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Delicious home-made food made from 100% organic produce high in nutritional value.
Leaders of the ages have all shared the view that everything we eat inﬂuences our quality of thought, health and life.
The Organic Franchise When imagination materialises DREAMS BECOME REALITY, because what may seem impossible is a challenge for creativity.
YATIRI is an exclusive franchise business model which expands the health market of consumption of quality food at an easily accessible price in an artistic and creative environment. 02
…because being ecological is at its peak and because today more than ever it is important to respect and take care of your body as much as you do nature. When a new proposal is put forward in the market and is successful, two options are presented: 1. To rest on your laurels, or 2. To expand. At Yatiri we have chosen expansion as a matter of conscience.
The Organic Franchise: A CONCEPT BORN TO GROW, with initiative, courage and originality the door to success is opened.
Interested parties should contact: Beatriz Vega (Tormo Asociados): +0034 91 383 41 40 email@example.com ...or Alberto Varela (Yatiri Franchise): +0034 638 122 649 firstname.lastname@example.org
This is an innovative business model that creates employment, brings a fresh air to the alternative sector, makes a better life for millions of people more of a reality and above all enriches the trend towards all that is healthy and natural.
Yatiri wins the heart of those who appreciate healthy food and value the small details. This proposal is designed by TormoAsociados, consultants in franchising, for people with an entrepreneurial spirit and values in tune with the environment. In the following pages you will see 8 reasons why you should belong to the Yatiri family. 03
Support your health and that of the planet!
human and environmental
How can a business be successful if its proﬁts are not re-invested into nature and the development of human beings? Yatiri Organic Bar & Restaurant is a new franchise business model that invests in human evolution whilst respecting the environment. “Real human power lies in the connection of your spirit with Mother Nature”.
Invest in work, enjoy and beneﬁt!
2. THE OPPORTUNITY to grow and learn Born in Spain, and destined for the whole world, the ﬁrst franchise of organic restaurants with a business sense that goes further than money. Is “business” only about making money and not contributing any other value to the world? Is “being proﬁtable” only about getting back your investment and not your health or improving your quality of life? For who is it better “to have more” forgetting about the damage that this can produce? Yatiri Franchise is a business model that transcends boundaries of what is otherwise purely economics. “Opportunity for those who choose well”
Become involved in a spiritual purpose! 3. SPIRITUAL Intuition
The Yatiri Franchise is a project which started out with the idea of reaching millions of people who we intuitively know are waiting for a place where they can be comfortable and enjoy healthy and exquisite organic food within an artistic and creative, and warm and inviting environment. Since opening our ﬁrst restaurant in Madrid we have been seeing if our intuition is telling us the truth. People come to Yatiri because “it makes you feel really good”.
Where will the next one be planted? For a long time in indigenous and shaman traditions, the eagle has been considered as a symbol of sharp vision, as clever and precise. This animal represents the power of height, he who goes above and beyond to see precisely that which he seeks. The creators of Yatiri appeal to this thousand year-old knowledge to be able to perceive the place and time for the next restaurant. Above and beyond the reason which arises is the existence of the power of intuition, our intuition and that of those who trust in this project.
Join us to give back and receive! Much more than organic restaurants… …we fulﬁll a social function
4. BENEFITS for everyone Oﬀering organic food is a pioneering prospect right now. Organic does not always mean vegetarian but rather food made with produce from producers who respect the environment (vegetable and animal) and who adopt natural processes without forcing or assaulting nature. But for Yatiri the concept “organic” goes much further. We consider atmosphere, decoration, music, the personal touch, and comfort as aspects as important as food. People say they come to Yatiri “because we feel really good”. Good and healthy food is one part of this and perhaps the most important thing, but what we have perceived from our clients is that they come to us to be in a marvellous place which they later extend to “where the food is good, healthy and natural and at a reasonable price”. In addition, the people that visit Yatiri detect and are grateful for the presence of an ethical and stylish feel that surrounds everything inside the restaurant. They realise that there is an underlying purpose which relates to the urban necessity of having a place where peace, gentleness, courtesy and motivation is transmitted. The Yatiri client connects with the purpose and meaning of the concept; when they perceive this they realise that we are fulﬁlling a social function, one which opens up new alternative possibilities to what we already know. Some of the characteristics that make the restaurant stand out the most and which are distinctive are: Well-prepared food made daily with fresh seasonal produce by chefs who love what they do. A sensitive and human touch from the waiting staﬀ (through friendliness, kindness and respect). An interior with inspires relaxation and the transcendence of daily worries. Gentle, diverse and profound music (more than 5,000 specially selected songs). Low lighting, warm and inviting and focused on the art. Range of warm colours that connect earth to reality. Objects which unify beliefs, create curiosity and take you to other places. Intuitive and visionary art (we promote unknown artists). Transmittance of spiritual and up-lifting messages that encourage you to overcome crisis and depression. We promote free soul searching, self-knowledge and self-help activities in our Espacio Abierto® (Open Space) room. We make our philosophy and topics about improving your health and quality of life known through our Revista Red Alternativa® (Alternative Network Magazine). This magazine is owned by the franchise. 40,000 copies of 54 pages are printed every 3 months and are distributed in Madrid and the rest of Spain. We can aﬃrm that at Yatiri we are motivated by a philosophy of life based on the enjoyment of healthy and natural things, the development of creativity, the joy of sharing good things with other people, and that more than economic gain we ensure there are beneﬁts to human beings. This is because we are conscious that right now in the world people need proposals that give them added value, something which “until now” was unknown in the hospitality sector.
Raise your awareness of planetary change! “We are in the right moment to turn towards the healthy and natural, free from politics and beliefs, only withwith respect and only for nature human respect forand nature andbeings human to ﬁnd to ourselves in better beings ﬁnd ourselves in health with a better better and health and with a better quality of life and well-being.”
5. EXPANSION of a great idea. All creative ideas and constructions are inevitably destined for exploitation... Our idea is based on the following aﬃrmations and discoveries: It is possible to make a life change towards the healthy and natural without being extreme. We can all do it if we want to. The whole world needs a human attitude which is more sensitive to and conscious of the environment and human beings. The people that realise the reality of the crisis want to unite to be able to support a change. Everyday there are more and more people who feel that evolution is internal and starts within yourself; then it is expressed externally. With small daily changes, such as in diet, big social and world changes can be made. It is not necessary to belong to any group or do any special practice to be happy and in good health. Opening ourselves up to listen and reﬂect from a diﬀerent view point gives us new ways to come up with solutions. It is not necessary to attack, destroy or overthrow, human revolution is in our conscience. Health is not only absence of illness, it is living freely and with love, it is sharing and enjoying, feeling and being grateful. The alternative path is one which takes us to diﬀerent and surprising destinations full of unknown possibilities.
Support a worthy and necessary cause!
6. MORE BENEFITS
OF AN ECOLOGICAL MODEL:
Promoting organic food has more advantages than we can imagine. IN PRODUCTS It generates healthy food, rich in nutrients and full of ﬂavour.
IN PEOPLE It protects the health of farmers. It avoids the contraction of illnesses and ﬁghts them by making consumers healthier. It motivates a change in dietary habits while making a connection to natural things. It gives consumers of these products a better quality of life.
IN THE ENVIRONMENT It fertilizes land and halts desertiﬁcation. It favours the retention of water and doesn’t pollute the aquiferous. It encourages biodiversity. It maintains the habitats of wild animals. It doesn’t waste energy. It preserves rural life and peasant culture.
IN SOCIETY It is socially more economical. It allows for true safety in food. It stimulates the creation of jobs. It gives farmers back the management of their land, without them being dependent. It supports honest and responsible producers.
Become part of the Yatiri franchise! 7. INVESTMENT and RETURN on money and human values To become franchised with Yatiri and set up an Organic Restaurant you need an initial money investment and in addition possess a large set of personal values. Behind this new â€œbusinessâ€? model there is a personal opportunity for work and of internal growth. In addition, it being immediately proďŹ table you will recover what you have invested in a few years time. The fundamental value of a franchise is the brand and the know how. The acquired experience of the franchiser is passed on to the franchisee allowing them to save on money they may otherwise lose on making mistakes which generally come at a heavy price. The assistance, accompaniment, and advice before, during and after the opening of a new Yatiri is one of the most valuable advantages. Choosing the right suppliers and excellent negotiation guarantees consistent quality at a good price. This is a fundamental factor in the proposal of organic food. Maintaining the image and having constant publicity makes the name become more and more known and ensures that more clients are obtained. The existing proof that the proposal works is a guarantee of success. Yatiri has already introduced an innovative, and original model into the market which has been accepted by many people. Not only by the alternative sector but above all by a public who are looking for healthier food in a pleasant and inviting environment at reasonable prices. A fundamental value in a franchisee is their determination. To want to invest, learn, and take part. To be an owner and take responsibility for your business. To know how to take care of the brand and the proposal.
Play for our TEAM! 8. PROFFESIONALISM of a leading and prestigious team in the market.
To develop and expand the Yatiri franchise we put ourselves in expert hands and contracted the team from Tormo Asociados , the most important and experienced franchising consultants in Spain and one of the most well known in the world.
The owning company of the brand Ya�ri©, Espacio Abierto© (Open Space), y Revista Red Alterna�va© (Alternative Network Magazine), has set up a Purchasing Department and an Administra�on and Training Department in the centre of Madrid, in which you can take part in a number of ways. Interested par�es should contact: Tormo Asociados (Beatriz Vega): +0034 91 383 41 40 email@example.com or Franquicia Ya�ri (Alberto Varela): +0034 91 142 78 70 / +0034 638 122 649 somosya�firstname.lastname@example.org
Yatiri being the ﬁrst franchise of its kind in the Spanish market and also in the world meant that we felt we could build a strong and meaningful project. To do this a franchise economic model was created and the corresponding analysis of proﬁtability shows the viability and sustainability of the business.
www.tormo.com www.tormo-asociados.es www.gofranquicia.com/gofranquicia Yatiri Franchise in: www.tormo.com/franquicias/Yatiri/9098
We have a trustworthy team of professionals to advise franchisees on choosing the most appropriate place in any city where they want to open a Ya�ri restaurant and bar. We can also inform you of the minimum dimensions of a premises, loca�on, and the main characteris�cs required.
Product Details Founding year of the franchising company: 2011 Country of origin: Spain Founding year of the franchise: 2012 Establishments owned: 1 Other registered brands associated with the Franchise: Espacio Abierto© (Open Space) y Revista Red Alternativa© (Alternative Network Magazine) Initial franchise fee: 12.000 € (Included within the €100.000 investment for premises of up to 120 m2) Such investment will depend on the condition of the premises and any works that may need to be carried out. Publicity royalties: 2% of sales Operational royalties: 4% of sales Dimensions of the premises: 120 m2 minimum Contract Duration: 5 years Employees per establishment: 4 minimum Turnover during the ﬁrst year: from €260.000 (in 100 m2 premises) Investment recovery period: 3.2 years Product costs (including losses): 25% Stafﬁng costs: between 30 and 35% Rental and other expenses: between 20 and 25% ROR (Rate of return on investment): 20% 12
ANNEX: PRODUCT DETAILS
Press Releases abcfranquicias.es 5th October 2012 | by ABC FRANQUICIAS
Yatiri begins its expansion into franchising A new and unique business model proven to be successful. Its objective is to become the ďŹ rst chain of 100% organic restaurants.
All of this is in line with the growing trends in our neighbouring countries. Yatiri is a pioneering project in our country. It goes above and beyond the health food or traditional vegetarian restaurant model. It makes room for a warm and exclusive place where the small details are taken care of and where all the food is provided by organic certiďŹ ed farms. Furthermore, its interior is inspired by and is respectful of the environment. On the basis of this business philosophy, centred on our commitment to the environment, the establishments in this chain not only offer well-prepared cuisine made from 100% organic, fresh, seasonal produce but also an atmospheric place decorated with Andean and Oriental artistic pieces and accompanied by diverse and original music.
Yatiri, organic restaurant strongly positioned in the capital Madrid, begins its national expansion through a franchise system. Yatiri is an organic restaurant and bar which offers home-made food cooked there and then from 100 % organic produce. This innovative business model is derived from the objective to satisfy demand ever-growing in our society. It is one of acquiring healthy habits and consuming high nutritional quality produce at an accessible price in an artistic and creative environment. ANNEX II: PRESS RELEASES
Thereupon this business concept, Yatiri anticipates its arrival at all of the main Spanish provincial capitals through its franchise. The necessary investment to be able to set up a Yatiri restaurant is â‚Ź100.000 approximately (depending on the premises), and in establishments of a minimum size of 120 square metres. abcfranquicias.es
Press Releases tormo.com 28th October 2012 | by TORMO ASOCIADOS
Yatiri: Organic restaurant and bar Yatiri is a franchise business model which expands on the healthy custom of consuming organic food at an accessible price in an artistic and creative atmosphere. Being ecological is at its peak and because today more than ever it is important to respect and take care of your body as much as you do nature. Offering organic food is a pioneering prospect right now. What is organic is not always vegetarian but rather food made with produce sourced from producers that respect the environment (vegetable and animal) and who adopt natural processes without forcing or assaulting nature. Yatiri is a business model that transcends boundaries of what is purely economics collaborating with our health and the health of the planet. Yatiri is much more than organic restaurants: It invests in human evolution whilst respecting the environment, offering maximum quality of food -high in nutritional value and exquisite ﬂavours- and artful presentation. Advantages: - It is the ﬁrst franchise of organic food restaurants. - It is an original concept: a creative, innovative and vanguard proposal. - The interior is inviting and surprising, it inspires and welcomes people from all over the world. - It offers an opportunity for the franchisee of personal and economic growth from a reasonable investment. - It provides an alternative for people to make small changes in dietary habits which beneﬁt the health of individuals, the ecology and producers respectful of the environment.
The proﬁle of the franchisee is deﬁned by the awareness they have towards natural things and a positive change; they are open to innovation and are looking to earn money but are also willing to deliver themselves entirely from their soul. At Yatiri we are motivated by a philosophy of life based on the enjoyment of healthy and natural things, the development of creativity, and the investment in beneﬁts to human beings. This is because we are conscious that right now in the world people need proposals that give them an added value, something which until now was unknown in the hospitality sector. It is a business orientated towards creating self-employment and being proﬁtable for investors. “We are in the right moment to turn towards the healthy and natural, free from politics and beliefs, with only respect for nature and human beings to ﬁnd ourselves in better health and with a better quality of life and well-being”, it is claimed.
Noteworthy points: 1. The acceptance it has received from all bases: Families, couples, young and old. 2. There is no competition and it is very complicated to imitiate them. 3. The experience in marketing and public support which is granted. 4. The assistance, accompaniment, and advice before, during and after the opening of a new Yatiri is one of the most valuable advantages. Proﬁle of the franchisee: Yatiri is looking for people who possess an entrepreneurial spirit and values in harmony with the ecology.
ANNEX II: PRESS RELEASES
ecosectores.com 8th October 2012 | by ECO-SECTORES
Yatiri creates the ﬁrst chain of organic restaurants in Spain. prepared set menus made from fresh seasonal produce ranging from €9.00 to €35.00, and also a special macrobiotic menu. “We count on having over twenty varied and original vegetarian dishes, for our meat dishes we have iberian ham, chicken and we also include on our menu mussels and sardines from Galicia”. The organic restaurant and bar, Yatiri, after opening its ﬁrst establishment last year in Madrid, plans to extend its business model through franchises at a national and international level. The objective of the new chain of restaurants is to be able to satisfy an evergrowing demand of people who are looking to be able to consume healthy food at an accesible price. The creator and manager of Yatiri, Alberto Varela, has wanted to point out to the eco sector that this project, currently being born and pioneering in Spain, goes above and beyond the health food or traditional vegetarian restaurant model; “in addition to offering a varied and 100% organic gastronomy, we consider the atmosphere, the music, the decoration, comfort and personal touch to be of equal importance”. According to Varela, the speciﬁed proﬁle to be able to set up a Yatiri restaurant would be of people with an entrepreneurial sprit and whose values are in harmony with the environment. The necessary investment would be approximately some €100.000 for establishments of a minimum size of 120 m2. Until now the company has received different proposals to open franchises in Spain – Barcelona, Ibiza, Alicante, Madrid and Mallorca, and also in South America – Mexico, Venezuela, Peru and the United States. “Although we still don’t know the location, we anticipate being able to open the ﬁrst franchise before the end of the year”, claims Alberto Varela. Food and words: The gastronomy offered also tries to stand out from other vegetarian or organic restaurants by offering a fusion cuisine with a menu containing over 20 dishes – from €7.00 to €19.50. In addition several well
ANNEX II: PRESS RELEASES
In addition the restaurant and bar stocks 100% organic beverages and herbal teas and a has a wine cellar with 35 types of organic wines from different origins and denominations of origin. As for the atmosphere, Yatiri has taken great care of the interior of the restaurant and bar including showing Andean and Oriental artistic pieces, a gentle low-lighting, wall paintings and meaningful pictures. “A visit to our place is not only centred on consuming organic produce but also consuming words which help to stimulate the mind in a positive way”. The restaurant complements its comprehensive service by providing a space set aside for holding different activities ranging from celebrations, tasting menus, alternative therapies, up to and including workshops, training courses, talks and conferences. Additionally, Yatiri provides the opportunity to reserve the room for private dinners and events. ecosectores.com
Press Releases vidasana.org 17th October 2012 | by VIDASANA.ORG
Eating “organic” in Madrid: Yatiri Over the last few weeks we have been ﬁnding out about organic restaurants in Madrid so that during the days of BioCultura those out of place in the capital, from other areas of the peninsula, have direct information about restaurants which offer organic produce in their recipes. It’s time for Yatiri.
One of the distinctive characteristics of the Yatiri Restaurant and Bar is the idea, which they themselves make known to us, that “every single person who works here are their own leaders. This is what it means to be a Yatiri. Someone who follows their own internal leadership and who takes responsibility for their actions because they decide everything for themselves. To be a Yatiri is to take charge. It is to assume power over your own life. For this reason on the walls of the restaurant there are celebrated quotes from wisemen, leaders and great guides from all the ages which are mixed in with some from the people we know in our daily life: the restaurant’s business partners, customers, friends, and those who dare to present themselves as a Yatiri”. Declaring yourself as a Yatiri seems to be either an egoic or superb act. Appearing by the side of great thinkers, shamans, or visionaries can be interpreted as a daring act; but the important thing, they say, “is promoting the ideas that we follow our leaders outside ourselves is out of date. The situation in the world and in the individual imposes on us that we are conscious of the natural capacity that we all have to ﬁnd our own solutions. A Yatiri knows that they possess the most intelligent answers to the most complicated questions. A Yatiri feels that they can resolve their own problems and ﬁnd the best ways out of the most confusing situations”. We ask Alberto Varela, one of the managers: “How did the idea for Yatiri come about?” And he answered: “A very strong and intuitive feeling has
brought us to this far, to something that was necessary in a city which seemed to already have everything. A restaurant with unites healthy food, an inviting atmosphere, delicate attention, accessible prices, in a interior that accompanies the culinary experience, and which at the same time is favourable to us ﬁnding ourselves”. And how can you deﬁne your clientele: “People who value the small details, who love good taste, people who are passionate about cosy interiors and who also realise the importance that organic food holds for our health and our wellbeing. People who have a strong awareness of the environment, people of all ages, couples, families or individuals who want to spend time ﬁnding themselves”. As for future projects, Varela responds: “Opening Yatiri restaurants all over Spain and in other countries. We have franchised our business on the basis of the immense acceptance that we have received. We have become a business model susceptible to expanding everywhere. We are already working on this, the future is getting closer. It’s a dream that has become reality”. There is a daily menu and the restaurant is next to the Ideal Cinema. vidasana.org
ANNEX II: PRESS RELEASES
madridfranquicia.com 29th October 2012 | by CÁMARA DE MADRID
more than a restaurant, an experience for all ﬁve senses. A unique and successfully proven restaurant model. It is about a new model in hospitality the goes above and beyond the traditional healthy or natural food restaurant. Yatiri takes into consideration the experience you have there and it takes cares of all the details achieving a cosy, charming, iniviting and exclusive space where the customer is able to sink into a world of peace and internal harmony. “As soon as I entered I felt that I was no longer in Madrid, or even in Spain; this place has allowed me to travel. The decoration has made me forget where I am and has taken me to other places” states one customer after their ﬁrst step into the restaurant. Yatiri is a place where you can enjoy good food, company, atmosphere and good times. It’s something which many people are inclined to and are waiting for. Yatiri, the ﬁrst organic restaurant, strongly positioned in the capital of Madrid, has invested in a unique proposal, in which the culinary experience goes above and beyond healthy food. The philosophy of this original and organic restaurant is based on its commitment to the environment. Yatiri offers well-prepared food made from fresh and natural ingredients (sourced from organic farmers and producers), all of the above in the context of a place in which the music, lighting, warm colours, Andean and Oriental elements, and paintings from holistic artists, create and unequalled ambience. ANNEX II: PRESS RELEASES
As the creators assure us “At Yatiri we are working everyday so that there are more of us who love our planet and our bodies, simply from the awareness of our conscience, our survival instinct and our common sense”. madridfranquicias.com
Interview with: Alberto Varela Managing Director and creator of Yatiri
The creator of the brand and the business concept has a great deal of experience in hospitality and marketing. Alberto Varela, 52 years old, was born in Argentina. For the last 15 years he has been developing projects related to living healthily, changing habits and emotional well-being in Spain. He has created the concept of Humanist Marketing which takes him to deliver conferences all over the country of Spain. He then created the brand Espacio Abierto (Open Space) which is the idea of a place where you the individual can expand on their own potential. 2 years ago he created the brand Yatiri, which also signiďŹ es the two previous ideas, adding to it the proposal of healthy food thus incorporating the three concepts. The business partners are additionally owners of the Revista Red Alternative (Alternative Network Magazine) which has been covering topics such as organic, health food, self-help, art, philosophy, and spirituality for 20 years. 18
ANNEX III: INTERVIEW
Alimarket Magazine 26th October 2012 | by ALIMARKET
-Have you already made contact with a franchisee or area developer to expand the brand? Yes, in Spain: Barcelona, Ibiza, Alicante, Mallorca etc. An area developer in South America (Columbia, Venezuela, Mexico, Peru and Ecuador) and in North America (Miami). -How long do you calculate (or know) it will take before you will be able to open more establishments? In 2012 certainly. We already have various candidates in several provincial capitals in Spain and several more in the USA, Venezuela, Columbia, Peru and Ecuador. Since we let out (9 months ago) that we were becoming a franchise many people contacted us to open Yatiris. -Who are the business partners behind the brand and why have they decided to back an organic restaurant? The creator of the brand and the business concept has a great deal of experience in hospitality and marketing. Alberto Varela, 52 years old, was born in Argentina. For the last 15 years he has been developing projects in Spain related to living healthily, emotional well-being and changing our daily habits. He has created the concept of Humanist Marketing which has led to him delivering conferences all over the country of Spain. He then created the brand Espacio Abierto® (Open Space) which is the idea of a place where the individual can expand on their own potential. Two years ago he created the brand Yatiri ®, which signiﬁes the two previous ideas and adding to it the proposal of healthy food thus incorporating the three concepts. The business partners are additionally owners of the Revista Red Alternative ® (Alternative Network Magazine) which has been covering topics such as organic, health food, self-help, art, philosophy, and spirituality for 20 years. The whole team are aware of environmental issues and have taken care of what they eat and have collaborated on ecological agriculture projects for many years. - What will the main company of the future chain be called? Somos Yatiri S.L. (We Are Called Yatiri Ltd.) and Revista Red Alternativa S.L. (Alternative Network Magazine Ltd.) -Do you foresee or have a target for growth? Yes, we will expand rapidly seeing as we are already preparing for this eventuality. We have been working on this project for 5 years. The ﬁrst restaurant opened over a year ago and since opening it has been visited by people from many different places in Spain and in the world who are interested in opening the same restaurant in the places where they are from.
ANNEX III: INTERVIEW
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Original and signature dishes at an accessible price in a warm and inviting environment.
Buddhas, shamanes, wisemen and leaders have taught us that alternatives help us to change and identify ourselves in every choice we make. DESIGN AND LAYOUT by Jorge Herreros [ email@example.com ] SPANISH-ENGLISH TRANSLATION by Hannah Ciborowska. [ firstname.lastname@example.org ]