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Table of contents

General information belif brand / design objective

Product launch assets belif problem solution line/ belif peat miracle revital line/ belif the true tincture chamomile line/ belif moisturizing eye bomb/ belif pore cleaner line

Sampling campaign assets K-beauty campaign Dec 2016 and Dec 2017/ belif x Influenster #belifinhydration/ belif x Influenster #belifinbubbles

Packaging belif travel kit for spring 2018

Sephora Updates Sephora Skincare favorites wall/ #trending on Sephora Wall Sephora skincare tables

Digital photography


belif

Company Background: belif Believe in truth Inspired by 19th-century apothecary techniques, belif creates a unique range of products that follow Korea’s intricate skin care regimen. Each effective formula uses the purest of ingredients powered by modern skin science and traditional herb processing methods.

Design Objective: To direct the brand towards a more truthful, delightful, and contemporary look.


Product launch assets 2016 - belif Problem solution line

Oily, sensitive, troubled and acne-prone skin type required an individualized approach to skincare that focuses on soothing, anti-inflammation, gentle exfoliation as well as anti-bacterial and astringent properties. belif’s new Problem Solution line cares for troubled, oily, and easily irritated skin with a gentle formulation that is free of common harmful additives. Rather, they depend on proven effective herbal ingredients such as White Willow Bark and Tea Tree Oil.

Problem solution giveawy postcard

Problem solution giveawy sample

Problem solution in-store Sephora poster


2016 - belif Peat miracle revital line

The belif Peat miracle revital line—belif sources its peat, which is harvested by hand to avoid any heavy metal contamination, from the Lehtosuo region on Finland, one of the purest sources of peat in the world. Finnish peat is extremely rich in minerals and organic acids which help to smooth and revitalize skin. Peat is clinically tested to boost the natural skin turnover rate, revealing youthful, radiant skin.

Miracle of Peat in-store Sephora poster

Miracle of Peat postcard, Miracle of Peat envelope and giveaway sample


2017 - belif the true tincture chamomile

The belif The true tincture cleansing stick chamomile. Formulated with Chamomile TinctureTM extract and natural chamomile flower petals, this innovative cleansing stick provides a delicate and soothing lather to melt away impurities and cleanse the skin. Visible chamomile petals provide instant soothing and healing for tired skin. $28

Soothe tired, stressed skin with the NEW belif The true tincture essence - chamomile, a gentle bit intense essence that provides instant soothing and healing effects. $46

Envelope skin in soothing chamomile with the New belif The true tincture mask- chamomile, a geltextured, wash-off mask that is enriched with 10% of Chamomile TinctureTM Extract.$36

Front

Back

Chamomile line giveawy sample


2017 - belif Moisturizing eye bomb

A lightweight, refreshing eye cream that smooths fine lines with a 26-hour burst of moisture, boosts elasticity, and increases the resilience of the skin for flawless makeup application. $48

belif Moisturizing eye bomb postcard

belif Moisturizing eye bomb Instagram artwork and Sephora.com asset

belifusa twitter page

belif Moisturizing eye bomb social meadia flatform asset

belifusa facebook page


2018 - belif Pore cleaner line

belif Pore cleaner foam cleanser $20

belif Pore cleaner bubble foam $36

belif Pore cleaner moisturizer $32

Bubble away the skin’s impurities for a clearer, more even skin tone and instantly smoother-looking complexion. This innovative gel-to-foam wash-off mask is formulated with gentle yet effective anti-oxidants Rosehip, Apple Mint, and Eucalyptus to clarifiy pores with fizzy micro bubbles.

belif Pore cleaner line postcard for influencers and giveaway


belifusa.com homepage for belif Pore cleaner line

belif Pore cleaner line newsletter

belifusa.com product page for belif Pore cleaner line


Sampling campaign asset: K-beauty campaign Dec 2016 and Dec 2017 Take the belif k-beauty quiz & get free samples of belif skincare! Visit the link from any mobile device and answer at least 2 out of the 3 questions correct to choose the free belif sample of choice (If the attendee get all 3 right they can choose 2 free samples). 2016

2017

postcard


belif x Influenster #belifinhydration Influenster is North America's #1 product discovery and review platform; a program that sends out thousands of boxes with current or new beauty products a month for free in hopes that the receiver will use their social media influence and "Review" session on Sephora website to tell everyone they know or follow them their true opinions about the products. Objective: The Influenster platform helps to discover new products though non influencer/ youtubers reviews for belif products and helps increase sale at Sephora online and in-store. The first belif x Influenster campaign was placed in October 2017, featured belif moisturizing eye bomb (fullsize); and belif moisturizing bomb (deluxe size). The campaign successfully introduced the newest product from the bomb collection- the belif moisturizing eye bomb to Sephora shopper's skincare routine; and the moisturizing eye bomb has been on the top list for eye cream at Sephora until now.


belif x Influenster #belifinbubbles This second belif x Influenster campaign will feature belif new Pore Cleaner bubble foam. The target customer will be Sephora shopper who is between 20-45 years old; interested in K-beauty and concerned about aging. The design assets include millennial pink pore cleaner bubble box and post card with context about the Pore cleaner bubble foam so that Influenster members become familiar upon receipt. The postcard also contains some next steps for members to follow and know what the campaign hashtag will be, know where they'll be posting reviews to, etc. Besides that, the information about "Key Ingrdients" and "How to use" are provided.

belif Pore cleaner line postcard for Influenster


Packaging belif travel kit for spring 2018


Sephora Updates Sephora Skincare favorites wall/ #trending on Sephora Wall

K-Beauty was BIG in 2017! In 2016, K-Beauty was a real sizeable category for Sephora and belif performed well within that! According to Sephora reseached data that K-Beauty is a way to drive new and younger clients into skincare since the product provide instant gratification and visual eye candy at accessible price points. Internally at Sephora, there is a lot of excitement to growing K-Beauty because it is very strategic to driving new customers into the world of skincare. The Sephora Favorite Wall is one tactic to grow K-Beauty and the #trendingatSEPHORA section of Sephora Favorites Wall to reflect our key learnings.

5 x 7 Sign (Sephora Favorite Wall) 4 x 7 Sign (#trendingatSEPHOR) The 5x7 and 4x7Sign will have the same graphic and this is an opportunity for brand and product storytelling. Signs sit on the left side of the shelf. BACK PANEL: The Back Panel is used to reinforce brand presence.


Sign

Back panel

2016

March 2017

June 2017

Holiday 2017

Aqua bomb Refreshing burst of hydration in a lightweight gel-cream

50 ml / 1.68 fl.oz.

THE TRUE CREAM - AQUA BOMB

INCREASED HYDRATION LEVEL* DERMATOLOGICALLY TESTED WITH NAPIERS AQUA FORMULA, NAPIERS ORIGINAL FORMULA

February 2017

August 2018

70%


belif skincare tables at Sephora 5 x 7 Sign

360 degree eye care

Moisturizing eye bomb Lightweight eye cream that boosts elasticity with 26-hr hydration*

$48

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massa ntly ge Ge

0 degrees 36 a

NEW

First Aid 360 Eye Care Mask 5x7 sign for all tables launched 3/24/2017

belif Moisturizing eye bomb 5 x7 sign for all tables launched 9/22/2017

Pore cleaner bubble line 5x7 sign for all tables launched 5/8/2018

First Aid 360 Eye Care Mask -A leave-on, intensively moisturizing mask with a pudding-like texture that provides a 360-degree eye care for delicate and sensitive eye areas. - $36

A lightweight, refreshing eye cream that smooths fine lines with a 26-hour burst of moisture, boosts elasticity, and increases the resilience of the skin for flawless makeup application. - $48

Bubble away the skin’s impurities for a clearer, more even skin tone and instantly smoother-looking complexion. This innovative gel-to-foam wash-off mask is formulated with gentle yet effective anti-oxidants Rosehip, Apple Mint, and Eucalyptus to clarifiy pores with fizzy micro bubbles - $36.

(showcases belif Pore cleaner bubble foam)


Assets:

3 Shelf table at Sephora in Jcpenny

5 x7 Signs

Easel Signs

Shelf strips

Back panels


Visual merchadising for in-store Sephora launched April 212017. Highlight: - Aqua favorite fair set launched -belif moisturizing eye bomb lauched in-store.

6 shelves table

8 shelves table

3 shelves table

4 shelves table


8stv3 table

8 sotf table

4stv3 table

4sotf table


Visual merchadising for in-store Sephora launched Sept 22 2017. Highlight: - Aqua park theme launched for all tables -belif moisturizing eye bomb lauched in-store.

6 shelves table

8 shelves table

3 shelves table

4 shelves table


8stv3 table

8 sotf table

4stv3 table

4sotf table


Visual merchadising for in-store Sephora launched Feb 2 2018. Highlight: - Miracle of Peat set - Aqua bomb jumbo launched in-store

6 shelves table

8 shelves table

3 shelves table

4 shelves table


8stv3 table

8 sotf table

4stv3 table

4sotf table


Visual merchadising for in-store Sephora launched April 13 2018. Highlight: - Aqua playland set

6 shelves table

8 shelves table

3 shelves table

4 shelves table


8stv3 table

8 sotf table

4stv3 table

4sotf table


Visual merchadising for in-store Sephora launched May 25 2018. Highlight: - Pore cleaner line launched in store -New visual for shelf 1 on 6 and 8 shelves tables

6 shelves table

8 shelves table

3 shelves table

4 shelves table


8stv3 table

8 sotf table

4stv3 table

4sotf table


belif . digital photography

The bomb squad The true cream - aqua bomb This ultra-lightweight gel-cream floods dull skin with a rush of refreshing hydration and minimizes the appearance of pores for a soft, smooth, supple feel. The true cream - moisturizing bomb A comforting cushiony moisturizing cream that provides dry, flaky, and dull skin with a flood of intense 26-hour hydration, leaving it supple, smooth, and deeply nourished. Ideal for normal to dry skin types. Moisturizing eye bomb This lightweight, refreshing silky-textured eye cream floods fine lines with 26 hours of moisture, boosts elasticity, and increases resilience of skin for flawless makeup application.


The belif ritual Step 2 toner Step 1 Cleanser

step 3 ESSENCE

step 4 & 5 moisturizer and eye cream

just the best!!!!


belif . products styling


belif . marketing campaign

belifusa.com Homepage belifusa.com the belif story (next page)


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