07 Touch Point 1 First engagement point in the Your Town service.
Through conduction of ethnographic research at the U3A, survey results and user interviews it is clear that people over 60:
Gives Information on projects around their area.
Liked receiving post.
Directs them on to the website, and gives easy to understand instructions on signing up.
Would open junk mail if it was more personalised.
Multi- functional packaging being re-used as a book mark and a information magnet point.
Liked engaging with tangible objects. Liked to re-use objects. The first engagement point has developed in to a letter. The your town community sponsor is in charge of sending the letter out. What the packaging does: Gives information on Your Town.