The project started with the two-liter bottle and was then extended
The revitalization and redesign of the brand identity noticeably
to the entire line. Distribuidora Alfa took the opportunity to change
improved visual impact on the shelf. Consequently, positioning
the ﬁve-liter bottle. Thus the line was uniﬁed in terms of versions
among consumers was consolidated, and product leadership is
with handles, and much better integration was achieved at point
The MAS COLOR line consists of 500milliliter, one-liter, two-liter and ﬁve-liter bottles, plus a 95-milliliter (enough for one-load) sachet, which is distributed as a sample.
According to ﬁgures published in the May 2004 issue of the magazine NEO®, MAS COLOR®, with its varieties MAS BLANCURA® (whiteness), MAS ROPA FINA® (ﬁne washables) and MAS ROPA OSCURA® (dark clothes), claims 40 percent of Mexico’s liquid detergent market. Half a year after the new image was launched, the detergent reports a 26-percent increase in overall sales volumes, amounting to nearly 33 million dollars a year.
Published on Jul 3, 2009