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Brand Architecture and Identity and Line Extension Development PRODUCT / NIDO • CATEGORY / Dairy Products • MARKET / Children • CLIENT / Nestlé México • BRAND MANAGER / Fermín Pascual • DESIGN / Israel Calderón • DATE / Aug 2003 - Aug 2004 • PRINTING / Offset - hexachromy and flexography

FiveSeconds  
FiveSeconds  

FIVESECONDS The time a package on the shelf has to attract the consumer’s attention

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