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The guidelines of Svelty’s new identity, a brand which has reported consistent growth, were implemented on the line’s various formats. Some star products are the cans of powdered milk (400, 900 and 1 800 grams), the Tetra Brick containers with liquid milk (in its regular version and with Lactofibras), the envelopes containing enough powdered product to make a glassful (240 milliliters), the self-service box with 15 envelopes and the yoghurts.

The benefit of the Lactofibras and other features was achieved by mixing the yoghurt with a little cereal. This product is the outcome of the synergy between the Svelty and Fitness brands. ®


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention