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The sky remains, and flavor perception is color coded (red for strawberry, orange for peach, etc.) on all the packages. The shot of the abdomen and the nutritional chart appear on the back panel.

Since the fruit is the only natural element on each package, the graphics were meticulously designed to attract attention on the shelf and, above all, convey the product’s tastiness.

For simplicity and cost, a generic cover was chosen for all the flavors, while the individual containers were distinguished by flavor (plain, prune, strawberry, peach-mango and pineappleguava), as was the kilo size (plain and strawberry).


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention