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ANDRA DRAG RACING Not only does ANDRA need to enforce our own guidelines for the success of our own brand, but so do the series sponsors and associated companies that proudly include the ANDRA logo in any materials. This booklet has the information required to successfully utilise the ANDRA logo for any requirement, be it print media, television or merchandise. For further information, or to obtain digital high res copies of the ANDRA logo, please contact; media@andra.com.au

BR A ND GUIDELINE S


LOGO USAGE When using the ANDRA logo, it is strictly enforced that only the correct, supplied artwork copy be used. It is essential to our brand that the example to the right be utilised when required. If restricted to using a two colour, or one colour variation, the following pages will display approved versions.

BR A ND GUIDELINE S

These examples also demonstrate the scaling required on all presented documentation. It is mandatory that the logo be scaled at 100% vertical and 100% horizontal of its created design at all times.


CORRECT LOGO

INCORRECT SCALING

INCORRECT SCALING


LOGO VARIATIONS In instances where the ANDRA logo is positioned on a colour background, it is required that the ‘Australian National Drag Racing Association’ text be changed from black text to white text.

BR A ND GUIDELINE S

The logo component itself has been designed so that it can easily sit on any colour background and not require any modification.


LOGO ON WHITE

LOGO ON BACKGROUND


LOGO VARIATIONS The production process of some mediums means our primary four colour process logo may not be used. For these instances, the ANDRA brand has a two colour, grey scale and single colour variation that can be utilised. EPS files with colour data can be accessed through media@andra.com.au

BR A ND GUIDELINE S


TWO COLOUR

PMS 485

Black

GREYSCALE

40% Black

Black

BLACK

Black


EXCLUSION ZONE Although the ANDRA logo has been designed to be easily adaptable to any colour background, there are still limitations as to what imagery can be included within the exclusion zone. Text, other logos, or images that are not incorporated into the background of the design are not permitted into the ‘Exclusion Zone’, as depicted below. The border of clear space is measured from the height of the top red rectangles around the ‘ANDRA’ text. This height as measured indicates the clear space required around the logo.

B A

The measurement of ‘A’ indicates what space surrounding the logo is required (‘B’).

BRA ND GUIDELINE S


FONT USAGE ANDRA have selected specific fonts to cover all marketing materials to ensure consistency. The fonts shown below are to be used on all official ANDRA branding. If the selected fonts are unable to be used, please select a font that uses similar characteristics to the below. An ANDRA font folder is available from request from media@andra.com.au

HEADER FONT

Conduit Bold / Tracking -60% A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Body Copy

Conduit Light / Tracking 70% A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z


COLLATERAL DESIGN The following layouts represent the consistency that the ANDRA branded materials have created. It is preferred that any official ANDRA materials required be created internally to ensure that this consistency continues and further strengthens our brand. To request artwork to be produced by ANDRA, please email all job specifications and requirements through to media@andra.com.au

BRA ND GUIDELINE S


P 08 8271 5355 F 08 8271 6988 E info@andra.com.au 11 McInnes St, Ridleyton S A 50 08

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ANDRA Brand Guidelines  

ANDRA Brand Guidelines document

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