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As a consequence of the formula changes and, along with them, the revitalization of the product image for the entire line, Nesquik aspires to be mothers’ best ally and position itself in the milk additive segment as the brand that best combines a nutritious product with one that is fun to drink. The changes in brand identity had major shelf impact and contributed to Nesquik’s market repositioning. Furthermore, the NutriActive B complex became an essential part of the message. Thus, the product continues to be a favorite of children and, at the same time, satisďŹ es the expectations of their mothers, who are always in the market for nutritious products.


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention