A new design was proposed for RTD Clight, aimed at accentuating the brand essence. That was no simple matter, since the brand essence of the products already on the market also needed to be modiﬁed in keeping with the rest of the line. The process involved applying the architecture and perfecting ﬂavor handling. By adding the splash, the ﬂavor seems to emerge from the ocean itself.
Given that this is the traditional PB line, the features deﬁned for the packets inspired its redesign. The bottles for the lime, grapefruit, apple and hibiscus ﬂavors were designed ﬁrst, with mango and tangerine added later on.
Published on Jul 3, 2009