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allegro 168 Communications + Design

T / 613 789 7168 F / 613 789 4168 150 Cathcart Ottawa Ontario Canada K1N 5B8

Proposal for a Creative and Management Firm for the Portrait Gallery of Canada’s Portraits on the Street Initiative Solicitation #: 5Z011-08-0293 Presented by

Allegro168 Inc. September 28, 2007

The authorized company representatives for the purpose of this proposal is: Nicole VallĂŠe, R.G.D. President Yannis Souris Vice-president, Advertising 150 Cathcart Street Ottawa, ON K1N 5B8 Telephone: 613-789-7168 E-mail: PBN 867475089PG0001

Table of Contents Communication is no less than a Human to Human Connection . . . . . . . . . . . . 1 Possible Creative Approaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Small is Big . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 About Allegro168 Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Our Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Ability and Flexibility to Respond to Timelines and Urgent Requests . . . . . . . . . . . . 7 Security and Confidentiality of Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Approach and Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Quality Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 What is an R.G.D.? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

The Allegro168 Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Relevant Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 A. Relevant Experience Managing Complex Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 1. Canada Millennium Scholarship Foundation: Future to Discover Educational Pilot Project . . . 15 2. Natural Resources Canada: Redesign Graphic Elements for Lobby and Linkage Corridors . . . . . 17 3. Ottawa Public Health: Mass-media Anti-tobacco Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Client References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Additional Relevant Experience Managing Complex Projects . . . . . . . . . . . . . . . . . . . . 22 4. Ryiad Elsolh Museum: Graphics standard for Interior Walls Design . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 5. Blink: Graphics for Interior and Exterior Walls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

B. Relevant Experience Marketing Complex Museum Projects . . . . . . . . . . . . . . . . . . . . 26 1. The National Gallery of Canada: Krieghoff: Images of Canada National Campaign


2. The National Gallery of Canada: Monet/Renoir National Campaign


3. The Canadian Museum of Nature: National Ad Campaign


4. The Canadian Museum of Civilization: Imax/Omnimax Campaign and Cross Promotions 29

5. The Montreal Museum of Fine Arts: Group of Seven: Fonorola Cross Promotion


Budget Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Conclusion (Why Allegro168 is the ideal firm for this project) . . . . . . . . . . . . . . . . . . . . . . . . 32 Appendix (CVs of key personnel on the PGC account) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33


Communication is no less than a Human to Human Connection

Elements of the

Allegro168 Inc. is pleased to respond to Portrait Gallery of Canada’s (PGC) request for a proposal aimed at establishing a supply arrangement with a qualified company for the creative develop-

exchibit must

ment and management of the Portraits on the Street Initiative

be interactive in

After doing considerable research, we have a clear understanding of the objectives that the PGC has set

nature. That is to

and are listed below:

say the audience

1. Connect Canadians to each other by preserving and exploring the values that defined us in the past and

needs to participate,

continue to provide an enduring basis for our country’s vision of nationhood now and into the future;

be engaged and respond to specific

2. Provide a unique visual history of Canada, interpreted on a human scale, through the faces of individuals who have shaped and who continue to shape the history and culture of the nation; 3. Connect Canadians through contemporary and historic exhibits and new media accessible in person and

calls to action. If the

through the virtual network.

PGC’s Portraits on

Furthermore, the project itself must meet the following goals:

the Street Initiative is

1. Establish the presence of and brand the PGC as an innovative and dynamic institution;

to make an impact

2. Attract a broad and diverse audience;

next February, visi-

3. Make the collection accessible in Canada’s Capital region, and through the virtual network.

tors have to leave the exhibit with the memorable experience that they were

It is our belief that in order to meet these goals, the creative and

and still are part of

planning strategy has to revolve around the visitors. It also has to

Canadian heritage,

involve them. The audience has to be central and integral to the

tradition and history.

project. We have several ideas on how PGC will make the average visi-

In other words they

tor part of the Portraits on the Street Initiative.

would have to look right at themselves.

The following page includes some ideas that might help you assess how Allegro168, if chosen, will approach this innovative project.

Please note: The ideas below are not necessarily approaches that Allegro168 recommends. They were conceived for the sole purpose of demonstrating the firm’s ability to expand creative horizons. Whether the concepts are implementable or not, is not the scope of this proposal.

Possible Creative Approaches 1

PROJECT A TRUE IMAGE OF YOURSELF. Project portraits of Canadians visiting the exhibit on well-located building walls in the downtown core. To achieve this, we would set up a small street photo studio at the location where the actual exhibit is. (Sparks Street Promenade, for example). Digital files of the images would be fed to a computer and a video unit where they can be projected instantly complete with frames on a rented wall (or Government property) for everyone to see. Design elements of the identity of the exhibit will also be shown, along with the theme of the exhibit and PGC logo. A copy of the visitor’s portrait will be also printed

Consider a Winterlude tie-in promotion. Or just staging part of the exhibit right at any of Winterlude’s venue locations.

instantly on a promo card that would feature an offer (ie. free visit to the Gallery).


REFLECT ON CANADIAN LIFE. Viewers look at themselves via framed mirror material at centrally located bus shelters and other appropriate outdoor areas. The right message would be developed to accompany the frames. Design elements of the identity of the exhibit will be also shown, along with the theme of the exhibit, strong call to action and PGC logo. The idea is to generate publicity and word of mouth awareness of the exhibit.


PAINT/TAKE A SELF PORTRAIT. Run a contest that calls for Canadians to make/take their self portrait. Participants upload jpgs of the portraits to the PGC web site for everyone to see. The images would be accompanied by a short bio. The finalists would be featured in a special showing at the Gallery in the near future. Messaging would be developed to encourage people to participate through conventional and internet ads. Design elements of the identity of the exhibit will be also featured, along with the theme of the exhibit, strong call to action and PGC logo.


A TRUCKLOAD OF CANADIAN HISTORY. Rent a transport truck for the duration of the exhibit. Simply use the interior cargo walls as Gallery space. Park the truck at designated traffic areas changing locations every two days or so. The truck exterior acts as giant outdoor advertising that features theme, message, graphics, exhibit identity and so on. The Gallery truck parks outside schools and other high traffic spots. Volunteers invite people to get on the exhibit. The idea is to generate publicity and word of mouth awareness. 

Small is Big In a society where bigger is often considered better, we at Allegro168 also understand the merit and value of being small and focused. At Allegro168, you will find an experienced team of senior professionals who recognize the challenges of creating effective communication tools. We can assure you that our focus, responsiveness, commitment to quality and our respect for deadlines and budgets will be demonstrated. Allegro168’s mission is clear: to help our clients realize the full value of their communications by driving a unique and compelling image that is consistent with that promise across initiatives, actions, behaviours and supporting critical competencies that deliver on the mandate today and tomorrow. We thank you for considering the talents of Allegro168 and look forward to an opportunity to work together and successfully respond to both your current goals and long-term business objectives.

About Allegro168 Inc. For over 14 years, Allegro168 has distinguished itself as a communication and design consultancy like no other — with a fully bilingual staff of seven employees and a solid strategic approach to all design elements. Allegro168 has developed a strong, comprehensive portfolio of work while serving clients in the private, public and not-for-profit sectors. From the start, the firm began working with numerous organizations who appreciated its reputation for getting the job done quickly and efficiently. We also have extensive experience working in the education sector. Some of our clients have included: Carleton University, University of Ottawa, La Cité collégiale, the Canada Millennium Scholarship Foundation and we have also worked with the Canadian Nurses Association and Canada Medical Association on the promotion of their professional education programs. The Allegro168 team maintains a high level of expertise in the areas of suitability of design, strategic marketing, branding, and integrated design communications. We combine strategy, creativity and sound planning processes to deliver quality solutions that help our clients realize their business goals. We are multi-disciplinary Our services include brand-strategy development, corporate and marketing communications, advertising, editorial design and illustration. We are RGD accredited As members of the Association of Registered Graphic Designers of Ontario (RGD Ontario), we adhere to the highest standards of professional conduct and creative integrity. We are multilingual It is our pleasure to serve you in both of Canada's official languages, French and English. We also have in-house capabilities to work in a variety of foreign languages including Arabic, Spanish and Greek. We are passionate For us, communication is essentially a human to human connection. Strong and lasting connections enable clear and effective communication. So we strive to forge profound links between clients and their audiences. We apply the power of design to:

• reveal and promote corporate identities that people recognize, • express honest convictions that people trust, • achieve meaningful impact that ensures people remember, and • evoke emotional responses that make people act.

Our Services At Allegro168, we offer a comprehensive and flexible suite of services. You may select the full suite and work with us as your dedicated agency or you may choose from the specialized services below to complement your existing portfolio or support your internal marketing operations. Strategic Planning Strategic and cost-effective solutions designed to meet the needs of your business challenges Helping you to define your strategic direction and formulate a communications or marketing plan. Assisting you with selecting the right mix of technologies and product vehicles to deliver your information and reach your target audience. With a solid understanding of economics, recommending strategic and cost-effective solutions within budget and scheduling guidelines. Branding The vision to instill a recognizable brand and memorable expression Branding is building audience recognition of who you are and what you stand for. Leading you through this process by managing the development of your corporate or visual identity, program branding and vision. Proficiency in brand assessment, suitability of design, and media integration. Corporate Communications Channel communications with a clear mission Providing strategies and coaching to ensure that your corporate image maintains its integrity and continuity throughout every product and message communicated from your organization. Overseeing the development of integrated communications across all media channels. Marketing Strategy, Advertising and Media Planning Communicating your message across all mediums Working in all advertising media, from traditional print and broadcast to new and emerging opportunities online. In addition to strategy and execution of advertising campaigns, we also offer strategic media planning and buying.

Web Development Technological solutions that work Combining focused copy and quality visuals with an efficient and logical site architecture. With our functional approach to design, ensuring that our web sites are efficient and effective through easy navigation, high visual appeal, clear messaging, and allow for easy updating. Project Management Sound project management practices bring quality results Overseeing all, or specific, phases of communications product development — from strategic planning and creative conceptualization to product launch. In-depth of policy and implementation of graphic standards within branding, corporate communications, and electronic media solutions. Budgeting and Scheduling Budget management and scheduling benchmarks that support the entire life-cycle of product development Holding a deep and define understanding of what a successful project requires. Bringing extensive experience in cost evaluation, preparation of production schedules, budget planning, monitoring, and reporting. Knowing that clients need to be helped in meeting their deadlines and that supplier production needs to be managed well. Closely monitoring the irreplaceable source of time and budget mandates. Quality Assurance Committed to quality, value and results Understanding the importance of quality assurance. With excellence as a benchmark, an exact eye for detail and critical usability testing procedures bringing added value to the client while adopting a rigorous process to quality control throughout each and every step of the communications cycle.

Ability and Flexibility to Respond to Timelines and Urgent Requests The nature of our business often requires quick turnaround or responses to urgent requests. We have all been faced with challenges where “it was due yesterday!” At Allegro168 we’ve spent years refining our work process to accommodate such needs while continuing to ensure quality work. Our senior staff has extensive experience multi-tasking and project managing in order to respond to our clients’ requests and to complete projects within established Timelines. Over the last 14 years, we have built solid and loyal relationships with suppliers that can provide printing, photography and many other services in record time. Our management team is readily accessible for daily contact. Our formal office hours are Monday to Friday 9:00 am to 5:00 pm and all of our account managers are available after hours by cell phone. When a project dictates overtime or weekend work, our design staff is also available.

Security and Confidentiality of Information At Allegro168 we understand the importance of security and confidentiality. Each and everyone of our clients compete for customer share and we need to help each client stay competitive by respecting their needs and their projects. Every project we do is backed-up on a daily basis and a copy of this back-up is kept off the premises. When the project is completed, we archive it. We make a final tape back-up and a CD-ROM copy. One copy of the project is kept in the studio the second copy is securely kept off the premises. The work we do for our clients is never posted on our web site or included in our portfolio without receiving their permission. It is also Allegro168’s company policy to not discuss any details of the projects we are working on outside the office. This clause is factored in each of our employee’s contract agreements. When a job in is production, we do not recycle laser proofs until the job is completed and if the information is highly sensitive these lasers are shredded upon completion of the project.

Approach and Methodology At Allegro168 we know that an effective process is a critical factor in leveraging the combined talents of our team and our clients. Our process produces design solutions that leverage the knowledge of our clients with a framework that produces a communication strategy that has a strong foundation. Our design process has been refined and streamlined over the years to achieve better results quickly and smoothly. We recognize the proper amount of structure is critical to a project’s success to ensure steps are followed strategically and to ensure the optimum use of resources. Our methodology provides the right balance between research, dialogue, design and fosters creativity and collaboration between the client and creative team. Design Brief Any project needs a strong foundation and this is achieved through the development of the design brief. We develop the design brief to establish a mutual understanding of the scope of work and the objectives of the design process. A thorough design brief takes the client’s information and translates it into a design-oriented action document outlining specific deliverables. The design brief document is signed by the client and our project manager. If a project is larger and more complex, the design brief is reviewed and approved by the stakeholders involved. A critical reference document and the first step of our process — the design brief helps keep us on budget, on schedule — and true to the project’s objectives. The design brief comprises the following elements: 1. Project Overview and Background Establishes ownership and presents the scope, the business need and the desired outcomes of the project. 2. Category Review Summarizes the competitive context of your organization, product and service through a review of your market space and your position in it. 3. Target Audience Review Defines all target audiences. 4. Organization Portfolio Presents your corporate-positioning and brand-value statements and assembles your existing materials and activities. This allows us to build on your achievements — and ensures we comply with your goals. 5. Design Objectives & Execution Guidelines Outlines our strategy for developing the communication/design solution, from the criteria for direction and approach, to procedures for testing and approval. 6. Project Scope, Time Line & Budget Documents the administrative aspects of the project, phase by phase. Once the design brief is prepared, we assign our team members based on the nature of your project and the expertise required. Then we head to the think tank to conduct brainstorming exercises and develop as many ideas as possible. Those with promise are further explored and refined; the strongest ideas are developed for your review.

Quality Control Docket System Once all project information is gathered and evaluated and the design brief and project schedule are approved, we open a very detailed docket for the project. This docket has a client and project number. It contains a specification sheet that outlines the technical details for the design and production, the marketing aspects and the objectives of the project. The docket also lists all outside suppliers such as printers, photographers, writers, etc. when applicable. The docket is divided in two sections — the “Design Development” and the “Production” sections. In each section, we keep a journal or an activity sheet on how the project progresses. These sheets will include client comments, stages of production, designer comments, etc. These sheets allow for anyone opening the docket to know accurately at what stage the project is at. Therefore should the main designer assigned to the project become ill or is absent for a long period of time and is incapable of completing the project, another designer on our team will understand at what stage the project is at and what are the overall objectives for the assignment. If changes are required at either the design or production stage, a work order sheet is completed and inserted in the docket outlining specific instructions. All samples of mock-ups or formatted documents are dated and found in their appropriate sections of the docket. Change Orders When a client requests a change to a project that is outside the initial contract as defined in the scope of work, a change form is prepared for the client’s approval. The form includes the description of the changes requested, reasons for the changes and corresponding costs when applicable. Weekly Status Reports/Meetings Weekly status reports are especially useful for projects that require several weeks or months to complete. The status report builds on the critical path/schedule that we have developed for the project but contains more detail and accurately reflects the status of the project at a particular moment in time. The report will include tasks, milestones or steps that will have an impact on the final outcome.

Approvals At the concept stage, a project is always verified by the creative director and the studio manager to ensure the ideas presented are in-line with the requirements of the design brief. At the production stage, projects are always verified and proofread in both official languages by the project and production managers. Once the concept or production material is approved internally, we send it to the client. The project is always accompanied by a sign-off sheet for approval. If a PDF is sent for approval, it will be accompanied by an electronic version of this sheet. The sheet is typically signed by the client once a design concept is approved, after the formatting of text or after author’s alterations have been implemented. When author’s alterations do occur, we ensure the client is notified and kept up to date on costs incurred. Typically one set of revisions at the design stage is included in our proposal. Time Sheets Every member of a project team records their time spent on the project through Frontiva which is an electronic time sheet. All expenses related to a job, whether it be photography, colour lasers or other are recorded in this program. Once a job is completed, Frontiva allows us to collect all the electronic time sheets as well as the expenses to give us a final tally of the project. Frontiva allows us to generate regular reports to help us monitor costs and overall project budget. Final Artwork and Back-up Systems Before the completed artwork is delivered to the client or to the printer, it must go through a quality control check list. This list has a series of items that need to be reviewed and checked including trapping information, angle of screens, colour laser separation, high-resolution photos, colours, binding etc. The information on this sheet is always reviewed by at least two people. When the project is completed, we archive it. We make a tape back-up and a CD-ROM copy of the project. One copy of the project is kept in the studio the second copy is securely kept off the premises. Rap-up Meeting Once the project is delivered, we have an evaluation meeting to discuss the details of the project — if they were any particular challenges and how they were met. The purpose of this rap-up meeting is to see how we can improve our design and production methods as well as the service we offer to our clients.


What is an R.G.D.? Allegro168 designers hold the R.G.D. Professional designation. A Registered Graphic Designer or R.G.D. is a graphic designer who has met the Association of Registered Graphic Designers of Ontario’s (RGD Ontario) qualification criteria and standards of professional practice, and therefore has been granted the right to use the professional designation. RGD Ontario is the only professional body in Canada that holds accreditation. RGD Ontario was created by an Act of the Ontario Legislature in 1996 (Bill PR56). The Association’s mandate is to serve the best interests of both the graphic design industry and the public by: • Establishing, promoting and regulating uniform province-wide standards of knowledge, skill and ethics for all persons engaged in the practice of graphic design • Offering a unified and credible voice for graphic design practitioners, educators

and managers

• Advising members of developments in laws and practices related to graphic design • Promoting the importance and benefits of graphic design to business, government and the public • Providing a forum for the exchange of information and knowledge relevant to the practice

or instruction of graphic design

Member of the Board of Directors Effective 2002, Allegro168’s President Nicole Vallée, R.G.D. was appointed to Director of the Association of Registered Graphic Designers of Ontario. In 2007, Nicole was elected President of the board. Her role is to represent the needs and concerns of R.G.D.s; develop strategies to increase membership across the province; advocate on professional work ethics; assist with the development of continuing education programs; conduct presentations, and be a mentor to new, up-and-coming graphic designers. The Role of the Association RGD Ontario represents the voice of over 2,800 members across Ontario, and on their behalf: • Lobbies business, educational institutions and government on issues affecting the business

and practice of graphic design

• Promotes the R.G.D. designation, encouraging business, government and other buyers of graphic design services to hire Registered Graphic Designers • Provides information to buyers of graphic design services, helping them to distinguish

between professional graphic designers and others who claim to offer graphic design services

• Partners with corporate sponsors to provide members with opportunities for professional

development and continuing education


The Allegro168 team The proposed Allegro168 team for the Portraits on the Street project will include: Nicole Vallée, R.G.D. — Project Manager and Creative Director Yannis Souris — Vice-president, Advertising Adam Smith — Account Manager, Back-up Project Manager Jocelyn Renaud, R.G.D. — Senior Designer Ziad Alkadri, R.G.D. — Senior Designer Cristina Valenzuela, Prov. R.G.D. — Designer

Nicole Vallée, R.G.D. – Project Manager and Creative Director The President of Allegro168, Nicole Vallée, is a successful entrepreneur who started working in Toronto’s graphic design community in the late 1980s after studying at both the Ontario College of Art and Design and also the Algonquin College School of Communication Arts. Her career began as a designer where she developed expert technical knowledge of her craft. Within a few years, she switched over to the account management side of the business, where she learned the intricacies of developing brand and communications strategies for her clients. She has a strong understanding of both the business and creative side of the world of design. Her focus is to ensure effective communications product development through sound communications

Nicole has more than

planning of design, branding, publishing, advertising, internet, multimedia, printing, editorial and

20 years experience

linguistic initiatives.

in managing complex

With over 20 years experience, Nicole maintains a high level of expertise in the area of marketing,

communications plans

promotion and communications product development. She combines strategy, creativity and

for Government

sound planning processes to deliver quality solutions that help our clients realize their goals. Nicole has been a member of the Association of Registered Graphic Designers since 1998 and has been a member of the board of directors for the last four years. Nicole is also a member of the Algonquin College Advisory Committee for the Graphic Design program and Le comité consultatif

agencies that involve logistics, budgets and quality control.

du programme de design graphique de la Cité collégiale. Nicole would be the project manager for the Portraits on the Street initiative and would also oversee all creative development.

Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications.


Yannis Souris — Vice-president, Advertising Yannis has 15+ years of experience in the advertising and design industry. He has worked as a creative director for local and national agencies. He is very well experienced in strategic media buying and planning. Yannis is also a talented copywriter. Yannis has won more than 200 local and national advertising and design awards. More importantly his work gets results. Yannis has worked on many major accounts from Museums to major retailers including NGC, CMC, Museum of Nature, CMCP, Lung Association, the AIDS Committee of Ottawa, Falconbridge Resources, Camp Fortune and Omnimax. His expertise rests in an ingrained ability to capture the most surprising angle of a marketing initiative to capture the audience's attention.

Yannis has extensive hands-on experience

Yannis would be responsible for leading the creative workshops and brainstorming sessions

in art, creative and

as well a as assist Nicole with the creative development and management of the project.

account direction in museum marketing,

Adam Smith — Account Manager

advertising and pro-

Adam is an experienced communications consultant who oversees the management of many

motions. He has done

Allegro168 projects. His deep and refined understanding of the business and creative sides

substantial work for

of communication design have been earned honestly over more than 10 years: first, while

the National Gallery

working for his parents' advertising agency in Saskatoon; and second, as co-owner of Terra

of Canada, The

Communications Inc., where he played a variety of administrative roles, including account

Canadian Museum

supervisor and production manager. Some of Adam's key accounts included Cogema, PotashCorp and Weyerhauser.

Adam graduated and obtained a Bachelor of Arts degree from the University of Saskatchewan. He has also obtained certificates of completion from the Saskatchewan Institute of Applied Science and technology (SIAST) for Adobe Photoshop and Illustrator, Quark Xpress and Microsoft Office. Adam would oversee the internal production management for the Portraits on the Street initiative.

of Civilization, The Canadian War Museum, The Canadian Museum of Nature, The Canadian Museum of Contemporary Photography and Science North

Jocelyn Renaud, R.G.D. —‑Vice-president, Senior Designer

amongst others.

An outstanding designer and illustrator with more than 20 years experience, Jocelyn is a graduate of the Algonquin College School of Communication Arts. He has been a member of the Association of Registered Graphic Designers since 1998, and a partner at Allegro168 since 1995. Jocelyn's work has won numerous awards throughout Canada and the United States. Whether tackling a corporate identity or promotional program, Jocelyn brings a unique sense of creativity and design to all projects. Jocelyn also manages Allegro168's creative staff, evaluates its work, and ensures that projects meet all requirements of the design brief. He also verifies each project upon completion, ensuring that internal quality control standards have been met and that final files are ready for printing.

Jocelyn has more than 20 years expe-

Jocelyn would be responsible of the development of design concepts, production layout and

rience art directing

quality control for the various components required for the Portraits on the Street initiative.

and producing major projects for Government agencies and institutions.

Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications.


Ziad AlKadri R.G.D. —‑Senior Designer Ziad is responsible for the development and execution of design concepts for a variety of Allegro168 projects including annual reports, brochures and posters. His work has been published in Applied Arts and recognized with awards around the globe. Ziad's analytical and research skills have helped establish him as an expert in the design and implementation of corporate identities and visual branding strategies. His unique accomplishments include the design of a font in the Arabic alphabet. Ziad has a Baccalaureate in graphic design from the American University of Beirut, where he specialized in communication and design, exhibit design, and advertising.

Ziad has worked

Ziad would also be responsible of the development of design concepts, production layout

on major branding

and quality control for the various components required for the Portraits on the Street initiative.

projects overseas.

Cristina Valenzuela, Provisional RGD — Designer Cristina joined Allegro168 in the fall of 2005, after studying interior design and graduating from the Algonquin College School of Communication Arts. Convinced of design's key role in commu-

Most notably the Ryiad Elsolh Museum in Beirut.

nicating an organization's story and accomplishments, Cristina maintains sound typography and layout knowledge, as well as excellent production skills. Hard working, flexible, possessing an astonishing attention to detail and remarkable grace under pressure, Cristina has distinguished herself as a promising young designer at Allegro168.

Cristina would assist Jocelyn and Ziad in the production phase for the various components required for the Portraits on the Street initiative.

Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications.



Relevant Experience Managing Complex Projects


Canada Millennium Scholarship Foundation Future to Discover Educational Pilot Project The Canada Millennium Scholarship Foundation is a private and autonomous organization established by an Act of Parliament in 1998. The Foundation helps Canadians to meet the challenges of a rapidly changing economy by creating opportunities for them to pursue post-secondary education (PSE). Among its many initiatives is the Future to Discover (FTD) pilot project, which involves a partnership between the Foundation and the governments of Manitoba and New Brunswick. FTD seeks to identify effective strategies that not only encourage young Canadians to pursue PSE, but also help students, parents and guardians make informed decisions on occupational choices and associated courses of study.

The Response In the spring of 2004, the Foundation launched a competitive process to find a communications/ design partner that could undertake a key FTD component: English and French interpretation, packaging and delivery of detailed PSE information for high-school students. Based on its unique approach, and the strengths of its production team, Allegro168 was chosen as the winning firm from among numerous respected Canadian companies in June 2004. Allegro168's task was substantial. The company had to devise an effective means to convey relatively dry PSE information to an audience of approximately 2,500 students. Furthermore, the information would have to be delivered sequentially over a period of three years, since the project was designed to follow students through grades 10, 11 and 12.

Allegro168’s Responsibilities • English and French copy writing for magazine and web site • Design and layout for separate English and French magazine • Photo research • Printing and delivery to Manitoba and New Brunswick • Design and printing of peripheral tools including binder materials, brochures, postcards, certificates of completion and merchandising • Design and programming of web site including monitoring features and password protection • Production of monitoring and data tracking reports for web site • Hosting of web site • Regular updates and maintenance of web site until completion of project in Spring 2008


The Result Bold and colourful, the F2D magazine engages its audience with brief and informative articles and games, as well as profiles of real-life PSE students. F2D is written in clear, concise and readily accessible language that addresses its audience with enthusiasm, intelligence, humour and respect. F2D and are carefully co-ordinated to complement each other, exploit the individual strengths of each medium, and generate maximum cross-traffic. For example, both the magazine and web site feature Whazzamean?, a helpful glossary of career-planning and PSE terminology. However, while each issue of the magazine features only a few key terms, the web site will compile a full list of these words and phrases over the course of the pilot project. The web site also addresses the Foundation's needs by providing an effective tracking mechanism. This monitoring function enables project administrators to study the online activities of FTD participants — a key concern in determining how students access FTD's wealth of PSE information. Together, these information vehicles will help raise students' awareness not only of the range of study options available through post-secondary institutions, but also current labour-market trends, and the economic and social advantages of completing post-secondary studies.

F2D Magazine

Future to Discover web site 16


Natural Resources Canada (NRCan) Redesign Graphic Elements for Lobby and Linkage Corridors The Situation As part of its efforts to ensure a productive and innovative workplace, NRCan undertook a facelift of the lobby and linkage corridors in one of the department’s premier buildings. Among many goals, NRCan sought to: • Enhance NRCan’s corporate profile as a great place to grow professionally, • Build the Workplace of Choice brand for the Human Resources Services Branch (HRSB) employee recruitment and retention program, • Develop an employee-recognition element as part of the Excellence and Innovation Human Resources motivational program, • Create a warm and friendly environment to welcome visitors and stimulate employees • Provide effective directional signage, and • Showcase various NRCan awards and award winners. The Challenge The NRCan building redesign posed considerable branding challenges. Specifically, NRCan wanted to protect and promote the diversity and integrity of various project and program identities while building, unifying and managing them under the umbrella of the departmental brand. The final design also had to provide flexibility to accommodate future brand evolution. The entire design effort had to be undertaken according to Federal Identity Program guidelines and the department’s corporate communication strategy—and in both official languages. The Response On banners, walls and columns, and in display cabinets, Allegro168’s design blends vibrant colours and large pictographic elements to establish a confident yet cheerful departmental presence. The design also provides a visual flow for the building’s lobby and linkage corridors, not only to ensure stylistic uniformity but also, in conjunction with highly visible and easy-to-read signage, to effectively guide employees and visitors throughout the space. Faces depicting NRCan employees are central to the design. For visitors, the effect personalizes the department by unifying the workforce and the crucial work it undertakes. Employees, on the other hand, learn how their efforts contribute to greater departmental achievements.

Allegro168’s Responsibilities • Design development for all three permanent exhibits/displays • Presentations and liaison between various NRCan departments and Treasury Board • Selection of suppliers and management of production, construction and installation • Oversaw necessary maintenance and repairs for two consecutive years after installation


The Result Allegro168’s workspace redesign helped NRCan accomplish its objectives through the systematic application of brand-building and brand-management techniques. Warmed and rejuvenated, the building’s lobby and corridors are now comfortable, inviting spaces where employees can congregate and meet informally. Effective use of motivational strategies, such as employee recognition, helps ensure an inspirational tone throughout, energizing employees as they enter each day—and encouraging excellence in the crucial work they undertake on behalf of Canadians.



Ottawa Public Health Mass-media Anti-tobacco Campaign The Situation exposé is the largest student-led anti-tobacco industry campaign in Canada. They are a dedicated and passionate group of youth who like thousands of other youth all across Ontario, are working to expose the tobacco industry. exposé exists because youth are becoming increasingly aware of the presence of a product in our society that destroys our health and endangers our families and friends. Everyday, exposé works to educate other youth on the dangers of tobacco and the tobacco industries' manipulative tactics. exposé's goal is to lower smoking rates in Ottawa youth to 15% by 2007 and to 10% by 2012. In 2003, a survey revealed that the smoking rate amongst youth was 21%. This same survey indicated that in 2005 the smoking rate had dropped to 16%. In light of these objectives exposé wanted to launch a mass-media contest inviting youth aged 18 to 24 to develop a smoke cessation media campaign targeting their age group. The Response Allegro168 developed a promotional campaign to invite young adults from the ages of 18 to 24 to submit ideas and concepts for an anti-smoking mass media campaign. The client wanted the campaign to depict smoking as abnormal behaviour which is why our creative was focused on a visual that was abnormal but yet attention-getting and appealing for that age group. Working closely with the client and a group of young adults we provided creative consultation, design, writing and production of the campaign tools.

Allegro168’s Responsibilities • Design development, English and French copy writing, layout for all components of campaign to promote contest. This included, print advertisements, promotions on Facebook, web site, posters, postcards and transit advertisements • Developed judging criteria • Judging of entries • Organized focus testing in English and French of top three entries • Developed all print and electronic campaign components for winning entry • Offered an internship at Allegro168 to winning student


The Result Contest participation was extremely high — 45% over projected goals. We received quite a variety of entries from students in marketing, graphic design, health, nursing, social sciences and many other programs. We assisted in developing the judging criteria and was also invited to be part of the jury. The jury narrowed the selection to the top three entries that had the most merit and met the campaign development criteria. These three entries were focus-tested among the target audience. Allegro 168, working closely with the winning student, developed the mass-media campaign components as well as wrote all copy in English and French as well as made recommendations on media. CRA_Large_AD_Fulcrum_E.qxd


11:13 AM

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Talk back to tobacco. exposé postsecondary mass media contest Tired of being a target of tobacco advertising? If you’re 18 to 24 years of age, and registered as a full or part-time student at an Ottawa post-secondary institution, this is your chance to promote your own message. Submit your advertising campaign ideas and you could win: • •

an internship with a professional design-communications firm, plus the opportunity to participate in the development and delivery of your own smoke-free campaign, and a $500 Rideau Centre gift certificate.


February 9, 2007

Get full details at


An initiative of Ottawa Public Health in partnership with Health Canada.


Client References Canada Millennium Scholarship Foundation Yves Y. Pelletier Manager, Pilot Projects 1000 Sherbrooke West, Suite 800 Montreal, Quebec H3A 3R2 514-282-2140 Natural Resources Canada Toni Pari Chief, Accommodation Management Accommodation Management Unit 580 Booth Street, 3rd Floor, Room D3-2 Ottawa, Ontario K1A 0E4 613-995-1337 Ottawa Public Health Carole Legault Tobacco Project Officer Ottawa Public Health 255 Centrum Blvd. OrlĂŠans, Ontario K1E 3V8 613-580-6744, ext. 23664


Additional Relevant Experience Managing Complex Projects 4.

Ryiad Elsolh Museum Graphic standard for Interior Walls Design The Situation The Museum is the actual home of one of the most influential Prime Minister of Lebanon – where he was brought up. The project consisted of laying out his family, political and personal life on the glass walls offset from the original house walls. As a metaphor to a piece of art protected in a glass box. Also, the museum serves as a reference library for research on books of history and politics as well it serves as a forum for debates, and presentations. The Challenge The challenge for this project was to use the glass modular system as a canvas keeping the possibility that the space will change to act as a library or conference hall. The technique used which is removable clear adhesice films (on which was printed the graphics) solved all the obstacles that might be encountered. A graphic standards system had to be created so that all graphic appllications were consistent and logical. The Response The natural day light as well as the electrical internal lighting from behind the glass wall, created diemnsional and space related storytelling of his life as if one is experiencing it persnaly. The glass panels moved on rails so that the space is divided into the different phases of the Prime Minister’s life.

Allegro168’s Responsibilities • Creative conceptualization, design development, layout for all components of the exhibit • Developed and executed detailed schematics of design variations • Oversaw production of various components of the exhibit • Management of supplier network


The Result The final product was very dynamic and eye-catching. We were able to find the right suppliers for both the inside and outside wall treatments and worked closely with them and the architect to achieve the final results.



Blink Graphics for Interior and Exterior Walls The Situation Blink is an upscale manicure salon targeting cosmopolitan business women. In its effort to launch what would be the first of a chain of franchise salons located in business districts of major cities, Blink sought the help of a graphic design company to develop eye-catching graphics for the interior and exterior walls of the salon. The Challenge The challenge for this project was the salon was still under construction and we could only refer to architectural drawings to render our proposals. Luckily we were able to work closely with the architect, collaborate , brainstorm and present a variety of solutions to the client. The Response Keeping in mind the culture of a manicurist salon — fashion-forward, a place to relax, gossip, share stories among female colleagues — we chose a magazine-like approach and developed visuals based on typography.

Allegro168’s Responsibilities • Creative conceptualization, design, layout for all components of the displays • Production and installation of all interior wall areas and outside wall areas • Management of supplier network • Research, consumer information gathering, copy writing


The Result Anecdotes and romantic verses were created based on real-like stories from customers and applied to the walls. A wall-paper effect of type supported by key silhouette graphics and photography became the focal point of the salon. The interior design of the salon was very colourful therefore we opted for the walls to be more subdued in colour using, grey and black tones with a hint of colour to tie-in with the interior design. The final product was very dynamic and eye-catching. We were able to find the appropriate suppliers for both the inside and outside wall treatments and worked closely with them and the architect to achieve the final results.



Relevant Experience Marketing Complex Museum Projects


The National Gallery of Canada Krieghoff: Images of Canada National Campaign

Notes and Highlights Advertising, PR and collateral for this blockbuster exhibition included more than 120 different print executions (magazine and newspapers colour and B/W) in major metropolitan areas (Ottawa, Toronto and Montreal.) Support included radio PSAs, posters and related promotional flyers.



The National Gallery of Canada Monet/Renoir National Campaign

Notes and Highlights One of the largest and most successful exhibitions the NGC has ever untertaken. Part of the marketing effort included more than 200 insertions in magazines, dailies and periodicals. TV, radio, posters and an extensive outdoor media buy completed the campaign.

More than 600 print ads were conceived , produced and placed on behalf of the NGC. Creative, design and production of various other promotional elements (posters, invitations, flyers) were also completed successfully.



The Canadian Museum of Nature National ad campaign

Notes and Highlights In an effort to increase museum visits, a humourouscreative approach resulted in 36 different creative pieces and more than 140 insertions in newspapers and periodicals. Three creative outdoor executions and three radio spots played a major role for this summer campaign also.



The Canadian Museum of Civilization Imax/Omnimax Campaign and cross promotions

Notes and Highlights Cross promotions with a major supermarket chain was the cornerstone for one of CMC IMAX’s campaigns. Large posters with various promotions like the one on the left were featured in the stores. Offers of all kinds were given to shoppers in the form of flyers, coupons and postcards.



The Montreal Museum of Fine Arts Group of Seven: Art for a Nation /Fonorola cross promotion

Notes and Highlights As a major sponsor of the Arts, Fonorola (now part of a larger network) capitalized on the Group of Seven’s appeal. The company sponsored the entire exhibition. Ads, posters, tickets, phone cards, press kits, etc. were produced taking on the Group of Seven’s theme that lasted almost 6 months.


Time and Budget allocation for Phase 1 and 2 of the Portrait Gallery of Canada’s Portraits on the Street Initiative

Expertise Requirement

Phase 1 Estimated level of effort X per diem rate

Phase 2 Estimated level of effort X per diem rate

Creative direction

4 days x $950 = $3,800

4 days x $950 = $3,800

Art direction

4 days x $850 = $3,400

4 days x $850 = $3,400

Strategic planning

8 days @ $850 = $6,800

10 days x $850 = $8,500

Project management

6 days @ $670 = $4,020

14 days x $670 = $9,380

Total for each phase



Total evaluated costs (sum of both phases):


Please note: 1. Estimate is based on 8 hours a day at a blended rate of approximately $100 an hour. 2. Estimate is exclusive of applicable taxes or Author’s Alterations to approved concepts.


Summary and conclusion First, we would like to thank you for inviting Allegro168 to bid on this exciting project. And we would like to close with some facts as to why we would be the ideal firm to handle the PGC Portraits on the Street Initiative. A. Experience and understanding of project. 1. Allegro168 has extensive experience handling large and complex projects. 2. Allegro168 has extensive experience marketing blockbuster museum exhibits. 3. Allegro168 has produced results measured by increased museum attendance. B. Award-winning creative. 4. Allegro168’s staff have consistently won national and international acclaim for museum clients. 5.

The people at Allegro168 gives you a unique creative approach that’s unparalleled in the National Capital Region marketplace.

C. Senior executive support of the project on all levels of strategic planning, creative and execution. 6.

Allegro168 has senior people on staff with at least 20 years in the business who can successfully address: i. project logistics ii. creative planning and development iii. design, copy, production, supplier network iv. account management v. fulfillment

D. Smaller agency, reasonable fees, huge effort.


Allegro168’ overhead is relatively small. We don’t charge high fees because we don’t have a big structure to support.

Once gain, thank you for your confidence in us. We are looking forward to hearing from you soon.

The Allegro168 Team.


Appendix CVs of key personnel on the PGC account

Nicole Vallée, R.G.D. — Project Manager and Creative Director Yannis Souris — Vice-president, Advertising Adam Smith — Account Manager, Back-up Project Manager Jocelyn Renaud, R.G.D. — Senior Designer Ziad Alkadri, R.G.D. — Senior Designer Cristina Valenzuela, Prov. R.G.D. — Designer


Nicole Vallée, R.G.D. – President and Creative Director

Experience February 1993 to present — Allegro168 Inc., Ottawa, Ontario President and Founder • Management of business operations • Project and account management, and quality control • Creative direction and design • Development of brand and marketing strategies • Facilitation of brainstorming sessions • Liaison between client and agency • Liaison between suppliers and agency • Preparation of detailed quotes and proposals and client presentations Aug. 1989 to Jan. 1993 — The Ove Design Group Inc., Ottawa, Ontario Account Executive • Liaison between client services and studio • Liaison between suppliers and agency • Quality control • Organization of production briefings • Writing of proposals • Client presentations • On-press supervision May 1989 to Aug. 1989 — Interact Communications Inc., Ottawa, Ontario Account Coordinator • Liaison between client and agency • Liaison between client services and studio • Quality control • Organizing production briefings • Organizing and supervising press conferences and establishing media centres for special projects such as the Ottawa SuperEx • Writing of conference reports Nov. 1988 to May 1989 — Interact Communications Inc., Ottawa, Ontario raphic Designer/Desktop Publishing G • Concept design to camera-ready art and desktop publishing on Ventura Aug. 1987 to Nov. 1988 —‑Innovacom, Hull, Quebec Graphic Designer • Concept design to camera-ready art production • Ensured deadlines for all projects were met and within budget • On-press supervision and client presentations • Acting art director during holiday season Dec. 1986 to July 1987 —  Art Variations, Toronto, Ontario Graphic Designer July 1984 to Jan. 1985 — David Nethercott & Assoc. Ltd., Ottawa, Ontario Graphic Designer

Education Professional Development 2001 Design Management Institute — Creating the Perfect Design Brief 2001 TEXEC — Positioning & Branding 2000 TEXEC — Mission Critical Marketing 1997 Algonquin College, Ottawa, Ontario — Marketing Principles Certificate 1985 - 1987 Ontario College of Art and Design, Toronto, Ontario —‑Communication and Design 1982 - 1984 Algonquin College, Ottawa, Ontario —‑“Art Commercial” Diploma

Achievements 1998 Nominee for the YMCA-YWCA of Ottawa-Carleton Women of Distinction Award

Memberships Association of Registered Graphic Designers of Ontario Design Management Institute Women’s Executive Network

Professional President of the Association of Registered Graphic Designers of Ontario’s Board of Directors Advisory Council Member for the Algonquin College Graphic Design Program Advisory Council Member for the La Cité collégiale Graphic Design Program Former Board Member of Reach Canada— Equality and Justice for People with Disabilities Communication Advisor for Disabled Persons Community Resource Centre

Spoken and Written Languages French and English 34

YANNIS SOURIS – VICE President, ADVERTISING Experience 2006- to present VP, Advertising > Allegro168 Inc., Ottawa, Ontario Responsible for advertising, marketing and general account operations of the design consultancy. 1999-2006 Partner, Creative Director, Marketing and Communications > YS Associates Advertising & Design, Ottawa, Ontario Responsible for advertising, design, marketing and general creative operations of a small but innovative advertising and design fırm. Public face of the agency and liaison with advertising and design clients. 1997-99 V.P. Creative Director, Manager of Creative Services > InBusiness Solutions, Ottawa, Ontario Responsible for the creative department of InBusiness Solutions, an integrated, publicly traded company, operating in IT, Media and Web content management. All facets of brand management, marketing, strategy and creative execution of in-house and client campaigns. The Department operated as a revenue generating unit of InBusiness. 1997-99 V.P. Executive Creative Director, Ontario Sector > Parallel Integrated Communications, Ottawa and Toronto, Ontario Responsible for the entire creative department of the Ontario offices of Parallel, a publicly traded company - AXX/TSE and a nationallly integrated communications fırm. In charge of brand management, design, strategy and creative execution of local and national marketing campaigns. 1995-97 Chief Creative Officer > Souris & Petitti Advertising/Communications Inc., Ottawa, Ontario Founding partner, creative director of one of Ottawa’s most creative advertising agencies. Responsible for all creative functions. Client relations counsel, marketing and strategy, and also general communications ranging from corporate identity to product launches, e-marketing, multi-level direct marketing and some public relations. 1989-92 Senior Art Director > The McGill Agency (formerly Wallace Kearney McGill Advertising), Ottawa, Ontario A senior art director of a multi-million dollar billing agency. Worked on many national and local accounts. Charged with every facet of the design/art process of the agency including photo direction and TV and radio broadcast production. 1986-89 Creative Director > Delta Advertising & Design, Sudbury, Ontario. Chief creative officer of Delta Advertising & Design, a full service ad agency, employing 20 people and billing about 3 million dollars yearly). Also responsible for all creative material from concept to final product. Responsible for art, copy and production of all printed and broadcast material. Assigned projects to copywriters, art directors, free-lancers and production personnel. With partner, determined media strategies for clients and acted as the public face of the agency. 1984-86 Editor-in-Chief > Lambda Publications, Laurentian University, Sudbury, Ontario. Responsible for running the weekly newspaper at Laurentian University. Wrote articles (over 80 articles published during one year), wrote copy for advertisements, edited articles, coordinated section editors, production people and photographers. Also, designed numerous pamphlets, posters and book covers. The first editor to introduce desktop publishing to a university newspaper early in its development stage. Education 1997 1987 1982

Courses towards Masters In Advertising Arts, Syracuse University, Syracuse, N. Y. Honours Bachelor of Science, (Biochemistry), Laurentian University, Sudbury, Ontario. B.A. Degree (General Arts), SBIE School of Liberal Arts, University of Athens. Athens, Greece.

Awards, Publications and Exhibits • More than 200 international, national and local awards in advertising and design including most of the Canadian major advertising awards: ADA, Marketing Magazine, Bessies, Billies, Extras, Studios, Applied Arts and Art Direction. • More than 65 photography awards in three years of shooting, including Ottawa Photography of the Year Award (three years in a row) and CAPA interclub competition overall winner. • Industry Canada Minister’s Entrepreneurial Award • Voted one of 40 under 40 by Ottawa Business Journal Memberships • Member of many professional art associations in Canada and abroad (ADA, BNI, CAPIC, etc.) • Founding member of the Idea Network (a club for advertising professionals) • Member of several photography groups and associations (FotoART, CAPA, CAPIC, RA Club, etc.) • Member of several non-profit organizations and industry boards (ACO, RA Club) • Accredited photographer at the 2004 Olympic Games 35

Spoken and Written Languages English and Greek

Jocelyn Renaud, R.G.D. —‑Senior Designer/ART DIRECTOR

Experience Feb. 1994 to present — Allegro168 Inc., Ottawa, Ontario Senior Designer and Illustrator • Supervision of graphic design and production team • Liaison between suppliers and agency • Design concept to camera-ready art • Illustration • Quality control • Supervision of photography shoots • Proficient in the use of Quark XPress, Adobe Illustrator, Photoshop and IN Design, Microsoft Word and PowerPoint Dec. 1992 to Jan. 1994 Freelance Designer • Design concept to camera-ready art • Quality control • Client presentations • Proficient in the use of Quark XPress, Adobe Illustrator, Adobe Photoshop, Microsoft Word Feb. 1988 to Nov. 1990 — The Ove Design Group Inc., Ottawa, Ontario Senior Designer • Design concept to camera-ready art • Supervision of junior designers • Use of Macintosh computer and software Feb. 1986 to Feb. 1988 — Commix, Gatineau, Quebec Designer • Design concept to camera-ready art May 1985 to Jan. 1986 — Multi-compo, Hull, Quebec Paste-up Artist • Paste-up and production for weekly Outaouais newspapers

Education 1995 Algonquin College, Nepean, Ontario Adobe Photoshop course, Certificate 1983-1985 Algonquin College, Nepean, Ontario “Art Commercial” Diploma

Memberships Association of Registered Graphic Designers of Ontario

Spoken and Written Languages French and English


Ziad AlKadri R.G.D. —‑Senior Designer

Experience August 2000 to present — Allegro168 Inc. Senior Designer • Liaison between suppliers and agency • Design concept to camera-ready art for print • Quality control • Supervision of photography shoots • On-press supervision • Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator, Photoshop and InDesign, Fontographer, and Microsoft Word 1999-2000— Géné, Montreal, Quebec Freelance Designer • Design concept to camera-ready art • Quality control • Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator, Adobe Photoshop, and Microsoft Word Oct. 1996-June 1999 — Design Communiqué Inc., Beirut, LB Designer • Design concept to camera-ready art for publications, brand identities, trade show booths, posters etc. • Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator, Adobe Photoshop Oct. 1996-Jan 1999 — Université américaine de Beyrouth., Beyrouth, LB Assistant Instructor • Courses taught: Corporate Identity, Publication Design, Package Design, Retail Design and Production

Education 1992-1996 Université américaine de Beyrouth, Beyrouth, LB Baccalaureate in Graphic Design

Achievements Design and development of an Arabic typeface

Memberships Association of Registered Graphic Designers of Ontario

Spoken and Written Languages French, English and Arabic


Cristina Valenzuela, Provisional RGD — Designer

Experience Nov. 2005 to present — Allegro168 Inc., Ottawa, Ontario Designer • Liaison between suppliers and agency • Design concept to camera-ready art for print • Quality control and on-press supervision • Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator, Photoshop InDesign, Flash and Microsoft Word 2005 — Bird Dog Design, Gatineau, Quebec Freelance Designer • Design concept to camera-ready art • Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator, Photoshop InDesign, Flash and Microsoft Word 2005 — Greenmelon, Ottawa,Ontario Freelance Designer • Design concept to camera-ready art • Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator, Photoshop InDesign, Flash and Microsoft Word

Education 2002-2005 Algonquin College, Ottawa, Ontario Graduate of the Graphic Design program 1998-2000 Algonquin College, Ottawa, Ontario Interior Design

Spoken and Written Languages English and Spanish plus understanding and ability to read French


Adam Smith — Account Manager

Experience April 2004 to present — Allegro168 Inc., Ottawa, Ontario Account Manager • Internal client liaison • Overall account management, reporting and quality control • Estimating, budgeting and scheduling October 2003-April 2004 —‑Transport Canada, Marine Safety, Ottawa, Ontario Project Officer • Prepared the communications plan for small commercial vessel safety • Liaison with communications firms to produce design concepts for the small vessel communications plan • Edited and organized the printing of the Small Commercial Vessel Safety Guide • Organized and executed numerous cross Canada distributions of safety related materials • Made routine updates to the Marine Safety web site • Fielded inquiries from the general public 1999-2003 — Terra Communications Inc., Saskatoon, Saskatchewan Partner/Account Supervisor/Production Manager • Developed communications plans, budgets, schedules and measurement initiatives • Directed project planning, concept development and programming in the following areas: TV, radio, newspaper, billboards, special events, collateral materials, displays, corporate identity, media placement, direct mail, news conferences and other media events • Specialized in corporate and event promotional materials (newsletters, brochures, displays etc.) • Managed creative, production and administrative functions • Researched and contracted outside services and suppliers • Trained account executives and administrative staff • Purchased and maintained computer equipment and software as well as day to day operation of the internal network • Established successful client relationships 1996-1999 —‑Smith and Smith Public Relations and Advertising Ltd., Saskatoon, Saskatchewan Production Manager/Account Executive • Assisted in developing communications plans, budgets, schedules and measurement initiatives • Scheduled and coordinated design, photography, pre-press and printing requirements as well as the production of radio and TV spots and audio-visual presentations • Facilitated special projects such as grand openings, trade shows, conferences and seminars • Managed and scheduled creative department and provided liaison between client and artist • Ensured that deadlines were adhered to and quality was upheld • Research, selection and management of vendors • Managed all computer systems to ensure that workflow kept at maximum efficiency

Education 1996-1997 Saskatchewan Institute of Applied Science and Technology (SIAST), Saskatoon, Saskatchewan Adobe Photoshop, Certificate of completion Adobe Illustrator, Certificate of completion Quark Xpress, Certificate of completion Microsoft Office, Certificate of completion 1990-1994 University of Saskatchewan, Saskatoon, Saskatchewan Bachelor of Arts

Spoken and Written Languages English


Portrait Gallery proposal  

A proposal to the Canadian Portrait Museum