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YERO CORPS


Contents This document will demonstrate all graphical assets associated with the Yero Corporation. Most importantly, the correct usage of these graphics will also be shown.

1 Typography 4 Dimensions 2 Colour 5 Assets 3 Logos 6 Example All graphics illustrated, and guidance associated with these are correct as of June 2017. Official design files can be obtained in various file types by emailing design@yerocorps.net and following instructions given to you. Unauthorised printing and/or distribution of material created by the Yero Corporation will result in legal action. © Copyright Yero Corporation MMXVII ‘Yero Corporation’ trading as ‘Yero Corps’


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Typography The company uses four different typefaces, depending on their application. These help to maintain a constant and professional look across all graphics and official publications created by the Yero Corporation or external printers. Logo Typeface

AMERICANA HK Grotesk Publication Headings (Large/Small Scale)

Alternative Headings (Large Scale)

Montserrat Segoe UI Main Body Text

Heading Olupicius, cor mi, qui atia denimi, eum veri teni consed quatiuntiis excerferspel is recte dolupta. Oluptaquat que volupie nditatus.


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Colour The company utilises four colours, using the logo as the basis for these. Where possible, the use of PANTONE® colours should be coolors.co/5c7e2c-6c972e-282828-cccccc-ffffff avoided, favouring CMYK or RGB for screens. For reference, the closest neighbouring PANTONE® colour has been illustrated below.

-

(BLACK)

Yero Lime

Yero Green

Charcoal

Gray

HEX

#5c7e2c

HEX

#6c972e

HEX

#282828

HEX

#cccccc

HEX

#ffffff

RGB

92 126 44

RGB

108 151 46

RGB

40 40 40

RGB

204 204 204

RGB

255 255 255

HSV

85 65 49

HSV

85 70 59

HSV

0 0 16

HSV

0 0 80

HSV

0 0 100

CMYK

0000

CMYK

27 0 65 51

CMYK

28 0 70 41

CMYK

0 0 0 84

CMYK

0 0 0 20


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Logos The Yero Corporation logo is clearly maintained throughout all branding material. The main logo can be adapted to suit various types of applications. Main Logo

Examples of Incorrect Usage: The Yero Tick’s shadow should not cease before the edge of the Yero Green colour.

Extended Yero Tick

Yero Square

White Yero Tick

YERO CORPS

The logo’s typeface should not be substituted for a similar font. On the main logo, the Yero Tick should never appear without it’s shadow.

YERO CORPS

The logo’s colours should not be substituted for a similar one. The Yero Square should always remain the Charcoal colour, not solid black. The logo should not be stretched or condensed. It should remain it’s original ratio.

Green Yero Tick

YERO CORPS

The logo’s typeface should never appear on a single line, it must always be on two.


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Dimensions The logo requires adequate spacing so that all material is uniform and organised neatly. While the logo has no limits when being scaled down/up, it must come with at least 2cm of spacing and remain the scaled equivalent of 16cm x 8cm.

YERO CORPS

YERO CORPS YERO CORPS


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Assets Additional graphical assets include various elements based off the company’s main logo. Yero Tick (With Imagery)

Yero Slash

YERO CORPS This enlarged version of the Yero Tick is use for large scale graphics, such as signs or promo material. The Yero Tick must span the entire image. The curved ends which appear on other Yero Tick elements should not be visible here. The Yero Square should always appear in the bottom right of the image.

YERO CORPS In cases where the Yero Tick is too large for the selected format (e.g. it covers an important area of the image), the Yero Slash may be favourable. The Yero Lime version of the Yero Tick should only be used when the illustrated white version is too light for the image it is applied onto. The same principles apply for both assets.


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Example Assets Used: Montserrat Font - Heading Yero Slash White, which is appropriate for this image. Yero Square Inverted colour, which is appropriate for this image. Suitable spacing around the Yero Square. Notes: Montserrat heading is particularly large, so that the thinnest font option is clearly legible. The Yero Slash has been used in favour of the Yero Tick, as the full tick took up an unsuitably large area of the image.


© Copyright Yero Corporation MMXVII

Yero Corps - Brand Guide 2017  

An Yero Corps publication, illustrating the company's various visual assets and demonstrating the correct usage of them. (In operation 2017...

Yero Corps - Brand Guide 2017  

An Yero Corps publication, illustrating the company's various visual assets and demonstrating the correct usage of them. (In operation 2017...

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