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white elephant AUTHENTIC THAI CUISINE

BRANDING GUIDE


LOGOS

white elephant AUTHENTIC THAI CUISINE

white elephant AUTHENTIC THAI CUISINE

We went with very simple colors and not too much flash for the logos, because there's a certain elegance in simplicity, and we definitely wanted to convey elegance as a hallmark of our brand. The font used is also very neat and oldfashioned so that also serves to do the same thing. Finally, the picture of the elephant is also really serene and pristine, which again is supposed to convey an atmosphere of elegance to the observer.


IMAGES The images we used were meant to highlight the authenticity of the food and the exotic aspects of Thai cuisine. Thai cuisine is famous for its extensive use of a variety of spices, so the pictures we used have spices in them. We want people who see these posters to be curious about what the food tastes like, and to inspire them to try out this rich and delicious cuisine. Finally, the plates and cutlery with which the food is presented conveys elegance and a fine dining experience.

Foundations Branding Guide Proejct  
Foundations Branding Guide Proejct  
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