Design is a tool to help brands to engage with customers who are time-poor and on the move, where perception is formed through complex experiences and multiple touchpoints: across 2D and 3D media. It's essential to look at the whole project, from analysis to every design element, because itâ€™s not only about making things look good, itâ€™s about making them successful. Branding requires the knowledge, skill and desire to do just that.
The system Fix Contact Cross
Design progress _ Object analysis + Systematise + Site
The project starts with the observation and analysis of the structure of a music box. Seperate the different parts into groups based on their functions - sound-making, force, fasten and the gear wheels. Define the relations of each component. Create a archtectural system of how each component are linked to one another. Transform the unique relation into actual spatial design. A site was chosen - tidal islands. Applying the architectural system to create a structure that suits every condition of the island. There are 3 conditions of the islands because the different water level as shown in the graphs.
The site: tidal islands
Tidal islands_ The small islands in the middle are isolated when the water level rise.
Section_a Section_b Section_c
Behaviour observation, design to meet human needs
Seats Space Seats
Analysis : Seats Seats Seats Dance floor
Zoning_The pub Zoning_Closer look t the dance floor
Dance within a zone
Usually stay at the same place
Details of the movements on the dance floor_Dancer and the crowd
Clap or wave
Usually more engaged
Follow the dancerâ€™s movement
most of people cheering
calmer but interested
Space Dance floor
Active the one who makes the action starts Passive the one who reacts Facilities anything that affects the action Status The object is moving
Conclusion of the analysis
1. The dancer moves with the rhythm, might approach to the crowd, or stop at certain point, or step backwards. 2. Although the dancer moves within a zone, the circulation of the dancer canâ€™t be predicted. 3. The dancer is surrounded by the crowd. 4. No obvious interactions between the crowd and the dancer.
Dancer Crowd Dance floor Dancer's movement
Bartender Customers The Bar Bar Bartender's movement
Staffs Customers Gas stands Customer's movements
The card was designed for La Biennale di Venezia in Venice, Italy, 2006 as one of the promotional items about the future of global urban living spaces. The remnant wall in the ancient city was turned into and installation art and became a lively place. The inside / the ouside, the public / the private, and the past / the future coexist here. The old wall keeps on living.
The invation card/poster was designed for a small exhibition in Opening United Studio.
The DM was designed for the 2009 Education UK Exhibition hold by British Council as the introduction piece for Brunel University.
This exhibition took place in Eslite Bookstore in Tainan after the trip to La Biennale di Venezia. It tells the story of the works and the process in Venice.
Program_ Client research and analysis + Systematise + Site Elevations_a
A chosen client is the person who will live in this house on a hillside site. A successful PR exective who lives by herself. Her personality is socially, confident and fashinable. Having friends and holding private parties at her home are her favourite activity.
The architectural system of the Music Box project is applied. The house needs to adapt to the height difference of the hillside. It includes: personal space, living area and a court yard where she can hold her parties and have friends over. There are also a small gym, an office and a guest bedroom.
Category A STAGE Motional Display Runway Shows
Category B Gallery Static Display New collection History of the Brand
Category C DESIGNER SHOP Brand Identity Customer experiences Merchandise
Space A_Stores Space B_Cinemas Space C_Urban Open Space Massing
Program _ Site research and analysis + Commercial space Design + Customer Behaviour Study A traditional fashion brand sets up a gallery to show their latest design. Consumers are able to understand the brand's value before they purchase products from the shop. Main issues: The culture of contemporary consumption; Aesthetics of Life; Modernity vs. Traditions; Sentimental vs. Rational
Elevation a 1 LOBBY 2 GALLERY 3 CAFE 4 OUTDOOR SEATS 5 OFFICE 6 SHOP
Elevations Interior 3D Modelling 1 MEDIA ROOM 2 GALLERY 3 OFFICE 4 CONFERENCE ROOM 5 SHOP
1 GALLERY 2 GALLERY 3 STUDIO
1 BACK STAGE 2 SHOW ROOM
The triangulation encompasses different aspects of future housing like modular units, utilization of the space, individualization, personalization and compactness of the area and a look at technological advances in living trends. The future timeline is looking at 2010 to 2025. The growth of population results in the hige desity of major cities. One-person living alone has also become a trend. Therefore, proper utilization of space is an important aspect for human centred designers.
Compactness Program_The design futures project presents a proposition about the future of global urban living spaces. Creating a living space for the future is one of the biggest challenges for human centered designers. Thus, 3 key trends for the future of living spaces. Through the reseach, the future of housing design will be comfortable, minimalist, technological, compact and humanized but the underlying trend in all these factors is that of the Compact house. Thus, it can said that compactness will be the single most driving force in the future and designers will have to create houses keeping that in mind.
Changes in social structure
The Delphi forecast is based on the expert opinions, In the future, the essence of human life will not change, the basic demands of quality living still exist, and the most important thing is the personalization of the space, according to 3 interviews of industry professionals from different design fields. The space will have to be compact, luxurious and simple and would also have to fulfill basic human needs.
Zaha Hadid 'Living Tomorrow' Future living space is a digital, highly technological house that can assist your daily life.
Nigel Coates 'Evolve' The warehouses across east London will be transformed into living spaces for singles.
Yasuhiro Yamashita ‘Penguin House’ Affordable, efficient, environmental: using sunlight and high ceiling to make a small space look bigger.
Paul Thurlow (Creative Director LBi, face to face interview) “In future spaces the most high-tech and most exquisite materials will be used in the most refined way to serve nothing more than the purpose the space is intended for. In such spaces form follows function in the most refined way.”
James Woudhuysen (‘Woudhuysen, et.al,Homes 2016, Why is construction so backward, 2004) “People like to personalize the new homes, but the homes are so good that people no longer feel obsessed by every design detail. The best thing about the new manufactured houses is not that they can be customized; it is their volumes – in both senses of the word.”
Mau-Tsang Yen (Taiwanese Architect, e-mail interview) “In the future compact utility will be happening…users who need smaller living space, will certainly have to mix various functions in one space.”
Georg Lauth (German Architect, face to face interview) “Future living trends would involve a focus on luxury, comfort and emotional well-being.”
Chan, Ya-chih 詹雅智 mail elephone obile ddress
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