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The flower version won, as it clearly refers to the attributes to

the brand an image that is unique in its category. The best logo

be communicated (softness, freshness, innovation, modernity).

proposals, Color Plus icon and other elements, were adapted

Furthermore, with no human presence at all, this design gives

to the option selected and thus optimize the design.

o e nt int w o rk w as l u f o s re Ca ouds, l c d n y a ce pt the s k he co n orce t e f in re g ive th to s a nd s e n e t f n o o of s b lu e t a u nd a the ide b a ck g ro conve y s p l e h t h at h n e ss. of fre s

a rt me rs, a p the consu o h t c g su in Accord d with associate , g y in it il be u ra nq from natu re, t s a lly a s c t p si e con c e rs ba life, flo w d . n a ss e n m fre sh fre e do ne ss a nd t f so he t t c re fle r th a n de s, rathe to C olor co e re use d w se lve s, m he . t e c rs n flo we frag ra ate the com m u nic

s” icon or Plu l o t “C T he h ig hlig h e d to iz il o t ñ u e wa s t E ns u ct tha ne fit e b the fa a olors, c ad s t c nd a he prote the b ra s t u . p s itor t h at compet of its

e re icons w T h re e on, b e d (rib pre se nt with e circl ic t a m ig htly ch ro a nd b r n ig s s a plu fa b rics ). colore d

ll t re ca of vas t n , e t n m o r se m e A n e le n nd e nd bet we e a nd b ra al lin k n . s io r t e o m c o ns u an e m u se d a nd a n c ra e b b the h is a nd ss e of t s u a c s o f tn e e B se nts re p as w re it s, it d e rn e s n e ce t a l p d an nt pro m ine a n e g iv la be l. o n the

The client requested that an icon be developed to emphasize one of the distinctive features of fabric softeners: ease of ironing.

FiveSeconds  
FiveSeconds  

FIVESECONDS The time a package on the shelf has to attract the consumer’s attention

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