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Clight RTD

A new design was proposed for RTD Clight, aimed at accentuating the brand essence. That was no simple matter, since the brand essence of the products already on the market also needed to be modified in keeping with the rest of the line. The process involved applying the architecture and perfecting flavor handling. By adding the splash, the flavor seems to emerge from the ocean itself.


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Given that this is the traditional PB line, the features defined for the packets inspired its redesign. The bottles for the lime, grapefruit, apple and hibiscus flavors were designed first, with mango and tangerine added later on.


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention