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PRODUCT HIGHLIGHT: Iconic Star Wars Characters Yoda, Darth Maul Join Forces With Brisk SEE PAGE 6



OPIS: Chevron Tops in Brands; Independents Lead in Efficiency




C onvenienceRETAILER Volume 5, Number 2

March/April 2012

Effective Cleaning Cuts Risk of Germs During Flu Season

stop stores. The Elite program builds on the free POS system released a year ago for retailers in general. “It was a huge success,” said Jared Isaacman, CEO of Harbortouch. “We gave out more than 7,000 free POS systems.” To build on that, the 2012 version features an integrated CPU and monitor with an upscaled, brushed-aluminum finish in

A new season is springing up all over the country. “The flu season has officially begun,” said Dr. Joseph Bresee, Chief of Epidemiology Prevention at the Centers for Disease Control’s Influenza Division. “In fact, this is the latest start to the flu season in 29 years.” “Despite activity remaining low in the U.S from early October through January, influenza viruses have been reported from all 50 states,” Bresee said in late February. “Although we could attempt to speculate as to the possible reasons for the late start, we can only be certain that flu is inherently unpredictable,” Bresee said. “In addition to flu season starting late, they can also reach peak activity late. “So, we can’t predict the timing of peak activity in the United States, nor when the season will end. Nor can we predict how severe the season will ultimately be,” said Bresee, who recommends flu vaccine shots to prevent disease. Retailers have cause to be concerned about the flu season. In the United States

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Specialized In-Store Technology Geared To Increase Operations Across the Board From POS systems to seasonal hiring, convenience store retailers are finding more technological options out there to help them—some with applications specifically designed for the industry. In January, Harbortouch, a leading national supplier of point of sale systems, announced the launch of its free POS Elite program. The program includes the Harbortouch C-Store, specifically designed for convenience and other quickBY A.J. FLICK

Foodservice Sales Mounting as Convenience Stores Add Staff, Expand Menus, According to Survey

Convenience store retailers have fully embraced foodservice as a way to make up for dwindling gas and tobacco sales and are expanding staff as well as food and beverage offerings. Average unit volumes for convenience stores with foodservice rose more than 10 percent, from $123,000 in 2007 to $136,000 in 2011, according to industry consultants at Technomic. In that time, the number of stores offering foodservice remained stable, which means retailers got better at expanding and executing foodservice, Technomic found. Convenience store foodservice grew from $10.2 billion in 2007 to $11.5 billion last year, according to Technomic’s “Outlook and Opportunities in Convenience Store Foodservice,” which was released in late February. Retailers nearly doubled dedicated foodservice staff from 2007 to 2011, from 17 percent to 33 percent.

“Convenience store foodservice has made tremendous inroads in terms of experience, consumer choices and execution,” said Tim Powell, Director of C-Store Programs at Technomic. “We expect key trends, such as snacking and demand for various beverages and breakfast to be pivotal components of future growth.” Late last year, 7-Eleven introduced a new Maple Pancake Sausage Roller— maple-flavored pancake wrapped around a pork sausage Continued on Page 10

FEATURES SEE PAGES 8-12 ■ METRO® Electronic Cigarettes Is At It Again ■ Protecting Your Website and Computer Network

MARKETWATCH SEE PAGE 18 ■ Energy-Saving, Cost-Effective LED-Lit Interior Signs Available ■ New 60-Watt Equivalent LED World Bulb Lauded

TOP TECH SEE PAGE 20 ■ New Direct Connect 911 Smoke Detector Protects Via Cellular Networks Affordably ■ JDA Outlines Strategies to Attract, Win and Keep Profitable Customers

PRODUCT FEATURES SEE PAGE 21 ■ Ciao Bella Adonia Frozen Yogurt Line ■ GoGo squeeZ’s New AppleBerry Flavor ■ ResVez Inc. TravelTime Bar ■ YumEarth Naturals Sour Beans

NEXT ISSUE: The Sweeter Side: Candy and Confections 3CandyRific and Chuck D's Micheck da Candy


Gifts and Souvenirs

sure bets Select 55 Introduces 35- and 32-Calorie Packages

Already the brand of choice for beer drinkers who want to enjoy a crisp, refreshing beer with few calories, Select 55 is now introducing smaller-sized cans and bottles. Now available at retailers nationwide, Select 55 "Little Lights" include sleek 8-ounce, 35-calorie cans, available in 12-packs and 7-ounce, 32-calorie clear glass bottles, available in six-packs. Select 55 offers a clean, crisp taste with fewer calories for adult beer drinkers. The new smaller-size cans and bottles make it ideal for enjoying a great tasting beer while limiting calorie intake, whether people are seeking light refreshment at the end of the day or celebrating the weekend with friends. Each eight-ounce aluminum can of Select 55 has 35 calories, 1.9 grams of carbohydrates, 0 grams of fat and less than 1 gram of protein per serving. Sevenounce clear glass bottles of Select 55 contain 32 calories, 0.8 grams of carbohydrates and less than 1 gram of

protein per bottle. "These new sizes for Select 55 provide more options for adults who want to enjoy a great beer with few calories," said Ryan Moore, Senior Director, Select 55. "We first introduced Select 55 to provide beer drinkers a premium lighter light beer option. As our drinkers have evolved, we saw an opportunity in the marketplace and developed 'Little Lights' to meet it. We think Select 55 drinkers will find them to be a great option for times when a smaller size is ideal." Select 55 is made with caramel malts and a blend of imported and domestic hopping. Select 55 features a unique recipe that gives the beer its crisp finish with aroma notes of toasted malt and subtle hopping. All Select 55 beers are brewed at AnheuserBusch's Los Angeles, St. Louis and Williamsburg breweries. Select 55 in 12-ounce containers (both clear glass and aluminum cans) has 55 calories and 1.9 carbs. For more information, visit or www ■

Bacardi Celebrates 150th Anniversary With Worldwide Birthday Parties, Innovations

Bacardi Limited, the world's largest privately owned spirits company, has declared that 2012 will be its most innovative year since the creation of Bacardi rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare Bacardi rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement. "The passion and entrepreneurial spirit shown by my great-great grandfather in Santiago de Cuba a century and a half ago gave birth to exceptional rum that would change the spirits industry forever," said Facundo L. Bacardi, Bacardi Limited Chairman and fifth-generation Bacardi family member. "These qualities remain key to our phenomenal success and position today as the world's favorite and most awarded rum brand, with more than 400 awards to date." Bacardi was founded in Santiago de Cuba on Feb. 4, 1862, when Don Facundo Bacardi Masso bought a small distillery. After 4

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years of experimenting, Bacardi revolutionized the spirits industry by adding steps never before used in rum-making. He selected high quality blackstrap sugarcane molasses, isolated a special strain of yeast (still used today), filtered, mellowed his rums in American white oak barrels, and then blended them to create the perfect taste. The smooth, light-bodied spirit he created, as opposed to the harsh "fire water" of the time, was Bacardi—the world's first premium rum and the first mixable rum—helping usher in a cocktail culture that thrives today. The artful Maestros de Ron (Master Blenders) continue to follow the same exacting standards set forth by Don Facundo. "For the past 150 years, Bacardi—as a family, company and brand—has brought people together through legendary parties and great-tasting cocktails. Visit any bar, club or restaurant almost anywhere in the world, and the impact Bacardi has made on the spirits industry is crystal-clear," said Seamus McBride, Bacardi Limited President and Chief Executive Officer. "It's incredible to see how a one-brand company founded 150 years ago has grown into the third-largest spirits com-

March/April 2012

Warm Up Coffee Sales With Folgers; 8 in 10 Seek Out Brands, Poll Shows Coffee continues to be a top beverage choice with 60 percent of consumers saying they routinely drink regular hot coffee. According to a recent Smucker Foodservice coffee survey, when drinking coffee away from home, 8 in 10 consumers think it’s important that an establishment serves a brand that they like. Folgers coffee, America’s Retail Coffee Choice, makes it easy to create a daily coffee sanctuary at your convenience store by offering total turnkey coffee programs. Convenience stores tend to be a coffee destination with 86 percent of convenience store coffee purchases being planned. Consumers of coffee and other dispensed beverages are high frequency buyers who represent 68 percent more visits than the average convenience store customer.

By drinking branded Folgers coffee versus unbranded coffee, customers are more likely to evaluate the establishment better overall and return. Available in a variety of roasts and blends packed to make brewing large quantities of coffee convenient, all Folgers roasts are made from the finest mountain grown beans, delivering consistently rich flavors and aromas. Additionally, advertising support materials are offered to help you attract customers and provide a total coffee experience, such as branded equipment, cups and other serviceware. For more information about Folgers products, visit ■

C onvenienceRETAILER Lee M. Oser CEO and Editor-in-Chief Lyle Sapp Senior Associate Publisher Director of Sales

pany in the world with an enviable portfolio of iconic spirits including Grey Goose vodka, Bombay Sapphire gin, Dewar's Blended Scotch whisky, Martini vermouth, Eristoff vodka and Cazadores 100 percent blue agave tequila." To honor 150 years of Bacardi rummaking expertise and craftsmanship, eight Maestros de Ron—all Bacardi family members—have combined their extraordinary talents to create a special, limited-edition Bacardi rum—Ron Bacardi de Maestros de Ron, Vintage, MMXII. A blend of the finest rums laid to rest in oak barrels over the last 20 years and finished in 60-year old Cognac barrels, the vintage blend is presented in a hand-blown 500ml crystal decanter housed in a leather case and retails for $2,000. Only 400 decanters are available to buy at select international airports and premium retail establishments around the world. Visit the special 150th anniversary section at to learn about Bacardi heritage, including why a bat and signature grace every bottle of Bacardi rum or how Bacardi became Cuba's first multinational company. ■

Steve Cox Kate Seymour Senior Associate Publishers Kim Forrester Associate Publisher Lorrie Baumann Editorial Director A.J. Flick Editor Lucas Witman Associate Editor Valerie Wilson Art Director Yasmine Brown Graphic Designer Ruth Haltiwanger Selene Pinuelas Traffic Manager Rhonda Baker Angela Bosso Paul Harris Devon Holden John McQuaig Conrad Mendoza Deborah Yarbrough Account Managers Enrico Cecchi European Sales Convenience Retailer is published by Oser Communications Group ©2012. BPA Worldwide Member since June 22, 2009. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.

sure bets Iconic Star Wars Characters Yoda, Darth Maul Join Forces With Brisk

Brisk Iced Tea continues to invigorate its creative mojo by taking its 2012 national marketing campaign to a galaxy far, far away to join forces with the 3-D theatrical release of “Star Wars: Episode I The Phantom Menace.” “At Brisk, we’re inspired by creativity and always looking for fresh and authentic ways to work with artists—from emerging talent to seasoned pros, like those at Lucasfilm,” says Eric Fuller, Brand Director, Brisk Iced Tea. “Our goal is to leverage iconic characters in a way that engages fans with that Brisk edge they’ve come to expect. A creative collaboration with ‘Star Wars’ delivers just that.” “We are excited that Brisk is partnering with us to spread the excitement about ‘Star Wars: Episode I The Phantom Menace’ on the big screen in spectacular 3-D,” says Kayleen Walters, Senior Director of Marketing, Lucasfilm. “The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars—staying true to classic, fan-favorite characters while giving them a fun twist.” The creative bread and butter for the campaign comes in the form of a 30-second TV spot in which Briskified versions of two iconic “Star Wars” characters, Darth Maul and Yoda, face off for the first time. It’s a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through the nextgeneration stop-motion animation the brand revitalized last year. Yoda and Darth Maul will join the famous personalities previously tapped by Brisk to deliver its bold messaging. The spot, created by Mekanism, will be featured in movie theaters and online. The promotion will be brought to life at retail with in-store POS, social media integration, grassroots activation, radio and in-

teractive TV. The saga began as the Brisk mobile game application, Brisksaber, brought the iconic “Star Wars” lightsaber battles to smartphones. The application features a progression of content that allows fans to incrementally unlock new characters and objects based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea. “The Brisksaber app allows us to continue to offer inventive content that truly appeals to our growing Brisk community,” says Fuller, who notes that the brand also supports the application with a dedicated 15-second TV spot. “Gaming is a big part of who they are, and we’ll reward their loyalty to Brisk and their love of ‘Star Wars’ by unveiling new content and features for the Brisksaber app throughout our ‘Star Wars’ partnership.” The game features a blend of 2-D and 3-D elements and invites players to choose their side (The Light Side or The Dark Side) then their mode (Time Trial or Survival) before they battle foes that vary depending on the allegiance they have chosen. Players may opt to share their scores on Facebook and

Twitter, and top-scoring players will be shown on a leaderboard on Brisksaber can be downloaded via,, or in the iTunes Store and Android Market. Darth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Raspberry Iced Tea 24-ounce cans and one-liter bottles. The limited-time Brisk Raspberry Iced Tea Darth Maul packaging will drive consumers to, where they can download an exclusive mobile game application, Brisksaber. Brisk Raspberry Iced Tea Darth Maul bottles—along with Iced Tea with Lemon, Sweet Tea, Tea Lemonade, Green Tea Peach, Strawberry Melon, Lemonade, Pink Lemonade and Fruit Punch—will have underthe-cap codes that allow fans to collectively unlock new characters, lightsabers and objects when they play Brisksaber. The Uncap the App promotion and limitedtime Darth Maul packaging are available until April 30. New multi-serve onegallon jugs will also be unveiled to offer more value for Brisk drinkers in four flavors: Iced Tea with Raspberry, Tea Lemonade Fusion, White Tea Pink Lemonade Fusion and Strawberry Melon Juice Drink. For more information about Brisk Iced Tea, please visit ■

Sheets, Global Latin Recording Artist Pitbull Launch National Campaign Targeting Hispanic Community

Sheets Brand Energy Strips has launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets will penetrate the Hispanic community through a variety of media channels including broadcast, radio and in movie theaters, exclusively in Spanish. Along with the new advertising campaign, Pitbull has unveiled his own Sheets commercial, which he developed as part of the brand's national Facebook competition to find the next national Sheets commercial. Pitbull and his team are at the forefront of the brand's entire Hispanic marketing 6

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efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide. “We are thrilled to team up with Pitbull and launch this new national campaign, which will help us target the Latino community with a direct message developed exclusively for them,” said Warren Struhl, CEO of PureBrands, owner of Sheets Brand. “We could not think of a better person to take the lead on this campaign than Sheets founding partner Pitbull, who has very strong ties to the Latin community around the world.” “I use and I am a true believer in Sheets,” said Sheets Brand Energy Strips Co-Founder Pitbull. “I am also extremely

March/April 2012

proud to be in charge of this new national campaign as I look to help energize, inspire and empower the Latin community.” Sheets Brand Energy Strips are distinctive because they are paper-thin, individually wrapped, dissolvable pocket-sized strips. When placed on the tongue, the strips begin to dissolve instantly and are easily swallowed and digested, delivering energy for hours. With multiple flavors, Sheets won’t spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy—anytime, anywhere. ■

Marley Coffee Expands Retail Distribution

Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has announced distribution agreements that will expand the brand’s availability on the East Coast and in Hawaii. Marley Coffee is available through NGB Distributing to retailers in Pennsylvania, New Jersey, Delaware and Maryland. Based in Allentown, Pa., NGB Distributing services some of the region’s top grocery retailers including Weis Markets, Giant Food Stores, Wegmans, Genuardi’s, Boyer’s Food Markets, Valley Farm, Ahart, Elias Market, and Bottom Dollar, as well as convenience stores. For sales inquiries in this region, call 484-661-1080. Marley Coffee is also available in the metropolitan New York region through a partnership with The Evans Co., a leading coffee, water and food services provider serving the area since 1960. In addition, Marley Coffee has also increased its presence in Hawaii through a new distribution agreement with Mulvadi Corp. ( Founded in 1997 by Steve Mulgrew with a handful of stores, Mulvadi supplies more than 500 retail stores throughout Hawaii, Guam, Saipan, California, Nevada, Japan and China. Among the retailers served by Mulvadi in Hawaii are Whole Foods Markets, Umeke Market, Don Quijote and ABC Stores. For sales inquiries in Hawaii, call 808-541-9669. “We concluded 2011 with new distribution in northern California and Colorado and are thrilled to begin 2012 with continued momentum as we bring Marley Coffee to more retailers and consumers,” said Brent Toevs, CEO, Marley Coffee. “NGB Distributing and Muldavi Corp. are great partners who will help us expand our footprint with our new Marley Coffee Organic Ground line as well as our whole bean and single-serve pod offerings.” Marley Coffee offers seven varieties of Marley Coffee Organic Ground packed in 8-ounce bags and featuring the iconic Marley Lion and image of Rohan Marley. Marley Coffee Organic Ground, which is certified USDA organic, also offers a premium assortment of 12-ounce whole bean coffee as well as single-serve pods for home, office and food service. All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things pure, true and vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica. ■

features METRO® Electronic Cigarettes Is At It Again

New, Innovative Products E-Cigarette Market Off Guard


METRO ® Electronic Cigarettes, by Nicotek®, continues to take the market by surprise as it reveals new innovative products scheduled to be released by the end of spring this year. The constant development of METRO e-cigs and their core products has been unbelievable, as they continue to rise as a premier brand in the e-cigarette market. “We feel our new products will help establish METRO as the dominant brand in the industry. These products are designed to meet the needs and exceed the expectations of the consumer,” says Arthur Marquez, Creative Director for Nicotek, LLC. “Our team is constantly researching and brainstorming new ideas to help grow the electronic cigarette market.

2012 brings a ton of new and exciting concepts to the table. We think you will be impressed with what we have up our sleeves,” continues Marquez. One of the new innovative products that METRO has been working on has already hit the market and is creating quite a buzz. The new Souvenir Tins were just recently released on the website and are available in a Las Vegas theme and an Aloha theme with other themes already in the works. Both kits are available in Traditional and Menthol flavors. Other themes are scheduled for release sometime in the next few months. A recent announcement via METRO’s Facebook page shows an upcoming change to the cartridge packaging. These new, sleeker packages will still hold three cartridges per package, but will take up 60 percent less shelf space

in retail stores, in turn, allowing for a higher stock count; something that retailers and consumers have been asking for. The new cartridges will also be sealed in an easier to open, but still childproof, foil blister package— ensuring longer lasting flavor in every cartridge. The innovation does not stop there, though. METRO also announced what it calls “Designer Packs,” which are uniquely decorated cases for e-cig users. Not only are they a newly designed plastic case, but they will also include one decorated rechargeable ecig battery and a USB Charger. Cartridges will be sold separately. The Midnight pack comes with a glossy black battery with a blue-lit tip. The Chick Stick pack comes with a pink swirl-shaped battery with a pink-lit tip. The CAMO pack comes with a hunter’s camouflage

pattern battery with a green-lit tip. All three look to be an interesting addition to an already exciting lineup! “You have not seen anything yet. We also have a new ‘game-changing’ product, scheduled for release very soon. We have been very tight-lipped about it, but we expect it to change the way people use electronic cigarettes,” finishes Marquez. ■

Country Star Trace Adkins Named Spokesperson for Pilot Flying J

Country music star Trace Adkins (center) joins Pilot Flying J executives to announce his new role as spokesman for the Pilot Flying J loyalty program at the company’s annual General Managers Meeting in Orlando recently. Pictured from left to right: Ken Parent of Pilot Flying J; Jimmy Haslam, CEO of Pilot Flying J; Trace Adkins; and Mark Hazelwood and Mitch Steenrod of Pilot Flying J. (PRNewsFoto/Pilot Flying J)

Pilot Flying J has announced that country music star Trace Adkins will serve as a company spokesperson for the spring launch of its loyalty program, representing the largest operator of travel centers and travel plazas in North America to its customers everywhere. “Trace relates to the hardworking, American professional driver,” said Jimmy Haslam, Pilot Flying J CEO. “As the driver-driven company, we strive to serve our customers with passion, convenience, quality products and fast, friendly service. Trace is a natural match; he’s been called the hardest-working man in country music, and that aligns well with our work ethic at Pilot Flying J. We’re very proud to have Trace on board to represent Pilot Flying J.” In the 15 years since his platinum debut,

Adkins has released 10 studio albums, three greatest-hits packages and 30 chart singles. He has received four Grammy nominations and five American Country Music and Country Music Television awards. Adkins has made his mark as a TV and film actor, author and finalist on NBC’s “Celebrity Apprentice,” where he raised $750,000 for the Food Allergy and Anaphylaxis Network. Adkins is a spokesman for the Wounded Warrior Project and has performed often for military personnel, including seven tours through the Middle East with the USO, which has given him its Merit Award. His charitable endeavors earned him the 2010 Artist Humanitarian Award from

Country Radio Broadcasters. In October 2011, Adkins was honored with the Bob Hope Award for Excellence in Entertainment by the Congressional Medal of Honor Society. “As much as I travel, my band, crew and I certainly rely on Pilot Flying J travel centers as we tour the country,” Adkins said. “I think all the professional drivers, business travelers and motorists on our U.S. highways and interstates would say the same. I’m proud to partner with this driver-driven company as they serve and reward the men and women who are responsible for transporting the products and services of America!” For more information about Pilot Flying J, visit ■

Protecting Your Website and Computer Network From Cyber Crime A lot of small business owners think, "Hackers have bigger fish to fry than little ole’ me." However, in 2009, about 350,000 small- to medium-size U.S. businesses were infected by computer malware—or harmful software—that steals data from your computer system, according to payment processor First Data Corp. Websites are great for promoting your business and computers are necessary, but they both come with risks. Cyber criminals scan the Internet using a variety of tools looking for computers and websites that have vulnerabilities. Business owners need to take security precautions to protect themselves and their customers. Hackers see small businesses as easy targets as most don’t have the resources that large companies do to secure their systems. If hackers find a security hole that allows BY BEAU WOODS


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them to break into your website, they could deface the site, attack site visitors, and obtain access to your customer data and your company confidential information. Hackers also attack your business computer. A hacker could send you phishing emails. Often these will include legitimate looking links or attachments such as invoices, shipping notices, tax information or complaints. When you open the email and click on a link or an attachment, malware could be installed on your computer system. That software could collect financial credentials to transfer money from your bank accounts to theirs. There is no magic bullet when it comes to security. Because each business runs differently, there is no set “best practices.” Each computer security program should be tailored to provide the best protection with the least disruption to each business. It is

March/April 2012

best to work with a security professional to identify risks and ways to reduce them. Below are a few simple security tips that can help prevent malicious activity: • Use a designated computer that is used only for handling online banking and bill pay. That computer or virtualized desktop would not have any other capabilities, such as sending and receiving emails or surfing the web, since web exploits and malicious emails are two of the key malware infection vectors. • Online computer users should avoid using weak or default passwords for any online site and should refrain from using the same password for multiple sites. If you reuse passwords, an attacker who gets the password for one account could access them all. Using a “password manager” can help you use unique, secure passwords without hav-

ing to remember them all. • Institute and enforce a centralized plan for keeping computer applications, operating systems and security software updated. Make sure servers and workstations are fully patched promptly and regularly. • Use a computer account that has restricted permissions. In most cases, this means creating a new account on the system as a “guest” or “user” rather than “administrator” or “power user.” That locks down parts of the computer system and prevents any modifications to the computer, including malware installations.

Beau Woods is the Solutions Architect for Security and Risk Consulting Services at Dell SecureWorks. To contact him, please email ■

features In-Store Continued from Page 1

addition to state-of-the-art processor, increased storage space and highly responsive touch-screen display. The new C-Store package was specifically designed for convenience retailers as well as liquor stores, QSRs and other related businesses, Isaacman said. “I don’t want to go so far out as to say that C-Store has features and benefits that convenience stores couldn’t get anywhere else,” Isaacman said. “But convenience stores will get all the same features they could have gotten in other places without spending tens of thousands of dollars for an entire POS system.” With the Harbortouch Elite system, Isaacman said, the manager of multiple convenience stores can see what’s happening in each store from one location. When stores need staffing, there is new technology to help with that, too. JobApp Network, which provides automated phone and web-based hiring management systems for large, decentralized workforces, has programs that help during rush seasons. “Seasonal hiring, whether for the winter holiday season or the spring and summer travel and back-to-school seasons, is a matter of hiring fast and heavy, while also hiring the best available candidates,” said Blake Helppie, CEO of JobApp Network. It’s easy to get bogged down in paper during this process, Helppie noted, which can be solved by letting phone and online technology handle the load. “For successful seasonal hiring, it’s paramount to get to the best candidates fastest, get them hired and onboarded smoothly, and get them into your operation quickly,” Helppie said. JobApp’s automated application system is designed to be used by the people who do the hiring. It has an interface that is sim-

Foodservice Continued from Page 1

link served hot off the roller grill—to its breakfast offering that also includes doughnuts, coffee, breakfast sandwiches and orange juice. The Maple Pancake Sausage Roller was created exclusively for 7-Eleven by Kraft Foods. With more than 570 convenience stores, the Pennsylvania-based Wawa Inc. is redesigning its foodservice operations as part of its “reinvestment” in its stores, said CEO Howard Stoeckel in his blog, “Bird’s Eye View.” “Now, we will turn our attention to the foodservice area as we add new graphics and digital signage in all stores, and test the baking of rolls in approximately 40 of our stores. Later in the year, we will invest in all stores again—adding new equipment enabling us to add a full line of built-to-order specialty beverages, including espressos and cappuccinos,” Stoeckel blogged. 10

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ple, intuitive and easy to navigate; an integrated hiring and management system; and at-a-glance candidate screening supported by intuitive interface and dashboard. Managers don’t need to sift through all applications because the top candidates are selected for them. Not only can systems like JobApp’s help with hiring headaches, they also can decrease the legal risks associated with HR, including 1-9 compliance. Technology can augment staffing in other ways, too. “Convenience retailers want to engage their shoppers more effectively,” said Bill Bishop, Chief Architect of the online retail shopping website Brick Meets Click. “They want to move beyond the core categories of tobacco and gasoline.” Bishop has seen innovations including Digital Aisle’s Virtual Sales Assistant—an interactive display that not only promotes a product, but educates consumers on the product—as tools that convenience retailers can use to ramp up sales in foodservice, health care and other areas. “It’s really a chance for personalized interaction,” Bishop said. “It allows the convenience store shopper to get some additional information on products,” Bishop added. “Let’s take one of the hot categories like smokeless tobacco. If somebody is trying to understand the pros and cons of smokeless tobacco and what choices are available, the Virtual Sales Assistant is a way to get them some advice. “I also think it’s conceivably a way to tie into a loyalty program,” Bishop said. “Perhaps customers could qualify for additional benefits over and above the free corn dog or extra cup of coffee. It could also be a way in which shoppers could participate in sweepstakes and other kinds of things that just aren’t practical for staffing.

Wawa’s foodservice includes its own brands, such as Built-to-Order Hoagies, award-winning Freshly Brewed Coffee (with more than 195 million cups sold each year), the Sizzli hot breakfast sandwich, quality dairy products and Wawa brand juices and teas. All Wawa stores feature a wide selection of readyto-go salads and fresh fruits, according to the company. Technomic’s Powell said convenience store growth in foodservice is expected to reach 3.4 percent through 2014, compared to 2.8 percent over the past four years. That’s more than what is expected for the entire foodservice industry, which Powell said should grow by 2.5 annually through 2014. Late last year, Packaged Facts predicted in its “Convenience Store Foodservice Trends” report that convenience store foodservice sales will grow by 5.3 percent in 2012 due to aggressive foodservice platform buildouts and increased convenience store foodservice patronage.

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“Digital is moving into convenience retailing reasonably quickly, but most is pretty much straightforward advertising,” Bishop said. “With interactive digital, the bar gets raised. It gives the customer something exciting, another reason to come back to the store.” Bishop said convenience retailers need to think beyond the customers who pop in for a cup of coffee. “What shoppers are telling us today is that they may not go in to browse, but they don’t always need to rush out,” Bishop said. “This is a way to provide a bit of comfort or pass the time.” Marketing Management Analytics recently launched its brand pricing strategy solution, which is designed to help managers in sales, marketing and finance define, implement and track in-market performance of pricing strategies. “The brand building vs. pricing issue presents a real conundrum for senior executives,” said Pat Cummings, CEO of MMA. “It’s generally understood that overemphasizing price creates a potential risk to longterm brand health and the base of the business. What’s less understood is at what point the depth of discount, frequency of promotion, competitive activity and consumer perceptions negatively impact a consumer’s propensity to buy. Between ever-evolving consumer attitudes, competitive market pressures and a challenging economic environment, many companies feel like the sky is falling and the ground is rising to meet it.” By integrating multiple forms of predictive analytics with behavioral data and consumer research, MMA’s pricing solution will help companies address these challenges, and balance the risk vs. reward equation of pricing and brandbuilding. MMA has established both a data management and web-based price planning platform as part of its pricing

“In the process,” Package Foods concluded, “foodservice is transforming the convenience store user experience, forcing players to improve their platforms or get left behind. Companies including Otis Spunkmeyer have responded to the growing foodservice trends and offers convenience stores specialized merchandizing packages that includes a turnkey fresh-baked cookie program with its popular frozen cookie dough, free ovens and displays to drive impulse cookie sales. The company offers thaw and serve muffins, cookies, Danish and cinnamon rolls for grab-and-go. Convenience store retailers are keeping an eye on how consumers are choosing where to spend their foodservice dollars. According to a new study released in late February, called “Clicks & Cravings: The Impact of Social Technology on Food Culture,” social/digital media are now the top culinary source for many Americans. The study found almost half learn about food on social networking sites in-

strategy practice. Technology has greatly affected convenience retailers’ operations outside the store, too. TravelCenters of America recently installed GPS technology on all of its RoadSquad trucks, which helps locate downed drivers quickly and increases response time for emergency roadside service. “TravelCenters invested significant capital in the new system, which also provides critical RoadSquad fleet maintenance, operation and driver performance data,” said Tom O’Brien, President and CEO of TravelCenters. “This data is critical to optimizing in-service time of all of the vehicles in the RoadSquad fleet, further enhancing the ability of the nation’s largest owned fleet of emergency roadside vehicles to respond to customers’ needs and get them back on the road.” TravelCenter’s TruckSmart mobile app allows professional drivers to reach the RoadSquad with the touch of one button and provide the exact latitude/longitude of the breakdown site for emergency assistance. Aldata, meantime, has unveiled two new technology programs, Direct Store Delivery and Replenishment Insights, to enhance its retail and distribution improvement software suite. The programs are designed to minimize profit loss on perishable food due to inefficient delivery strategies. Outdated technologies used for the delivery and sales of perishables incur unnecessary costs associated with accounting labor, pricing inaccuracies and inventory discrepancies, according to the company. Aldata DSD standardizes data, from the point the merchandise arrives to the moment that invoices are reconciled. Retailers and distributors will be able to reduce inventory, labor and transportation costs while ensuring the correct amount of fresh merchandise is available on shelves. ■

cluding Twitter and Facebook, with 40 percent finding information on websites, apps and blogs. Late last year, Technomic released another survey that showed more and more consumers are choosing convenience stores over QSRs for lunch. “Convenience stores are increasingly falling into the same consideration set as fast-food restaurants,” Powell said. “This really speaks to the enhanced foodservice offerings in convenience stores as well as evolving consumer behaviors. In our recent survey of more than 3,700 consumers who visit convenience stores, 82 percent said they purchase prepared foods from them at least once a month, while 52 percent do so at least once per week.” More than 1 in 4 consumers (27 percent) said that they bought an afternoon snack during a recent visit, while 19 percent bought lunch, according to Technomic. One-quarter (23 percent) also indicated that they only bought a beverage. ■

features ExxonMobil Engineers Help Close Gender Gap in Math, Science

ExxonMobil Foundation collaborated with National Engineers Week for the ninth consecutive year to present “Introduce a Girl to Engineering,” where ExxonMobil employees hosted students at 13 company locations across the country during the week of Feb. 19. The program seeks to promote curiosity among middle school students, and help shrink the gender gap in science, technology, engineering and math (STEM) fields. “We can inspire our nation’s youth to pursue STEM careers by capturing their in-

terest at an early age,” said Suzanne McCarron, President, ExxonMobil Foundation. “By building confidence through role models and engaging activities, our program helps address STEM career stereotypes and allows young women to explore and appreciate the engineering profession.” ExxonMobil employees led fun hands-on activities that connect math and science to real life while also reinforcing classroom instruction. Example activities include demonstrations on how the energy industry uses 3D technology to search for oil and natural gas;

water purification experiments; bridge-building with straws; exploring the science of manufacturing cosmetics; and panel discussions with ExxonMobil engineers. “National Engineers Week is committed to getting kids engaged in math and science, especially girls who are not well represented in these fields,” said Leslie Collins, Executive Director of National Engineers Week. “It’s because of the outstanding support and partnership from the ExxonMobil Foundation and ExxonMobil employees that we are able introduce thousands of young students

to a fulfilling future in engineering.” The need to engage girls in math and science studies, and eventually careers, is critical. According to the National Science Foundation, women make up half of the workforce, yet hold only 13 percent of engineering jobs. More than 4,000 students have participated in math and science activities conducted at ExxonMobil facilities or had a classroom visit from a company volunteer since ExxonMobil began the program more than a decade ago. ■

Germs Continued from Page 1

last year, lost productivity due to employee illness cost $150 billion, said health-based cleaning expert Peter Sheldon of Coverall. “There’s a lot of benefits to having an effective cleaning program in the retail store environment,” Sheldon said. “You can never eliminate germs, but you can manage them and reduce the risk of people getting sick.” As convenience store retailers add more foodservice operations to capitalize on a growing market, Sheldon emphasized the importance of keeping equipment as free from germs as possible. Studies show 67 percent of Americans don’t wash their hands after using the restroom, Sheldon said. “When someone goes to a convenience store restroom and won’t wash their hands, what do they do next? They get a fountain drink or other type of food and then, maybe, they’ve left e-coli or other organisms behind,” Sheldon said. Sheldon advised effective cleaning on a daily basis of “high-contact points.” “Every single surface that could possibly be touched should have daily cleaning with a professional disinfectant,” Sheldon said. Retailers should have different colored cleaning equipment for different areas of the store, he suggested. Mops and other cleaning utensils that are used in restrooms should never be used anywhere else in the store. “Or else all you’re doing is transferring the germs,” Sheldon noted. Sheldon advised against string mops in favor of mops with replacable microfiber pads that are discarded as soon as they get dirty. Anytime there’s an opportunity to clean, employees should be cleaning, Sheldon advised. “Thoughout the day, the staff should focus on critical control points, places where people put their hands most—on the front counter, on the buttons to punch in their PIN, on food counters. They should be wiped down with a sanitizer or disinfectant wipes throughout the day,” he said. “If the staff washes their own hands effectively and are cleaning the store on a regular basis, that should reduce the risk of infections substantially,” Sheldon said. ■

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operations OPIS: Chevron Tops in Brands; Independents Lead in Efficiency

Chevron has retained its status as the brand that can garner the largest price premium on the street, but has a long way to go to match some much more efficient independent chains, according to a recent report by OPIS. Among brands that garnered at least 0.5 percent of a market share, the Chevron flag topped all others, fetching a 3.42cts gal premium to typical competition, according to the OPIS Retail Year in Review & 2012 Profit Outlook. Chevron’s 2011 pricing premium advanced by more than 10 percent from 2010, beating out other top flags, including Shell and 76, and there were several key surprises in overall rankings. In fact, one newcomer to the top tier list saw its competitive price premium widen by a whopping 53 percent. That increase came at a price: OPIS data shows that the neophyte to the list saw its brand efficiency tumble by 7 points (market efficiency is defined as market share divided by outlet share). The OPIS review also chronicles Shell’s

status as the leader in market share, although the report shows that Shell lost some of its market share when measured against 2010. BP also lost some ground in terms of market share and outlet share, but retained the second spot. Of the top ten brands in terms of market share, all but two saw a drop from the previous year. Only three major brands registered a market efficiency rating of over 1.20, down from four in 2010. But some independent chains saw much larger efficiency rating numbers. Wawa, Sheetz, QuikTrip and Get Go all had scores above 4.0 and of those four, three saw increases from the previous year. Wawa and QuikTrip priced their pumps in relation to its competitors more aggressively than Sheetz and Get Go according to the OPIS report with both chains posting prices that were more than 3cts/gal under competitors. The skew in chosen grades grew larger for regular unleaded gas. The standard grade reflected the highest

percentage ever of gas sold among the two or three street grades. While the price differentials for midgrade and premium widened, those blends continued to lose market share. That didn’t stop the price of premium from widening from 23cts gal in January 2011 to 27cts gal over regular grade by year’s end. In that premium category, Exxon attempted to fetch the largest spread on the street for high octane, clocking in with a 28.6cts gal spread for the 93 octane material. Chevron, by comparison, was aggressive with regular but more conservative on the high octane, with only the 48th widest spread between regular and premium. The complete 146-page report ranks more than 100 brands and details the strongest and most challenging markets throughout the U.S. along with analysis of volatility, market swings, year-on-year changes, and other key elements. To order a report, call OPIS customer service, 888-301-2645. Save $200 on the report by using this code: REY12006. ■

Arizona Petroleum Marketers Association Welcomes Executive Director

The Arizona Petroleum Marketers Association, a nonprofit trade association with more than 150 members, is pleased to announce that Brian S. Bailey has been appointed as Executive Director. Bailey comes from the American Urological Association, a national medical specialty association, where he spent the last few years managing the state legislative program. Previously, Bailey was employed with a contractual state lobbying firm in Maryland and served as a senior staff member on a competitive congressional campaign during the 2006 election cycle. His primary responsibilities will include coordinating, planning and executing the daily operational and administrative functions of APMA, in addition to bolstering APMA’s national and state legislative

strategies so that the issues facing petroleum marketers and the entire APMA membership are constantly monitored, promoted and protected. He will report to and work closely with the board of directors and its subsidiary committees as well as other industry stakeholders to develop coordinated outreach on issues of concern and interest. “Brian Bailey brings extensive governmental relations experience and senior level management leadership to this position,” said APMA President Sally Voyles, President of Pioneer Distributing Co. “He will be a significant asset to our association. “As the world of business and the political landscape continues to change it is imperative that the interests of APMA members—and their advocacy on behalf of Arizona’s consumers—remains a high priority for our state’s leaders,” Voyles said. Bailey earned his bachelor’s degree in Political Science from the University

of Maryland, Baltimore County. One of the largest state trade associations of its kind, the Arizona Petroleum Marketers Association, a 150-plus member organization, represents petroleum marketers and operators who own, operate, or supply approximately 850 service stations and other retail motor fuel outlets in Arizona. Collectively, these petroleum marketers supply millions and millions of gallons of fuel and tons of related products annually. These businesses provide fuel and lubricants to the vast majority of commercial end-users, including farmers, construction firms, and local and state governments. In addition, APMA associate members represent all of the diverse fields associated with the petroleum distribution system and convenience store industry. For more information, please visit ■

Parker’s Opens Convenience Store in Bluffton, S.C.

The Parker Companies, a nationally recognized leader in fuel and retail services across southeast Georgia and South Carolina, opened a new state-of -the-art convenience store in Bluffton, S.C. earlier this year. The newest Parker’s store, 1286 Fording Island Road, offers discounted gasoline as well as nearly 4,000 square feet of retail space. “We are the low price leader and are committed to delivering exceptional customer service at all of our stores,” said Greg Parker, President and CEO of The Parker Companies. “With our PumpPal program, we save customers up to 10 cents per gallon every day, keeping gas prices low throughout the Bluffton area.” Parker’s also offers a 1-Cent Wednesdays ‘Fueling the Community’ program at all of the company’s stores. On the first Wednesday of every month, Parker’s sets aside one cent of every gallon of gas purchased to donate back to community schools. The company donated $2,500 to four Bluffton-area public schools in December. Parker’s also operates three additional locations in Beaufort County at 9227 Evan Way, 469 Buckwalter Place and 2 Gateway Village. The company has future plans to open convenience stores on Hilton Head Island and in Beaufort. Parker’s operates 27 convenience stores across the region and plans to open additional stores in Chatham, Liberty, Effingham, Bulloch, Jasper and Beaufort counties. Find Parker’s online at www and www.facebook .com/ParkerSav. ■

Globe Introduces Gas Charbroiler Models

Globe Food Equipment announced new cast options for its gas charbroiler line. Charbroilers are available with stainless steel radiant (-SR models), cast iron radiant (-CR models) for durability and even heat retention, and with cast iron char rock racks (-RK models) to hold the char rocks in place. Available in 15-, 24-, 36and 48-inch widths, Globe gas charbroilers are made of stainless steel with doublewall construction. 14

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Globe gas charbroilers also feature: · Heavy-duty reversible cast iron grates with drip flavor edge; · High-performance 40,000 BTU per burner; · Stainless steel U-style burners providing flame every 6 inches; · Individual adjustable pilot for each burner with front panel access; · Versatile grate positions—angled or flat;

· Field convertible to radiant, char rock or combination; · Units ship natural gas with LP conversion kit included; · One-year parts and labor warranty. For more information concerning the gas charbroilers, or any of Globe’s premier food preparation and countertop cooking equipment, contact Globe Food Equipment at 937-299-5493 or visit ■

buyers guide

BUYERS GUIDE ENERGY PRODUCTS This listing is compiled from a survey of products conducted by Convenience Retailer.

BYB Brands Fuel in a Bottle

West Coast Chill's Self-Chilling Beverage Can Joseph Co. International is launching the world's first self-chilling beverage can through licensing under the brand name "West Coast Chill." West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, caffeine, artificial colors or flavors. This beverage features the EPA Stratospheric Award winning Microcool technology that was developed, patented and licensed by Joseph Co. International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source. An activation button on the can allows the beverage to drop 30 degrees within minutes. The Chill Can does not require any energy and eliminates the need for any refrigeration as it "Chills on Demand Anytime Anywhere." Part of West Coast Chill Inc.'s "Greening Efforts" will include recycle bins specially made to recapture the cans for reuse in an effort to reduce their carbon foot print. West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012. It will be available initially in certain selected convenience stores in Southern California and Las Vegas. Joseph Co. International 949-474-2200

World famous Hall of Fame wrestler Ric Flair has been named brand ambassador for a new brand of energy and protein power shots, Fuel in a Bottle. BYB Brands has chosen the international sports icon, Nature Boy, to be the spokesman of the new ready-to-drink energy and protein shots, which will be introduced in early March and distributed by Coca-Cola Consolidated. Fuel in a Bottle power shots are the only ready-to-drink shots that offer the two types of fuel consumers need for their day—energy and protein. Fuel in a Bottle Energy shot provides a quick energy boost in convenient 2-ounce liquid form. It is packed with B Vitamins, is sugar free and has zero calories. Fuel in a Bottle Protein shot is loaded with 25g of high quality protein and essential amino acids that your body needs in a 2.5 ounce power shot, eliminating the hassle of messy protein powders or shakes. Fuel in a Bottle Energy and Fuel in a Bottle Protein will be available through the Southeastern United States in early March. They will be sold in convenience retail, health-food stores, and other specialty retail outlets. BYB Brands Inc. 877-292-2387

Troop Fuel Energy Drink

Breathable Foods AeroShot Pure Energy AeroShot is a first-of-its-kind, calorie-free breathable energy product that delivers an airborne shot of caffeine through a pocket-sized, single-use device. Offering consumers a unique way to get their caffeine—as little or as much as they need when they need it—this innovative supplement is revolutionizing the way people energize their lives. Each AeroShot delivers a unique blend of caffeine and B vitamins in a fine powder that is dissolved quickly in the mouth and immediately starts working. One AeroShot contains four to six puffs that add up to a combined total of 100 milligrams of caffeine—the same amount in one large cup of coffee—and an energizing mix of vitamins that are puffed into the mouth—not into the lungs—and then swallowed. AeroShot has zero calories. It is not a liquid, so there are few limits to where it can be taken and used. Perfect for a night out on the town, getting on a plane, a boost before a workout or avoiding a nap, AeroShot was designed with the needs of consumers in mind. AeroShot Pure Energy retails for $2.99 in the United States. Breathable Foods plans to continue to expand product distribution nationwide throughout 2012. Breathable Foods

“We Support Our Troops.” That’s the mission statement behind Troop Fuel as the company launches its inaugural beverage line. Packaged exclusively in Rexam 12-ounce SLEEK cans, Troop Fuel is available in original and sugar free. Both use only 55mg of caffeine and a distinctive blend of vitamins and nutrients to deliver sustained energy and enhance performance. However, the company’s focus extends beyond providing consumers with a delicious health and energy drink option. Troop Fuel’s mission is to thank and support the millions of men and women who have served in the U.S. Armed Forces. Ten percent of the profits from sales are being donated to veterans causes, which have included the National Guard Emergency Relief Fund, the Wounded Warrior Project, Wheelers4Warriors and Troop Vision, the company’s own nonprofit organization whose goal is eradicating veteran homelessness by 2017. Troop Fuel is available at select retailers in Arizona and Alabama and will continue to roll out nationally. Troop Fuel

HIP Caffex CaffeinAll

5-Hour Energy Living Essentials’ 5-hour Energy brand will sponsor professional golfer Jim Furyk for three years beginning with the 2012 season. Under terms of the agreement, Furyk will wear a 5-hour Energy branded cap during tournaments for all three years and a 5-hour Energy branded shirt for the first year. “5-hour Energy is a product I have used for over a year now,” said Furyk. “I’m excited to represent a product that I really believe in, and I’m looking forward to introducing new customers to the benefits of 5-hour Energy.” Living Essentials President Scott Henderson said, “Having a person of Jim’s talent and integrity representing 5-hour Energy is a great benefit to us. He is the epitome of the 5-hour Energy consumer: busy, hard-working and active.” 5-hour Energy is a liquid energy shot that provides hours of energy and alertness. It contains a blend of B-vitamins and amino acids, zero sugar and four calories. Living Essentials LLC

HIP Caffex introduces CaffeinAll, the first non-bitter gourmet caffeine product. Four sprinkle shots provide 120 mg caffeine, the same amount one gets from a cup of strong coffee, for only 12 cents. Caffeinated foods or drinks take 15 minutes or longer to start feeling the energy and 30 minutes to obtain the full effect. CaffeinAll gives you a boost in 30 seconds when sprinkled on the tongue, tastes good on all foods, is not bitter; is easy to control and is inexpensive. While regular caffeine powder has a bitter bite, even if it is extracted from coffee, CaffeinAll is not bitter because it is completely encapsulated. Knowing that each sprinkle adds an average of 30 mg of caffeine makes it easy to dispense only the optimal amount one needs. These benefits, delivered in a handy glass shaker, make CaffeinAll the world’s first gourmet caffeine product. Containing 600 shots and sold at $19.95, it delivers each 30 mg caffeine shot for only three cents. HIP Caffex 201-677-8565 http://caffex com

THiNQ Lifestyle Beverage

ARMA Energy took the science from premium energy drinks and infused caffeine, taurine and B-vitamins into your favorite snacks, delivering you that boost of great-tasting energy your body needs to keep you going through the dullest winter days. ARMA Energy SNX packs an insane amount of energy into every bite. The lineup is sure to keep you energized anytime, anywhere—whether you’re on the slopes, searching for waves, shredding your local park, or pulling an all-nighter. With plenty of options, it won’t be difficult to find your favorite ARMA Energy snack. ARMA Energy’s New School taste includes: C4 (chocolate, caramel, cookie, caffeine), RPG (Rocket Propelled Granola), T-BOMB (peanuts, almonds, raisins and chocolate) and F-BOMB (peanuts, almonds, raisins and cranberries).

THiNQ, the lifestyle beverage designed to revitalize the body, boost mental focus and promote an overall sense of well-being, has relaunched in an impressive new package. This 100 percent natural drink is the first beverage on the market to include SAMe—an all-natural mood enhancer made from substances naturally found in the body—along with 13 herbs, vitamins, electrolytes and other essential minerals. Available in Sparkling Mixed Berry and Citricity, THiNQ is lightly carbonated and has just 70 calories. THiNQ recently revamped its look by enhancing the graphics on its label and choosing the Rexam 12-ounce Sleek can as its primary package. The company chose Rexam Sleek cans because they provide superior distribution economics and help the beverage stand out on retail shelves. THiNQ also benefits from the fact that aluminum cans are the best environmental and sustainability choice with a recycle rate at more than double any other beverage package.

ARMA Energy 877-851-ARMA

V-LABS LLC 615-310-8191



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Energy-Saving, Cost-Effective LED-Lit Interior Signs Available from D&P Custom Lights

For companies interested in energy savings and the environment, D&P Custom Lights & Wiring Systems offers cost-efficient LED-lit interior signage for convenience stores, grocery stores and other retail settings including mass merchandisers, discount stores, warehouse clubs and department stores. Working together with a U.S.-based manufacturer, D&P Custom Lights has developed cutting-edge LED illumination technology for its checkout lights and other illuminated store signs. These new LEDs are rated for 50,000 hours or around 5½ years of use, and use one-third to 1/30th of the energy of incandescent or CFL lights, respectively.

Their long life, durability, high-efficiency and reduced maintenance needs make them a cost-effective choice, with energy savings of more than 80 percent easily attainable. Additional energy savings result from the lack of heat build-up with LEDs; LED lights produce a mere 3.4 btu/hour, compared to the typically 85 btu/hour for incandescent bulbs. LED signs are available in various shapes, sizes, thicknesses, colors and configurations to suit any need, and are completely customizable for each client. Using the latest design hardware and software, D&P’s staff of graphic designers works with their retail clients to achieve just the right customized design for LED

signs as well as standard seasonal, holiday and directional signs. All signs, including LED and conventional back-lit self-contained signs, are delivered “ready-to-hang” with all necessary hardware included. D&P Custom Lights & Wiring Systems, Inc., founded in 1981 in Nashville, is a world leader in custom design for the commercial lighting and fixtures industry, specializing in the custom engineering and fabrication of checkout lights, pre-wired power poles, modular gondola electrical distribution systems and electrical signs. Visit for more information. ■ Offers Long-Lasting, Energy-Efficient Solutions for Retailers sells full LED lighting systems to retail, hospitality, stage/TV show lighting—you name it. Engineers on staff can help any store owner or installer design a lighting system with the correct power supplies, dimmers and other accessories to make a long-lasting lighting system. For convenience stores, recommends LED light bars that can be used in display cases or under shelves. Otherwise, LED strip lights are great as well in those same areas. LED light bars (also called under-cabinet lighting) are linkable, dimmable and can be used in a variety of spaces, including under shelves, in cabinets, in display cases, etc. The LED light bars are low-profile

(less than 0.65 an inch thick) including the mounting clips, and will hide behind the lip of almost any cabinet front, under shelves, inside cabinets and closets— places no fluorescent or xenon can fit. Plus, with sleek bar joiners, there's no additional length added if you link the bars together. LED under-cabinet lights are easy to wire, bright and dimmable, too. Create a soft, ambient glow or a vibrant atmosphere with our inexpensive dimming options. LED strip lights can be sold by the reel, so they are long ribbons of flexible strip lighting that can be used in coved ceilings, decorative features, and also under shelves, in cabinets, display cases—even custom signage on a building. The LED strips can also be put into a rigid track sys-

tem to diffuse the light and create an effect similar to an LED light bar. offers a variety of premium LED strip lighting systems including the light strips, connectors, controllers and power supplies needed to create beautiful installations for your home or business. It offers state-of-the-art control systems for color-changing (RGB) light systems and dimming systems for singlecolor LED strip lights. One of the major benefits of using LED strip lights is how bright the lights are for the small amount of power required for the LEDs. Dimming them is easy and inexpensive with our extensive line of 12- and 24volt dimming drivers and wall switches. Color temperature is the degree of warmness or coolness of a light source,

measured in kelvins (°K). Cool light is preferred for visual tasks because it produces higher contrast than warm light. Warm light is preferred for living spaces because it is more flattering to skin tones and clothing. also offers a wide-variety of LED light bulbs for any type of need, including regular bulb replacements and a variety of floodlights and spotlights. has the best information on dimming LED bulbs anywhere. It tests all bulbs against many dimmers and gives detailed recommendations on what dimmer to use for each bulb based on engineering principles and empirical results. To contact a sales engineer, call 888-880-1880. ■

Lighting Science Group’s New 60-Watt Equivalent LED World Bulb Lauded

Lighting Science Group, one of the world's leading LED lighting manufacturers, is launching its new low cost World Bulb— an omnidirectional 60-watt equivalent A19 LED bulb—around the world as it collects prestigious honors. The World Bulb was selected as a 2012 International CES Innovations Design and Engineering Award Honoree. The Consumer Electronics Association's International CES Innovations Awards recognize outstanding design and engineering advancements across 32 consumer electronics product groupings. Lighting Science Group’s 18

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product was honored in the Eco-Design & Sustainable Technologies category. The World Bulb is planned for launch in early 2012 in India and will be rolled out to other countries throughout the remainder of the year. “It’s an honor to be recognized by CES as among the elite in consumer electronics, which further testifies to the superior quality and performance of our LED products,” said Jim Haworth, Chairman and Chief Executive Officer of Lighting Science Group. “The World Bulb gives off a clean, bright light equivalent to that of a conventional 60-watt incandescent bulb, but while using

March/April 2012

85 percent less electricity. Plus, the bulb provides a 35 percent lower total cost of ownership as compared with CFLs. True to its name, I expect that our award winning low cost A19 LED World Bulb will quickly become one of the best selling lighting products around the globe.” The prestigious Innovations Design and Engineering Awards are sponsored by the CEA, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976. At 9-watts of electricity use, the World

Bulb is designed to handle the variable quality of power in emerging economies around the world. Even compared with relatively efficient CFLs, the new bulb uses 35 percent less electricity and, unlike fluorescent lights, contains no toxic mercury. At a suggested retail price below $15, the World Bulb's payback from electricity savings versus incandescent should take approximately eight months with a calculated lifetime of 17 years based on eight hours a day of use. For more information about Lighting Science Group's products, please visit ■

top tech ExtenData, Intermec Accelerate Mobile Technology Adoption in DSD Operations

A proprietary technology is poised to create a new option in the smoke detector industry. The Direct Connect 911 Smoke Detector from PlugNProtect, LLC, is a first-of-its-kind smoke detector that communicates over the cellular network in the event of a smoke or fire emergency at a home or business. The patent-pending Direct Connect 911 Smoke Detector is the only stand-alone, photo-electronic smoke detector on the market that will alert central station emergency operators to a fire or smoke condition. Unlike expensive home/business monitoring systems, the Direct Connect 911 Smoke Detector system protects for $10 a month and can save up to 20 percent on homeowner insurance. “Standard smoke detectors can only emit a siren, which may be useless for people who sleep through the noise, are not at home, or are trapped inside,” says Plug N Protect President David Topper. “We

wanted to harness emerging cellular technologies to provide an affordable and reliable safety device for millions of homeowners and businesses nationally.” The Direct Connect 911 Smoke Detector isn’t connected to the user’s cell phone or cell phone plan. The unit simply attaches to a ceiling or wall like a typical smoke detector and is ideal for apartments, homes and even small businesses. When smoke is detected, the unit’s alarm sounds and simultaneously alerts “Central Station.” Local fire/rescue teams are called and additional contacts are notified by phone or email. The Direct Connect 911 Smoke Detector allows people who are present at the time of the fire to focus on escaping the building and not having worry about calling 911. It is also ideal for helping to save pets that may be home alone at the time of a fire. The unit can even indicate the location of the fire within a home or building

JDA Outlines Strategies to Attract, Win and Keep Profitable Customers

Connected, “always-on” consumers are now the driving force in retail. The information they need to make a buying decision can be found in mere seconds and shapes what they buy, when and where they buy it, and at what price. Empowered and emboldened, these connected consumers expect personalized relationships and offerings delivered through flexible options. With consumers firmly in the driver’s seat, how can retailers adapt and succeed? According to JDA Software Group Inc., “The Supply Chain Company,” it requires a new approach—one that allows retailers to attract, win and keep profitable customers. It starts with retailers understanding the urgency of the situation and the need to quickly adopt the following strategies: manage with a consumer—versus a product—focus; adapt a culture that offers a seamless, consistent cross-channel experience; gain a multi-dimensional view of the customer; eliminate ineffective and disjointed planning processes, and respond quickly to consumer demand

with an agile and optimized supply chain. “Today’s consumers—hyper-connected and seeking instant gratification—don’t have the time or patience for the old way of retailing,” said Wayne Usie, Senior Vice President, Retail, JDA Software. “They comparison shop using their mobile devices, and armed with information, feel empowered to negotiate with in-store sales associates. They expect retailers to give them what they want, where and when they want it. They expect to be able to shop seamlessly at home, in-store and everywhere. They not only expect retailers to put products in front of them, but to engage with them to gain their loyalty. This has created an evolve-or-die scenario for retailers, and JDA can help with its differentiated strategies for consumer-connected retail.” Retailers seeking customer-centricity in every interaction have much to consider, including: • The increasing frequency and scope of demand shifts within planning cycles,

to emergency operators. To eliminate unnecessary calls to the fire department, a manual shut-off button is included, alerting emergency operators of the false alarm. Additionally, the user is notified when the two-year batteries run low or if the unit fails a weekly self-check with central station. The Direct Connect 911 Smoke Detector doesn’t require installation, works right out of the box and contains everything needed to be up and running in minutes. The units don’t rely on the premise’s electricity, internet, phone system or existing security network. The Direct Connect units are also portable and can be easily relocated at any time. For more information on the Direct Connect 911 Smoke Detector go to Purchases of the unit and an initial four months of monitoring can also be made at ■

which commands intelligence and interaction during execution to ensure customer satisfaction and profitability. • How to deliver endless aisles—sourcing and delivering from the broadest network in real time to offer greater assortment flexibility and to cement loyalty. • The need to empower store associates with customer, product and availability information that is equal or superior to that accessible to consumers, allowing for increased customer satisfaction. • Inventory allocation flexibility and utilization control to meet growing demands. • Success in consumer-connected retail starts with a strong foundation built on the simultaneous management of the customer experience, the product lifecycle and channel synchronization. These three inter-related strategies drive a company’s ability to effectively plan, execute, and satisfy customers. For a more in-depth viewpoint on consumer-connected retail and what it takes to win in this environment, download the article “Consumer-Connected Retail: Attracting, Winning and Keeping Profitable Customers” at ■

First Data Class BPlus Certifies Equinox M4230, T4230 GPRS Payment Terminals

Equinox Payments, a leading highsecurity electronic transactions solutions provider and portfolio company of The Gores Group, LLC, and First Data Corp. have announced that First Data Commercial Services has Class BPlus certified Equinox’s high-security M4230 mobile GPRS and T4230 fixed GPRS PCI PED-approved card payment terminals on First Data’s Commercial Services Omaha platform. The certification opens an important sales channel for additional Equinox devices to more than 100,000 First Data merchants in the United States. “This certification by First Data Commercial Services underscores the growing demand for innovative, high-security payment products and confirms that our advanced security, engineering, and features meet an array of merchant needs while ensuring a safe shopping experience for consumers,” said Chris Dismukes, VP of Financial Solutions, Equinox Payments. The Class BPlus certification of the Equinox T4230 and M4230 payment terminals adds to the growing number of T4200 series terminals already Class BPlus certified on the First Data Commercial Services Omaha platform. The T4230 and M4230 are powerful, multi-application terminals with optional EMV capability and are based on the same user-friendly interface and space-saving ergonomics as the previously certified T4205, T4210 and T4220 models. Like all of the Equinox terminals Class BPlus certified by First Data Commercial Services, these new additions have already proven to be a success with leading banks, retailers and independent sales organizations. ■

New Direct Connect 911 Smoke Detector Protects Via Cellular Networks Affordably NCR Corp. has entered into a new agreement with Kum & Go, L.C., to implement its Radiant convenience-store technology within each of the retailer’s 400-plus stores. Kum & Go, the fifth largest privately held, company-operated convenience store chain in the United States, chose the Radiant solution to manage a wide range of its business operations from one system, including fuel island, foodservice and multichannel marketing initiatives. 20

C onvenienceRETAILER

The full-breadth of the solution includes point-of-sale software and hardware terminals, fuel controllers and electronic payment controllers. The integration of the solution will enable Kum & Go to deliver an exceptional customer experience, helping the company to connect with consumers both inside and outside the store. “We were looking for a technology solution that could easily scale with us and support future growth initiatives,” said Craig

March/April 2012

Bergstrom, Chief Financial Officer, Kum & Go. “NCR was able to meet our needs and provides a strong, feature-rich technology that decreases our overall technology costs.” “As the leading technology provider for the c-store industry, NCR is focused on delivering innovative and reliable solutions that drive profitable growth and simplify c-store operations,” said Jimmy Frangis, Vice President, NCR Hospitality and Specialty Retail. “We value our new relationship with Kum & Go and are

proud to work with a company that shares our vision of providing industry-leading customer service.” NCR acquired Radiant Systems Inc. in August, positioning the company as the leader in hospitality and specialty retail with more than 100,000 installations worldwide. Customers include leading brands and venues in the restaurant and food service, sports and entertainment, petroleum and convenience and specialty retail markets. ■

products productnew features YummyEarth, the No. 1 organic candy company in the U.S.A., has introduced its new line of all-natural candy, YumEarth Naturals. Now available is the first product, YumEarth Naturals Sour Beans. YummyEarth also makes organic YummyEarth Organic Lollipops, Candy Drops, Gummy Bears and Gummy Worms and offers 22 great tasting unique flavors. YummyEarth is consistently a top 10 selling candy on Amazon, and has a proven success record at Whole Foods, Toys R Us, Marshalls, TJ Max, HEB and thousands of other national and local stores. YumEarth Naturals Sour Beans are parent approved because they are made with all-natural ingredients and contain no artificial colors or flavors and no major allergens, such as dairy, nuts or gluten and kid approved because of fun and fantastic flavors such as Mango Tango and Pomegranate Pucker. YumEarth Naturals Sour Beans

GI Nutrition Focus Food Chocolate Fudge Brownie Protein Energy Bar

When the after-lunch lethargy has set in, and the work day is far from over fight back with all-natural Focus Food Chocolate Fudge Brownie Protein Energy Bar from GI Nutrition. Designed to help elite professional athletes function with sharper awareness, intense focus, and best performance, Focus Food Protein Energy Bar is a healthy and nutritious snack made with the highest quality ingredients that are allnatural. Inside each Focus Food protein bar is a unique Focus Blend of just the right amount of Tyrosine (1500mg) and caffeine (115mg) to give that extra boost of energy and focus. It also contains 22g of protein, 6g of fiber, and 17 essential vitamins and minerals not found in energy shots and products. GI Nutrition


Tofutti Brands Better Than Ricotta Chese and Dairy-Free Pizzas

Tofutti Brands, the company that pioneered delicious dairy-free alternatives to milk products, has introduced Better Than Ricotta Cheese, first of its kind, milk-free and cholesterol-free product that rivals ricotta cheese in flavor and texture. Answering the call of millions of people who do not consumer dairy products, Better Than Ricotta is a healthful and mouth-watering soy-based ingredient for use in such popular dishes as ravioli and stuffed shells. The company has also added to its line of dairy-free prepared pizzas: Greek Spinach Ricotta Pizza on Delicious Whole Wheat Crust, Three Cheese Pizza on Delicious Thin Crust, Classic Mozzarella on Delicious Thin Crust, and Apple Pie Pizza on Delicious Whole Wheat Crust. This new line of pizzas uses non-hydrogenated, dairyfree Better Than Ricotta Cheese and Better Than Mozzarella Cheese. Each package comes with two individually wrapped pizzas, which are microwaveable and convenient to make for lunch, snack or dinner. In addition to being a healthful substitute for the more than 50 million lactose intolerant Americans, Better Than Ricotta is also kosher, cholesterol free and free of butterfat, making it an excellent option for those who are health- or weight-conscious. Tofutti Brands

The national drink of Bermuda is coming to American shores ready to drink, in a stylish new 8.4 ounce/250 ml can. A deliciously refreshing blend of Gosling's Black Seal Rum and Gosling's Stormy Ginger Beer, this is the authentic Dark 'n Stormy cocktail created to be enjoyed directly out of the can. First introduced to the most demanding Dark n' Stormy connoisseurs in the world—Bermudians— the ready-to-drink product was an instant hit. Here in the U.S., the Dark 'n Stormy cocktail has gained rapid popularity and the new canned version will accelerate that trend. The new drink comes in attractive 4-packs of 8.4 ounce/250 ml cans and is 9 percent alcohol by volume (18 U.S. proof). To help gain attention at retail, special Storm Warning displays are being offered that signal "Things could get wild." Gosling's plans to launch this new ready to drink canned product in a few select markets/geographical areas with additional markets being added as the product rolls out toward eventual national distribution. Gosling's Dark 'n Stormy Cocktail

A strong immune system is essential to ensuring good health year round, but stress, poor diet and many other factors can cause your immune system to weaken leaving you vulnerable to colds, the flu and other viruses. The new TravelTime bar from ResVez, Inc. makes boosting your immunity as easy as having an afternoon snack. The TravelTime bar is the first gourmet nutrition bar to contain Wellmune WGP, a natural ingredient clinically proven to activate key immune cells. Wellmune WGP, derived from a proprietary strain of baker’s yeast (Saccharomyces cerevisiae), actually “trains” your immune system to be stronger every day. In the TravelTime bar it is uniquely partnered with 99 percent pure Resveratrol, the powerful antioxidant found in the skin of red grapes known to prevent free radical damage, have anti-aging benefits and improve heart health. Available in two flavors: Granola Citrus Burst and Almond Coffee with chocolate chips, the TravelTime bar is only 190 calories with 6 grams of protein, 5-7 grams of fiber and 25-40 percent of the daily recommended value of 15 essential vitamins and minerals. TravelTime bars contain no trans fat, hydrogenated oils, high fructose corn syrup or artificial flavors, sweeteners, colors and preservatives. They are also cholesterol-free, gluten-free, dairy-free, kosher and vegan. TravelTime bars retail for $2.99 each. ResVez Inc. TravelTime bar

ResVez Inc.

Castle Brands 646-356-0200

BIC Consumer Products USA has launched FlameDisk, a convenient and portable outdoor charcoal alternative that is perfect for picnics, camping, boating, tailgating and backyard entertaining. The BIC FlameDisk uses ethanol as its main fuel ingredient because of the convenience the product provides. It heats up quickly and is cleaner than charcoal—from the initial set-up of the product right through its cleanup. FlameDisk fits in most charcoal grills and is ready to use in minutes after lighting. It provides a steady flame for approximately 35 to 45 minutes, cooking at about the same rate as charcoal. Juices from the meat drip, hit the hot lid and burn off to create a great smoky grilled flavor. Once the fuel burns out of FlameDisk’s aluminum container, it will cool rapidly allowing for convenient disposal with no ashes or soot to clean up. The suggested retail price is $4.99 for one disk. BIC FlameDisk


GoGo squeeZ’s New AppleBerry Flavor

GoGo squeeZ— the first squeezable, re-sealable, 100 percent fruit applesauce—has a new addition to its deliciously popular family of products: AppleBerry. There is more than enough “yum” to go around with other flavors to choose from like AppleApple, AppleCinnamon, ApplePeach, AppleBanana and AppleStrawberry. AppleBerry features all the berry goodness you would expect from GoGo squeeZ in its yummy blend of raspberry, blackberry and pomegranate. It’s berry good! Like all GoGo squeeZ products, AppleBerry is available in a resealable pouch that features a built-in straw—making it a no-spoon, no-mess way for kids to enjoy fruit on-the-go. It is also all-natural, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives. Each pouch contains only 60 calories, helping parents to feel confident about the food choices they make for their children. Suggested retail price is $2.99 per four-pack. Materne

Ciao Bella Gelato introduces Adonia Greek Frozen Yogurt by Ciao Bella, the company’s newest line of all natural, better-for-you desserts. Adonia marks an innovative extension to Ciao Bella’s established collection of award-winning gelato and sorbet products as the first frozen yogurt offering at mass retail for the brand, which won a NASFT sofi Gold Award for its specialty Lebanese Yogurt flavor in 2007. Adonia by Ciao Bella joins the freshly created Greek frozen yogurt retail category that industry leaders are hailing as a top trend to watch this year. Coming to retailers nationwide this spring, the Adonia line includes a variety of Ciao Bella’s signature flavors available in 14-ounce containers (Blueberry, Espresso, Key Lime, Mango, Peach, Raspberry and Vanilla) and yogurt bars (Peach and Wild Blueberry). All Adonia products are less than 130 calories, fat free and contain 9 grams of protein per serving. Ciao Bella Adonia Frozen Yogurt Line

Ciao Bella

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March 8-11

Natural Products Expo West

Anaheim Convention Center Anaheim, CA

March 13-15

Midwest Petroleum and Convenience Tradeshow

Indiana Convention Center Indianapolis, IN

March 16-19


Phoenix Convention Center Phoenix, AZ

March 20-22

Michigan Petroleum Association/Michigan Association of Convenience Stores Spring

DeVos Place Grand Rapids, MI

March 20-21

Convenience U CARWACS Show Toronto 2012

Toronto Congress Centre Toronto, ON, CA

March 25-29

FIEC Annual Food & Beverage Environmental Conference

Rancho Bernardo Inn San Diego, CA

April 3-5

NACS State of the Industry Summit

InterContinental Chicago O'Hare Chicago, IL

April 12

2012 Independent C-Store Expo

Chicago Marriott Oak Brook Hotel Oak Brook, IL

April 21-24

NACDS Annual Meeting

The Breakers Palm Beach, FL

May 5-8

NRA Show 2012

McCormick Place Chicago, IL

May 8-10

NCA Sweets & Snacks Expo

McCormick Place Chicago, IL

June 15-17

International Franchise Expo

Jacob K. Javits Center New York, NY

June 17-19

Fancy Food Show

Walter E. Washington Convention Center Washington, D.C.

June 23-26

NACDS Marketplace 2012

Colorado Convention Center Denver, CO

June 24-26

2012 GACS Annual Convention and Tabletop Show

Omni Amelia Island Resort Amelia Island, FL

June 29-July 2

NACS Global Forum

Various locations S達o Paulo, Brazil






C onvenienceRETAILER

March/April 2012

Convenience Retailer Mar/April 2012  

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