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This process was followed until three options were chosen. Of them, the design that includes a splash best conveys the sensation of serenity and flavor. The herbal touch is reflected in its icon, although the fruit enjoys the “starring role”.

Forum suggested several modifications to the brand attributes and made some proposals for the line: 

Intensify the flavor and place it in the foreground

Greater detail in the fruits and herbs

The ocean was enlarged and can be seen more clearly

Having fewer clouds, the sky is much clearer than in the Tropical line


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention