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What’s your Scandal? Georgia College & State University Adviser: Dr. Ginger Carter Miller “Next Generation” Members: Bailey Abercrombie Yasmiene Davis Tyler Bryant Claire Dykes

The CW

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What’s your Scandal?


Index Title Page.................................................................................................. 1 Index........................................................................................................... 2 Evaluation................................................................................................ 3 Summary.................................................................................................. 4-7 Client Background.............................................................................. 8 SWOT Analysis.................................................................................... 9 Time line................................................................................................. 10 Media List ............................................................................................. 11 Provided Survey ............................................................................. 12 Provided Survey Results ............................................................ 13 Intro Analysis Survey ................................................................... 14 Intro Analysis Survey Results ................................................. 15 Evaluation Survey ......................................................................... 16 Evaluation Survey Results........................................................... 17 In-kind Donations............................................................................. 18 Budget Expenses............................................................................. 19 Press Release .................................................................................. 20 Social Networking ......................................................................... 21 Food and Decorations ................................................................ 22 Plot ......................................................................................................... 23 Invitation ............................................................................................. 24 Flyer ...................................................................................................... 25 Confidential Packet Contents ................................................. 26-28 Tie-Dye Pictures .......................................................................... 29-30 Murder Mystery Dinner Party Pictures ......................... 31-33 What’s your Scandal?

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The CW


Evaluation Overall, our campaign accomplished its goal of encouraging women between 18 and 24 to watch the CW shows Melrose Place and 90210 by engaging our target audience in an assortment of various medias. Multiple events, invitations, flyers and social networking grabbed the eyes of prospective viewers and helped current viewers to maintain their devotion to some of their favorite television programs. In our preliminary research, we found that most people watched their shows in a group of friends. We took this finding, and based a large portion of our campaign on social interaction. In the Tie-Dye and murder mystery dinner event we talked one on one with attendees about the two shows and how they should be excited for their new seasons. We found this to be more effective than simply hanging posters around large gatherings of people. Personal interaction is more credible than passive advertising. In our surveying, we found that most people’s favorite part of the event was acting out their character at the murder mystery dinner party. We feel this is important because people will go watch the show not only because of their interest in a new television program to make part of their routine, but also to scope out the character that they were involving their self with throughout the evening. It’s this kind of interest that we were hoping to see come out of our event, and we’re glad to have achieved our goal. Also, if the results of the survey taken directly following the murder mystery dinner party, we found that most people who attended will start to watch Melrose Place. We achieved this goal by basing majority of the evening’s plot on this show rather than 90210, because of the obvious murder. Overall, we feel the part of the campaign we could have focused more on promotion. In hindsight, we could have done more than one promotional event for our big night, rather than just the tie-dye, or used blogging to create more of a buzz around the event.

The CW

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What’s your Scandal?


Summary Our campaign called “What’s your Scandal” was implemented on Tuesday, September 29 and aimed at reaching The CW’s audience of women ages 18-24. Through extensive research of “Melrose Place” and “90210” the decision was made to hold an event that would illustrate the main themes of these shows. These themes include murder, deceit, scandal, blackmail, adultery, drama, revenge and lust. These elements combine to form the perfect setting for a murder mystery party. The objectives for our campaign were based around the importance of enlightening the Georgia College & State University campus about “Melrose Place” and “90210.” Each objective contains a strategy, which helped our team execute the goals. The first objective was to inform 60% of the women at GCSU about the next generations of “Melrose Place” and “90210.” Our team’s strategy involv ed informing through social media outlets, campus radio, give-aways, surveys and innovative activities. Increasing 15% of viewership for the two shows on GCSU campus was our second goal. We intended to fulfill this goal by holding a viewing of the shows at our event, which would spark the interest of our participants. Finally, we wanted our campaign to help our audience identify personally with the characters of “Melrose Place” and “90210.” The approach to this objective entails choosing characters that are most relatable and introducing them for the guests’ portrayal. For the preliminary research, we administered two surveys to collect data. The CW created survey produced several interesting findings. According to the tabulated survey, The CW was the second highest viewed network. Students indicated they were looking forward to the premiere of “Melrose Place” in contrast to other shows. Talking to friends and advertisements on television were the most effective forms of advertisement. The survey showed, watching programs live on television

What’s your Scandal?

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The CW


Summary is more popular than online streams and DVR recordings. Group television viewing is more popular than watching television alone. When we administrated the survey, “Melrose Place” had not premiered, and therefore, no one indicated they had seen the show. Nearly thirty percent of the students surveyed had seen “90210.” A second measure of evaluation, created by our team, took a more generic approach in its delivery. Sophomore students at GCSU were the highest number reached through our survey. Our data coincided with The CW created survey on the subject matter of television viewing habits. Both results indicated that viewers preferred to watch television in a group. Ten percent of students surveyed indicated that they are enable to view The CW network for various unknown reasons. “America’s Next Top Model” topped the results as the number one viewed show on the network followed by the now canceled “The Game.” Based on the findings in our survey, we concluded there was a need for promotion for “Melrose Place’ and “90210.” After the completion of the surveys, our team thoroughly examined what campaign would best suit the needs for the campus community. Upon viewing the premieres of “90210” and “Melrose Place,” the decision was made to hold a murder mystery party. The premise for the event was built around the murder of Sydney Andrews in the “Melrose Place” premiere. For the next two weeks, our group gathered information about the characters from each show. The information included character background, personality traits, social class, profession, past relationships and if known scandal. The character profiles were used to create the personas portrayed by our quests at the murder mystery party. Our goal was to introduce our quests to the show through the use of

The CW

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What’s your Scandal?


Summary these characters and excite them enough to become avid viewers of these two programs. To promote the event, fly ers were created and posted throughout the university campus. The main characters in the murder mystery received personal invitations that included specific information to help aid in the delivery of their character. A written press release was submitted to local media outlets. Our social media strategy through the use of Facebook greatly enhanced additional promotion for the event. On multiple occasions, trivia questions were posted on the Facebook profile. We based our questions off classic moments from “Melrose Place” and “90210”. The first correct response received a prize. The morning of our event, a promotional tie-dye took place on campus. Each color represented a scandal: red (murder), green (envy) and purple (adultery). Fly ers were distributed at the tie-dye table to reinforce awareness for that night’s event. Promotion by the numbers: Facebook group members 98, people reached at tie-dye event 50, fly ers and invitations spread throughout campus and event attendees 50. Our group arrived a few hours before the event began to begin preparations. The setup included hanging promotional posters provided by The CW, inflating decorative balloons, lighting candle centerpieces enveloped by green marbles and preparing four food courses of mocktails, cheese and crackers, little smokies and dessert. To bring the environment full circle, Frank Sinatra was played softly in the background. When guests arrived, they were handed a confidential packet. This packet included a name tag of their character, character biography, menu card, a sleuth’s notebook and a promotion pen. Once guests entered through the doors, their character became their only identity. The participants were told to personalize their character in any fashion desired. The

What’s your Scandal?

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The CW


Summary evening began with the murder of Sydney Andrews, portrayed by one of our guests. Between dinner courses, suspects and clues were introduced to help move the plot forward. At the end of the evening, guest anxiously provided a written accusation of whom they believe to be the murderer and their motive. The person who correctly identified the murderer and scenario won a gift certificate. Other awards were given to the best actor, best liar and the murderer. The awards were donated by student organizations. Although Sydney Andrew’s true murderer has not been revealed, our group provided a conclusion based on our own assumptions. Before leaving the event, participants filled out a group created evaluation survey. The survey provided our group with valuable information concerning the measurement of success. Most people in attendance heard about our event through word of mouth. When asks what aspects of this event they liked the most, participants chose acting out their character and the provided confidential packets. The results indicated the “What’s your Scandal” murder mystery party far exceeded the expectations of our guests. Thirty percent indicated that after exposure they were more interested in viewing “90210.” “Melrose Place” edged out “90210” as the preferred show to watch. Most people agreed the event was informative about the shows. This statistic demonstrates how effective our event was to the people that attended. The turnout for the event included fifty guests all paired up with a character. Our group felt that our campaign shined because we had strong ties between our event and the shows. By connecting each character to an individual person we feel the people who attended our event will scope out who their character promoting them to become a returning viewer. The excitement generated at our event held a strong longevity days after based on word of mouth buzz around the university campus.

The CW

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What’s your Scandal?


Client Background The CW descendant of former networks The WB and UPN, was launched in 1993 in a joint venture with Warner Brothers. The network features a lineup of shows that, according to its President of Entertainment Dawn Ostroff, appealing to women 18 to 34-years-old. The CWs appeal extends to a younger crowd. To keep this appeal The CW does not air sports and news slots to their local affiliates to hold this interest. The CWs biggest competitors are ABC, NBC and CBS. The network’s primetime schedule includes such popular series as America’s Next Top Model, Gossip Girl, 90210, Smallville and new series including Melrose Place and The Vampire Diaries.

What’s your Scandal?

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The CW


SWOT Analysis Strengths GCSU is a small campus and we are more in tuned with the demographic needs, and also trends catch on quickly because we are an intimate campus. 1 out of every 5 students on campus is greek. As previous tenants of The Grove we have a better understanding on how to communicate with the company. Our combined eleven years knowledge of being involved with on campus organizations provides of with a better knowledge to effectively produce this campaign.

Weaknesses Given our smaller population we have a better understanding of our audience than a larger school with a more vast demographic. Many of our students go home on the weekend so the event must be held on the week night, which may conflict with study habits and even classes.

Opportunities Our main campus’ central location is a prime spot for advertising because its intimate layout the majority of the students pass through the same advertising site daily. The traditional CW viewers are females 18-34 and our campus’ population encompasses 60% of females.

Threats For The CW campaign there are three teams at GCSU competing from the organization. We have to engage a new audience rather than appeal to the original views. One of the major off housing apartment complexes do not offer The CW on their cable options.

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What’s your Scandal?


Time Line Aug. 31 – Create objective and strategies

Sept. 14 – Post flyers around campus

Aug. 31 – Perform SWOT analysis

Sept. 21 – Make evaluation survey

Aug. 31 – Create media list

Sept. 21 – Type up final plot outline

Sept. 1 – Reserve room on campus for event

Sept. 21 – Send out invitations to main characters

Sept. 2 – Post Facebook group

Sept. 28 – Wal-Mart run with group

Sept. 2 – Hand out surveys

Sept. 29 – Implement Campaign

Sept. 3 – Analyze data from surveys

Sept. 29 – Evaluation survey

Sept. 10 – Have flyers approved

Oct. 5 – Distribute work for campaign book

Sept. 10 – Write radio PSA

Oct. 14 – Start putting together campaign book

Sept. 14 – Send out radio PSA

Oct. 20 – Send final entry to PRSSA

Sept. 14 – Send out press release

What’s your Scandal?

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The CW


Media List The Colonnade Contact: Mandy Boddy, News Editor ColonnadeNews@gcsu.edu 478-445-4511

GCTV Contact: Kristen Hall, General Manager Kristen_Hall@ecats.gcsu.edu 478-445-8258

WGUR Contact: Lauren Dalton, General Manager Lauren_Dalton@ecats.gcsu.edu 770-900-5033

Baldwin Bulletin Contact: Pam Beer pbeer@thebaldwinbulletin.com 478-452-1777

Union Recorder Contact: Natalie Davis, Managing News Editor ndavis@unionrecorder.com 478-453-1462

The CW

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What’s your Scandal?


Provided Survey What’s your favorite TV network? The CW ABC Family ESPN What’s your favorite TV network? MTV VH1 Fox Other (Specify) The CW ABC Family ESPN MTV VH1 Fox Other (Specify) Which new fall shows are you most looking forward to? (Check as many as apply.) Melrose Place Modern Family The Jay Leno Show Which new fall shows are you most looking forward to? (Check as many as apply.) Vampire Diaries The Cleveland Show Glee The Beautiful Community Bored to Leno DeathShow Melrose PlaceLife: TBL Modern Family The Jay Flash Forward Cougar Town Show Vampire Diaries The Cleveland Glee Other (Specify) The Beautiful Life: TBL Community Bored to Death Flash Forward Cougar Town Other (Specify) How do you decide whether or not to watch a new show? (Check as many as apply.) Talk to Friends Network Web sites Ads in Magazines/Newspapers How do you decide whether or not to watch a new show? (Check as many as apply.) Ads on TV Billboards/Outdoor Ads Reviews Ads Radio Online Ads Blogs other Web sites Talk on to Friends Network Web sites Ads inand Magazines/Newspapers Ads on TV Billboards/Outdoor Ads Reviews Ads on Radio Online Ads Blogs and other Web sites How do you watch your favorite shows? Live on TV Stream Online How do you watch your favorite shows? Recorded on DVR On your phone Live on TV Stream Online Recorded on DVR On your phone Do you usually watch your favorite shows: By yourself Do you usually watch your favorite shows: With a group of friends By yourself With a group of friends

Download onto computer When the DVDs come out Download onto computer When the DVDs come out A new version of the program Melrose Place is coming on TV this fall. Have you seen this new show? A new version of the program Melrose Place is coming on TV this fall. Have you seen this Yes No new show?

Yes No What kind of show do you think Melrose Place is going to be? (Check as many as apply.) Dramatic Romantic Relatable What kind of show do you think Melrose Place is going to be? (Check as many as apply.) Fun to watch Original Glamorous Suspenseful Boring A Guilty Pleasure Dramatic Romantic Relatable Clever Exciting Cool Fun to watch Original Glamorous Suspenseful Boring A Guilty Pleasure Clever Exciting Cool Last fall a new version of the program 90210 came on TV. Have you seen the new 90210? Yes No Last fall a new version of the program 90210 came on TV. Have you seen the new 90210? Yes No (If you said “yes” for 90210) What kind of show is 90210? (Check as many as apply.) Dramatic Romantic Relatable (If you said “yes” for 90210) What kind of show is 90210? (Check as many as apply.) Fun to watch Original Glamorous Suspenseful Boring A Guilty Pleasure Dramatic Romantic Relatable Clever Exciting Cool Fun to watch Original Glamorous Suspenseful Boring A Guilty Pleasure Clever Exciting Cool Age

What’s your Scandal?

Year in School Age

Year in School

Gender

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The CW

Name of School Gender Name of School


Results The CW Survey The CW Survey 80

What’s your favorite TV network?

40

35

How do you watch your favorite TV shows?

70

60

30

50 25

40 Series1

20 Series1

30 15

20 10

10 5

0

The

0

The CW

CW

MT MTV

ABC

V

VH Fam 1 ily

ESP

ABC Family Vh1 ESPN What's your favorite TV Network?

Oth

Fox

Fox

N

Other

The CW Survey

35

60

Which new fall shows are you most looking forward to?

30

25

Liv e

Live on TV

er

on

Rec

Stre

Co O P am n your mpute urchas r e onli ne phone downlo d DVD ad

Recorded on Stream Online On your phone Download onto DVR computer How do you watch your favorite shows?

TV

ord

ed

When the DVDs come out

The CW Survey

How do you watch television?

50

40

20

Series1

30 Series1

15

20 10

10 5

0

In a group

The CW Survey

Yes

0

Mel Vam The Flas Mod The Cou Jay Glee Bor Oth ed er r o s e p i r B e h F e r n C l e ga r L e n to D Plac e Dia autifu orwar Fam velan Town o eat h e ries l Lif d ily d S how e

Melrose Place

Vampire Diaries

The Beautiful Life

Flash Forward

Modern Family

The Celeveland Show

Cougar Town

The Jay Leno Show

Glee

Bored to Death

Alone

No

Have you seen the new 90210?

Other

Which new fall shows are you most looking forward to?

80

70

The CW Survey

Have you seen Melrose Place?

60

70

50

How do you decide whether or not to watch a new show?

60

Series1

40

30

50 20

40

10

Series1

30

0

The CW Survey

Yes

Yes

20 60

10

No Have you seen Melrose Place?

No

Have you seen the new 90210?

50

0

Talk

Talk to Friends

TV to f rien d

R ad

Ads on TV

Ads on Radio

io

Ne t

Network Web sites

B O R M wor Billboa nline agazi eview logs & ne/ s k W rds/ ot he ne w eb Outd r si sit e oo s p t es a r ad s per s Billboards/Outdoor Ads

Online Ads

Ads in Magazines/ Newspapers

Reviews

Blogs and other Web sites

How do you decide whether or not to watch a new show?

s

40

Series1

30

20

10

0

Yes

Yes

The CW

13

No Have you seen the new 90210?

What’s your Scandal?

No


Intro Analysis Survey Age  17-18 9-20  21-22 22-23 Other Gender  Male

Female

Classification Freshman  Sophomore  Junior  Senior  Grad I watch my favorite show...  In a Group  Home Alone Can you view The CW™ in your dorm/residence?  Yes No What is your favorite CW™ show?  America’s Next Top Model  Everybody Hates Chris  The Game  One Tree Hill  Gossip Girl  Smallville  90210

What’s your Scandal?

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Results The CW Survey

Introductory Survey

Age

25

How do you usually watch your TV show?

60

20

50

40

15

Series1

Series1

30 10

20 5

10

0

17-18

19-20

21-22 21-22

19-20

17-18

Age

22-23

0

22-23

By yourself

With a group

By yourself With a group Do you usually watch your favorite show:

Introductory Survey

Introductory Survey

Gender Can you view The CW in your residence?

35 40

30

35

25

30

25

20 Series1

Series1

20

15 15

10 10

5 5

Male

0

Female

Male

0

Female Gender

Yes

Yes

No

Introductory Survey

Introductory Survey

What’s your favorite CW show?

14

Classification

18

No

Can you view The CW in your residence?

16

12

14

10 12

8

10 Series1

8

6

Series1

6

4 4

2

0

2

Fresh.

Freshman

Soph.

Sophmore

Junior Junior

Classification

The CW

Senior Senior

15

0

EverybodyThe Game America’s The One TreeOneHill Gossip America's Everybody Girl Smallville Gossip Smallville Next Top Hates Chris Hates Game Next Tree Girl ModelTop What's your favorite CW show? Chris Model Hill

What’s your Scandal?

90210

"90210"


Evaluation Survey How did you hear about this event? (check as many as apply) Facebook Twitter Flyers Word of Mouth What did you like best about the event? (check as many as apply) Acting out a character Confidential packets Prizes Refreshments Showing of “Melrose Place” and “90210” Did this event meet your expectations? Yes No Was the event informative about “Melrose Place” and “9 0 210 ? ” Yes No Are you going to start watching “Melrose Place?” Yes No Are you going to start watching “90210?” Yes No

What’s your Scandal?

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The CW


Results How did you hear about this event? (Circle as many as apply.)

Was the event informative about “Melrose Place” and “90210”?

30


30


25


25
 20


20
 15


15
 10


10


5


5


0


0
 Facebook


Twitter


Fliers


Word
of
Mouth


Yes


What did you like best about the event? (Circle as many as apply.)

No


Are you going to start watching “Melrose Place”?

25
 20


16


15


15.5


10


15


5


14.5
 14


0
 Acting
out
a
 The
 character?
 Confidential
 Packets


Prizes


Refreshments

 The
showing
 of
"90210"

 and
"Melrose
 Place"


13.5
 13
 Yes


Did this event meet your expectations?

No


Are you going to start watching “90210”?

30


16
 25


14


20


12
 10


15


8
 10


6


5


4
 2


0
 Yes


No


0


Write
In


Yes


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What’s your Scandal?

No



In-kind Donations Item Campaign Book:

Quantity

Price in $

Total in $

Provider

Colored Ink Paper Binding Cardstock Postage

66 66 2 4 1

0.79 0.5 0.15 0.25 9.95

52.14 33 0.3 1 9.95

GCSU GCSU GCSU GCSU GCSU

Tote bags T-Shirts

5 5

1.5 6

7.5 30

GCSU Newspaper GCSU Campus Life

9

0.5

4.5

GCSU Campus Activity Board

Prizes: Misc. Decorations: Balloons

Total: $ 13 8 .39

What’s your Scandal?

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The CW


Budget Expenses Item Decor ations :

Food :

T ie-Dy e:

Packets:

Prize:

Quantity

Price in $ Total in $

Votiv e Votiv e Holder Gems Table Cov er Magnifying Glass Fabric

3 8 7 1 4 1

1 1 1 1 1 3

3 8 7 1 4 3

Paper Plates Napkins Cutlery Forks Cupcakes Cake Ginger Ale Saltine Lemonade BBQ Sauce Cups Cheese Mini hotdogs

4 2 1 2 1 5 2 2 1 1 5 2

1 1 1 2.5 14.97 1 1.24 3.87 2.98 2.52 2 7.18

4 2 1 5 14.97 5 2.48 7.74 2.98 2.52 10 14.36

Late x Glov e Rubber Bands Fabric Dy e Men’s T ee

1 1 6 1

1 1 2.17 9

1 1 13.02 9

En v elope Writing Tablet Legal Pad Card Stock Name Tag

8 10 1 2 1

1 1 1 3.97 2.62

8 10 1 7.94 2.62

Gif t Card

1

20

20

Total: $17 2 . 6 3 The CW

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What’s your Scandal?


Press Release Claire Dykes mclairedykes@gmail.com 404-312-2643 FOR IMMEDIATE RELEASE: Come “Sherlock” yourself at a 90210/Melrose Place murder mystery dinner party Tuesday Sept. 29 in the Den. Show up, and who knows— you could play the role of a sexy housewife, the nubile fiancée or the hard-toget young criminal single. When you walk through the doors, in your trench coat and thick shades —by choice of course — you’ll be given a classified envelope, containing all the specifics of your character for the illustrious night. Intermitted with hors d ‘œuvre, clues will be presented to all of the guests searching for the answer — each one leading closer to solving the puzzle. From then on the evening will be filled with quizzical scandals. “We’re expecting an enthused crowd to come make 90210 and Melrose Place a something to be talked about on GCSU campus,” Abercrombie said. “We know many people were thrilled to find out they could be part of solving a mystery they can be involved in, while acting the part of characters they already love to see on TV.” The campaign that provoked this event is a contest being held by the CW network, and three groups of students from Public Relations Student Society of America are competing against each other for the best public relations campaign for Melrose Place and 90210. 90210 shows at 8 p.m., and Melrose Place follows at 9 p.m. on Tuesdays on The CW network. ###

What’s your Scandal?

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The CW


Social Networking Content of the Facebook group:

You’re invited to a Murder Mystery Dinner Party. The event will be hosted by members of Bobcat PRSSA partnered with the CW Network featuring YOU as guests portraying cast members from 90210 and Melrose Place. Say what? Here’s how it works: Tuesday, Sept. 29 from 6 to 9 p.m. in the den area of the Student Activities Center will be the set of a night of the murder mystery dinner party extravaganza. It’s your job to find out what Melrose Place or 90210 characters committed a heinous murder and just what their scandal is. To add to the mix you too get to portray your own character for the night! Don’t worry we’ll have one made for you when you arrive and this won’t require any planning on your part. BUT if you’re extra daring, and extra willing to keep that scandal hidden, we want to know. We’re looking for a few good men and a few good women (who aren’t so good) to portray the main cast of murder suspects. Think you’ve got what it takes? Send a message back or contact one of the hosts of the event. Finally, join us on the GCSU campus the day of the event for a tie-dye get together. You’ll already have your stains and scandals hidden in that old t-shirt before you even attend the party. Hope to see you there! So, what’s your scandal? Well, it’s up to YOU to keep your scandal hidden and dig up your friends’ (or enemies’) juicy dirt! Questions? Message Bailey Abercrombie, Yasmiene Davis, Claire Dykes or Tyler Bryant. Bobcat PRSSA members want to know your scandal! Two of the hottest shows of the ‘90s are back and better than ever! Team Next Generation is gearing up for two hot events to get you excited about these sexy, naughty, dramatic and thrilling new programs. Join us for a Tie-Dye extravaganza on front campus to hide those nasty stains and scandals on your old Tshirt. Also join us for a Murder Mystery dinner party. It’s going to be a night to remember! So, what’s your scandal? Are you cheating on your spouse or are you blackmailing your boss? Did you put someone in a coma? Kill your land lady? Or do you have another scandal just waiting to be discovered? Well, it’s just another day at Melrose Place and there’s a new class at West Beverly Hills High. The CW Network recently premiered the second season of 90210 and the series premiere of Melrose Place.

The CW

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What’s your Scandal?


Food & Decorations Food: During the event we served “murder mocktails” (non-alcoholic beverages) and three entrees between the clues. Course 1: Criminal Cheese and Crackers Course 2: Devious Finger Delicacies Course 3: Sinfully Scrumptious Cake We wanted to keep things simple and light. All of the food selected was intended for eat and play. This strategy kept the event interesting and flowing throughout the evening.

Decorations: A dinner party theme was selected that displayed fun elements to keep in line with the plot. Green and white candle centerpieces set the tone, and we used green, white and black balloons attached to magnifying glasses to let guests know they were in the right place for a murder mystery. Keeping the party room dimly lit allowed the guest a chance to really get into character as Frank Sinatra graced the room with grace.

What’s your Scandal?

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The CW


Plot Forty-five guests arrived for the 40th birthday of Sydney Andrews. Each guest was given a classified envelope containing all the tools needed for the evening at hand. Inside the sleuths found a notebook, pen, the outline for their character and a dinner menu. Also inside was a name tag for the guest to wear. The guests portrayed characters from either 90210 or Melrose Place. As the guest arrived, they were asked to mingle and find out more about the other. Unknown immediately to the guests was the fact everyone had a scandal, and everyone was in some fashion connected to Sydney Andrews. The group conducted research to uncover the traits, secrets and scandals held by the characters in the two shows. While the character backgrounds were true to the show, their future motives may have been fictionalized to go along with our evening’s objectives. After all the guests arrived mocktails were served and Sydney Andrews was introduced to her guests and all gave happy birthday wishes. Shortly after mocktails were served Sydney Andrews was discovered dead from multiple stab wounds. The murder mystery party, appropriately titled, “What’s your Scandal?” began. Round one began shortly after a quick introduction of how the night’s events were to unfold. Three rounds would take place throughout the evening and at the end the sleuths would determine who murdered Sydney. During round one, the guests were introduced to suspects, Riley Richmond, Auggie Kirkpatrick, Naomi Clark and Harry Wilson. The guests were given fifteen minutes to meet with the suspects at hand and asked to find about their connection to Sydney. The main objective, however, was to find out the scandal each character possessed. After the round ended, the character’s scandals and secrets were revealed, without revealing which was the murderer. Round two began after our appetizers were served. The guests were introduced to suspects David Breck, Dr. Michael Mancini, Lauren Yung and Ethan Ward. Another fifteen minutes was given to the guests to meet with the suspects at hand and asked to find out about their connection to Sydney and their scandals they held. After the round ended, the character’s scandals and secrets were revealed, without revealing which was the murderer. During round three, after the main course is served, the guests were introduced to suspects Jonah Miller, Ella Sims, Violet Foster and Erin Silver. Another fifteen minutes was given to the guests to meet with the suspects at hand and asked to find out about their connection to Sydney and their scandals they held. After the round ended, the character’s scandals and secrets were revealed, without revealing which was the murderer. Finally, dessert was served and the guests were asked to submit their accusations of which character had committed the murder and the reason for doing so. While the guests enjoyed their dessert, the hosting team looked over the accusations. It was decided the person who came closest to the actual murder scenario would be declared the winner. Several other prizes were awarded to characters that stood out. Once the accusations were tabulated, Dr. Michael Mancini was announced as the killer. The scenario unfolded as his unhappiness with Sydney Andrews because he found out about her pregnancy. He also knew, based on the records at the hospital he was the baby’s father. He also believed that because the baby was not carried to term she was responsible because of her excessive drinking. He was also deeply jealous of his son’s open relationship with Sydney.

The CW

23

What’s your Scandal?


Invitation

What’s your Scandal?

24

The CW


Flyer

The CW

25

What’s your Scandal?


Confidential Packet

What’s your Scandal?

26

The CW


Confidential Packet

The CW

27

What’s your Scandal?


Confidential Packet

What’s your Scandal?

28

The CW


Tie-Dye Pictures

The CW

29

What’s your Scandal?


Tie-Dye Pictures

What’s your Scandal?

30

The CW


Dinner Pictures

The CW

31

What’s your Scandal?


Dinner Pictures

What’s your Scandal?

32

The CW


Dinner Pictures

The CW

33

What’s your Scandal?


CW Campaign