Page 1

01

11’

Project Introduction This project looks in to the development of both volunteering and fund raising platforms through a social engagement network. Specific target markets are stated enabling mutual stakeholder benefits.

Baby Boom Era.

There are 164,415 charities in the UK

In 2010 charity fund raising has caused concern to a number of different disciplines resulting in negative outcomes. The problematic causes cover a wide range of areas resulting in a downturn in the amount of money raised.

Charity has been established since evolution began through altruism and many religious reasons, but it was not till 1710 that giving became formally established. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good

In 1935 the government and the third sector finally connected to deliver services to those in need; this was in a simplified manner to the methods used today. Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader.

The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered, the laptop sensation is changing in to a tablet sensation and people are using them differently.” The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere. Government cuts are going to hit the third sector hard,with ACEVO putting the figure at some £4.5 billion. This is on top of the £112m of cuts already identified by Charity Insight’s Freedom of Information request. (Charity Insight Online, October 2010)

Community Projects

The amount donated, government cuts and In 2009 there were 876 000 offline fund raisers tax hike have resulted A Design Justification into the engagement of in a number of charities compared to 2043 000 Just Giving fund raisfighting for survival. community projects in the over 60’s. ers. Perfect storm of 2.5% rise and low return on Internet fund raising has a high level of investments threaten to cut the number of engagement in the below 60’s and would be grants at the same time demand sours. a perfect solution if the market was linear Guardian.co.uk Sunday 2nd January 2011 but this is not the case. The over 60’s suffer withAmy low-level engagement in this field Whitney (08032604)


Copy Right Š Amy Whitney 2010. All rights reserved The text of this document is covered by Creative commons attribution-No derivative works 2.0 UK: England & Wales. You are free to copy, distribute, display, & perform the work under the following conditions: Attribution: You must give the original author credit. No derivative works. You may not alter, transform, or build upon this work. For any reuse of distribution, you must make clear to other the license terms of this work. Any of these conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author’s moral rights. For further information visit creative commons.org Copyrighted images in this document used under fair use. If you are the copyright holder and believe your material has been used unfairly, please e-mail: hello@amywhitney.co.uk


00 Executive Summary Its not about the Big Society, its about real life people in their own communities. “One in three people are now over the age of 50.� Nesta Age Unlimited (1) This project arose from the decrease in government funding towards charitable causes and community projects. Further research revealed that engagement in volunteering was lacking due to astigmatism of what was involved and although the older generation has a disposable income less chose to donate. A relationship became apparent between the fear of losing skills in the older generation and how volunteering could aid this creating exploration of existing services in this sector. The baby boom generation is also expanding and over the next 5 years more baby boomers than ever before will be tech savvy.

The demand from both a financial and Personal standing of a service which links the stated characteristics together was the driving force in to what has become Your Town.


Contents

1 2 3 4 5 6 7 8 9 10

Project Introduction

Primary and Secondary Research

Insights and Opportunities

Design Focus

Service Concepts

Branding

Development of Touchpoints

Story boarding

Conclusion

Appendix


..........................

01 Project

Introduction


“We cannot do great things on this Earth, only small things with great love.� Mother Teresa


01 Project Introduction This project looks in to the development of both volunteering and fund raising platforms through a social engagement network. Specific target markets are stated enabling mutual stakeholder benefits. There are 164,415 charities in the UK and even more community projects. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good In 2010 charity fund raising has caused concern to a number of different disciplines resulting in negative outcomes. The problematic causes cover a wide range of areas resulting in a downturn in the amount of money raised and the amount of services that the charities are able to offer. As society is growing and developing the want and need for personalised services is at an almighty high. This want and need is becoming faltered by the cuts, which the government and the lack of charitable fund raising have put in place. The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere. Government cuts are going to hit the third sector hard,with ACEVO putting the figure at some £4.5 billion. This is on top of the £112m of cuts already identified by Charity Insight’s Freedom of Information request. (Charity Insight Online, October 2010) In 1935 the government and the third sector finally connected to deliver services to those

in need; this was in a simplified manner to the methods used today. Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader. In 2009 there were 876 000 offline fund raisers compared to 2043 000 Just Giving fund raisers. Internet fund raising has a high level of engagement in the below 60’s where as the over 60’s suffer with low-level engagement. The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered.” The question being posed here is who and how are people able to help? This is were the identification of the baby boom generation came in; increasingly tech savvy, disposable income and a high skill level. Many over 60’s feel lonely and isolated, having a fear of being both mentally and physically active. As well as providing a means to stay physically and mentally active, volunteering can provide a productive vehicle for successful transition from employment to retirement. Scottish Executive 2004 (2)


........................

02 Primary and Secondary Research


“That master question is threefold: what, to whom, and how?” Jerome Bruner from Issues in Educational Research


02 Research Strategy Primary and secondary research were implemented through the following strategy. Secondary Research Databases Mintel Newspapers Guardian Times Internet www.twitter,com http://www.institute-of-fundraising.org.uk http://www.knowhownonprofit.org http://www.cafonline.org/ Journals Sociology based research Primary Research Expert Interviews Key aid in gaining invaluable insights in to specific areas. These interviews were then backed up by the core secondary research. User Experience Enabling insights from a user of the target market in to social networking.

Representation Of The Research Strategy


02 Research Boundaries How the project was narrowed down using project boundaries. To enable maximum project progression through research project boundaries were put in place. The first boundary which was established was age range. Early on in the research phase it was clear that two directions were formed either to target the younger generation who have a higher uptake in volunteering or the older generation were money donated is greater. Through conducting research it was apparent that their was more emphasis placed on getting the younger generation to give rather than the older. The main focus was established on the over 60’s.

Although charities were interviewed the project setting was not established around one charitable model. This enabling a higher rate of success, this boundary type running parallel with that of fund raising events.


02 Secondary Research Secondary research enabled validation of many primary research points. Below are the main secondary research findings. Social networking penetration is continuing to grow exponentially.This is being driven by the increasing number of mature internet users.

Solid empirical evidence is scarce, though, suggesting that entering retirement has not only some positive effect on the probability of taking-up volunteer work.

Older, traditionally less web-savvy users are now coming into social networking.

(cf. Erlinghagen, 2008; Mutchler, Burr, & Caro, 2003).

Social networking is benefiting from older, wealthier consumers becoming internet-enabled.The most important aspect of these general trends is for marketing campaigns and the expected impact.

“Considerable evidence exists indicating that givers are neither pure altruists nor pure egoists. Rather, the evidence suggests that givers are impure altruists, motivated by both altruism and warm glow.�

Mintel (social networking trends Jan 2009)

Heidi Crumple and Phillip J Grossman, An Experimental Test Of Warm Glow Giving, Journal of Public Economics, 92, pp.1011-1021

Many third agers are in the fortunate position of not having to be overly concerned with many of the current economic conditions afflicting the population.

Insights Warm glow giving is a strong form of why people give.

Mintel (Third Age 2009) Retirement and volunteering correlation. Insights Social networking is growing in the older generation. The older generation have alot of disposable income,


“If it’s not fun it’s not U3A.”


02 User Interview University of the Third Age Max - 80 years Old Member for 15 years

Key Findings ................................................................. Uses internet on a daily basis, taught by friend at U3A. Interested in learning, widens ones mind.

Does attend other social networking groups.

Helps Facilitate a group as a return for learning (feels sense of worth.)

Enjoys learning through tangible means.

Retired and Widowed - great support.

Spreads the word of U3A through word of mouth.

Outcomes Use tangible means as a learning encouragement. Allow the users to help themselves.


The U3A is an international organisation in which members of the group are mentally stimulated through education and social cohesion.


02 University of the Third Age Conduction of ethnographic research at the university of the third age allowed observation of users in their natural environment. In observing users in their natural environment it became apparent that:

Sense of enjoyment. Interaction was limited to just tea and biscuits.

They liked to interact with tangible objects. Warm atmosphere. There were still cliques formed like in school. They enjoyed learning through simple means. Long attention span. Used tea and biscuits as a mingling point at the beginning. Loved to learn.


Cafe Kino is a not-for-profit co-operative owned and operated by its workers, and run in part by volunteers.


02 User Interview Owner and Manager of Cafe Kino Works Full Time

Key Findings ................................................................. People give up their time at the Cafe because they believe in the cause. They know exactly what they are getting out of it before they choose to volunteer. Volunteers often come to help improve their skills.

Outcomes Create something which is open at all points.

Use skills as an incentive to join.

The fact that its a co-op makes it pretty special. The area that the cafe is in is an advocate of the cafe’s beliefs.


02 User Interview Semi-Retired Linda Rotherham 65

Key Findings ................................................................. Keeps working part time to enable a schedule and purpose Enjoys meeting new people, scared when she gives up work she won’t meet many people. Adventurous - goes on single holidays to try and meet new people.

Uses social networking to keep in contact with children. Would like to use social networking to meet people her own age in her own area.

Outcomes Use social networking as a connection point with people in their own area. Retirement doesn’t mean the end of life.


02 User Interview Retired Renee Kozak 78

Key Findings ................................................................. Doesn’t interact in the community, has a stigmatised preconception of who is involved. Wouldn’t want to help out in his community if he wasn’t getting anything out of it in return.

Uses social networking to keep in contact with children.

Learnt the computer through a silver surfers group.

Outcomes Create an open service which allow’s users to see what they can get from it at every point. Market the service through existing groups.


........................

03 Insights &

Opportunities


“Where there is charity and wisdom, there is neither fear nor ignorance.� St. Francis of Assisi


03 Insights and Opportunities From the conducted research phase, key insights have been stated. From these key insights opportunities have arisen and are summarised to the perceived most successful below. Increased Charity Awareness Insight A need for a greater community presence of charities awareness standing. Secondary Charities suffering from lack of awareness and funding. www.deafnessresearch.org.uk Primary “Not just about raising funds but creating awareness”

Fund Raising Events For Baby Boom Women Insight The baby boom era are getting younger and are wanting to achieve the greatest amount possible. Secondary Open challenges increase in popularity http://www.civilsociety.co.uk/fundraising/news

“the community presence needs to be continually developed”

Primary “There are always personal incentives and the need for life changing experiences Over 50’s women have especially cottoned on to this.”

Julia Stanbridge - Above and Beyond

Julia Stanbridge - Above and Beyond

Opportunities Link on to existing social platforms to enable a large target audience.

Opportunities Create a fundraising events service which is specifally aimed at baby boom women following the eat love pray phenomenon.


03 Insights and Opportunities

Accessible Fund Raising Platforms

Niche Social Networking

Insight Charity fund raising networks such as just giving, take a percentage of the money the charity should take.

Insight Presently a very young social networking base. With a need for niches in the networking market.

Secondary Fees range from 0 - 15% Global Giving

Secondary Social networking is benefitting from older, wealthier consumers becoming internet-enabled. Mintel Social Networking Trends 2009

Primary Trying to create our own fund raising platform so we don’t have to the fees that just giving charge. Kate Rowland - Meningitis Uk Opportunities Creation of a template web platform which charities are able to buy in to from the beginning to enable optimum money raised.

Primary “Most of our social networking demographic are in the 20-35 age range.� Kate Rowland - Meningitis Uk Opportunities A niche social networking platform which focuses on the baby boom era linking in with existing charity fund raising platforms.


03 Insights and Opportunities

Volunteering Dorothy’s

Something for Something

Insight Donating Dorathy is comfortable in what she does in the volunteering sector.

Insight Lack of positive tangible returns on donating and volunteering.

Secondary Solid empirical evidence is scarce, though, suggesting that entering retirement has not only some positive effect on the probability of taking-up volunteer work. (cf. Erlinghagen, 2008; Mutchler, Burr, & Caro, 2003).

Secondary “Gifts are never free!” In the work of French sociologist, Marcel Mauss

Primary Fund raising events tend to be the traditional attire. Traditional people donating (the stereotypical donating Dorothy.) Mark Poarch Brace Opportunities A service which attracts not only the donating Dorothy’s but more of the older generation in to volunteering.

Primary “Donors want a return, nothing comes for free anymore,” Julia Stanbridge - Above and Beyond Opportunities. A tangible element which is specifically aimed at the older generation which will thank them for their time and money.


“If you haven’t any charity in your heart, you have the worst kind of heart trouble.” Bob Hope


03 I & O Conclusion An overview of the insight and oppertunities statement and explanation of further progression. Through in-depth research and insights from experts its apparent that charities need to do more to gain more. At present focus is directed towards the younger generation. In order for charities and community projects to progress further, the older generation need to be invited in to their space more. The older generation are become tech savvy through government schemes (get on it,) through connections with family and niche social networking markets.

Through analysis of insights, trends and research, the written top line briefs and insights and opportunities it is apparent that creating a social networking medium which enables cohesion of the over 60’s as was as incorporating a fund raising and volunteering platform would be the direction to take.


10 Social Networking- Updated Top Line Brief Background

Target Market

The government has cut funding to charities by 9 billion pound a year, and new rules with faceto-face fund raising and the disturbance it causes have seen an affect on the amount of money given to charities. Charities therefore now heavily rely on volunteer networks. Greater encouragement is given to the younger generation to donate and volunteer through social networking mediums, forgetting about the older generation.

Insights • Over 60’s give more than under any other age range • Less over 60’s give than any other age range • Social networking is the largest growing trend in the fund raising industry • The over 60’s want to social network but don’t know how • Social network through other mediums but are often restricted

Opportunity • Create an open platform in which users are able to socially cohese, give in kind and develop their skills in the local community

Idea • A nationwide social organisation, which allows members to engage at both a national and local level. Community and people focused, a creation of opportunities.

Concept • •

Low technology based organisation Highly accessible

Over 60’s

Benefits • • • • •

Social cohesion of over 60’s Decreasing loneliness Increased knowledge of the community Continuation of skills. Whole community benefits

Features/ Technology • Use social networking technology in a low technology based form Development Issues & Risks • Lack of participation of the over 60’s

Assumptions •

No hefty assumptions have been presumed

Expertise Needed •

No specific expertise needed


...........................

04 Design Focus

“We cannot do great things on this Earth, only small things with great love.� Mother Teresa


04 Clarifying Design Focus Service Aims Statement - the requirements in which the project will have to fulfil to be successful.

The design of the service will therefore create an open platform for over 60’s to engage in community projects through both online and offline engagement.

Although 1/10 over 75’s suffer with extreme loneliness (3) heading back in to the community is often reluctant due to fear. It is also apparent through conducting primary research that over 60’s do not like to share personal information in a free way, as they have not had the constant engagement that the younger generation has had with this. In order for this service to work for the users I had to ensure that information about the service was open at every point so the user can see their benefits but also that they feel confortable in the environment not being overpowered by the “authority” running the service.

To provide over 60’s with an open platform to get involved in community projects, and provide the community sponsor a chance to give back to the community through corporate responsablity.


04 Clarifying Main Stakeholders The main stakeholders need to be clearly identified to enable a clear user journey.

From the key stakeholder map the people involved in the project can be identified as: People who have ideas People who have skills People who give in kind

Although stated council, the council may represent an advocate of corporate responsibility such as: an educational resource multi- national company council


........................

05

Service Concepts


04 Initial Service Blueprints 1- Experience 3

Initial - I Have an Idea


04 Initial Service Blueprints 2- Experience 1

Initial - Community Sponsor


04 Initial Service Blueprints 2- Experience 2

Initial - Getting Involved


04 Initial Service Blueprints 1- Experience 2

Initial - Give in Kind


05 Concept Development A series of service blueprint concepts where developed which were in-line with the service aims statement. The main stakeholders were identified and user experiences were concepted around them. The previous blueprints identify the experiance of the main stakeholders. Circled in black are the opportunities for touch points. 1st Opportunity Engaging people through their own home, the ability to send information through the post. Something tangible which users are able to interactive, a driving force on to online engagement.

2nd Opportunity An online web portal which enables users to interact, post ideas and see whats happening around them. 3rd Opportunity Creation of workshop experience using aids to enhance experiences.


........................

06

Branding


06 Branding Research To enable the over 60’s to be able to read both print and web sucessfully the following branding points for the older generation must be satisfied. Avoid serif fonts.

Avoid using white text on black background.

Font size and colour should be combined to make it easier to undertand.

Use large fonts where possible. (4)

Use high colour brightness. Colours should not be mentioned by name. Avoid black on red and red and green together. Headings should be at least 6 points bigger so its easy to differentiate. Backgrounds should be avoided and should be light if necessary.


06 Branding Brand Name - using brain storming techniques and similar word generation to come up with the final brand name.

After feeding back the names to primary contact users (Linda and Renee.) They both chose the name Your Town. When asked why the both choose this they stated that it was the name which was soft, and focued around themsleves, it was something they both would have wanted to get involved in.


06 Branding - Logo Design Logo generation for Your Town; the Logo had to in keep with community spirit, be current and in keep with over 60’s.

After feeding back the logo designs to my primary contact users the logo they thought was most in keeping with the Your Town brand was that to the left. The speech bubbles of the logo give the insight that the users are able to give an opinion, being heard and that social cohesion is taking place.


06 Branding - Colour Swatch To enable consistent branding throughout a colour scheme needed to be established.

The main colour used for the logo will be the brighter green panotone. The bright colour reflects happiness and organic-ness. The logo may also be used in black and white. The colours shown above are complimenting colours which will prominently be used in graphics work. Other complimenting colours that will be used will be orange and red and blue.

c=0 m=57 y=84 k=0

c=0 m=84 y=82 k=0 c=70 m=22 y=0 k=0


06 Branding - Typography The typographic layout of the Your Town brand.

Bebas Neue = used for logo and when website address is stated.

Vag Rounded Thin = used for main body of text in print.

Marketing Script = used holistically when trying to get people to sign up.

Helvetica = used for web text.

Vag Rounded Bold = used for titles of text in print.


06 Brand Platform The brand platform below identifies the key associations users make with the brand and service.


06 Character Design To enable a realistic representation of people and the ethos Your Town conveys characters were designed.


06 Character Personas The following fictious characters give a clear understanding of the type of users who may engage in Your Town.


06 Character Personas


06 Character Personas


06 Character Personas


........................

07

Development of

Touchpoints


........................

07

Touchpoint 1

Letter Packaging


07 Touch Point 1 First engagement point in the Your Town service.

Through conduction of ethnographic research at the U3A, survey results and user interviews it is clear that people over 60:

Gives Information on projects around their area.

Liked receiving post.

Directs them on to the website, and gives easy to understand instructions on signing up.

Would open junk mail if it was more personalised.

Multi- functional packaging being re-used as a book mark and a information magnet point.

Liked engaging with tangible objects. Liked to re-use objects. The first engagement point has developed in to a letter. The your town community sponsor is in charge of sending the letter out. What the packaging does: Gives information on Your Town.


01 Project Introduction This project looks in to the development of both volunteering and fund raising platforms through a social engagement network. Specific target markets are stated enabling mutual stakeholder benefits. There are 164,415 charities in the UK In 2010 charity fund raising has caused concern to a number of different disciplines resulting in negative outcomes. The problematic causes cover a wide range of areas resulting in a downturn in the amount of money raised. Charity has been established since evolution began through altruism and many religious reasons, but it was not till 1710 that giving became formally established. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good In 1935 the government and the third sector finally connected to deliver services to those in need; this was in a simplified manner to the methods used today. Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader. In 2009 there were 876 000 offline fund raisers compared to 2043 000 Just Giving fund raisers. Internet fund raising has a high level of engagement in the below 60’s and would be a perfect solution if the market was linear but this is not the case. The over 60’s suffer with low-level engagement in this field

The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered, the laptop sensation is changing in to a tablet sensation and people are using them differently.”

Your Town Letter

The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere. Government cuts are going to hit the third sector hard,with ACEVO putting the figure at some £4.5 billion. This is on top of the £112m of cuts already identified by Charity Insight’s Freedom of Information request. (Charity Insight Online, October 2010) The amount donated, government cuts and tax hike have resulted in a number of charities fighting for survival. Perfect storm of 2.5% rise and low return on investments threaten to cut the number of grants at the same time demand sours. Guardian.co.uk Sunday 2nd January 2011

Different From Other Junk Mail


Multifunctional Packaging


07 Packaging Design For Manafacture The nets used for the letter packaging, fits onto A3 sheet, 4x4 (digital print) on 350gsm silk, Trim (die cut,) perforate twice and pack (supplied as flat sheets.)


07 Packaging Design For Manafacture The packaging is printed in bulk without the address, the address is added at a later stage by the Your Town community sponsor.


16 Page Booklet


........................

07

Touchpoint 2

Online Engagement


07 Touch Point 2 Second engagement point in the Your Town service.

The website is:

The following pages show the way the user would interact with the website.

An online portal to the service. Computer skill development. Able to tie in to existing services such as the silver surfers. A social networking site. The ability to express the project locally and nationally. A centralised communication portal.

The site has been designed using online user experience techniques, simplified for the older generation. The site is very much about the user - the user states their preferences and Your Town tries to match them with projects they may be interested in.


Main Page of Website


Main Page of Website

Your Town Registration


Your Town Login

Contact Your Town


Create Your Profile 1

Create Your Profile 2


My Projects

Suggested Projects


Projects Inovlved In 1

Projects Inovlved In 2


Mail Inbox 1

Mail Inbox 2


Local Projects 1

Local Projects 2


Local Projects Featured

National Projects Featured


My Friends


........................

07

Touchpoint 3 Low Level Engagement


07 Low Level Engagement After development of the other touchpoints through story boarding it was clear that engagement at a low level through the community was lacking. Welcome to the Your Town house.


Leaflet Design

The house is to be located in areas where community engagement is high be it libraries or community centres. The box allows people in the community to give feedback on existing projects. This is beneficial for the community sponsor as they are able to feedback the results in to their corporate responsibility schedule and marketing ploys, but more importantly allow people involved in the running of the service to improve it. Low level engagement is also aided here, if people do not have the internet they are still able to get involved through filling in the suggestion form. The bottom of the leaflet is able to be ripped off giving a reminders and directions on to the website. The community sponsor is in charge of collecting the leaflets on a regular basis.


07 Packaging Design For Manafacture The nets used for the houses, fits onto 2000mm by 700mm, 4x4 (digital print) on 700gsm silk, Trim (die cut,) perforate twice and pack (supplied as flat sheets.)

What do you think of this community project in your town.

Tell s U

The houses are supplied as flat sheets and then put together by the community sponsor before being put in to the community.


........................

07

Touchpoint 4

Project Workshop


Co-Creation Research


07 Environment Experience In Line Brand To keep the branding consistent throughout the design of the workshop needs to be standardised what ever the location maybe. Through attending co-creation workshops it has become apparent that many are strung together last minute as more effort is put in to what the workshop is about rather than the workshop themselves. The Your Town workshop system will be standardised through out, this in turn creating brand loyalty and quality assurance. Important points of the workshop to be conducted by both the community sponsor and the persons idea it is: Directions and advertisements. Tea and coffee social points (donation box.) Name stickers. Creation Pack. Sign up Sheets.

To aid feedback of the project for future overviews and marketing campaigns. Camera’s will be dotted around the workshop. The camera’s will be predominatly used by the atendees, so they don’t feel threatened. At the end of the workshop both the person who’s idea the project is and the community sponsor will distrubute the photos accordingly.


How The Workshop Works

Suggested Room Layouts, to Enable Optimum Social Cohesion


........................

07

Touchpoint 5

Workshop Cards


GSJ11 London Research


07 Co- Creation Cards To enable the workshop to run smoothly and get the best results in a short space of time, workshop cards were developed.


The card will be lent to the person who has the idea from the community sponsor before the workshop for preparation reasons. The card will then be used in the workshop to aid the creation of idea’s and success of the project. Research was conducted in to the development of the cards through attending workshops, Ideo


07 Packaging Design For Manafacture How the holder of the co-creation cards is manafactured.

There are 5 sets of cards, each set of cards inserts in to his own card holder. The card holders are die cut from an a3 sheet (2 fits on 1) 350g brown paper. The card is then folded , stuck, hole punched and fixed together (with the front covers) using 2 1.5cm screw binders.


07 The Story Through Video To tell the story in a more holistic manner, a video was created. Link to further user journeys in the appendix.

“

e h T ry o t S

http://vimeo.com/23319884


........................

08 Storyboarding


Project Introduction This project looks in to the development of both volunteering and fund raising platforms through a social engagement network. Specific target markets are stated enabling mutual stakeholder benefits. There are 164,415 charities in the UK In 2010 charity fund raising has caused concern to a number of different disciplines resulting in negative outcomes. The problematic causes cover a wide range of areas resulting in a downturn in the amount of money raised. Charity has been established since evolution began through altruism and many religious reasons, but it was not till 1710 that giving became formally established. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good In 1935 the government and the third sector finally connected to deliver services to those in need; this was in a simplified manner to the methods used today. Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader. In 2009 there were 876 000 offline fund raisers compared to 2043 000 Just Giving fund raisers. Internet fund raising has a high level of engagement in the below 60’s and would be a perfect solution if the market was linear but this is not the case. The over 60’s suffer with low-level engagement in this field

The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered, the laptop sensation is changing in to a tablet sensation and people are using them differently.” The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere. Government cuts are going to hit the third sector hard,with ACEVO putting the figure at some £4.5 billion. This is on top of the £112m of cuts already identified by Charity Insight’s Freedom of Information request. (Charity Insight Online, October 2010) The amount donated, government cuts and tax hike have resulted in a number of charities fighting for survival. Perfect storm of 2.5% rise and low return on investments threaten to cut the number of grants at the same time demand sours. Guardian.co.uk Sunday 2nd January 2011


08 Stakeholder Benefits What the benefits of the service are to all people involved. Lola - gives in kind


08 Stakeholder Benefits Shelia - gives skills


08 Stakeholder Benefits Derek- shares his idea


08 Stakeholder Benefits Lawerence - community sponsor


08 Routes to Market The ability to get people involved in the service.

How can people get directed on to the service? Touch point 1- through the post Touch point 2 - the website Touch point 3 - low level engagement Word of mouth Through existing services e.g U3A, Silver Surfers Groups Through the community sponsor

In areas where engagement is low in services word of mouth is often the best resource. Reasearch also shows that over 60’s who volunteer are also more likely to have friends or contacts who are also involved. (5)


08 Corporate Responsibility Giving back to the community, either socially, sustainablly or ethically, while continuing to improve the businesses image. Multi- National Company Bryan Wilkins, Hsbc “Hsbc is one of the largest banks in the world, this gives the bank great opportunities to help where it can.” “Not only does the bank help out financially but also through its employees. By giving the employees the chance to get involved in where they live, often giving them great confidence. Because where we can help the community, the community can also help us.”

Council/ Government Andrew Mcgrath, Bristol Council “The council has the duty to support community projects. The more projects that the council supports the better the outlook on corporate responsability.” “This sound’s great in theory but with the government cuts the amount of money available now is small, we have even had to cut jobs from the council.”

Educational Resource Jon Lanham, Uwe “No structure or coherency about what projects are taken place as long as it gives the university a good name and goes along with the branding system.” “Marketing – sponsorship of events etc… speaking at events nationally. Part of the portfolio of activities – people engaging in the community. Don’t pro actively market corporate responsability.”


08 Costing Costing to manafacture each touchpoint.

Touchpoint 1 - Letter Beta Testing - 500 Leaflet £350 - 35p each Letters £500 - 50p each

Touchpoint 2 - Website To get the website coded it would cost around £15k the reason for such cost is the high ux architecture. Once completed the up keep would be kept at £300 pound a month. www.rhysjparry.co.uk

Stickers £50 - 5p each Overall cost = 90p Full Production - 10, 000 Leaflet £1,000 - 10p each Letters £2,200 - 22p each Stickers £120 - 1.2p each Overall cost = 33.2p Cost to send leaflet out 24p to send 1, 000 23p to send 10, 000 Although the packaging is not standard mail size it only costs 0.5p extra. The interactiveness makes up for the extra cost. (Royal Mail) www.jamjar.co.uk

Touchpoint 3 - Low Level Engagement Beta Testing - 10 houses - 5,000 flyers Flyers £160 - 3.2p each Houses £50 - £5 each Overall cost = £210 Full Production- 100 houses - 50, 000 flyers Flyers £700 - 1.4p each Houses £2,000 - £2 each Overall cost = £2,700 www.jamjar.co.uk


08 Costing Costing to manafacture each touchpoint.

Touchpoint 4 - Co-Creation Pack Beta Testing - 100 packs - 310 cards Cards £77 - 24p each Packs £150 - £1.50 each Overall cost = £227 Full Production - 1000 packs - 3100 cards Cards £115 - 3.7p each Packs £1300 - £1.30 each Overall cost = £1415 www.jamjar.co.uk

Overall Beta Testing Cost 900+15,000+210+227 = 16 337 Price per person= £32.67

Overall Full Production Cost 3320+15,000+2700+1415 = 22 435 Price per person=£2.24


...........................

09 Conclusion

“We cannot do great things on this Earth, only small things with great love.� Mother Teresa


09 Validation From Users Research

Linda Rotherham 65

I am going to keep this short and sweet, great idea to solve complex issues. I would use it!

Renee Kozak 78

I think the concept is a great idea, I wouldn’t originally use something like this but it looks like I would be able to see what my return would be. I really like the name of the community sponsor, its not pretentious! Everything is soft and welcoming. I can really see people engaging with it. The hardest thing I think you are going to have to deal with is the stigmastism of the big society.


09 Validation From Professionals

Multi- National Company Bryan Wilkins, Hsbc “Great idea, current and applicable. It really helps the older generation and the community.” “Hsbc haven’t supported anything like this before, but I see no reason why they couldn’t.”

Fund-raiser Mark Poarch, Bristol Council “You really have engaged the older generation in a way which is suited to them, this was really lacking before.” “Work on data needs to be developed both security wise and how money is going to be transferred securely. But apart from that, great work. I hope this gets put out there, its really needed.”

Educational Resource Jon Lanham, Uwe “Interesting ideas… fits in with the range of activities the university supports.” “I’ll help you push the ideas up through the university.”


09 Project Conclusion Scope for Future Development

After Beta testing in a specific area the project would be rolled out across different areas around the country. The successfulness of the service in one area would aid the marketing, and uptake in others. Dependent on who the community sponsor originally is with larger backing and support from either a multinational company or the government. The projects uptake would increase along with the successfulness of the projects. The larger the uptake - the more community projects out there the higher level of corporate responsibility. The project could be rolled out and aimed at different age groups, social standings or large corporations. Or rolled out as a big picture aiming to get everyone involved.

Digital interactions placed in the community could put across information, aid uptake and create little hassle to the community sponsor.


09 Project Conclusion Competitor Analysis

The main competitors out there are: Open Ideo: a platform to generate ideas using the design thinking process. Simple.co: a platform for ideas to generate support at a national level. Nesta: social innovation hub enabling the over 60’s to generate ideas on a small scale. There are many community programs on the market, but few people really know how to set up their own.

The competitors on the market are relevant in their way of thinking and platform space but are not specific enough to the target market. Your Town is not about being competitive or competing against other projects on the market, it is about working together to aid the bigger picture of helping the community. The projects which are named as “competitors” use design thinking methodologies and open platforms to enable there success and differentiate themselves from another council ideas. To enable Your Town’s success the project needs to be marketed in similar way


09 Project Conclusion Evaluation

Before undertaking the project, I had little understanding on the complexity of the branding experience and how that would account so strongly for the success of the project even for the older generation. The project started looking in to fund raising platforms through a social networking platform, before the realization that online social engagement was not enough for the over 60’s, and through incorporating a volunteering platform both platforms could be enveloped. The insight in to loneliness was also supported through the volunteering and physical contact engagement. As the project is very current primary research was the biggest help in developing the project further, through volunteering myself, ethnographic research of the older generation and attending co-creation workshops.

Although the project is aimed at the over 60’s it really helps the wider community, the overall product which has really come out of Your Town is the physical and emotional benefits of the community. It is not about the big society, and social responsibility its about giving real people a real chance to help. The service is open at every point, allowing people to come and go as they please, hopefully this open platform will allow opportunities for future projects to come.


..........................

10

Appendix

“We cannot do great things on this Earth, only small things with great love.� Mother Teresa


10 Social Networking

Background

Target Market

The government has cut funding to charities by 9 billion pound a year, and new rules with faceto-face fund raising and the disturbance it causes have seen an affect on the amount of money given to charities. Charities therefore now heavily rely on volunteer networks. Greater encouragement is given to the younger generation to donate and volunteer through social networking mediums, forgetting about the older generation.

Insights • Over 65’s give more than under any other age range • Less over 65’s give than any other age range • Social networking is the largest growing trend in the fund raising industry • The over 55’s want to social network but don’t know how • Social network through other mediums but are often restricted

Opportunity • Create a social networking engagement, which will allow communication between the over 65’s as well enhance charities fund raising portfolio.

Idea • A nationwide social organisation, which allows members to engage with others who live the other side of the country allowing advertisements and internal networking of the charity sector.

Concept • •

Low technology based organisation Highly accessible

Over 65’s

Benefits • • • • •

Social cohesion of over 65’s Decreasing loneliness Increased knowledge of charities Charities hitting the specific target audience Increase in donations

Features/ Technology • Use social networking technology in a low technology based form Development Issues & Risks • Lack of participation of the over 65’s

Assumptions •

No hefty assumptions have been presumed

Expertise Needed •

No specific expertise needed


10 Top Line Matrix This is the top line brief that will be continued with, although it did not score the highest in the matrix. The aim of this brief is to situate it in 5 years time and with current trends continuing this brief seems most appropriate.


10 Personal Growth

Background

Concept

The government has cut funding to charities by 9 billion pound a year, and new rules with faceto-face fund raising and the disturbance it causes have seen an affect on the amount of money given to charities. Charities therefore now heavily rely on volunteer networks. Greater encouragement is given to the younger generation to donate and volunteer through social networking mediums, forgetting about the older generation.

• •

Insights • Increased engagement in fund raising events • Greater uptake of women • Warm glow giving and fund raising is higher in women than men • Uptake in fund raising events has not seen a decrease in the recession • Women set out for personal goals – widowed, divorced, kids grown up • Women are getting younger baby boom generation

Opportunity •

Create a fund raising events platform which

is specifically aimed at over

50’s women.

Idea • A fund raising platform that envelops the need for personal growth and challenges. A tangible response is needed to keep users engaged.

Low technology based organisation Highly accessible

Target Market •

Over 50’s women

Benefits • • • • • • •

Social cohesion of over 50’s Personal growth Decreasing loneliness Increased knowledge of charities Charities hitting the specific target audience Increase in donations Increase volunteering

Features/ Technology • Use physical and technological touch points to enable optimum connection with users.

Development Issues & Risks • Lack of participation of both charities and the over 50’s

Assumptions •

No hefty assumptions have been presumed

Expertise Needed •

No specific expertise needed


10 Top Line Matrix The highest scoring top line brief, following on from current trends with large benefits in self belief. Although this is the highest scoring top line brief it will not be continued.


10 Baby Boom Era

Background

Idea

The government has cut funding to charities by 9 billion pound a year, and new rules with faceto-face fund raising and the disturbance it causes have seen an affect on the amount of money given to charities. Charities therefore now heavily rely on volunteer networks. Greater encouragement is given to the younger generation to donate and volunteer through social networking mediums, forgetting about the older generation.

• A national program that is administered locally, allowing charities and the older generation to develop a volunteering relationship through mutual benefits and skill sets. Specific needs of users will be identified and highly drawn upon. A tangible response is needed to keep users engaged.

Insights • Large amount of skilled retired population • The retired population have more free time than the working population • Retirement has a strong influence in the receptivity of fund raising • Shift to short term volunteering is becoming problematic to charities • Many volunteers volunteer for more than one charity • It is harder to get people to volunteer than it is to give • 10% of over 50’s volunteer •

Baby boom era

Opportunity • Create a service which creates engagement with charities and the retired population resulting in an increased skill set of volunteers

Concept • •

Low technology based organisation Highly accessible

Target Market •

Over 50’s

Benefits • • • • • •

Social cohesion of over 50’s Decreasing loneliness Increased knowledge of charities Charities hitting the specific target audience Increase in donations Increase volunteering

Features/ Technology •

Use physical and technological touch points

to enable optimum connection with users.

Development Issues & Risks • Lack of participation of both charities and the over 50’s

Assumptions •

No hefty assumptions have been presumed

Expertise Needed •

No specific expertise needed


10 Top Line Matrix Volunteers are lacking and the amount of free time the over 60’s has is high. This being a very believable project, more benefits are needed to match the users needs are needed to make the project worthwhile in completing.


10 Male Participation

Background

Idea

The government has cut funding to charities by 9 billion pound a year, and new rules with faceto-face fund raising and the disturbance it causes have seen an affect on the amount of money given to charities. Charities therefore now heavily rely on volunteer networks. Greater encouragement is given to the younger generation to donate and volunteer through social networking mediums, forgetting about the older generation.

• A community based program which connects directly with physical touch points allowing the user to feel a sense of manliness while creating direct empathetic contact with the charity through both volunteering and donating activities. A tangible gain is needed in order to keep males involved.

Insights

Concept • •

Low technology based organisation Highly accessible

• Women donate and volunteer more than men • Women are more empathetic than men and are more likely to give due to warm glow giving • Social characteristics take up prominence in men choosing to give • Ability to learn new skills benefitting males eg. widows • “One-size-fits-all” strategies are unlikely to be successful

Target Market

Opportunity

Features/ Technology

• Create a buddy system in which emphasis is created upon social characteristics making the men feel manly.

to enable optimum connection with users.

.

Development Issues & Risks

Over 50’s male

Benefits • • • • •

Social cohesion of over 50’s Decreasing loneliness Increased knowledge of charities Charities hitting the specific target audience Increase in donations

Use physical and technological touch points

Lack of participation of the male population.

Assumptions •

No hefty assumptions have been presumed

Expertise Needed •

No specific expertise needed


10 Top Line Matrix Although this did not score particularly high in the matrix it is clear that their are opportunities around men volunteering.


10 Welfare State

Background

Concept

The government has cut funding to charities by 9 billion pound a year, and new rules with faceto-face fund raising and the disturbance it causes have seen an affect on the amount of money given to charities. Charities therefore now heavily rely on volunteer networks. Greater encouragement is given to the younger generation to donate and volunteer through social networking mediums, forgetting about the older generation.

• tion • •

Insights • 55 to 65 most hands on age group when it comes to volunteering • Lacking services of the welfare state were shown to be substituted by voluntary engagement • These services would not be able to run without the older generation volunteering

Opportunity • Create a service which creates engagement with charities and the retired population resulting in an increased skill set of volunteers

Idea • A national program that is administered locally, allowing charities and the older generation to develop a volunteering relationship through mutual benefits and skill sets. Specific needs of users will be identified and highly drawn upon. A tangible response is needed to keep users engaged.

High and low technology based organisaHighly accessible People centred approach

Target Market • • •

Over 50’s Charities Welfare state

Benefits • • • • • • •

Supported network Growth of charities and their services Decreasing loneliness of the volunteer Increased knowledge of charities Charities hitting the specific target audience Increase in donations Increase volunteering

Features/ Technology • Use physical and technological touch points to enable optimum connection with users

Development Issues & Risks • Lack of participation of both charities and the over 50’s

Assumptions •

No hefty assumptions have been presumed

Expertise Needed •

No specific expertise needed


10 Top Line Matrix The score of this top line matrix is low compared to the others and will not be continued with. The reason for this being the difficulty of liaising with the government in such a short project time.


..........................

11 Design Brief

“We cannot do great things on this Earth, only small things with great love.� Mother Teresa

v3


01 Project Introduction This project looks in to the development of both volunteering and fund raising platforms through a social engagement network. Specific target markets are stated enabling mutual stakeholder benefits. There are 164,415 charities in the UK In 2010 charity fund raising has caused concern to a number of different disciplines resulting in negative outcomes. The problematic causes cover a wide range of areas resulting in a downturn in the amount of money raised. Charity has been established since evolution began through altruism and many religious reasons, but it was not till 1710 that giving became formally established. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good In 1935 the government and the third sector finally connected to deliver services to those in need; this was in a simplified manner to the methods used today. Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader. In 2009 there were 876 000 offline fund raisers compared to 2043 000 Just Giving fund raisers. Internet fund raising has a high level of engagement in the below 60’s and would be a perfect solution if the market was linear but this is not the case. The over 60’s suffer with low-level engagement in this field

Initial Blueprint

The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered, the laptop sensation is changing in to a tablet sensation and people are using them differently.” The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere. Government cuts are going to hit the third sector hard,with ACEVO putting the figure at some £4.5 billion. This is on top of the £112m of cuts already identified by Charity Insight’s Freedom of Information request. (Charity Insight Online, October 2010) The amount donated, government cuts and tax hike have resulted in a number of charities fighting for survival. Perfect storm of 2.5% rise and low return on investments threaten to cut the number of grants at the same time demand sours. Guardian.co.uk Sunday 2nd January 2011


11 1. Project Introduction . 1. Background There are 164,415 charities in the UK In 2010 charity fund raising has seen a negative trend, causing many financial and voluntary concerns. The amount donated, government cuts and tax hikes have resulted in a number of charities fighting for survival. Perfect storm of 2.5% rise and low return on investments threaten to cut the number of grants at the same time demand sours. Guardian.co.uk Sunday 2nd January 2011 Charity has been established since evolution began through altruism and many religious reasons, but it was not till 1710 that giving became formally established. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good In 1935 the government and the third sector finally connected to deliver services to those in need; this was in a simplified manner to the methods used today. The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere.

Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader. In 2009 there were 876 000 offline fund raisers compared to 2043 000 Just Giving fund raisers. Internet fund raising has a high level of engagement in the below 60’s and would be a perfect solution if the market was linear but this is not the case. The over 60’s suffer with low-level engagement in this field. The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered, the laptop sensation is changing in to a tablet sensation and people are using them differently.”


11 2. Design Requirements

2.1 Consumer/ User Needs Needs to feel a part of the group and project. Needs to be able to interact with either/both online and offline mediums. Needs to be able to donate time, money or resources. Needs to be open to innovation, new methods of social thinking. Needs to have a feel/knowledge of the community. 2.2 The Market Baby Boom generation Over 60’s Open to charities and other organizations The council

2.3 Competition There is no specific competition out there, although there are variable and broader schemes that implement the same sociality and project based scenarios. These include Nesta’s community program, Open Ideo and the Big Society.


11 3. Life Cycle of Service

3.1 Design

3.4 Feedback

There are three main touch points which are involved in the service; a tangible introduction to the project, a website being the main focus point and the workshop facilitation kit. Other lower tech touch points can help facilitate the process.

Is given through both online engagement via the website through users, council, NGO’S and other sources. Feedback may also be given through physical touch points. Given feedback is then facilitated through the main stakeholders responsible for the specific project, input is applicable to all.

3.2 Introduction

3.5 Withdrawal

The users main introduction to the service is through a low-tech tangible source that is presented through the means of the council, through an Internet source or a more sociable route through the word of mouth. The user can be introduced to the service at any point through the service journey.

Users are able to engage and disengage with the service at any point; there is no specific entry point or disengagement point creating an open and free user platform.

3.3 Delivery “My Community” is government backed and council facilitated meaning that each project is localized and personalized. The council help deliver each project through facilitation but it is the users who are the social thinkers and deliver the final community projects. Delivery is also added through time, resources and money.


11 4. Service Requirements

4.1 Target Market Segment Baby Boom generation Over 65’s Open to charities and other organizations

4.2 Problems to be considered Disengagement of the Internet in the over 65’s. Council facilitation being either too involved or not involved enough. Lack of Uptake from the over 65’s.

4.3 Needs, Likes, Dislikes, Insights etc. 4.31Needs

4.41 Specific Needs for Vulnerable Groups The service is backed up by a trustworthy source. The meetings to run in line with public transportation needs. Simplified website user interface.

4.42 Market 1/3 of the population are over 50, this is also said to be increasing Baby Boom generation which are coming through are becoming more tech savvy

4.42 Market Location UK based – county specific

The service is backed up by a trustworthy source The meetings to run in line with public transportation needs Simplified website user interface

4.32 Likes Social and tangible behaviour and substances

4.33 Dislikes Complex user interactions both online and offline engagement Council pressure and interference.


11 5. Hard Requirements

5.1 Time scales, Opening Hours, Response Times Dependent on specific project and contact between council and users

5.2 Service Life spans Dependent on uptake, engagement of users and council.

5.3 Target Cost Structure Not applicable

5.7 Preferences for Locations, Facilities, Amenities or Access Continuing the social process by using social spaces that are administrated for use by the local council, location is preferable to the project along with access issues.

5.8 IT Requirements The prominent touch point being the use of the Internet, the baby boom era has a basic understanding. To design for the future will enable more tech savvy users.

5.4 Target Price Structure

5.9 Regulatory, Legal Standards and Code of Practice Requirements

Not applicable

5.5 Payment Methods

CRB checks standardized dependent on service given. All safety issues with buildings will also apply.

Not Applicable

5.10 Record and Traceability Needs

5.6 Relationships With Other Services – Touch Points/ Facilities etc…

Records of all users will be kept and will fulfill the user security and confidentiality agreement.

Draw in to existing public services both by the council and NGO’S to provide input and draw in volunteers to for see projects. The council will source touch points and facilities.

5.11 End User Security/ Confidentiality Online user confidentiality and security software will be put in place.

5.12 Communication and Languages Main language English, in areas of high ethnic diversity language selection maybe sorted by the council. In wales the Welsh language will be a second option to English.


11 6. Soft Characteristics

6.1 Creative Strategy/ Brand

6.4 Skill Or Knowledge Constraints

Platform For The Brand The brand platform will create or break the success of the project, the brand must reflect the community essence of the project and keep the council as a secondary image.

Knowledge in the facilitation of workshops will be created through a workshop pack which will use design thinking as an aid. The council will provide knowledge of the local community where possible. Skills to for see the projects will be pledged by users of the service.

6.2 Service Positioning Statement – Image, Ambiance, Expectations “My community” is a social and community project based platform, which allows the baby boom generation to develop and contribute to their own projects with council facilitation. This aids the personalization of public services, assists social cohesion between the baby boom generation and creates a relationship between the council and over 65’s.

6.3 Interpersonal Contact Interpersonal contact will be constant through all major stakeholders.


11 7. Competition + Council Needs

7.1 Competition There is no specific competition out there, although there are variable and broader schemes that implement the same sociality and project based scenarios.

7.2 Competitors/ Potential Competitors These include Nesta’s community program, Open Ideo and the Big Society.

7.3 Their USP, Locations, Prices, Times... The unique selling point: Social engagement and creation of personalized services. Prices: Initial start up subsidized by the government and council.

7.4 What are the Councils needs? Must save the council money. To save money by facilitating not by providing the fresh services and projects. Must engage the over 65’s in the community - again saving money. Should encourage personalized services and projects – again saving money Must provide a start up budget to allow for a wage, website, enticement and facilitation packs. Should provide at least one member of staff to provide facilitation and governance.


..........................

11 Brief

Appendix


11 8. Stakeholder Mapping A mapping system of the key stakeholders and their importance to the service.

“We cannot do great things on this Earth, only small things with great love.� Mother Teresa


11 8. Deliverable’s How will the project be managed with time constraints. Weekly work in progress Design Reviews with mentor Weekly Design Review actions recorded on a log and signed off by mentor 6400 word, illustrated, Project Justification Report including: Primary and secondary research Analysis and conclusions Top Line Brief and Design Brief Concept Presentation (February 2011) Design Development documentation Final design documentation (Justification, May 2011) Personal evaluation 30 minute final presentation (May 2011) Visual presentation model(s) as appropriate


Blueprint of a user who has an idea.


Blueprint of a user who takes part in an idea.


01 Project Introduction This project looks in to the development of both volunteering and fund raising platforms through a social engagement network. Specific target markets are stated enabling mutual stakeholder benefits. There are 164,415 charities in the UK In 2010 charity fund raising has caused concern to a number of different disciplines resulting in negative outcomes. The problematic causes cover a wide range of areas resulting in a downturn in the amount of money raised. Charity has been established since evolution began through altruism and many religious reasons, but it was not till 1710 that giving became formally established. Charity should be the voluntary actions of the community not the government. Cotton Matter – Essays To Do Good In 1935 the government and the third sector finally connected to deliver services to those in need; this was in a simplified manner to the methods used today. Today’s successful fund raising methodologies have evolved around the social networking phenomenon, Just Giving being the leader. In 2009 there were 876 000 offline fund raisers compared to 2043 000 Just Giving fund raisers. Internet fund raising has a high level of engagement in the below 60’s and would be a perfect solution if the market was linear but this is not the case. The over 60’s suffer with low-level engagement in this field

The breakthrough on to online fund raising has been through using story boarding techniques and often blogging sources. This is seen as a cause for concern, Jase Cooper a service designer states “blogging has dwindled and users consumption of content has altered, the laptop sensation is changing in to a tablet sensation and people are using them differently.” The obvious function of charities is to help those in need, but for governments they work as an elevation source for services and resources. The effect of this is saving the government millions of pounds that can be spent elsewhere. Government cuts are going to hit the third sector hard,with ACEVO putting the figure at some £4.5 billion. This is on top of the £112m of cuts already identified by Charity Insight’s Freedom of Information request. (Charity Insight Online, October 2010) The amount donated, government cuts and tax hike have resulted in a number of charities fighting for survival. Perfect storm of 2.5% rise and low return on investments threaten to cut the number of grants at the same time demand sours. Guardian.co.uk Sunday 2nd January 2011


04 Shelia and Lola’s Story How will the project be managed with time constraints. 1.Shelia wakes up and gets his morning post 2. She has a received a pack from an organization, it is different from the normal junk mail she receives so he has a look. 3. She see’s that its targeted at her, that she will get benefits back its not all about take. She read’s what ways she can get involved and decides to make a profile online, while making his profile she sets his locality to Bristol. 4. After making a profile Shelia looks at ideas, which are already posted, she see’s a great idea posted by Derek and wants to join in. 5. She tells her friend Lola about Derek’s idea, she gets Lola to sign up and both comment on the project. 6. Shelia logs back and notices engagement from Derek, she see’s that there is a meeting planned. She rings Lola straight away and they arrange to go together!

9.The meeting is interactive, they both feel excited and engaged they can’t wait to continue. 10. At the end of the session, Derek asks if they would like to share their skills, time or resources. Shelia has worked with Roma Gypsies before so she signs up to share her skills; Lola doesn’t have any time so she pledges money. There is an opportunity to pledge now or online, Lola chooses now. 11. Shelia and Lola head home, Derek said they will hear correspondence in the next couple of days. 12.Shelia notices engagement from Derek she is told that there is an opportunity to talk about the project further and how her skills are needed next week at a coffee shop. She replies straight away to say she will be there.

7.Shelia and Lola arrive at the meeting, they are greeted by Derek and feel excited to start. They both grab a cup of coffee and mingle before they start.

13. Lola also notices engagement from Derek, she pledges money online securely. She knows what the money she has pledged is going to and feels warm glow giving. She also gets asked if she wants to attend the coffee meeting she says yes, as she made great friends last time she went and would like to see the project improve further.

8.Shelia and Lola sit down, people from the “organization” are there, along with people from the community and people who are getting helped by the project. They feel important.

14. Shelia and Lola head to the meeting at the coffee shop, they are socializing, feeling part of the community. Shelia’s also sorting out her role in the community program.


04 Shelia and Lola’s Story How will the project be managed with time constraints. 15. Shelia logs on to her computer a day later her tasks are positioned she knows when, where and more importantly who she is going with. Lola receives a letter of thanks, she is told she will be continually updated with the project. 16. Shelia is told her first session is with a guy called Dave who she has met at previous meetings. They arrange to meet for a coffee an hour before the session. 17. Dave and Shelia are now great friends and attend the session together, they both use their skills to help the Roma Gypsies. 18. When Shelia leaves she fills out a feedback form, this form is provided by the organization to make sure that the service is running satisfactorily and that Shelia is also enjoying her work. 19. Shelia returns home and blogs about her experience, she has chosen to do this to improve her computer skills. 20. Shelia has continual contact with Derek, she continues to attend meetings socialize, help the Roma Gypsies and keep her on and offline connections.


04 Derek’s Story How will the project be managed with time constraints. 1.Derek wakes up and gets his morning post 2. He has a received a pack from an organization, it is different from the normal junk mail he receives so he has a look. 3. He see’s that its targeted at him, that he will get benefits back its not all about take. He read’s what ways he can get involved and decides to make a profile online, while making his profile he sets his locality to Bristol. 4. After making a profile Derek looks at ideas, which are already posted, he thinks of a great idea himself so posts it on the wall. 5. Derek continues with his day, waiting to see if there is any response. 6. Derek logs back on to the computer, he is shocked with all the interest he has been given in to the project. The organization from his local area has also registered their interest. They want to meet up with him at a local point, Derek agrees.

help advertise the meeting through their own means, they suggest to Derek ways he can also help promote it. 9. Derek posts the meeting online, and advertises around his local area. 10.Derek liaises with the people he is trying to help, he asks for them to come to the workshop. 11. Derek meets the organization an hour early, they go through how the co-collaboration workshop will work. Derek feels prepared, reassured and raring to go. 12. Derek welcomes everyone as they walk in to the meeting, everyone starts mingling over tea and coffee. 13. Derek helps facilitate the workshop with the organization, he encourages people to get hands on. People are really engaging and ideas are being put in place successfully.

7. Derek heads to the local free building to meet someone from the organization, he feels nervous but is very excited at the prospect of progressing with his project.

14. When people leave, Derek asks people to sign up to either give resources or time. He tells them what they will get out of it beforehand, people are grateful for Derek’s openness and feel happy to help.

8. The organization and Derek sit down with a cup of coffee for a chat, Derek explains what he wants to get from the project and how he can see it working. The organization tell Derek they will help him find a space to use and will

15. Derek and the organization sit down and talk about the outcome of the meeting. They then agree what is the best way forward for everyone and what positions the organization are going to play in helping Derek.


04 Derek’s Story How will the project be managed with time constraints. 16. When Derek Returns home, he logs on to the computer and posts back the feedback of the project so far. This is able to be seen by local and national contributors. He groups people who have said they have given what so they are able to socialize and see visual what they have personally achieved. He also posts a meeting time to chat about things.

given them a space to use.

17. Before the meeting Derek plans what is going to happen in the project, he lists what more he needs and how the people have pledged can help.

24. Derek’s idea is continually blogged about in order to raise giving in kind or time. Now that he is firmly placed in the community he is able to use direct forms of advertising.

18. Derek turns up to the meeting, full of ideas. He is making friends, and so is everyone else he feels part of something and feels like he is achieving something. He enjoys a lovely cup of coffee with the team, he then tells people what they can do to help. He also tells people what the problems are and if anyone can help solve them. Everyone knows what is happening and they feel happy. 19. Derek goes home and posts the unsolved problems up, he also posts what has happened in the discussion he makes sure the organization know what is happening. 20. Derek Liaises again with the people he is helping, to make sure that everything is ok before the service is implemented. 21. The program has started and is working successfully, the organization has continually been there for Derek when needed, and have

22. Derek continues to keep contact with all stakeholders. 23 Derek’s success story is featured in local advertisements and in the “pack” sent at the beginning. He feels happy.


04 Lawerence’s Story How will the project be managed with time constraints. 1. Lawerece distributes “packs” around the area of Bristol. 2. He sorts out local advertisement 3. He creates his own profile, so he is at the same level as everyone else and checks for any correspondence. 4. He see’s that Derek has proposed an idea and sets up a meeting with him. 5. Derek checks the area in which Derek lives in for any free rooms or buildings they can use to meet up in. 6. After carrying on with his day normally, Lawerence checks back to see any correspondence from Derek they both agree to meet at the spot Lawerence has secured. 7. Lawerence heads to the church to meet Derek, he brings with him any information he thinks Derek would find helpful. 8. Lawerence listens to Dereks proposed idea, Lawerence suggests to Derek what the best way forward would be. Derek agrees. Derek tells Lawerence what he wants to achieve in the meeting so Lawerence can plan the right way to go about doing it. 9. Lawerence heads back to the office, excited about Dereks project. He feels that it will really benefit the community so is really happy to put time in to it, He organizes space, time and

gets ready to help Derek Facilitate. He sends Derek a suggested plan of action and how the workshop could be run to get the most out of the session. 10. Lawerence advertises the meeting in his means and suggests to Derek that he does the same and to invite the people he wants to help. 11. Lawerence and Derek meet early, they go through the meeting… and shows Derek how to facilitate. 12. He mingles with the attendees of the meetings before it starts and explains who he is and how he is there to help. 12. Lawerence helps Derek with the meeting, he leads Derek lead but helps make it more interactive. 13. Once the meeting has finished they go over what has happened at the meeting and what is the best way foreword… Lawerence suggests to Derek what ways he can the organization can help. Derek agrees. 14. Lawerence and Derek have a healthy relationship, Lawerence contacts Derek regularly to check his progress and see if there is anything else he needs or any more guidance. 15. Lawerence uses Dereks story to help promote the program and to try to get people involved. And repeats Process.


04 Bibliography List of References.

1. NESTA - Age Unlimited. 2011. NESTA Age Unlimited. [ONLINE] Available at: http:// www.nesta.org.uk/areas_of_work/public_services_lab/ageing/age_unlimited. [Accessed 05 May 2011]. 2. Volunteering in retirement | Joseph Rowntree Foundation. 2011. Volunteering in retirement | Joseph Rowntree Foundation. [ONLINE] Available at: http://www.jrf.org.uk/ publications/volunteering-retirement. [Accessed 06 May 2011]. 3. BBC News - Loneliness is ‘hidden killer’ of elderly. 2011. BBC News - Loneliness is ‘hidden killer’ of elderly. [ONLINE] Available at: http:// www.bbc.co.uk/news/education-12324231. [Accessed 15 May 2011]. 4. . 2011. . [ONLINE] Available at: http://www. designerstalk.com/forums/attachments/helpme/4059d1200496102-old-people-colours50-friendly-design-notes200k.pdf. [Accessed 16 May 2011].

5. Powered by Google Docs. 2011. Powered by Google Docs. [ONLINE] Available at: http:// docs.google.com/viewer?a=v&q=cache:S7EVlf9 jFRoJ:www.eyv2011.eu/funding-opportunities/ item/download/369+older+people+more+likel y+to+sign+up+to+volunteering&hl=en&gl=uk& pid=bl&srcid=ADGEESh1mvvkh2O-_nRdgz6gWxNIC_h3U-R7r0JAFmd3nIBum9BCxrn7YnfyE4dgkit6_yRiTqGH4pJbNLMk5EmUOFYVROJ1LaZs4X6iDZVY0XM8e6_ncWdgeH9pSLY5gU SCdJTEo7xv&sig=AHIEtbTZFM39v5VF_XEWNRXISFaxmIbKg. [Accessed 17 May 2011]. http://www.institute-of-fundraising.org.uk http://www.knowhownonprofit.org http://www.cafonline.org/


04 Photo Referencing List of References

Photo1 Photo 2 http://fc02.deviantart.net/fs29/f/2008/103/a/5/ a550a5553c81770d5b857b5d60999a6f.jpg Photo 3 http://www.bloggingjunction.com/a-phenomenon-called-social-networking/ photo 4 http://x-medic.net/make-a-donation/attachment/dollar-and-donation-box/


UWE Product Design Individual Project UFMEDM-60-3

Supervisor Meeting Record Student: Supervisor: Date: Summary of Meeting

Actions Agreed

Student Signature

Supervisor Signature


UWE Product Design Individual Project UFMEDM-60-3

Supervisor Meeting Record Student: Supervisor: Date: Summary of Meeting

Actions Agreed

Student Signature

Supervisor Signature


UWE Product Design Individual Project UFMEDM-60-3

Supervisor Meeting Record Student: Supervisor: Date: Summary of Meeting

Actions Agreed

Student Signature

Supervisor Signature


UWE Product Design Individual Project UFMEDM-60-3

Supervisor Meeting Record Student: Supervisor: Date: Summary of Meeting

Actions Agreed

Student Signature

Supervisor Signature


UWE Product Design Individual Project UFMEDM-60-3

Supervisor Meeting Record Student: Supervisor: Date: Summary of Meeting

Actions Agreed

Student Signature

Supervisor Signature


UWE Product Design Individual Project UFMEDM-60-3

Supervisor Meeting Record Student: Supervisor: Date: Summary of Meeting

Actions Agreed

Student Signature

Supervisor Signature


Amy_Justification  

final year justification

Advertisement
Read more
Read more
Similar to
Popular now
Just for you