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yoghurt The impact of brand repositioning contributed to updating and optimizing other line extensions, especially yoghurt-related ones. In this case, for product image unification with the milks, it was necessary: To incorporate the corporate logo (dairy banner) To add the Lactofibras icon To develop a banner to underscore the fact that it’s a fat-free product To improve the taste and make the product more appealing by handling the fruit very naturally To rework the entire splash area so as to accentuate the idea of lightness


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From the outset, it was clear that the guidelines would have to be applied to the line’s different versions. The concept that was first developed for the stirred yoghurt was easy to apply to the yoghurt drinks as well.


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention