The strawberry and peach yoghurt gelatin ﬂavors were worked on concurrently with the ﬂan and responding to the very same challenge. Mandatories were uniﬁed for the architecture of the refrigerated products, while each extension was given its own personality. Within the authorized guidelines, products were to be presented in an appetizing manner. A generic background was adopted, with carmine tones on the mountains. Flavor differentiation was conveyed by supporting elements, mainly photos and color bands.
With the bi-pack featuring the spoon on the cover and side panel, communication and the call to action were stressed. The photographs were retouched several times so as to eliminate impurities and accentuate the product’s natural character.
FIVESECONDS The time a package on the shelf has to attract the consumer’s attention