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Brand Revitalization and Label Redesign PRODUCT / Ensueño • CATEGORY / Fabric softeners • MARKET / Homemakers • CLIENT / Industrias AlEn • BRAND MANAGER / Elsa Galván / Ana Portales • DESIGN / Bárbara Kirschner • ILLUSTRATION / Víctor Hernández • PHOTOGRAPHY / Enrique Arechavala • DATE / Jan - May 2004 • PRINTING/ Offset and flexography

FiveSeconds  

FIVESECONDS The time a package on the shelf has to attract the consumer’s attention