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ONE ONE DROP DROP AT AT AA TIME TIME


ABOUT ABOUT

One Drop at a Time by

Yasmin Stewart

This project began as a brief for a paper called 312 Branding and Identity at Victoria University of Wellington and turned into a personal project motivated by passion and respect for all blood donors who quietly make the time and effort to save lives.


THE CURRENT SERVICE

CURRENT BRANDING

Is out-dated and not appealing to a younger audience. It does not capture the attention of the passer-by nor does it indicate too much about the fcats of the donation process.

CURRENT EXPERIENCE

.Clinical, cold envirnonment .Filled with unfamilar tools and jargon eg. medical equipment .Quick, temporary process, no connection after donation is complete

WHY PG

Image Source: Google Search:‘Blood Donation’


CONSEQUENCES OF ISSUES

LACK OF REPEAT DONATIONS

+ SHRINKING DONOR BASE LACK OF NEW DONORS CURRENT AGING DONOR BASE

Reasons for donating

Reasons for not donating

84%

Uncertainty about process

35%

Perception it will be dizzy

33%

Innconvient opening hours

I want to help It is easy for me I do it regularly

Negative emotional aura

Saw an ad that encoraged me

Discomfort with needles

18% 13%

Family has needed it in the past

Information Source: NZBS marketing and Communications Manager, 2013


SOCIAL SOCIAL DESIGN DESIGN FLOW FLOW POSTER

SCAN CODE

WEBSITE

INFORMATION

APP

RECIEPENT

DONATION ROOM+ PROCESS

DONOR +PATIENT CONNECTION

DIGITAL INTERFACE PERSONAL STATS

THANK YOU CARD


BRANDING BRANDING + + IDENTITY IDENTITY

PHYSICAL > DIGITAL MARKETING An engaging campaign with bight, illustrated visuals that are designed to catch the passer-bys attention. Intergrated QR codes with links to the NZBS + Howard Wright cares websites encourage people to stop and interact with the posters and provide excellent publicity and website traffic for the two partners.


THE NEW-LOOK WEBSITE

DIGITAL EDUCATION FOR THE NEW GENERATION The website carries on the visual aesthetic of the campaign in making educational information more interesting and engaging. Layout is clean and simple, allowing users to navigate through the system with ease while the writing has a more personal perspective to correspond to induviduality of blood donations and donors. A bright, catchy aesthetic aimed at a younger audience, designed to attract youth to the important information about donating blood and provide engaging education about the New Zealand Healthcare system.


WEBSITE

B E F O R E

B E F O R E

Why can’t I donate today?

Why can’t I donate today?

How long does it take to replace the blood?

D U R I N G

A

F

T

E

Can I drink alcohol before or after?

R

A

The Haemogloblin test

red our

5-10

mins

470

time

rest and refreshments time

make energy

IRON in iron

red our

cells tissues stores

Make sure you have something to eat and drink 3hours prior to donating

Everyone loses small ammounts of iron each day, this iron is replaced by iron from foods

>During pregnancy and teenage years(while growing rapidly in height) an additional 1.5-2.5mg of iron each day is needed

>Men and women need 0.5-1mg of iron each day to replace losses from skin and other tissues >Women need another 0.5-2mg of iron each day to replace iron lost in menstrual periods

IRON?

is absorbed after donating blood or if the body has low iron stores

STEP

ONE.

STEP

TWO.

>After giving blood you will need an addtional 2-2.5mg of iron each day for the next 3months to replace the iron stores used to make new red cells

Your blood is collected in sterile bags

Answer health questionaire with nurse

withdrawn

mins

??

MORE

mls

blood

20

R

What if I am vegetarian/ don’t eat much meat?

What if I have low iron?

IRON?

donation

E

WE NEED to provide provide

is absorbed after donating blood or if the body has low iron stores

actual

It is recommended you wait 24hours until your fluids have been replaced after donating before doing heavy exercise

How much iron do I need each day?

cells tissues stores

How many donations can I give?

MORE

T

Which foods contain iron?

IRON in iron

Can I do physical activity after donating?

is an important part of red blood cells it makes haemogloblin and carries oxygen around the body

How much iron do I need each day?

make energy

F

IRON

??

WE NEED

Consuming large ammounts of alcohol combined with hvaing less blood can cause a person to develop low blood pressure. It is recommended to reduce alcohol intake for the first day after donating

What problems can occur?

is an important part of red blood cells it makes haemogloblin and carries oxygen around the body

to provide provide

It is fine to take Vitamin supplements prior to donating but not antibiotics. The pill is not effected by the donation process

How does it affect my body?

What problems can occur?

IRON

Can I still take supplements and the pill?

D U R I N G

About blood donation and being a hero

How does it affect my body?

Most of the collected is replaced in the first 12-24hours after the dnation is made

Fill out a registration form with your name and deatils

Whole blood is filtered to remove white cells, then spun in centrifuge(like a washing machine) to seperate red cells and plasma

Haemoglobin finger prick test to check the protein in your blood

STEP

Hop in donation chair, needle is inserted and approx.470ml of blood withdrawn. This takes 5-10mins

3 people’s lives s

a

v

e

d

Donation done! Time to rest in the chair for 5mins

Enjoy some refreshments in teh donor lounge for 10-15mins then you are free to go!

THREE.

Red cells and plasma are filtered before use, white cells and platelets remain on the ‘Buffy coat’ the thin layer between red cells and plasma after seperation

STEP

FOUR.

Buffy coats from multiple donations are pooled and platelets seperated by more spinning to make a concentrate

dunedin bloodbank


THE THE MOBILE MOBILE APP APP

UTILISING TODAY’S TECHNOLOGY An well laid-out, easy to navigate app allows users to quickly find out when and where there can donate as well as manage future appointments. Designed with as few steps as possible, this app is meant to fit seamlessly into the regular routine of the busy person who usually finds making time to donate inconvienant. Many potential donors site this very reason for not donating, this app design strives to overcome this barrier.

Hi Sarah, Your next appointment is :

17 June

Te R atonga Toto O Aotearoa

09:30am Hospital Rd, Newtown, Wellington 0800 448 325 or 04 380 2243 edit/cancel

Email Te R atonga Toto O Aotearoa

You have helped save

Donor Number

27

?

<

lives over 9 donations!

Sign Up or Login

See where your donations have gone

What happens to your blood?

Check your latest health stats

Your donation history

FAQ and important facts about donation

Update your account details

My Health Arh + 09 May

7m35s

110

Blood Type

Last Donation Wellington Blood Donor Centre Hospital Rd, Newtown, Wellington

Donation Time

Blood pressure

86bpm Heart rate 160g/L 38C

Iron Count

Temperature

16bpm

Respiration Rate

9 Number of Donations All readings taken from your last known donation

The use of smart fabrics is a strong emerging medical technology that could be harnessed to help inform and educate the every day person about their personal health. By intergrating smart fabric into the squeeze ball used while giving blood(to help pump the blood throgh the veins faster) donors can get updates on their vitals, making the experience more benficial to them.


SMART SMART MONITERING MONITERING

ANYWHERE, ANYTIME Keeping track of past donation history keeps the donor motivated to continue donating and gives confidence and reassurance that they are contributing to their community in a powerful way.

<

<

Donation Map

<

Donation Map

History

albany

27

auckland pukekohe

lives saved

9

donations made

Opanake Domestic Home New born shot to reduce risk of jaundance

09 opanake

May

Last Donation Wellington Blood Donor Centre Hospital Rd, Newtown, Wellington

Tauranga Blood Donor Centre Cambridge Road, Otumoetai, Tauranga

26 March

wellington

Karori Community Centre Karori Road, Karori, Wellington

14

greymouth

January

19

rangiora

Ground Floor District Court Building Stout Road, Central Wellignton, Wellington

November

11

<

ashburton

<

Make Appt

christchurch

Wellington, June 17

11

02

<

Wellington Blood Donor Centre Hospital Road , Newtown, Wellington

Wellington, June 17

Wellington <

<

June

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

08:30am - 05:00pm Wellington Blood Donor Centre Hospital Rd, Newtown

Book Appt Find

<


PHYSICAL PHYSICAL INFORMATION INFORMATION CARDS CARDS

5-10

mins

actual

donation

470

time

Make sure you have something to eat and drink 3hours prior to donating Answer health questionaire with nurse

mls

blood

withdrawn

20

mins

rest and refreshments time

Fill out a registration form with your name and deatils

Haemoglobin finger prick test to check the protein in your blood

Hop in donation chair, needle is inserted and approx.470ml of blood withdrawn. This takes 5-10mins

3 people’s lives s

a

v

e

d

Donation done! Time to rest in the chair for 5mins

Enjoy some refreshments in teh donor lounge for 10-15mins then you are free to go!

How long does it take to replace the blood?

Most of the collected is replaced in the first 12-24hours after the dnation is made

Can I still take supplements and the pill?

It is fine to take Vitamin supplements prior to donating but not antibiotics. The pill is not effected by the donation process

Consuming large ammounts of alcohol combined with hvaing less blood can cause a person to develop low blood pressure. It is recommended to reduce alcohol intake for the first day after donating

Can I do physical activity after donating?

It is recommended you wait 24hours until your fluids have been replaced after donating before doing heavy exercise

D U R I N G How does it affect my body? For further information on this and other aspects of blood donation scan the code below or call 0800 448 325

STEP

ONE.

STEP

TWO.

Can I drink alcohol before or after?

Your blood is collected in sterile bags

Whole blood is filtered to remove white cells, then spun in centrifuge(like a washing machine) to seperate red cells and plasma

STEP

THREE.

Red cells and plasma are filtered before use, white cells and platelets remain on the ‘Buffy coat’ the thin layer between red cells and plasma after seperation

STEP

dunedin bloodbank

FOUR.

Buffy coats from multiple donations are pooled and platelets seperated by more spinning to make a concentrate

replaces blood loss during surgery

Makes Albumex, Intragam P, Blostate and more

Reduces rick of newborn babies becoming jaunduced

management of inheritant bleeding conditions

replaces albumin in severe liver or renal failure

prevents bleeding after surgery and

Acts as blood clot to stop bleeding after trauma

Prevention of Hepatitis A for overseas travellers

stops bleeding after trauma and blood diseases

Prevents infections for weak immune systems

treats inherited bleeding disorder haemophilia B

Treatment for severe burn victims with shock

Stops bleeding for people taking Warfarin medicine

protection against tetanus or hepatitis B


SHOW APPRECIATION

CONNECTING WITH THE INDUVIDUAL Giving blood is a very personal and selfless act, and one that should be acknowledged properly. Giving donors â&#x20AC;&#x2DC;thank youâ&#x20AC;&#x2122; stickers makes them feel proud of what they have done as well as indicating to other people that they have given blood. Thank you cards mailed out a couple of weeks after a donation has been madde reinforces the appreciation fel while also acting as a reminder to donate again.

D e a r ,

Tayla

THANKS FOR BEING A HERO! For further information on this and other aspects of blood donation scan the code below or c a l l 0800 448 325

Your blood was safely delivered to our Dunedin Bloodbank where it has been spun to seperate your platets, white cells and red cells. It has then gone on to help save three lucky New Zealanders. We look forward to seeing you again soon!

NZBS x dunedin bloodbank


TOKENS

A LASTING REMINDER Small, take home tokens derived from blood drops can be taken home after every donation. A donor recieves three token per donation representative of the three lives he/she has saved. Tokens are magnetic and designed to be stuck on the fridge as a daily reminder of the community of donors in NZ and personal importance within that community


THANKS FOR YOUR SUPPORT

Please note this is a personal project and does not reflect the views or plan of NZBS

One Drop At A Time  

Overview of a project involving redesigning the NZBS branding&identity.

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