Issuu on Google+

Survey Findings All about Cereal Last Modified: 07/19/2010


1. Gender #

Answer

Response

%

1

Male

49

31%

2

Female

108

69%

Total

157

100%


2. Age #

Answer

Response

%

1

18

5

3%

2

19

14

9%

3

20

35

22%

4

21

48

31%

5

22

30

19%

6

23

10

6%

7

24

2

1%

8

25+

13

8%

Total

157

100%


3. Highest level of education completed #

Answer

Response

%

1

High school

82

52%

2

Associates degree

12

8%

3

Bachelor's degree

55

35%

4

Graduate

8

5%

Total

157

100%


4. Do you eat cereal now? #

Answer

Response

%

1

Yes

142

92%

2

No

13

8%

Total

155

100%


5. Did you grow up eating cereal? #

Answer

Response

%

1

Yes

146

94%

2

No

10

6%

Total

156

100%


6. What types of cereal do you eat now? Please select all that applies. #

Answer

Response

%

1

Kids cereal, e.g. Cocoa Puffs, Lucky Charms, Cap'n Crunch

86

55%

2

Healthy cereal, e.g. Kashi, Special K, Smart Start

123

79%

3

Organic cereal

21

13%

4

I don't eat cereal anymore

11

7%


7. When would you eat cereal? Please select all that applies. #

Answer

Response

%

1

Breakfast

146

94%

2

Lunch

42

27%

3

Dinner

46

29%

4

As a snack

130

83%


8. Why would you eat cereal during these times? Please select all that applies. #

Answer

Response

%

1

Convenience - no need to cook

133

85%

2

It's cheap

61

39%

3

I just like cereal

105

67%

4

Other, please explain:

13

8%


8. Why would you eat cereal during these times? Please select all that applies. Other, please explain: add to yogurt healthy snack option If I'm in the mood or looking for something light and easy its light and i can work out after i eat it. I LOVE CEREAL!! :d cereal is the shit. Healthier than what I may eat otherwise I eat chocolately cereals instead of actual chocolate. cereal is the shiznet its good

filling and low on calories, particularly the special K's morning fiber I like that it's like eating and drinking (milk) at the same time. It's refreshing.


9. How would you eat cereal? Please select all that applies. #

Question

By itself

With milk

With yogurt

On ice cream

With fruits

Responses

1

as a SNACK

88

106

21

6

32

253

2

as a MEAL

29

140

30

5

50

254


10. What would influence your decision for purchasing cereal? Please select all that applies. #

Answer

Response

%

1

Nostalgia - I grew up eating it

81

52%

2

Healthier alternatives, e.g. low sugar content

107

69%

3

Other, please explain:

39

25%


10. What would influence your decision for purchasing cereal? Please select all that applies. Other, please explain: quick, easy, comfort food Both- Example, I eat Apple Jacks because I grew up eating it, it tastes good, and now its calories and Fiber content balance it out as more healthy than before not sure add to yogurt fiber content to sustain energy through out the day and after work outs. It's not expensive it's yummy Cheap, it has a lot of food for a small price if it looks banging and has savory flavors like cinnamon uh! Delicious cheap and easy Just because I like it. it's so yummy! price Price.


10. What would influence your decision for purchasing cereal? Please select all that applies. yummy! Cheap, convenient if it was cheap and tasty good advertising cost new on the market taste Lower sugar content yet with needs to have some taste taste i dont need to cook it taste

Taste I just like cereal If it just tasted better AND was good for you its delicious tastes good

price


10. What would influence your decision for purchasing cereal? Please select all that applies. convenience price yummy Taste cheapness taste


11. Which cereal mascot comes to mind first, why? Text Response Lucky the Lucky Charms guy- because LC is one of my favorite cereals Lucky Charms Tony Trix Rabbit - he's the best....I always feel bad for the underdog. Buzz. i like honey nut cheerios! and its not just for kids...plus we just had the presentation on him yesterday :) Cap'n Crunch. Goes well with yogurt. captain crunch - used to eat that all the time when i was a kid. Tony the Tiger, because my mom would only by sugary cereals like, once every 3 months and it was usually either Frosted Flakes or Fruit Loops. tony the tiger Tony the Tiger The first cereal mascot that comes to mind when is the Cap'n Crunch. The reason why is because I was thinking about that episode of the Family Guy w/ them mocking him about his cereal cutting the roof of your mouth..haha tony the tiger ... he's grrrrrreat Tony the Tiger


11. Which cereal mascot comes to mind first, why? Snap, Krackle and Pop Tony the Tiger, Toucan Sam- Childhood memories, good advertising Buzz because he appeals to both children and adults. He isn't targeted more toward one or the other, so he is more prominent. Tony the Tiger. I always loved the tv spots growing up. He seemed to be on every channel! The trix rabbit because I'm working on that account Tony the Tiger - he was the man. Lucky Charms guy (Lucky?) everybody knows "they are always after me lucky charms!" Trix bunny and lucky charms lepercon are the two that I would think of count chocula. i mean, he's famous. also booberry, cause I never got to each that cereal and always resented it. also snap crackle and pop cause they are classics. tony the tiger, just remember their commercials the most when growing up Lucky the Leprechaun!! Iconic Kellog Tiger - Remember his as a child and his phrase "it's greeaaat" very easy to remember and he was always on the boxes. Tony the Tiger because i remember the frosted flakes theme song Cheerios because it's my favorite and very well known. tony the tiger


11. Which cereal mascot comes to mind first, why? captain crunch tony the tiger because of the phrase "they're greaaaaaaat!" and he was on commercials a lot when i grew up CoCa Puffs Bird... I used to eat alot of this and Cinnamon Toast Crunch! Toucan Sam, that's just what popped into my mind- it was between him and Tony the Tiger. Trix Rabbit The bee from Honey Nut Cheerios because it was the only sweetened cereal my parents bought when I was young. koko crunch! Tony the Tiger. He & frosted flakes have been marketed with sports so that increases his poularity. LUCKY FROM LUCKY CHARMS BECAUSE HE'S ADORABLE AND I LOVE LUCKY CHARMS. ALSO THE TRIX BUNNY. Tony the Tiger, he's the most obnoxious. Snap, Crackle, Pop - I grew up with Rice Crispies. Lucky because he I grew up with him. special K's flat tummy girl, if she is counted. because i eat special K the most. otherwise captain crunch. because he flies out of the box Tony the Tiger because he's the man Lepruchaun from Lucky Charms because of the commercial's song.


11. Which cereal mascot comes to mind first, why? TONY, MY MAN. The Captain for Captain Crunch. It's my favorite cereal. the trix rabbit because of your commercial Tony the Tiger, And idk you asked captain crunch Sonny from Cocoa Puffs Cheerios. Yellow box. Tony the Tiger The trix bunny because I was just thinking of cereals I ate as a kid. Tony the Tiger Tony the tiger - appealing, been around awhile, although I don't eat Frosted Flakes

Count Chocula.... because it is the best ceral to eat when you are high Tony the Tiger, the jingle is catchy "...they're grrrrreat!" Toucan Sam; Tony the Tiger; Captain Cruch Tony the tiger because I just stocked the cereal at work. The Trix Rabbit, I really have no idea why.

Tony the Tiger


11. Which cereal mascot comes to mind first, why? Lucky Honey Nut Cheerios... it's what I ate today. Tony The Tiger The Bee from Honey Nut Cheerios!!! Tony the Tiger because I ate Frosted Flakes growing up. tony the tiger; capt'n crunch tony the tiger. because hes grrrrreaattt. Froot loops bird...I don't know why. Tony the Tiger (Frosted Flakes) frosted flakes tiger -- first cereal I think of Tony the tiger. i always saw the commercials and like the cereal

Life because it is what I eat most and is my Dad's favorite as well. Tony the Tiger from Frosted Flakes. Who would forget a huge tiger? trix rabbit - they never gave him any :( Tony the Tiger because I grew up eating Frosted Flakes the most. Kellogg's Tiger - Because they're Great! I see it on tv ads a lot...

The bunny from Trix


11. Which cereal mascot comes to mind first, why? Tony the Tiger! Cause it's Tony the Tiger!!!! and cause I'm a Towson Tiger : ) The Honey Smacks frog because I used to save my allowance as a kid to buy honey smacks Lucky Charms Leprechaun, it was my favorite cereal when I was younger Peyton Manning on Wheaties fuel. Because he's a boss. frosted flakes tony the tiger because that was my favorite cereal as a child. toucan sam because he was a pioneer in the cereal mascot industry and set a new standard for tropical avian consumer facing work. Tony the Tiger/ don't know, he just did. Tony the Tiger comes to mind first because Frosted Flakes is my favorite cereal. tony the tiger Tony the Tiger, because I love frosted flakes :-) Tony the Tiger Tony the tiger because I always remember his commercials with the kids when they all say "Frosted Flakes, they're grrrrrreaaat!" Tony the Tiger because he's gggrreeeeatt! tony the tiger Tony the Tiger. Memorable song, voice and appearance


11. Which cereal mascot comes to mind first, why? Tony the Tiger, very catchy! the leprachaun from lucky charms. I have no idea. Tony the tiger...just the first one that came to mind. I don't even eat frosted flakes. Trix bunny, that's my favorite cereal Tony the Tiger Captain Crunch because crunch berries are probably one of the greatest foods of all time cocoa puffs! they were my favorite growing up cap'n crunch. favorite cereal from childhood maybe? tony the tiger just because the advertisements for frosted flakes were done so well with him


All about Cereal