VIETNAM BLOCKCHAIN LANDSCAPE WITH SOCIAL LISTENING REPORT

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VIETNAM BLOCKCHAIN LANDSCAPE WITH SOCIAL LISTENING

Published Date: 24 November 2018

Agenda 1. THE MILESTONES 2. THE CONVERSATION ON SOCIAL MEDIA 3. THE MARKET ON SOCIAL MEDIA

1

THE MILESTONES

GROWTH OF THE BLOCKCHAIN LANDSCAPE IN VIETNAM OVER 6 YEARS Cryptocurrency appeared in Vietnam in early 2013 (Bitcoin), but there was still little discussion until 2016 CRYPTO COIN MARKET

2013

There was the 1st Bitcoin Trading Agent

2014

There was the 1st online Bitcoin trading platform - VBTC

BLOCKCHAIN COMPANIES/ PROJECTS

LEGAL STATUS IN VIETNAM

EVENTS/EDUCATION

Bitcoin was not recognized or protected by law in Vietnam

Some small private coffe shops/stores accepted Bitcoins

2015

Some companies officially begun accepting bitcoin payments - Future.Travel and Pihatt Coffee

2016

Bitcoin Vietnam and Coinify launched the 1st Blockchain payment processing platform There was the 1st Bitcoin ATM in Vietnam

Infinity Blockchain Labs was established

Vietnam's government took steps to prepare a legal framework to manage cryptocurrencies

BlockFin Asia - the 1st major Blockchain and Bitcoin conference was held

GROWTH OF THE BLOCKCHAIN LANDSCAPE IN VIETNAM OVER 6 YEARS 2017 is the boom year of the interest about cryptocurrency in Vietnam, especially on social media CRYPTO COIN MARKET

2017

BLOCKCHAIN COMPANIES/ PROJECTS

Vietnam had more than 60,000 people who invested in Bitcoin

Infinity Blockchain Labs (IBL) launched Crypto wallet - Infinito Beta version

There was more than 200 Facebook groups specializing in Cryptocurrency

NAPAS tested cross-border remittance transactions with Blockchain technology

FPT university accepted bitcoin payments Bitcoin mining virus on Facebook messenger caused confusion in netizens

LEGAL STATUS IN VIETNAM The Prime Minister approved the plan to build framework for cryptocurrency legalization

EVENTS/EDUCATION ENIGMA, the first national Blockchain technology competition was held BLOCKATHON, the first hackathon constest in Vietnam was held Many events at various scales about Blockchain were held

GROWTH OF THE BLOCKCHAIN LANDSCAPE IN VIETNAM OVER 6 YEARS 2018 is the year of starup companies, applications of Blockchain technology and actions from the government CRYPTO COIN MARKET

2018

BLOCKCHAIN COMPANIES/PROJECTS

LEGAL STATUS IN VIETNAM

EVENTS/EDUCATION

Bitcoins value drop caused the community to panic

Until March, there have been more than 20 startups related to Blockchain.

Vietnam’s government considers the roadmap for the legal framework for Blockchain and Cryptocurrency

Hong Bang International University became the first university to provide high level staff on Blockchain

Many ICO scams happened – Ifan scam (660M USD) and Skymining (30M USD)

Line Network, Tomochain, Kyber Network (Vietnamese Blockchain startups) made successful ICO

The State Bank of Viet Nam held a seminar on Blockchain applying to Finance – Banking.

The launch of Vietnam Blockchain Week (March). Then after that, many events and contests at various scales about Blockchain were held every month.

ICO projects are analyzed more thoroughly on social media (Youtube, Facebook) before investing

Blockchain applications: - Lina Review - Digital Identification for Laos - Lina Supply Chain - Tracing agricultural product's origin (for Vietnamese and Thailand agriculture) - Many other Games, Blockchain wallets, Fintech, Healthcare, Education applications

Head of the Central Economic Commission affirmed that Blockchain will be used to build E-government

All In Station, the first networking space for Blockchain and Cryptocurrency community in Vietnam was established

The 1st Blockchain alliance in Vietnam was established

The State Bank of Viet Nam temporary banned the import of crypto mining hardware/machines

Many crypto investment or Blockchain courses (online and offline) appeared

2

THE CONVERSATION A strong shift in concerns of netizens about Blockchain from 2017 to 2018

2

THE CONVERSATION 2.1 Buzz trendline: The conversation on Blockchain has evolved drastically in 2018

IN GENERAL, SOCIAL NETWORKING FOR 2017-2018 IS OVERWHELMED

BY CRYPROCURRENCY DISCUSSION - In early 2017, netizens loved airdrop, bounty (whether it was a scam or not) - End of 2017, warning about coin mining virus was booming on social and caused mass netizens to be confused about cryptocurrency - In Jan 2018, news about the value of bitcoin dropping made a big wave on social community about cryptocurrency

2017

300000

2018 [Facebook communities] Value of Bitcoin dropping

250000 200000

[Many sources] Alert about

bitcoin mining virus on Facebook messenger. Link

150000 [Livestream - BigCoin - Kiếm Tiền Online]

100000

Total discussion about keyword Blockchain + cryptocurrency

Oct 22 2018

Oct 08 2018

Sep 24 2018

Sep 10 2018

Aug 27 2018

Jul 30 2018

Aug 13 2018

Jul 16 2018

Jul 02 2018

Jun 18 2018

Jun 04 2018

May 21 2018

Apr 23 2018

May 07 2018

Apr 09 2018

Mar 26 2018

Mar 12 2018

Feb 26 2018

Jan 29 2018

Feb 12 2018

Jan 15 2018

Jan 01 2018

Dec 18 2017

Dec 04 2017

Nov 20 2017

Oct 23 2017

Nov 06 2017

Oct 09 2017

Sep 25 2017

Sep 11 2017

Aug 28 2017

Jul 31 2017

Aug 14 2017

Jul 17 2017

Jul 03 2017

Jun 19 2017

Jun 05 2017

May 22 2017

May 08 2017

Apr 24 2017

Apr 10 2017

Mar 27 2017

Feb 27 2017

Feb 13 2017

Jan 30 2017

Jan 16 2017

0

Jan 02 2017

50000

Mar 13 2017

Bounty giving crypto coin.

Link

HOWEVER THE FOCUS OF DISCUSSION ON BLOCKCHAIN HAS CHANGED DRAMATICALLY IN 2018 - In 2017, the majority of the audience had little knowledge of Blockchain technology. Netizens discussed a lot about cryptocurrency but almost did not care about Blockchain technology.

- By 2018, people mention more about Blockchain technology on social media. The cryptocurrency community also concern more about the technology behind ICOs for more efficient investment.

250000

2017

2018

200000

DISCUSSION ABOUT KEYWORD BLOCKCHAIN

150000

2017

2018

Grow YOY

133,608

844,881

532%

100000

Total discussion about keyword Blockchain + cryptocurrency

Total discussion about keyword Blockchain

Oct 22 2018

Oct 08 2018

Sep 24 2018

Sep 10 2018

Aug 27 2018

Aug 13 2018

Jul 30 2018

Jul 16 2018

Jul 02 2018

Jun 18 2018

Jun 04 2018

May 21 2018

Apr 23 2018

May 07 2018

Apr 09 2018

Mar 26 2018

Mar 12 2018

Feb 26 2018

Feb 12 2018

Jan 29 2018

Jan 15 2018

Jan 01 2018

Dec 18 2017

Dec 04 2017

Nov 20 2017

Oct 23 2017

Nov 06 2017

Oct 09 2017

Sep 25 2017

Sep 11 2017

Aug 28 2017

Jul 31 2017

Aug 14 2017

Jul 17 2017

Jul 03 2017

Jun 19 2017

Jun 05 2017

May 22 2017

Apr 24 2017

May 08 2017

Apr 10 2017

Mar 27 2017

Mar 13 2017

Feb 27 2017

Jan 30 2017

Feb 13 2017

Jan 16 2017

0

Jan 02 2017

50000

2

THE CONVERSATION 2.2 Discussion platforms: The boom of Facebook groups dedicated to Blockchain and Cryptocurrency community

A STRONG SHIFT IN THE DISCUSSION CHANNELS ON SOCIAL MEDIA - Facebook becomes the king channel where netizens discuss about Blockchain and Cryptocurrency in 2018.

The main reseason is the boom of Facebook groups dedicated to Blockchain and Cryptocurrency community (view in the next slide)

Discussion platforms on social media (2017 – 2018) 2%

1% 1%

1%

13% 39%

59%

85%

Base = Total discussion about keyword Blockchain + Cryptocurrency

Base = Total discussion about keyword Blockchain + Cryptocurrency

2017: 3,9 milion posts + comments

2018: 4,2 milion posts + comments

Facebook

Forum

News

Youtube

FACEBOOK GROUPS CONTRIBUTE 52% FOR TOTAL DISCUSSION ON SOCIAL MEDIA - From the end of 2017, Facebook groups became one of the most important sources where conversations about Blockchain occur.

Blockchain or Cryptocurrency is not a common public interest that means fans have to find their own community with the likeminded people to connect, ask for advice and keep updating useful news.

Top sources of discussion about Blockchain and Crytocurrency on social media (2017 – 2018) No.

Name of source

Total discusion

Platform

1

mmo4me.com

2

Trader Coin Việt Nam

353,219 Facebook group

Hội Chia Sẻ Kinh Nghiệm Chăn Trâu Ba Miền

343,621 Facebook group

4

Trade Coin - Kiếm Tiền Số

130,424 Facebook group

5

Mua Bán Linh Kiện Trâu Cày

1

Hội Chia Sẻ Kinh Nghiệm Chăn Trâu Ba Miền

527,708 Facebook group

2

Trade Coin - Kiếm Tiền Số

458,400 Facebook group

mmo4me.com

456,741 Forum

4

Hội đào Bitcoin miễn phí

241,159 Facebook group

5

Trader Coin Việt Nam

217,526 Facebook group

2017 3

2018 3

1,153,657 Forum

Facebook group discussion (2017 – 2018) Oct, 2017

120000

2018

80000 40000 0

73,874 Facebook group

Facebook group discussion about keyword Blockchain and Cryptocurrency

2017

2018

Grow YOY

661,997

2,224,328

236%

= 15% total discussion

= 52% total discussion

2

THE CONVERSATION 2.3 WHO – WHAT - HOW Discoveries of real opinions of real online users about Blockchain

Buzzmetrics applies standardized sampling method which represents a sample of 95% confidence with a deviation of +/- 5% Base: 350 samples including real netizens opinions. Time: 2018

WHO RAISE THEIR VOICE THE MOST ABOUT BLOCKCHAIN ON SOCIAL?

17%

Cryptocurrency investors/traders

• They talk about cryptocurrency market, join Facebook group to connect to others and discuss about ICO project.

• They often collect news and knowledge to making right decision.

Businessmen in other industries

• They are interested in Blockchain in other to support their business or prepare for any change of market in the future • They often show their points of view about what affect on the market

Investment Coaches

• They give detailed knowledge about cryptocurrency investment and Blockchain technology behind it for their student who wants to enter the market • They often live stream, hold courses for coaching how to invest

Developer/IT/ students

• They talk about technical knowledge, jobs, salary and going to events to learn more about technology and application.

39% 13%

Others:

Can not define the profiles

9% 4% 7%

9%

Blockchain business owners

• They talk about new application and promote for their products/ activities • They talk about new application and promote for their products/

Staff working in activities Blockchain industry

Buzzmetrics applies standardized sampling method which represents a sample of 95% confidence with a deviation of +/- 5% Base: 350 samples including real netizens opinions. Time: 2018

WHAT - EVERY GROUP HAS THEIR OWN UNIQUE CONCERNS. • Almost everyone needs knowledge about Blockchain technology (see the orange part in the chart below). It is a golden time for •

education content and activities for everyone.

Besides knowledge, each group has their own unique concerns. Not everyone perceives Crypto market as the top concern.

Trading platform

100%

Sharing ICO/Airdrop/Bounty

90% 80%

31%

70%

27%

60%

Legal

36%

Recruitment

18%

17% 19%

50%

22%

40%

17%

31%

10% 0%

33%

Future of Blockchain Blockchain project Courses/training livestream about investing with blockchain Event about Blockchain

30% 20%

Considering to enter the industry

31%

33%

21%

27%

Crypto market Personal point of views

Others

Cryptocurrency investors/traders

Businessmen in other Investment Coaches Developer/IT/students Blockchain business industries owners

Staff working in Blockchain industry

Buzzmetrics applies standardized sampling method which represents a sample of 95% confidence with a deviation of +/- 5% Base: 350 samples including real netizens opinions. Time: 2018

Knowledge

HOW: ALMOST PEOPLE HAVE POSITIVE VIEW ABOUT BLOCKCHAIN …

• •

Almost everyone has a positive view of Blockchain at the moment. They share that they like Blockchain and have an optimistic view about investing in cryptocurrency (30%) and even they believe Blockchain technology can make an impact on many fields in the future (21%).

However, there are still some people who don’t believe in what Blockchain can do. A few others worry about the loss of money when investing ICOs.

100%

20%

90% 5%

80%

43%

32%

39%

33%

27%

33%

57%

73%

67%

70% 60%

35%

50% 61%

73%

40% 30%

53%

62%

61%

20% 10% 0%

4%

7%

6%

10%

Others

Cryptocurrency investors/traders

Businessmen in other industries

Investment Coaches Developer/IT/students Blockchain business owners

Buzzmetrics applies standardized sampling method which represents a sample of 95% confidence with a deviation of +/- 5% Base: 350 samples including real netizens opinions. Time: 2018

Staff working in Blockchain industry

HOW: ALMOST PEOPLE HAVE POSITIVE VIEW ABOUT BLOCKCHAIN …

30%

“like Blockchain and have an optimistic view about investing in cryptocurrency” • • • • •

21%

VERBATIM

Cool project is very interesting and a solid team. I'm sure this project will succeed and benefit a good project. I advise you to take a closer look at it. I hope in its success and prosperity. Link Tiền điện tử kĩ thuật số và đứng đằng sau là công nghệ Blockchain xuất hiện ko phải ngẫu nhiên, cũng ko phải là thứ vớ vẩn.

"Tiền ảo" xem chừng mang đến nhiều giá trị cho nhân loại chứ ko "ảo đấy, lừa đảo đấy" như các cụ ... Link Chúc mừng bác. Không hiểu lắm về Blockchain. Tuy nhiên xác định là tin tưởng bạn. Cho mình hỏi thông tin về token/coin có thể tham khảo ở đâu? Làm sao để trade? Cám ơn bác. Link Tỉnh dậy nào! Trong khi các bạn ngủ thằng khác nó mở tư duy và kiếm ra tiền rồi. Link Điểm sáng là ngay cả khi giá bitcoin giảm, số lượng quỹ mới vẫn tiếp tục tăng lên cùng với tâm lý lạc quan vào tính chất biến đổi của Blockchain – công nghệ sổ cái phân quyền đứng sau đồng tiền số lớn nhất thế giới là bitcoin, cũng như các đối thủ khác như ethereum, ripple và litecoin. Link

“believe Blockchain technology can make an impact on all many fields in the future” VERBATIM • • • •

Blockchain chắc chắn là công nghệ dẫn dắt tương lai. Dự kiến năm 2025 Singapore là quốc gia đầu tiên không dùng tiền mặt. 5 năm nữa thôi sẽ có sự thay đổi lớn. Link Cứ đà này thì mấy anh em Đông Nam Á bỏ xa Việt Nam cho coi ! Thay vì đợi chính phủ phê duyệt thì mình đi học trước mấy cái liên quan cho chắc ! Chuẩn bị đi học về Blockchain và tạo smart contract cơ bản của Ethereum, nhà mình có ai học chung không Link Những ngành nghề sẽ sớm biến mất vì Blockchain, AI và IoT: 1. Tài xế taxi như Uber, Grab, 2. Nghề Shipper, 3. Nghề nông dân, 4. Nghề môi giới bds… 6. Ngân hàng, 7. Nghề Luật sư …. Link 4.0. Blockchain. Chính phủ điện tử. Thành phố thông minh…. Thế giới đang chuyển mình, Việt Nam cũng không ngoại lệ, điều đó đòi hỏi mỗi người hoặc THAY ĐỔI để tỏa sáng cùng xu thế, hoặc bị thay thế. Link

Buzzmetrics applies standardized sampling method which represents a sample of 95% confidence with a deviation of +/- 5% Base: 350 samples including real netizens opinions. Time: 2018

Verbatim: Businessman in other industry •  Trong khi máť?i ngĆ°áť?i còn Ä‘ang tạc lưᝥi, phĂĄn xĂŠt, bĂŹnh luáş­n... ThĂŹ cĂĄc Doanh nghiᝇp láť›n, cĂĄc táş­p Ä‘oĂ n láť›n vĂ cả Tháşż Giáť›i háť? Ä‘ĂŁ bắt đầu chuyáťƒn mĂŹnh Ä‘áťƒ thĂ­ch ᝊng dần váť›i CĂ´ng Nghᝇ 4.0, váť›i Blockchain....đ&#x;˜ đ&#x;˜ đ&#x;˜ CĂł láş˝ khĂ´ng cần nĂłi thĂŞm nᝯa... NhĆ° tiĂŞu Ä‘áť cᝧa bĂ i bĂĄo " CĂ´ng nghᝇ 4.0 Náşżu khĂ´ng thĂ­ch ᝊng thĂŹ sáş˝ THẤT Báş I “ HĂŁy cháť‹u khĂł tĂŹm hiáťƒu thĂŞm Ä‘áťƒ cĂł kiáşżn thᝊc Ä‘áťƒ sau nĂ y cĂł tháťƒ váş­n d᝼ng vĂ o cuáť™c sáť‘ng máť?i ngĆ°áť?i nhĂŠ. P/s: Hay lĂ mĂŹnh ᝊng d᝼ng Blockchain vĂ o gia cĂ´ng, sản xuẼt cáť• pĂ´ titan ta đ&#x;˜‚đ&#x;˜‚đ&#x;˜‚. Link •  đ&#x;”° Tháş­t sáťą, Ä‘áşżn giáť? nĂ y cĂł nhᝯng ngĆ°áť?i thĂ­ch kiáşżm tiáť n, muáť‘n lĂ m giĂ u, mà đᝊng ngoĂ i cuáť™c đưᝣc váť›i cĂ´ng nghᝇ 4.0, vĂ cĂ´ng nghᝇ Blockchain đưᝣc thĂŹ tĂ i tháş­t đẼy đ&#x;˜‚ muáť‘n lĂ m giĂ u bấn chᝉ cần nháť› ráşąng: cĂĄc tᝡ phĂş trĂŞn tháşż giáť›i Ă­t ngĆ°áť?i háť‘i háş­n vĂŹ tháť­ nghiᝇm sai lầm, vĂŹ chĂłt hĂ nh Ä‘áť™ng dấi dáť™t, háť? Ä‘a phần chᝉ háť‘i háş­n vĂŹ Ä‘ĂŁ ko dĂĄm tháť­, ko dĂĄm lĂ m mĂ thĂ´i đ&#x;˜Š Link •  Khi chᝉ áť&#x; Viᝇt Nam nĂłi váť Blockchain khĂ´ng Ă­t ngĆ°áť?i sáş˝ nghÄŠ Ä‘Ăł lĂ viᝇc cᝧa Ă´ng tráť?i, là ảo,,, bla bla bla NhĆ°ng khi ra kháť?i lĂŁnh tháť• Viᝇt Nam chĂşng ta sáş˝ ngᝥ ngĂ ng nhĂŹn nháş­n Blockchain lĂ viᝇc cᝧa chĂ­nh mĂŹnh! Hoạc tĂŹm hiáťƒu nĂł Ä‘áťƒ hoĂ mĂŹnh vĂ o cĂĄch váş­n hĂ nh Ä‘áť“ng tiáť n cᝧa xu tháşż máť›i. Hoạc đᝊng nhĂŹn tháşż giáť›i phĂĄt triáťƒn vĂ bấn báť‹ gất ra rĂŹa.@ Link •  HĂŹnh thᝊc ICOs lĂ máť™t Ă˝ tĆ°áť&#x;ng quĂĄ táť‘t trong tháşż kᝉ nĂ y khi quyáť n láťąc vĂ cĆĄ háť™i đầu tĆ° đưᝣc trao táť›i nhᝯng cĂĄ nhân bĂŹnh thĆ°áť?ng chᝊ khĂ´ng chᝉ náşąm áť&#x; cĂĄc quáťš đầu tĆ°, ngân hĂ ng hay táť• chᝊc nĂ o cả. NhĆ°ng thiáşżt nghÄŠ liᝇu tẼt cả máť?i ngĆ°áť?i trĂŞn tháşż giáť›i nĂ y cĂł đᝧ khả năng, thĂĄi Ä‘áť™ vĂ trĂ­ Ăłc Ä‘áťƒ phân tĂ­ch và đầu tĆ° hay khĂ´ng? Ä?ᝍng Ä‘áťƒ tiáť n cᝧa mĂŹnh báť‹ Ä‘Ć°a vĂ o tĂşi tiáť n cᝧa ngĆ°áť?i khĂĄc máť™t cĂĄch ngu ngáť‘c nhĆ° qua cĂĄc dáťą ĂĄn áť&#x; trĂŞn. Link •  Ä?ᝍng nhĂŹn vĂ o bitcoin hĂŁy nhĂŹn vĂ o cĂ´ng nghᝇ Blockchain. Thiáşżt nghÄŠ Tâm cĂ ng TÄŠnh thĂŹ TrĂ­ sáş˝ cĂ ng thĂ´ng!!! Link •  Tiáť n khĂ´ng tháťƒ Ä‘áťƒ máť™t giáť?. TĂ i chĂ­nh cần đưᝣc phân báť•. Lagivado Ä‘ĂŁ Ä‘áť• báť™ Ä?Ă Náşľng. #LAGIVADO #Blockchain Link •  14 NGHᝀ HOT Sáşź Bᝊ CUáť˜C CĂ CH Máş NG CĂ”NG NGHᝆ 4.0 “THᝌ TIĂŠUâ€? Link •  @ WWR luân chuyáťƒn hòa nháş­p theo xu tháşż cĂ´ng nghᝇ 4.0; giải mĂŁ Blockchain & smartcontract trong xu tháşż toĂ n cầu hĂła. Link •  Háť?c sáť­ d᝼ng cĂ´ng nghᝇ vĂ váş­n hĂ nh nĂł ! "NhĆ°ng náşżu cĂ´ng nghᝇ thay tháşż háşżt thĂŹ chĂ­nh ta sáş˝ lĂ m gĂŹ? CĂĄc bấn đᝍng lo, sáş˝ cĂł 1000 ngháť máť›i phĂĄt sinh sau máť—i 100 ngháť Ä‘Ăłng cáť­a - 1 ngĆ°áť?i váť sau lĂ m 10 ngháť nĂŞn sáş˝ báş­n gẼp 3 lần so váť›i hiᝇn tấi“ Link

Verbatim: IT/developers/students • Nếu vn sẵn sàng để cho bọn IT tự do có môi trường hoạt động thì tụi e cũng chẳng ngại về nước tham gia. Link • Blockchain đang rất hot :D Link • Anh em muốn làm product thì bơi hết vào đây ạ :)) ngày mai "zai đẹp" Fahad Si nhà Got It sẽ present làm cách nào để có sản phẩm để đời trong thế giới Blockchain. Link • Anh Viet dạy chơi Blockchain hả anh. Cho em đăng kí 1 slot nhé. Link • Cho em hỏi tình hình được không ạ. Em rất muốn nắm bắt Blockchain. Link • Let’ go ! Newcater dự sự kiện Cryptocurrency của Bộ Tư Pháp chủ trì. Ae nào có ở đây giao lưu nhé. Link • Growing up! #Blockchain Link • Ủy viên Bộ Chính trị, Trưởng Ban Kinh tế Trung Ương Nguyễn Văn Bình, khai mạc "Diễn đàn Blockchain xu hướng và tầm nhìn phát triển", diễn đàn đầu tiên có sự tham gia của đại diện cơ quan quản lý nhà nước và các doanh nghiệp và những người phát triển trong lĩnh vực Blockchain ở Việt Nam. Link

• Sự kiện xịn đi để học hỏi biết đây đó. Link

3

THE MARKET

TOP BLOCKCHAIN COMPANIES AND PROJECTS IN VIETNAM MOST-DISCUSSED BLOCKCHAIN COMPANIES Lina Network

4656

Tomochain KyberNetwork

2

2247 1813

1

MOST-DISCUSSED BLOCKCHAIN PROJECTS MISA

4978

Lina Review

3

NAPAS apply Blockchain to transfer money

2813

4

Umbala network

1688

4

Nami Trade

Nexty Platform

1628

5

Health Record - Viettel

523

5

1332

Infinity Blockchain Labs

1465

6

Lina Supply chain

260

6

Qnet

1445

7

Infinito Wallet

154

7

Lina apply Blockchain to the medical training process

129

8

Bigbom

1302

Triip.me

1039

Midas Protocol

929

8 9

CRP Flatform

40

9

10

Axie Infinity

23

10

Time: 2018. Source: Facebook, Youtube, Forums, News

3

1783

2

1

HOW PROJECT OWNERS/COMPANIES ARE USING SOCIAL CHANNELS Case study from Lina Network 1

EDUCATING BUYERS

2

CREATING COMMUNITIES

3

DOING INFLUENCER MARKETING

- As mentioned above in slide 16, there is a huge need of knowledge in this industry.

Blockchain and cryptocurrency are not the easy concepts to grasp, and so, video has played a major role in how company market on social media.

- In the case of Lina Network, they constantly share educational videos with their audiences and even launch their series of Lina news videos. Link - However, these content series have not really reached many viewers. The number of views and shares is still limited becare content is just pulished on the official sites of Lina.

Time: 2018. Source: Facebook, Youtube, Forums, News

HOW PROJECT OWNERS/COMPANIES ARE USING SOCIAL CHANNELS Case study from Lina Network 1

EDUCATING BUYERS

2

CREATING COMMUNITIES

3

DOING INFLUENCER MARKETING

- As mentioned above in slide 13, Facebook groups have started becoming important sources where conversations about Blockchain occur.

- Lina has created a Facebook group to keep their markets informed and connected. Until now, the Facebook group created by Lina has 1.401 members already. Link

Time: 2018. Source: Facebook, Youtube, Forums, News

HOW PROJECT OWNERS/COMPANIES ARE USING SOCIAL CHANNELS Case study from Lina Network 1

EDUCATING BUYERS

2

CREATING COMMUNITIES

3

DOING INFLUENCER MARKETING - The market has its own influencers who are well-known and have high credibility in the community. They continuously share knowledge, points of view and review about ICO projects and connect the community through their content.

- Lina uses influencers to bring their products and events closer to the community and earn much better results of interaction: • Livestream to introduce and review Lina.Review project by Văn Hỉ (Link) and Văn Đình Hòa (Link) • Promoting events product Lina Suplly Chain launching by Hoàng Linh (Link)

Time: 2018. Source: Facebook, Youtube, Forums, News

x

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