Approach For the first time we could look for our own design opportunity by talking with the stakeholders. Pinpointing the real issues of families who are confronted with Alzheimer’s was the most important part. You need a certain amount of empathy to talk to these people but you also need to keep digging for underlying reasons and motivations to integrate in your concept. We used different tools to guide us during the fuzzy front end of this project. Besides interviews and observations we used brainstorming and visualization tools such as short animation video’s.
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