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Far from competing between themselves, Nido classic and Nido System make an ideal couple, with very significant sales results. The new identity will undoubtedly contribute to perpetuating brand leadership within this market category.

Brand architecture and identity were not only adapted for the cans but for the bags, packets and packet dispensers, as well. The can format alone has 11 presentations corresponding to the following sizes: 

Nido classic, in 400, 900, 1 800 and 2 500 grams

Nido 1+, in 400, 900 and 1 800 grams

Nido 3+, in 900 and 1 800 grams

Nido 6+, in 900 and 1 800 grams


FIVESECONDS The time a package on the shelf has to attract the consumer’s attention