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BEGINNING: ADVERTISING AGENCY:

An advertising agency is an independent trade organization composed of creative and business people who develop, prepare and place advertising on behalf of an advertiser looking to find consumers for their goods and services or

Etymologically derived from Latin principium beginning 'start, first part, main part' in turn derived from prim'first, first' and cap (i) - 'take, take, seize', so it literally is principium 'what is taken in the first place. 'It can start to draw the moral values of a person or group.

communicate their ideas. BOSTON

CONSULTING

GROUP MATRIX:

BCG matrix or array of Boston Consulting Group. This is another tool for strategic analysis, also well known


and linked to the area of marketing, which allows to identify companies or strategic business units, the company should enhance, divest or aba.

BRAND:

Brand identity is different than brand image, which is what consumers actually think. It is constructed by the business itself. The brand image held by consumers can reach a point at which a

CAPITALISM:

Economic system based on private ownership of the means of production and the existence of a competitive market in which goods, services, products and jobs

are

traded.

business or product has to rebrand itself or risk not bringing in sales.

CATALOG:

Cast and classified publications and BUDGET:

usually on sale item. CLAIMS FOR SALE:

A budget is an operations and resources of a company, which is formulated to

Protesting against something, oppose it

achieve a certain period in the objectives

when customers do not agree with a

and plan expressed in monetary terms.

product or service obtained.


COMPLEMENTARY

CONSUMER PRICE INDEX

PRODUCTS:

The CPI is an indicator that measures the They are products whose demand

change in prices of a basket of goods and

increases or decreases simultaneously as

services representative of consumption of

the consumption of one causes the other.

households in the country. The results are analyzed by groups, subgroups and

CONSUMABLE PRODUCTS

expenditure classes, basic expenses and income levels.

The term comes from Latin fungi fungible, spend-able and what is consumed with use.

CONSUMPTION:

is the action and effect of spend, CONSUMABLES:

whether products, and other kinds of short-lived, or goods and services, such

Plant bearing assets that are depleted with use or consume. A classic example of food are fungible, and they cease to exist as a result of the use made of them.

as energy, understood as the fact consuming to use these products and services to meet primary needs and secondary.


CONTAINER:

.

is a product that can be manufactured in a wide range of materials and serves to contain, protect, handle, deliver and present goods at any stage of the production process, distribution or sale.

DEFICIT :

A budget deficit occurs when an entity CUSTOMER:

A customer is the person or company receiving a good, service, product or idea, in exchange for money or other item of

spends more money than you make. The opposite concept is a budget surplus. When the deficit is a government, the concept is known as fiscal deficit.

valor DEMOGRAPHIC ENVIRONMENT:

It consists of the problems generated by the indices of population growth, urban concentration areas, migration from the countryside to the cities, differences in population age, sex, etc.


DISCOUNT

Decrease or reduction is made in an amount or at a price:

DISTRIBUTION ECONOMIC

Set of operations to locate products available to consumers. DISTRIBUTION CHANNEL

Is the way chosen by a company that

ACTIVITY:

It is called economic activity to any process where products, goods and services that meet our needs or gains are acquired.

runs a product since it is created until it reaches the final consumer.

ELECTRONIC MARKET:

DUOPOLY:

This section will serve to familiarize Exclusive exercise of an activity by two companies, institutions, individuals, etc., with the corresponding domain or influence.

yourself with the use of electronic markets or online markets and provider directories. It focuses on online markets and in those directories suppliers


specializing in business to business transactions. EXHIBITION

OF

EMPOWERMENT :

PRODUCTS :

Empowerment is used in the context of

Today the exhibition seeks to be a whole

aid to economic and social development

program

to refer to the need for persons subject to

emotional communication

the

action

of

development

are

strengthened in their ability to control their own lives. It can also be interpreted as a political empowerment process in which human rights are guaranteed and to a marginalized social group in society justice.

EXCLUSIVE DISTRIBUTION:

This distribution gives the intermediary the exclusive sales of a given product.

visual,

functional

of a product at point of sale.

and


GIFT TECHNIQUE:

FEUDALISM:

Promotional gifts are a tool of sales promotion consisting of items and / or

Feudalism was a social and political

services delivered to a target audience

organization based on contractual

(intermediaries, business users, end-

relations. Has its origins in the decline of

users) in order to achieve a certain action

the Roman Empire. Predominated in

(purchase, recommendation, reference )

Europe during Middle Ages.

immediately or in the short term.


seems to disappear in the absence of a physical flow, having, however, a direct link between the service provided and the user.

INFLATION :

In economics, inflation is called sustained and general increase in the price level of goods and services in a given period. Rise in prices caused by an increase in production cost components, such as

INTENSIVE DISTRIBUTION

This type of distribution is intended to reach the largest possible number of establishments, therefore, products such distribution will be mostly products frequently, defendants routinely use

salaries, taxes, benefits, interest and currency devaluation, caused by shocks to aggregate supply.

INTEREST:

Interest is an index used to measure the INTANGIBLES PRODUCTS:

profitability of the savings and also the cost of credit. It is usually expressed as a

are the services that a company or person provides to others, the distribution process through the use of intermediaries

percentage.


INTERMEDIARY:

That applies to the average person between two or more parties to a trade with goods that did not.

LABEL :

Label , one aspect of decorum, is a code that governs the expectations of social behavior, according to conventional JUNCTURE :

Set of circumstances involved in resolving an important issue.

norms within a society, social class or social group. LOGISTIC

coordinates logistics and planning different activities in order that the product reaches its end user in time, properly and cost-effectiveness and possible


external influences the values of economic variables not change

MARKET RESEARCH:

it is a necessary tool for the marketing MARKET:

year. We can say that this type of research on the analysis of changes in the

Is the area in which sellers and buyers of

environment and the actions of

goods have close trade relations, and

consumers. Generate a diagnosis about

conduct numerous transactions so that

resources,

the different prices at which they are

abilities, weaknesses and threats (SWOT)

performed tend to unify.

of an organization.

MARKET EQUILIBRUM

Market equilibrium occurs at the price and quantity in which the forces of

opportunities,

strengths,

MARKET SEGMENTATION:

Segmentation is the process of dividing

supply and demand are in balance. is a

a market into groups of potential

state of the world where economic forces

customers needs and / or similar features

are balanced and in the absence of


that may require a different product and

accurately combining the elements of the

/ or a different form of communication.

Marketing Mix for a given product line.

MARKETING:

MASLOW'S PYRAMID:

Process: from production to sale.

Maslow's pyramid, or hierarchy of human needs, is a psychological theory proposed by Abraham Maslow in his

MARKETING MIX :

theory HE formulated a hierarchy of is a business tool used in marketing and

human needs and argues that under the

by marketeers . The marketing mix is

most basic needs (bottom of the

often crucial when determining a

pyramid) is satisfied, humans develop

product or brand's offer, and is often

higher needs and desires (top of the

associated

pyramid).

with

the four

P's: price, product, promotion, and place. MATERIAL P.O.P. MARKETING

PLAN:

is a written document, orderly and structured,

annual

and

periodic

The Material P.O.P. (Point of Purchase) literally 'point of purchase' in English, it is for all the implements designed to


promote a company, 1 which are given as gifts to customers.

MERCHANDISING :

Merchandising is a part of that covers

NEED:

business marketing techniques to present the potential buyer (potential) product or service (that you want to sell) in the best physical conditions and psychological

Need is a basic component of the human being that affects their behavior, because they feel the lack of something to survive or simply to be better. NTICS:

MONOPOLY:

set of new tools that enable the storage, Legal concession to a company that allows you manufacture or control of a commercial exclusively.

product

or

service

transmission of digitized information processing,

are

tools

that

are

incorporated into traditional and give us new ways to communicate facilitating interaction with new sources of information


and delivery to the consumer; but in addition, it is also very useful to promote and differentiate the product or brand, communicate the information on the label and give a bonus to the customer. OBJECTIONS :

Objections are those barriers or obstacles

PACKAGING

that gets the customer to avoid bargaining.

Packaging is a container or wrapper containing products primarily for temporary units of a group thinking of handling, transport and storage product.

PER CAPITA' :

A Latin term that translates into "by PACKAGE

head," basically meaning "average per person." Per capita can take the place of

Is the container of a product designed and produced to protect and preserve it properly during transportation, storage

saying "per person" in any number of statistical observances.


PERISHABLES:

on the research and development of a

Known as those beginning perishable

detailed scheme to be conducted in the

decomposition of foods quickly and

future"

easily. This deterioration is determined by factors such as temperature, pressure

PLAZA:

or humidity. A company must be well defined through PERISHABLE PRODUCTS:

which distribution channels will reach

Perishable foods are those that are likely

the market. The channels are diverse,

to break down, decompose or become

and this depends on one hand on your

unsafe to consume. Must be kept

type of product, and secondly, how you

refrigerated at 40 째 F (4.4 째 C) or less to

want to reach your market.

remain harmless or prolong the time in which they remain healthy for cooling

POTENTIAL CUSTOMERS:

slows bacterial growth Potential customers, therefore, are those individuals, companies or organizations PLANNING :

not make purchases at a certain

It can be defined as the planning, "The

company but are considered as potential

determination of objectives and choice of

customers in the future as they have the

courses of action to achieve them, based


financial resources and the appropriate profile.

PRINCIPLE:

A principle is a law or rule that must be followed or met with some purpose, as a

PRICE SKIMMING:

necessary consequence of something or in order to achieve some purpose.

Strategy of attacking hit the market at an early stage with a high price and thus failing to capture the less price sensitive

PRODUCT:

segments, for, in a second phase, so

A product is eligible, feasible and

download it and cover the rest of the

repeatable option available to supply the

segments.

demand, to satisfy a need or a desire to serve through use or consumption.

PRICE THEORY:

PRODUCT DEMONSTRATION:

Price theory or microeconomics analyzes the determination of relative prices to goods and services for final consumption, with emphasis on welfare economics and resource allocation.

It is the method to prove an assertion, by showing facts and experiments in a way that removes all doubt and also performed essentially as dynamic as possible.


PRODUCT GROWTH :

PRODUCT LINE:

This phase is characterized by a positive

A line is a group of products that are

return to be reinvested in its entirety, to

closely related, either because they satisfy

finance growth and technical, trade and

a kind of necessity or because they are

own the same communication efforts.

used together; is a wide range of products dedicated essentially to similar

PRODUCT LIFE CYRCLE:

uses or characteristics; this is a product line.

The product life cycle is the evolution of the sales of an item during the time it remains on the market. The products do

PRODUCT OFFER:

not generate maximum sales volume

An offer (the term derives from the Latin

immediately after entering the market,

offerre) is a proposal that is made with a

and keep growth indefinitely. The

promise to perform or give something.

conditions under which a product is sold

PRODUCT PRICE INDEX:

changes over time as well, sales vary and pricing strategies, distribution and / or promotion (variables of the "marketing mix") should be adjusted taking into account the time or phase life cycle in which it is the product.

It is the short-term indicator of the prices of goods in the first distribution channel, is producer prices. Reports the average change in prices of a basket of goods produced in the country for domestic


consumption and for export, including primary and secondary sector. Contains service sector. PRODUCTS DERIVATIVES:

PRODUCTS PACKAGE:

Product packages are composed of bundles of goods and financial services offered by banks, whose acquisition in

Derivatives are financial instruments

general offers advantages over individual

whose value is derived from the evolution

contracts of each of its components

of the prices of other assets denominated

(beads, cards, etc..)

underlying assets. PROMOTION: PRODUCTION COSTS:

Promotion is a tactical-controllable

Production costs (also called operating

mixing tool or mix marketing (4 p's)

costs) are the costs required to maintain

which combined with the other three

a project online processing or operating

tools (product, place and price) generates

equipment. In a standard company, the

a specific response in the target market

difference between the income (sales and

for

other sources) and the cost of production

individuals that used.

indicates the gross profit.

companies,

organizations

or


PSYCHOGRAPHIC

PUBLICITY:

ENVIRONMENT:

Publicity is a form of commercial The psychographic profile describes the

communication that aims to increase the

characteristics and responses of an

consumption of a product or service

individual

through the media and propaganda

to

his

environment

(aggressiveness or passivity, resistance or

techniques.

openness to change lifestyles Different attitudes to mark different stimuli as everyday consumption or physical appearance.

PUBLIC SERVICE:

is a set of activities to meet the needs of a client. Services include a variety of activities performed by a great number of staff working for the state (public services) or private companies (private services).

QUALITY POLICY:

The Quality Policy is a short paper an extension of no more than a sheet that integrates

quality

manual

that

summarizes and provides the mission and vision of an organization oriented to


the expectations of its customers and the

available science, to search for data and

commitment to its goals quality.

the construction of scientific knowledge

RETAILERS :

are small companies that buy the product or the producer or wholesaler to sell to the final consumer. It is the last link in the distribution channel. REBATE PRICE :

A retailer has direct contact with the end

The rebates are reductions, rebates or

customer, therefore, can greatly influence

discounts that apply on prices.

the sales of the products you are marketing.

RESEARCH METHODOLOGY:

The research methodology is considered and defined as the discipline that prepares, classifies and evaluates the set of procedural technical apparatus


and / or services received. The amount of money for goods and / or services are paid their price. The pricing is very important, since the price of a product influences the perception of the consumer about the product and / or SALE:

service you receive. SALES PROMOTION:

is one of the activities most claimed by companies, organizations or individuals that offer something (products, services or otherwise) in their target market, because their success depends directly on the number of times to perform this activity, how well they and how do you prove profitable to do so.

SALE PRICE :

Consumers give something of economic value to the seller in exchange for goods

Sales promotion is a tool or variable mix of

promotion

(marketing

communication), consists of short-term incentives, consumers, members of the distribution channel or sales teams, seeking to increase the purchase or selling a product or service.

SCIENTIFIC METHOD :

The scientific method is a process to explain

phenomena,

establish


relationships between facts, and state laws

that

explain

the

physical

phenomena of the world and for obtaining,

with

this

SLAVERY:

knowledge,

applications useful to man.

Slavery is a situation in which one person (the slave) is owned by another (the

SELECTIVE DISTRIBUTION

master) is a particular form of production relations characteristic of a

This distribution has a limited number of

certain level of development of productive

distributors, these also must meet

forces in the evolution of history

different requirements.

economical.

SERVICE:

SLOGAN:

A service is a set of activities to meet the

Slogan is a phrase expressing motivation,

needs of a client. Services include a

intention, or ideal behavior describes how

variety of activities performed by a great

a person, group, institution, a state, a

number of staff working for the state

country, a family, etc.

(public services) or private companies (private services)

SOCIALISM:


. Political, social and economic system

which seems contradictory, absurd but

that is opposed to capitalism and

that has been presented in some

defends mainly the equality of all

countries like England in the 70s.

individuals, the abolition of private

STRATEGY:

property and equitable distribution of Wealth.

Business strategy, sometimes also called strategic business management, is a deliberate plan of action to develop the

STAGES OF SALE:

competitive advantage of a company and

sale requires an orderly process in which synchronously

implement

different

activities leading to satisfactory results

the accent so that she achieves grow and expand your market by reducing competition.

and cash needs and desires of your customers

SURPLUS:

The term economic surplus refers to the STAGFLATION :

Situation of zero economic growth, or even depression, combined with high inflation. In stagflation, the economy stagnates or low while inflation rises,

difference of income over expenses (expenses) in an organization for a specified period. Specifically, the surplus of a state is that collects more taxes, fees, deductions, etc., than it spends on


providing public services and pay debts.

TANGIBLE PRODUCTS:

Meaning that is the opposite of the

Physical goods are to be manufactured,

surplus to the deficit. Normally fall

shipped and delivered. Ex: a book,

within this concept loans to meet any

phone, TV, etc‌

debt or capital repayment. TASTING PRODUCT:

The tasting will give consumers a choice of consumption goods (usually food) for which, in many cases the processed product is delivered to consumers to try the product and have a chance to buy it. TAG:

Name, label, logo or mark of any kind

TECHNIQUE CONTESTS:

that serves to relate a commodity with the person or company that produces it.

They are those activities that give marketers middleman chance to win something (money, travel or other) to recommend the product that is being promoted.


P's or eight P's to address the different TELEMARQUETING:

nature of services.

Telemarketing is a form of direct marketing in which a counselor uses the telephone or any other means of communication to contact potential customers and market products and services.

THE TOWS MATRIX:

The TOWS Matrix is an analytical tool for assessing a company external threats, external opportunities, internal strengths and internal weaknesses, hence the initials TOWS.

THE MARKETING MIX:

is a business tool used in marketing and by marketeers . The marketing mix is often crucial when determining a product or brand's offer, and is often associated

with

the four

P's: price, product, promotion,

VADECUM:

and place. In service marketing, however, the four Ps are expanded to the seven

Book of immediate data consultation fundamentals often used in specific subject.


VOCABULARY SALE:

you have to have a fair clear, concise, persuasive, argumentative vocabulary should also have a good voice and kindness to the client to create a different impression on the receiver of the message with this

WHOLESALERS:

Wholesale, large wholesale distributors or vendors, dealing with sort and pack the goods in large lots, large lots or break, repackaging and distribution in smaller lots.


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