BEGINNING: ADVERTISING AGENCY:
An advertising agency is an independent trade organization composed of creative and business people who develop, prepare and place advertising on behalf of an advertiser looking to find consumers for their goods and services or
Etymologically derived from Latin principium beginning 'start, first part, main part' in turn derived from prim'first, first' and cap (i) - 'take, take, seize', so it literally is principium 'what is taken in the first place. 'It can start to draw the moral values of a person or group.
communicate their ideas. BOSTON
BCG matrix or array of Boston Consulting Group. This is another tool for strategic analysis, also well known
and linked to the area of marketing, which allows to identify companies or strategic business units, the company should enhance, divest or aba.
Brand identity is different than brand image, which is what consumers actually think. It is constructed by the business itself. The brand image held by consumers can reach a point at which a
Economic system based on private ownership of the means of production and the existence of a competitive market in which goods, services, products and jobs
business or product has to rebrand itself or risk not bringing in sales.
Cast and classified publications and BUDGET:
usually on sale item. CLAIMS FOR SALE:
A budget is an operations and resources of a company, which is formulated to
Protesting against something, oppose it
achieve a certain period in the objectives
when customers do not agree with a
and plan expressed in monetary terms.
product or service obtained.
CONSUMER PRICE INDEX
The CPI is an indicator that measures the They are products whose demand
change in prices of a basket of goods and
increases or decreases simultaneously as
services representative of consumption of
the consumption of one causes the other.
households in the country. The results are analyzed by groups, subgroups and
expenditure classes, basic expenses and income levels.
The term comes from Latin fungi fungible, spend-able and what is consumed with use.
is the action and effect of spend, CONSUMABLES:
whether products, and other kinds of short-lived, or goods and services, such
Plant bearing assets that are depleted with use or consume. A classic example of food are fungible, and they cease to exist as a result of the use made of them.
as energy, understood as the fact consuming to use these products and services to meet primary needs and secondary.
is a product that can be manufactured in a wide range of materials and serves to contain, protect, handle, deliver and present goods at any stage of the production process, distribution or sale.
A budget deficit occurs when an entity CUSTOMER:
A customer is the person or company receiving a good, service, product or idea, in exchange for money or other item of
spends more money than you make. The opposite concept is a budget surplus. When the deficit is a government, the concept is known as fiscal deficit.
valor DEMOGRAPHIC ENVIRONMENT:
It consists of the problems generated by the indices of population growth, urban concentration areas, migration from the countryside to the cities, differences in population age, sex, etc.
Decrease or reduction is made in an amount or at a price:
Set of operations to locate products available to consumers. DISTRIBUTION CHANNEL
Is the way chosen by a company that
It is called economic activity to any process where products, goods and services that meet our needs or gains are acquired.
runs a product since it is created until it reaches the final consumer.
This section will serve to familiarize Exclusive exercise of an activity by two companies, institutions, individuals, etc., with the corresponding domain or influence.
yourself with the use of electronic markets or online markets and provider directories. It focuses on online markets and in those directories suppliers
specializing in business to business transactions. EXHIBITION
Empowerment is used in the context of
Today the exhibition seeks to be a whole
aid to economic and social development
to refer to the need for persons subject to
strengthened in their ability to control their own lives. It can also be interpreted as a political empowerment process in which human rights are guaranteed and to a marginalized social group in society justice.
This distribution gives the intermediary the exclusive sales of a given product.
of a product at point of sale.
Promotional gifts are a tool of sales promotion consisting of items and / or
Feudalism was a social and political
services delivered to a target audience
organization based on contractual
(intermediaries, business users, end-
relations. Has its origins in the decline of
users) in order to achieve a certain action
the Roman Empire. Predominated in
(purchase, recommendation, reference )
Europe during Middle Ages.
immediately or in the short term.
seems to disappear in the absence of a physical flow, having, however, a direct link between the service provided and the user.
In economics, inflation is called sustained and general increase in the price level of goods and services in a given period. Rise in prices caused by an increase in production cost components, such as
This type of distribution is intended to reach the largest possible number of establishments, therefore, products such distribution will be mostly products frequently, defendants routinely use
salaries, taxes, benefits, interest and currency devaluation, caused by shocks to aggregate supply.
Interest is an index used to measure the INTANGIBLES PRODUCTS:
profitability of the savings and also the cost of credit. It is usually expressed as a
are the services that a company or person provides to others, the distribution process through the use of intermediaries
That applies to the average person between two or more parties to a trade with goods that did not.
Label , one aspect of decorum, is a code that governs the expectations of social behavior, according to conventional JUNCTURE :
Set of circumstances involved in resolving an important issue.
norms within a society, social class or social group. LOGISTIC
coordinates logistics and planning different activities in order that the product reaches its end user in time, properly and cost-effectiveness and possible
external influences the values of economic variables not change
it is a necessary tool for the marketing MARKET:
year. We can say that this type of research on the analysis of changes in the
Is the area in which sellers and buyers of
environment and the actions of
goods have close trade relations, and
consumers. Generate a diagnosis about
conduct numerous transactions so that
the different prices at which they are
abilities, weaknesses and threats (SWOT)
performed tend to unify.
of an organization.
Market equilibrium occurs at the price and quantity in which the forces of
Segmentation is the process of dividing
supply and demand are in balance. is a
a market into groups of potential
state of the world where economic forces
customers needs and / or similar features
are balanced and in the absence of
that may require a different product and
accurately combining the elements of the
/ or a different form of communication.
Marketing Mix for a given product line.
Process: from production to sale.
Maslow's pyramid, or hierarchy of human needs, is a psychological theory proposed by Abraham Maslow in his
MARKETING MIX :
theory HE formulated a hierarchy of is a business tool used in marketing and
human needs and argues that under the
by marketeers . The marketing mix is
most basic needs (bottom of the
often crucial when determining a
pyramid) is satisfied, humans develop
product or brand's offer, and is often
higher needs and desires (top of the
P's: price, product, promotion, and place. MATERIAL P.O.P. MARKETING
is a written document, orderly and structured,
The Material P.O.P. (Point of Purchase) literally 'point of purchase' in English, it is for all the implements designed to
promote a company, 1 which are given as gifts to customers.
Merchandising is a part of that covers
business marketing techniques to present the potential buyer (potential) product or service (that you want to sell) in the best physical conditions and psychological
Need is a basic component of the human being that affects their behavior, because they feel the lack of something to survive or simply to be better. NTICS:
set of new tools that enable the storage, Legal concession to a company that allows you manufacture or control of a commercial exclusively.
transmission of digitized information processing,
incorporated into traditional and give us new ways to communicate facilitating interaction with new sources of information
and delivery to the consumer; but in addition, it is also very useful to promote and differentiate the product or brand, communicate the information on the label and give a bonus to the customer. OBJECTIONS :
Objections are those barriers or obstacles
that gets the customer to avoid bargaining.
Packaging is a container or wrapper containing products primarily for temporary units of a group thinking of handling, transport and storage product.
PER CAPITA' :
A Latin term that translates into "by PACKAGE
head," basically meaning "average per person." Per capita can take the place of
Is the container of a product designed and produced to protect and preserve it properly during transportation, storage
saying "per person" in any number of statistical observances.
on the research and development of a
Known as those beginning perishable
detailed scheme to be conducted in the
decomposition of foods quickly and
easily. This deterioration is determined by factors such as temperature, pressure
or humidity. A company must be well defined through PERISHABLE PRODUCTS:
which distribution channels will reach
Perishable foods are those that are likely
the market. The channels are diverse,
to break down, decompose or become
and this depends on one hand on your
unsafe to consume. Must be kept
type of product, and secondly, how you
refrigerated at 40 째 F (4.4 째 C) or less to
want to reach your market.
remain harmless or prolong the time in which they remain healthy for cooling
slows bacterial growth Potential customers, therefore, are those individuals, companies or organizations PLANNING :
not make purchases at a certain
It can be defined as the planning, "The
company but are considered as potential
determination of objectives and choice of
customers in the future as they have the
courses of action to achieve them, based
financial resources and the appropriate profile.
A principle is a law or rule that must be followed or met with some purpose, as a
necessary consequence of something or in order to achieve some purpose.
Strategy of attacking hit the market at an early stage with a high price and thus failing to capture the less price sensitive
segments, for, in a second phase, so
A product is eligible, feasible and
download it and cover the rest of the
repeatable option available to supply the
demand, to satisfy a need or a desire to serve through use or consumption.
Price theory or microeconomics analyzes the determination of relative prices to goods and services for final consumption, with emphasis on welfare economics and resource allocation.
It is the method to prove an assertion, by showing facts and experiments in a way that removes all doubt and also performed essentially as dynamic as possible.
PRODUCT GROWTH :
This phase is characterized by a positive
A line is a group of products that are
return to be reinvested in its entirety, to
closely related, either because they satisfy
finance growth and technical, trade and
a kind of necessity or because they are
own the same communication efforts.
used together; is a wide range of products dedicated essentially to similar
PRODUCT LIFE CYRCLE:
uses or characteristics; this is a product line.
The product life cycle is the evolution of the sales of an item during the time it remains on the market. The products do
not generate maximum sales volume
An offer (the term derives from the Latin
immediately after entering the market,
offerre) is a proposal that is made with a
and keep growth indefinitely. The
promise to perform or give something.
conditions under which a product is sold
PRODUCT PRICE INDEX:
changes over time as well, sales vary and pricing strategies, distribution and / or promotion (variables of the "marketing mix") should be adjusted taking into account the time or phase life cycle in which it is the product.
It is the short-term indicator of the prices of goods in the first distribution channel, is producer prices. Reports the average change in prices of a basket of goods produced in the country for domestic
consumption and for export, including primary and secondary sector. Contains service sector. PRODUCTS DERIVATIVES:
Product packages are composed of bundles of goods and financial services offered by banks, whose acquisition in
Derivatives are financial instruments
general offers advantages over individual
whose value is derived from the evolution
contracts of each of its components
of the prices of other assets denominated
(beads, cards, etc..)
underlying assets. PROMOTION: PRODUCTION COSTS:
Promotion is a tactical-controllable
Production costs (also called operating
mixing tool or mix marketing (4 p's)
costs) are the costs required to maintain
which combined with the other three
a project online processing or operating
tools (product, place and price) generates
equipment. In a standard company, the
a specific response in the target market
difference between the income (sales and
other sources) and the cost of production
individuals that used.
indicates the gross profit.
Publicity is a form of commercial The psychographic profile describes the
communication that aims to increase the
characteristics and responses of an
consumption of a product or service
through the media and propaganda
(aggressiveness or passivity, resistance or
openness to change lifestyles Different attitudes to mark different stimuli as everyday consumption or physical appearance.
is a set of activities to meet the needs of a client. Services include a variety of activities performed by a great number of staff working for the state (public services) or private companies (private services).
The Quality Policy is a short paper an extension of no more than a sheet that integrates
summarizes and provides the mission and vision of an organization oriented to
the expectations of its customers and the
available science, to search for data and
commitment to its goals quality.
the construction of scientific knowledge
are small companies that buy the product or the producer or wholesaler to sell to the final consumer. It is the last link in the distribution channel. REBATE PRICE :
A retailer has direct contact with the end
The rebates are reductions, rebates or
customer, therefore, can greatly influence
discounts that apply on prices.
the sales of the products you are marketing.
The research methodology is considered and defined as the discipline that prepares, classifies and evaluates the set of procedural technical apparatus
and / or services received. The amount of money for goods and / or services are paid their price. The pricing is very important, since the price of a product influences the perception of the consumer about the product and / or SALE:
service you receive. SALES PROMOTION:
is one of the activities most claimed by companies, organizations or individuals that offer something (products, services or otherwise) in their target market, because their success depends directly on the number of times to perform this activity, how well they and how do you prove profitable to do so.
SALE PRICE :
Consumers give something of economic value to the seller in exchange for goods
Sales promotion is a tool or variable mix of
communication), consists of short-term incentives, consumers, members of the distribution channel or sales teams, seeking to increase the purchase or selling a product or service.
SCIENTIFIC METHOD :
The scientific method is a process to explain
relationships between facts, and state laws
phenomena of the world and for obtaining,
applications useful to man.
Slavery is a situation in which one person (the slave) is owned by another (the
master) is a particular form of production relations characteristic of a
This distribution has a limited number of
certain level of development of productive
distributors, these also must meet
forces in the evolution of history
A service is a set of activities to meet the
Slogan is a phrase expressing motivation,
needs of a client. Services include a
intention, or ideal behavior describes how
variety of activities performed by a great
a person, group, institution, a state, a
number of staff working for the state
country, a family, etc.
(public services) or private companies (private services)
. Political, social and economic system
which seems contradictory, absurd but
that is opposed to capitalism and
that has been presented in some
defends mainly the equality of all
countries like England in the 70s.
individuals, the abolition of private
property and equitable distribution of Wealth.
Business strategy, sometimes also called strategic business management, is a deliberate plan of action to develop the
STAGES OF SALE:
competitive advantage of a company and
sale requires an orderly process in which synchronously
activities leading to satisfactory results
the accent so that she achieves grow and expand your market by reducing competition.
and cash needs and desires of your customers
The term economic surplus refers to the STAGFLATION :
Situation of zero economic growth, or even depression, combined with high inflation. In stagflation, the economy stagnates or low while inflation rises,
difference of income over expenses (expenses) in an organization for a specified period. Specifically, the surplus of a state is that collects more taxes, fees, deductions, etc., than it spends on
providing public services and pay debts.
Meaning that is the opposite of the
Physical goods are to be manufactured,
surplus to the deficit. Normally fall
shipped and delivered. Ex: a book,
within this concept loans to meet any
phone, TV, etcâ€Ś
debt or capital repayment. TASTING PRODUCT:
The tasting will give consumers a choice of consumption goods (usually food) for which, in many cases the processed product is delivered to consumers to try the product and have a chance to buy it. TAG:
Name, label, logo or mark of any kind
that serves to relate a commodity with the person or company that produces it.
They are those activities that give marketers middleman chance to win something (money, travel or other) to recommend the product that is being promoted.
P's or eight P's to address the different TELEMARQUETING:
nature of services.
Telemarketing is a form of direct marketing in which a counselor uses the telephone or any other means of communication to contact potential customers and market products and services.
THE TOWS MATRIX:
The TOWS Matrix is an analytical tool for assessing a company external threats, external opportunities, internal strengths and internal weaknesses, hence the initials TOWS.
THE MARKETING MIX:
is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated
P's: price, product, promotion,
and place. In service marketing, however, the four Ps are expanded to the seven
Book of immediate data consultation fundamentals often used in specific subject.
you have to have a fair clear, concise, persuasive, argumentative vocabulary should also have a good voice and kindness to the client to create a different impression on the receiver of the message with this
Wholesale, large wholesale distributors or vendors, dealing with sort and pack the goods in large lots, large lots or break, repackaging and distribution in smaller lots.