YASHI SIKARIA Retail & Exhibition Design
Hello! I am Yashi Sikaria, a student of Retail and Exhibition Design at MAEERâ€™s MIT Institute of Design, Pune. A creative and logical mind helps me think in a way where function become more important than the form.
This portfolio is a brief glimpse into my experience in design learning.
DISPLAY UNIT To design a display unit for Vanguard Tripods, to be placed in multi-brand stores.
Classroom Project Semester 7
CONCEPT DEVELOPMENT Can be placed against the wall or in the aisle or along the facade
Increases visibility from the sides
Space for branding
Lighting from top
Head of the tripod can be tested without removing it from the unit
One tripod from each of the four ranges of tripods can be placed
Holds the tripod in a confined and well defined space Convenient to remove and place back
Front View REQUIREMENTS • Increase visibility of brand and product • Easy to locate • Increase value • Convenient to demonstrate
Backlit Acrylic Sheet
• The brand name is visible from a distance. • It need not be an assisted sales. • The form relates to Vanguard’s logo. • Visually, the display is neat and organised.
Glossy finish Powder coating Mild steel sheet
SET DESIGN To design the set for the finale of the televised event Mahindra War Room.
Live Project- Competition Entry Semester 7
Top View of the entire space
Short listed by Mahindra for the top three entries for the televised event, War Room. The given theme of ‘disruptive innovation’ is translated by showing elements ‘breaking away’ from the usual forms and creating a new form or an idea.
View of the stage
View of the entire stage from the opposite end
SPACE DESIGN To design a space that promotes the values of Tintin graphic novels and increases its sales.
Classroom Project Semester 7
Adventure Travel Mystery Explore
To give a live and interactive experience of Tintin graphic novels. In the process, making the consumer collect points which could be redeemed for Tintin books and goodies. This would in turn increase sales.
• To design a large, temporary, Tintin adventure park, that is set up on any open ground in a city, for a few weeks. • The look and feel of the space and the activities conducted here will be based on the books, thus making it relatable. • Activities will be divided on the basis of the continent they occurred in, giving the feel of travel.
Plan View of entire space
A C I FR
Water Fight with the Llamas Touch Screen Game
Boat ride through the waterfall
Boat Ride Waterfall Rascar Capac Arumbayas Temple Dark Tunnel
Touch Screen Game against king Rascar Capac Maze with a view of the lake
Climb to the top of the pyramid
Red Indian Village
Catapult, the Red Indian way
PLAN VIEW (Zoning) DETAILS • The entire space is divided into seven different zones, with each zone having a different look and feel, based on the activity/game conducted there. • Crew members will be posted at certain locations. • With each activity performed, the consumer gets points which can be exchanged for goodies or books.
VIEW FROM TOP (Activities in each zone)
RED INDIAN VILLAGE
LAKE & BOAT RIDE
Space to board the boat. The graphics on the partitions are scenes from the books. The speech bubbles on them make it interesting.
While on the boat, one can see the entire forest area. There will be crew member who will row the customer over the lake and then through the waterfall.
EXHIBITION DESIGN To design and set up an exhibition showcasing the work of students at MIT Institute of Design
Live Project Semester 5-6
Retail & Exhibition Design
ISED panels and models
The space assigned was the instituteâ€™s foyer with two adjoining rooms. Primarily the space was divided such that there was a hierarchy and a definite flow of the visitors. Then exhibits of every discipline were assigned a definite space.
Original work of the foundation and pre-discipline learners were exhibited as these are the years one acquires skills. The exhibition was called Route, a name that reflects the path traversed by learners and displayed in their work in the exhibition.
Muslin cloth was used as a backdrop for the panels as it helped to cut the light coming in, which would otherwise make it too difficult for the visitors to view the panels. Yellow halogens were used to give a warm effect. The panels were vinyl printed on foam sheets and the models were displayed on stools made of MDF and steel.
VISUAL MERCHANDISING To revive the brand, Yera glassware, through an attractive visual merchandising
Classroom Project Semester 6
Removable tags Front View
• People are unaware of the wide range of products offered by Yera. Thus Yera can display samples of the same. • Modular kitchens, which are popular with the targeted 22-35 year olds, was the inspiration for the display unit of Yera glassware. This makes it look contemporary and relatable. • Having a basic structure, the unit gives Yera the flexibility to accommodate any product. Thus, the products on display can be changed from time to time.
Can be placed on a table or shelf
Any type of glassware can be placed
Can be hung on a wall or pillar
EVENT DESIGN To revive Yera glassware, by organising an event promoting the brand
Classroom Project Semester 6
Posters and Danglers in departmental stores, super markets and mom & pop stores
• To design a cooking competition at the city level where the glassware used and presentation skills will be as important as the dish prepared. • Making people use the glassware to rebuild the trust. • To treat the space, the colours used and the name of the event such that, the target audience can relate to it. • For ease of functioning, the entire city is divided into 5 zones and the winners of the competition from every zone competes in the final round.
Yera packaging is used like the drop box for the registration cards, to reduce expenses
The preparation is kept on the Yera wall.
ID card and an apron
At the Yera desk at the allotted time
PICK A CHIT
Use the Yera glassware that is mentioned
DETAILS Venue: Outside/Near a BigBazar (considering it is a sponsor and is providing the ingredients required). Day: On the weekend. One day in each zone.
Collect within 5 minutes
Any dish in 20 mintes
In Yera glassware
Qualifies for the final round.
Reporting Desk Cooking stands
Plan View of the event
Look and Feel
Rasoi Star at the location
Chefâ€™s hat, Apron, ID card for each contestant
At the Yera desk
Collect in the first half hour of the total two hours
Prepare the main course for dinner, for two people
Lay the table using only
Judges go to each table and give points
DETAILS Location: The most popular and largest BigBazar Day: Sunday
Receives cash prize, Yera glassware and recipe column in a newspaper
PANEL GRAPHICS Designing a panel on the structural colours in butterflies and moths. Classroom Project
MODEL MAKING Making a scale down model (1:10) of an existing retail store.
Original Store Photographs
Photographs of Model:
YASHI SIKARIA born 11 Jan 1991. th
ACHIEVEMENTS & ACTIVITIES
Holy Child School, Guwahati Class 10: 85% (State Board) 2007
Received Governorâ€™s Award for social service as a member of the Junior Red Cross Society, India.
F.H.S. School, Guwahati Class 12: 93% (CBSE) 2009
Won the first prize for designing a window display using Postits, an event sponsored by 3M, India, at an inter-college festival.
MIT Institute of Design, Pune Retail and Exhibition design, 8th semester
Designed and headed two events at the annual college festival and have actively participated in many.
SKILLS Comfortable with drawing and model making skills. Software skills: 3ds Max, AutoCAD, Adobe InDesign, Adobe Photoshop, Google Sketchup
INTERESTS Interested in designing retail spaces, exhibitions and sets, such that it would create a unique and a brand specific experience. Other than work, interested in reading and hand crafting. CONTACT MAEERâ€™s MIT Institute of Design Rajbaug Loni-Kalbhor Pune 410021 Ph: +91 88064 41510 Email: firstname.lastname@example.org
STRENGTHS Hardworking, sincere, meticulous, self-driven, methodical and practical.
Intern at FRDC, Bangalore June-July 2012 Worked on the AutoCAD drawings of point of sales of Benelave, a high-end sanitary ware brand. Involved in conceptualizing a flagship store for Biba. Researched on innovative window displays for Baggit