Color-codes for each stage: red for 1+, green for 3+ and blue
were considered in designing the system.
Active ingredient icons (Prebio1®, Calci-N® and Lactohierro®)
They included the dairy banner, the Nido logo and the
Images of children involved in activities exemplifying the
Consistent with the objectives of repositioning Nido —now segmented
into three different stages of growth— several mandatory factors
characteristic yellow label color.
three age levels, meant to generate a call to action
Basically, three elements were used to differentiate the system’s
Exhaustive studies were made of the typical behavior and traits of
products and communicate
children at each of the three stages in the Nido System product line.
Based on this research and out of countless photographs, the shot was selected that best communicated each age range and appealed to the emotions at the time of the purchase decision.
Six years: the color blue “Step by step, a giant leap towards being capable of everything.” Calci-N helps to develop strong bones.
e color red One year: th , the world “Step by step ery.” Prebio1 awaits discov inal flora. benefits intest
n or gree he col t : s.” s r a ye w thing Three earn ne l e w , ion absorpt by step “Step es the l b a n e healthy ierro tes to Lactoh u ib r t n o c , which ment. of iron develop l a ment