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PORTFOLIO

YASHI SIKARIA Retail & Exhibition Design


Hello! I am Yashi Sikaria, a student of Retail and Exhibition Design at MAEER’s MIT Institute of Design, Pune. A creative and logical mind helps me think in a way where function become more important than the form.

This portfolio is a brief glimpse into my experience in design learning.


DISPLAY UNIT To design a display unit for Vanguard Tripods, to be placed in multi-brand stores.

Classroom Project Semester 7


DISPLAY UNIT

CONCEPT DEVELOPMENT Can be placed against the wall or in the aisle or along the facade

Increases visibility from the sides

Top View

Section AA’

Space for branding

Lighting from top

Head of the tripod can be tested without removing it from the unit

One tripod from each of the four ranges of tripods can be placed

Holds the tripod in a confined and well defined space Convenient to remove and place back

Front View REQUIREMENTS • Increase visibility of brand and product • Easy to locate • Increase value • Convenient to demonstrate

Side View


DISPLAY UNIT

RENDERS

Backlit Acrylic Sheet

• The brand name is visible from a distance. • It need not be an assisted sales. • The form relates to Vanguard’s logo. • Visually, the display is neat and organised.

Glossy finish Powder coating Mild steel sheet


SET DESIGN To design the set for the finale of the televised event Mahindra War Room.

Live Project- Competition Entry Semester 7


SET DESIGN

CONCEPT

Top View of the entire space

Short listed by Mahindra for the top three entries for the televised event, War Room. The given theme of ‘disruptive innovation’ is translated by showing elements ‘breaking away’ from the usual forms and creating a new form or an idea.

View of the stage


SET DESIGN

CONCEPT

View of the entire stage from the opposite end


SPACE DESIGN To design a space that promotes the values of Tintin graphic novels and increases its sales.

Classroom Project Semester 7


SPACE DESIGN

CONCEPT DEVELOPMENT

Adventure Travel Mystery Explore

STRATEGY

CONCEPT

To give a live and interactive experience of Tintin graphic novels. In the process, making the consumer collect points which could be redeemed for Tintin books and goodies. This would in turn increase sales.

• To design a large, temporary, Tintin adventure park, that is set up on any open ground in a city, for a few weeks. • The look and feel of the space and the activities conducted here will be based on the books, thus making it relatable. • Activities will be divided on the basis of the continent they occurred in, giving the feel of travel.

Plan View of entire space

EUROPE

A

i

MOON

s

America

A

A C I FR

A

AUSTRALIA

ENTRANCE

exit


SPACE DESIGN

AMERICAN PAVILION

Inca Court

llamas

Water Fight with the Llamas Touch Screen Game

Boat ride through the waterfall

Boat Ride Waterfall Rascar Capac Arumbayas Temple Dark Tunnel

Touch Screen Game against king Rascar Capac Maze with a view of the lake

Climb to the top of the pyramid

Red Indian Village

Catapult, the Red Indian way

Entrance

PLAN VIEW (Zoning) DETAILS • The entire space is divided into seven different zones, with each zone having a different look and feel, based on the activity/game conducted there. • Crew members will be posted at certain locations. • With each activity performed, the consumer gets points which can be exchanged for goodies or books.

Darts

VIEW FROM TOP (Activities in each zone)


SPACE DESIGN

RED INDIAN VILLAGE


SPACE DESIGN

LAKE & BOAT RIDE

Space to board the boat. The graphics on the partitions are scenes from the books. The speech bubbles on them make it interesting.

While on the boat, one can see the entire forest area. There will be crew member who will row the customer over the lake and then through the waterfall.


EXHIBITION DESIGN To design and set up an exhibition showcasing the work of students at MIT Institute of Design

Live Project Semester 5-6


CONCEPT

Retail & Exhibition Design

ISED panels and models

EXHIBITION DESIGN

Transportation Design

Plan view

The space assigned was the institute’s foyer with two adjoining rooms. Primarily the space was divided such that there was a hierarchy and a definite flow of the visitors. Then exhibits of every discipline were assigned a definite space.


EXHIBITION DESIGN

PHOTOGRAPHS

Original work of the foundation and pre-discipline learners were exhibited as these are the years one acquires skills. The exhibition was called Route, a name that reflects the path traversed by learners and displayed in their work in the exhibition.


EXHIBITION DESIGN

PHOTOGRAPHS

Muslin cloth was used as a backdrop for the panels as it helped to cut the light coming in, which would otherwise make it too difficult for the visitors to view the panels. Yellow halogens were used to give a warm effect. The panels were vinyl printed on foam sheets and the models were displayed on stools made of MDF and steel.


VISUAL MERCHANDISING To revive the brand, Yera glassware, through an attractive visual merchandising

Classroom Project Semester 6


VISUAL MERCHANDISING

CONCEPT

Top View

Removable tags Front View

Side View

• People are unaware of the wide range of products offered by Yera. Thus Yera can display samples of the same. • Modular kitchens, which are popular with the targeted 22-35 year olds, was the inspiration for the display unit of Yera glassware. This makes it look contemporary and relatable. • Having a basic structure, the unit gives Yera the flexibility to accommodate any product. Thus, the products on display can be changed from time to time.

Can be placed on a table or shelf

Any type of glassware can be placed

Can be hung on a wall or pillar


VISUAL MERCHANDISING

CONCEPT


EVENT DESIGN To revive Yera glassware, by organising an event promoting the brand

Classroom Project Semester 6


EVENT DESIGN

CONCEPT

Posters and Danglers in departmental stores, super markets and mom & pop stores

• To design a cooking competition at the city level where the glassware used and presentation skills will be as important as the dish prepared. • Making people use the glassware to rebuild the trust. • To treat the space, the colours used and the name of the event such that, the target audience can relate to it. • For ease of functioning, the entire city is divided into 5 zones and the winners of the competition from every zone competes in the final round.

PRE-EVENT PROMOTION

Yera packaging is used like the drop box for the registration cards, to reduce expenses

REGISTRATION


EVENT DESIGN

FIRST ROUND

The preparation is kept on the Yera wall.

ID card and an apron

REPORT

At the Yera desk at the allotted time

INGREDIENTS

PICK A CHIT

Use the Yera glassware that is mentioned

DETAILS Venue: Outside/Near a BigBazar (considering it is a sponsor and is providing the ingredients required). Day: On the weekend. One day in each zone.

Collect within 5 minutes

COOK

Any dish in 20 mintes

PRESENT

WINNER

In Yera glassware

Qualifies for the final round.


EVENT DESIGN

FIRST ROUND

Reporting Desk Cooking stands

Plan View of the event

Look and Feel

Rasoi Star at the location


EVENT DESIGN

FINAL ROUND

Chef’s hat, Apron, ID card for each contestant

REPORT

At the Yera desk

INGREDIENTS

COOK

PRESENT

JUDGE

Collect in the first half hour of the total two hours

Prepare the main course for dinner, for two people

Lay the table using only

Judges go to each table and give points

DETAILS Location: The most popular and largest BigBazar Day: Sunday

Yera glassware.

WINNER

Receives cash prize, Yera glassware and recipe column in a newspaper


PANEL GRAPHICS Designing a panel on the structural colours in butterflies and moths. Classroom Project

Semester 5


MODEL MAKING Making a scale down model (1:10) of an existing retail store.

Original Store Photographs

Classroom Project

Semester 4

Photographs of Model:


CURRICULUM VITAE

YASHI SIKARIA born 11 Jan 1991. th

EDUCATION

ACHIEVEMENTS & ACTIVITIES

Holy Child School, Guwahati Class 10: 85% (State Board) 2007

Received Governor’s Award for social service as a member of the Junior Red Cross Society, India.

F.H.S. School, Guwahati Class 12: 93% (CBSE) 2009

Won the first prize for designing a window display using Postits, an event sponsored by 3M, India, at an inter-college festival.

MIT Institute of Design, Pune Retail and Exhibition design, 8th semester

Designed and headed two events at the annual college festival and have actively participated in many.

SKILLS Comfortable with drawing and model making skills. Software skills: 3ds Max, AutoCAD, Adobe InDesign, Adobe Photoshop, Google Sketchup

WORK EXPERIENCE

INTERESTS Interested in designing retail spaces, exhibitions and sets, such that it would create a unique and a brand specific experience. Other than work, interested in reading and hand crafting. CONTACT MAEER’s MIT Institute of Design Rajbaug Loni-Kalbhor Pune 410021 Ph: +91 88064 41510 Email: yashisikaria@gmail.com

STRENGTHS Hardworking, sincere, meticulous, self-driven, methodical and practical.

Intern at FRDC, Bangalore June-July 2012 Worked on the AutoCAD drawings of point of sales of Benelave, a high-end sanitary ware brand. Involved in conceptualizing a flagship store for Biba. Researched on innovative window displays for Baggit

Portfolio  

Applying for graduation project

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