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IMPROVING ROI A fully managed incentive solution generating measurable returns

SALES UPLIFT OF 18% against control group

DIGITAL PLATFORM Accurate and detailed view of who is winning the incentives and why Delivery of honest, hard data linking the programme to an uplift in sales/activities/profits Insight into the ROI and subsequent change in behaviour/purchasing patterns

MANAGED MARKETING CAMPAIGN Increased level of active engagement and sustainability,driving sales and reducing internal resource Finger on the pulse responsive communications in line with campaign tracking

EVENT PARTNERSHIP Drive down third party costs and maximise budget Complete full service, high level programme management

AN INCENTIVE MANAGEMENT PROCESS WHICH DELIVERS... Measurable ROI Increased control on budgets Tighter compliance

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Increased incentive participation Detailed reporting Reduced internal resource

DIGITAL PLATFORM The backbone of our management process is a bespoke web platform. Employees or customers can securely track their progress against multiple incentive campaigns. Key features:

CAMPAIGN MANAGEMENT Define qualification criteria Publish rewards details Set campaign specific terms and conditions Set the number of qualifiers Upload marketing materials

CUSTOMER PORTAL Secure log in Sign up for multiple campaigns Accept terms and conditions View progress with multiple existing campaigns Download marketing collateral Access product information Contact account manager

ADMIN SECTION View customers Add and remove customers Upload sales data View existing campaigns Add, remove and edit existing campaigns Obtain authorisation for budgets Edit account manager details Upload product guides CRM Integration

CAMPAIGN PROMOTION Successfully launching and driving an incentive campaign through relevant, tailored marketing activity is key to performance.


SALES GREW BY 34% during promotion period

“ Micro-P worked with XSEM over the last 12 months to deliver a sales incentive for our distributor network, they designed and developed the Micro-P VIP Club, they are now a valued preferred events partner and I would highly recommend their services to others...�


1. CAMPAIGN OBJECTIVES Establish success Goals Campaign timings Product specification and understanding Campaign targets

3. DATA Accessibility Acquisition Sales feed & integration Frequency

5. COMMUNICATION Brand guidelines Theme Key messages Creation and delivery of communication plan Appropriate combination of multi-channel mediums Account/Sales Manager updates

7. MEASUREMENT Campaign measurement in line with initial objectives

2. AUDIENCE Identify relevant stakeholders and participants Segmentation Sample sizes Reach Communication protocol

4. BUY IN / SIGN UP Understand internal route to market Briefing document for sign up Account/Sales Manager communications Reporting

6. REPORTING Stakeholder and Account/Sales Manager updates Combined push & tracker communications to participants

8. WINNERS ANNOUNCEMENT Combination of multi-channel mediums

EVENT DELIVERY PARTNERSHIP We are a leading event management agency specialising in bespoke delivery of world wide conferences, exhibitions, group incentive travel, global golf events and corporate hospitality. Providing a genuine partnership where event management fees are transparent and pre-agreed. Service principles: Fixed management fees Transparent event costs Third party benchmarking Pre agreed SLA’s Dedicated account management Regular reporting to include budgets, attendance & ROI Annual reviews Clients who partner with XSEM benefit from significant savings in internal resource, a fresh view on improving efficiencies, a broadening of communication channels and a constant focus on raising service delivery. PPG experiences an


T. 0113 394 6130 E. W.

XSEM Incentive Solution  
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