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YENA JOO BRAND IDENTITY GUIDELINES 2014 FALL / WINTER GUIDELINES


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Yena Joo Identity Guidelines 2014

BRAND PERSONALITY

SWEET HAPPY FRIENDLY CONFIDENT SIMPLE

Fall/Winter Guidelines


CONTENTS

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INTRODUCTION

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KEY IDENTITY FORMATS

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COLOR PALETTE

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COLOR VARIATIONS

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DESIGN ELEMENTS

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Fall/Winter Guidelines


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Yena Joo Identity Guidelines 2014

INTRODUCTION My name is Yena Joo and these are my identity guidelines for 2013-14 fall and winter. This is a style guide that will guide you through the basic elements that make up my identity. These are very important to my identity, because these guidelines determine how other people perceive my identity and what they associate it with. These guidelines will ensure that my brand image looks consistent and cohesive throughout different usage. It is very important for my identity to look consistent and clear, and communicate the image clearly and correctly to other people.

Fall/Winter Guidelines


INTRODUCTION

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Fall/Winter Guidelines


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Yena Joo Identity Guidelines 2014

KEY IDENTITY FORMATS Make sure to clarify the key identity formats correctly when applying different variations to my identity. I provide many variations to keep my identity formats flexible, but the general formats should maintain consistency. There are many color variations and postures my identity can be applied with. Above: casual_sitting / Below: Formal_sitting

Fall/Winter Guidelines


KEY IDENTITY FORMATS

KEY IDENTITY INCORRECT USE

These are also other key formats that my identity has. However, these particular identity formats should NEVER be used for any purposes, because it may harm the identity’s brand quality.

1) Don’t change the identity’s orientation too dramatically. 2) Don’t place my identity on the couch, which may significantly degrade my identiy’s brand image. 3) Don’t put t-shirts on my identity unless I am located at the gym. 4) Clean hairstyle and makeup are critical for my identity. They should always be applied. 5) Pajamas should never be worn in public.

Fall/Winter Guidelines


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Yena Joo Identity Guidelines 2014

COLOR PALETTE Maintaining the right color palette is critical for my identity. Especially during the fall and winter months, when my identity is covered up with lots of clothing, it makes it difficult for people to recognize my identity without seeing the specific color palette of the clothes I wear. Therefore, using the correct color palette will help people to recognize my identity easily and quickly. My identity should always appear in FULL COLOR and never appear in black and white. Black is included in the fall/winter color palette and it must be used at least once, but it may not be used for the entire outfit. Because every identity application is different, be sure to choose the right color palette that makes my identity look better.

Fall/Winter Guidelines


COLOR PALETTE

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Primary Color

Secondary Color

BLACK MUST BE USED AT LEAST ONCE, BUT DON’T OVERUSE IT.

Fall/Winter Guidelines


COLOR VARIATIONS

Fall/Winter Guidelines


COLOR PALETTE

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Primary Color

Secondary Color

IN ORDER TO ADD SOME FRESHNESS TO THE FALL / WINTER GUIDELINES, WE ADDED A NEW BRIGHT RED COLOR TO OUR PRIMARY COLOR PALETTE

Fall/Winter Guidelines


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Yena Joo Identity Guidelines 2014

DESIGN ELEMENTS These are some design elements that my identity loves. My identity loves to be with them all the time. They can be used occasionally. They will help people understand my identity better. My identity loves cereals. She loves any kinds of cereals, but her favorite one is Cinnamon Toast Crunch. My identity also loves giraffes. Any images with giraffes can be applied to my identity. Simple giraffe patterns can be used with my identity as well. My identity also loves make ups. She loves trying out different colors for eye makeup, but only uses bright pink or red for lips. Another thing my identity loves is Sriracha sauce and any kind of spicy food.

Fall/Winter Guidelines


DESIGN ELEMENTS

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Above: Yena_Cereals / Below: Yena_Makeups

Above: Yena_Giraffe / Below: Yena_Spicy Food

Fall/Winter Guidelines



Yena Joo Brand Identity Guidelines 2014