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Nido System

Based on Nido classic, Nestlé diversified the category with three

Utilizing this strategy, the art project was able to reinforce and

special formulas, each one targeting a decisive stage in children’s

reposition Nido vis-à-vis the specific characteristics of these three

growth and development. Nido 1+®, for children between one and

stages; highlight the active ingredient in each case, and concretely

two years of age, is formulated to protect the digestive system;

communicate brand essence in terms of it being a parental ally

Nido 3+®, for children from three to five, contributes to mental

in children’s healthy, strong growth, helping develop physical and

development, and Nido 6+ , for children six and over,

mental potential.


helps strengthen bones.


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FIVESECONDS The time a package on the shelf has to attract the consumer’s attention