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optimization As part of design optimization, the predominating blue sky on the front panel was used on the rest of the package to incorporate a new consumer service box, with the Nestlé seal as endorsement. To make the brand more dynamic and contemporary, the nutritional chart is improved and the preparation instructions are more explicit.

The concepts generated by the advertising agency are reinforced on the back panel. A drinking straw winds down the woman’s trim abdomen, as a way of simulating the product’s movement through the digestive tract. Explanatory copy about the nutritional values and benefits of Svelty reinforce the photograph.

The brand offers both its formulas in the Tetra Brick presentation, with and without Lactofibras. While the latter has kept its original graphic character, several of the new guidelines were adopted to stay in sync with the rest of the line.


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention