Marketing Challenges Connecting • Via te c hno lo g y • With c us to m e rs • With m arke ting p artne rs • With the w o rld
• P a rtne r re la tions hip ma na ge me nt involve s : Conne cting ins ide the compa ny Conne cting with outs ide pa rtne rs Sup p ly
c hain m anag e m e nt Strate g ic allianc e s