Tips & Tricks to Pull Out Your Ecommerce Site from the Panda & Penguin Loop
The ecommerce fraternity felt the biggest of thrashes from Panda & Penguin - two nightmarish algorithm updates from Google. While these two tweaks from Google have gifted sleepless nights to the webmasters; we, on the contrary, thought, it would be great if we can be of some help. So here are is a set of tips & tricks that would help an ecommerce site to come out from the Panda & Penguin loop. Google Panda & Penguin Thrashed Ecommerce Fraternity: Managing an online merchant store definitely comes with its own ups and downs. The recent 'fall' in the world of ecommerce came in the form of Penguin 2.0, a Google algorithmic update. An array of ecommerce sites got effected by Penguin; and Panda refreshes effected them too. Thus, in terms to offer an aid to the situation, in this piece, we will be discussing a few factors which will help you to determine whether your e-store has been thrashed by Panda or Penguin or not? If yes, then how can you help yourself to pull your site out of it! Effects of Panda & Penguin on ecommerce Sites: Why & How? Panda: Distinctive and fresh content was the general focus of the Panda algorithmic update and its future refreshes. Ecommerce sites that have neglected the importance of product pages with distinctive product descriptions - have restricted their success. And post Panda this has become more true than ever. A huge content duplication formed in the web, when ecommerce webmasters used the product descriptions solely provided by the product manufacturers. Taking the time to put in writing distinctive descriptions, meaty enough to occupy a page no less, could have been vast as an endeavor. Caliber content, on a part of your website, does certainly have an effect on the complete site as an entire piece. Due to general influences - non-popular merchandise and low trafficked categories - are the last on the flutter list to mend and improve. Several retailers neglected this task, and it sadly caused them the loss the faced. Canonical problems are ever prevailing on ecommerce sites than others. With product pages you'll be able to naturally find yourself with multiple versions displaying product IDs, totally different pages for sizes/color, totally different currency used and lots of different variations. Some ecommerce sites that didnâ€™t take the time to line up correct canonical tags became the victim of the dire Panda. Penguin: If youâ€™ve ever tried to draw-in natural links to your ecommerce website, you would have recognized how troublesome this could be. Links to many category pages or thousand of internal product pages are often quite troublesome to come back by. Endeavors like - some cash exchanging hands, product being reviewed, paid sponsorships or implementing overused web blog and article to get your links - were taken. But all these are now obsolete. People may not have stopped doing it, but the fact is - these are of no use now. Penguin thrashed ecommerce sites more hard than Panda. And we personally feel that the anchor-text pheomenon that have ruled for a while, have not really helped the situation, but on the contrary, has saturated the thing on a greater level. All the spunned articles as well as the sponsored links are of no value now. The regular stucture of an estore has to be changed now as a site site with navigation links
and footer links throughout the site across thousands of pages can set off warning bells with Penguin. How to Determine Whether You Got a Hit or Not? The factors that would help you to be on a decisive mode whether you have been tormented by Panda or Penguin are... A considerable amount of dip in traffic and ranking after an algorithm update.
Warning mails from Google Webmaster. A dip in the revenue that used to get generated from organic traffic. If the drops are consistent. What are the Steps to be taken to Overcome the Flail? So, now you know that you have been thrashed, what next? Don't worry! This is not the end. There are still few tweaks you can bring into practice so that you can pull out your e-shop from the loop. Let's discuss them... Panda: No boilerplates to be used anymore. Unique product descriptions and Meta tags need to be introduced.
Flush out the blank, 404 or dead pages of your site. Solve all canonical issues and get rid of duplicate contents spread over your site. Use social buttons on your product pages. Consider and encourage genuine customers of your ecommerce site to post product reviews. Your online marketing efforts should be stringent towards the motive to help standing your site as an individual and popular brand. Use the visible area of a page to post thin content, rather than posting advertisements. Make sure you use internal linking in such a way so that it helps a users to reach on a page they would love; and is not solely directed to draw search engine crawlers.</li></ul> Penguin: The foremost rule to get out of the Penguin loop is to carry out a link analysis and work on link reclamation and pruning. Use natural anchor texts and avoid using too many keywords in them. Be informed that outbound links are an important part of Penguin 2.0, so stop receiving random links. Rather concentrate on traffic. Draft and follow a content strategy that would leverage traffic as well as links. In total, stop following - start exploring. So, after knowing and doing so much, now the question arises, how to avoid Panda & Penguin at the first place and move ahead with an ethical ecommerce web development? Well, its even simpler. All you need to do is to concentrate more on generating authentic, fresh and thin content and be an authority in the industry. Good luck!