A simple and absolutely fascinating challenge CHALLENGES
To participate in the innovation of one of Nestlé’s
most strategic brands
To modernize its standard bases worldwide
To supply added value and reinforce a product’s positioning without losing its essence
To use direct communication to prioritize brand value
The brand’s graphic identity has been transformed and adapted to the design principles dictated by each decade.
Few brands in the world can
was the only powdered milk in Mexico, and it has been perceived as
boast such a brilliant record
one of mother’s favorite products, the perfect ally in her children’s
of accomplishments as Nido®.
nourishment and development.
Here are just a few indicators: Given such merits, the Nido label has only been updated to conform
The brand already has a
to predominating design standards over the years. However, Nestlé
strategically decided to adapt to new market trends that call for ever
Of every five glasses of milk
greater specialization, by creating the Nido Nutrition System® (Sistema
consumed, one is Nido
Nido® in Mexico) a line developed to satisfy nutritional needs at each
Nido is one of the Nestlé
stage of growth.
pillars, upon which the company has become number one in nutrition, health and well-being
Nido, unqualified leader in the powdered milk segment, promotes category growth through innovation and added value
And what about positioning and values? For many years, Nido
Published on Jul 3, 2009