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Brand Architecture and Identity and Extension Line Development PRODUCT / La Lechera • CATEGORY / Dairy products / Refrigerated products / Ice cream / Cereals • MARKET / Homemakers and children • CLIENT / Nestlé México • BRAND MANAGER / Alessandre Keller / Elodie Sprung / Eduardo Sánchez / Alejandra Vázquez • DESIGN / Alejandra Vantolrá / Víctor Hernández / Hugo Razo • ILLUSTRATION / Víctor Hernández • PHOTOGRAPHY / Enrique Arechavala / Luis Carlos Pérez Gavilán • DATE / Aug 2003 - May 2004 • PRINTING / Offset, flexography and rotogravure

FiveSeconds  

FIVESECONDS The time a package on the shelf has to attract the consumer’s attention

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