 2: with and without grid

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My final product was these four prototypes. I wanted to use traditional Japanese colors. My biggest challenge was making the article visually appealing. What made my designs most successful was my choice in fonts and colors. I feel that this gave my design the Japanese aesthetic I was aiming for.

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five 2020 Calendar

For this project we were assigned a designer as well as the freedom to create a mood board and mind map. Some words that kept popping up were self love and growth.

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I experimented with the ideas from my mind map that were ‘self love’ and ‘growth’. There are seen in my self love calendar and my attempt and making dandelion for each month. The other two I got the color pallet from my designer named Bradbury Thompson. 27


I got the idea from thinking of the pattern created on paper when doing an ink test on a printer. I kept my calendars consistent by keeping the same color pallet for both calendars. On my calender there is a different color for each category of holidays. The categories are hallmark, religious, and monumental. At the top of my months there are numbers that are counted in groups of 7 so you are able to identify the day of the month.

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For this calender I wanted to break away from the traditional square calendar look and used something more geometric. I kept the color pallet of my designer and made the dates of the month flow with the geometric shape. I decided to make my own numbers using the pen tool and I ended up liking how coherent it looked in comparison to my calendar.

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six Type Specimen

The type specimen project was to make a mailer using your assigned typeface. My typeface was interstate by Tobias Frere-Jones. I wanted to experiment with the idea of a highway. My challenge was this I was only able to make designs with glyphs and all of it had to be made with the font face interstate.

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This was the first draft of my mailer. For my quote I wanted to use the song Life is a Highway by Rascal Flatts as my poster for the other side of the mailer to keep my idea of a road theme consistent.

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My second draft I experimented with my mailer and the placement of text. I really liked that the front of my mailer looks like a road and I felt that the yellow kept that consistent. When it came to the quote I decided to head in a different direction and choose a different quote that I felt was more inspirational yet fitting.

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This was my final result. There were some minor changes to the mailer and major changes to the poster, but I feel that my idea is consistent and strong. The mailer is folded into fours and becomes a rectangle.

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seven Book Cover

The objective of this project was to pick two books that you thought could use a better book cover. The books I chose was The Sun and her Flowers and Homefire. Homefire is a book about a family tragedy and the Sun and her flowers is a poetry book.

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Here are some more sketches that I drew for each book cover. I decided I wanted to work with my photography so as I was doing my sketches I was imagining what kind of picture I could take to use in the book cover.

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I decided to work with the poetry book because I felt that the cover was too parallel to the poetry in the book and experimented with two pictures that I took; one of a sunset and another of some flowers I saw near a building.

I realized the image with the flower and it’s shadows was my strongest design and decided to push it forward.

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Here you can see the different texts I tried to experiment with and how I cut out each letter to work with placements.

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I was content with my ending result and used a lot of contrast in my title stand out. I liked the relationship the title had with the background. I imagined that the Sun and Her flowers was in reference to the shadow the sun makes of the silhouette of objects and thought it would be most successful if I kept the background dark.

rupi kaur

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Final Result

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