Page 1

WELCOME

S.V.R

This project consists of a Facebook event, App Store application, and conclusive Event which aims to solve the lack of identity and togetherness within an isolated housing estate, whilst aiding and welcoming relatives and friends through digital navigation.

STRATEGIES FOR VISUAL RESEARCH

CHRISTOS KYRIACOU KYR11325896

1


CONTENTS

HYPERLINK

Dx6

DISCOVER

DISCOVER / DELVE

DEFINE

3 - 30

3, 4, 11

5, 6, 7, 12, 13, 14

8, 10, 15

DEFINE / DEVELOP

DELIVER / DEVELOP DETERMINE

DELIVER/ DEVELOP

9, 20, 24, 26, 27, 29

16, 17, 18, 19, 25

21, 22, 23, 28

DEVELOP / DETERMINE 30

2


INITIAL SCOPING & COLLECTING

DIACHRONICALLY CALM

MOTIONALLY SLIGHT

DISCREETLY SOUNDING

SHAPE CUL-DE-SAC

FUNCTIONALLY STABLE

SPATIALLY VAST

ARTISTICALLY BLAND

MYTHICALLY THIN

12

ANECDOTALLY SLIM

6

9

4

DRIVEWAY DECOR ECOLOGICALLY RICH

3.5 x 4.4cm

COLOUR PALE

1.3 x 2cm

4 x 5.5cm

2 x 4cm

RITUALISTICALLY CONSUMERIST

LINGUISTICALLY DIVERSE

20

16

10

18

METAPHYSICALLY STAGNANT

SCIENTIFICALLY SURROUNDED

3.5 x 5.7cm

1.5 x 5.3cm

5.5 x 8cm

1.8 x 2cm 3


COMPARE & CONTRAST

I began by scoping my road with the intention of finding a range of interesting artefacts after the introductory session. The previous page displays a range of word applications and collected driveway stones/wooden items which reflect colourful tastes against the mundain environmental state. This helped me to familiarise myself with the immediate surrounding on an intricate level, understanding personal traits through seemingly insignificant clues can access the characteristics of the inhabitant.

EN8 8PS

The second activity included Colin Omosebi, a fellow student who is working on the same project, and living in the same borough as myself. As we are a fairly new estate added to the fringe of Waltham Cross, our areas and roads reflect a highly contrasting social and aesthetic structure.

Colins’ road is lengthy with side-roads, with mostly

semi-detached

bungalows,

has

an

architectural range, is scattered with small hedges and large trees, cars are parked either side of the road and, there are many dedicated services. My road

EN7 6UN

is a cul-de-sac, has an architectural

affinity, consists of small hedges, the road is clear, and there is no dedicated infrastructure.

As a result, this hilighted the difference between an older, more established area with a thrivning community,

to

a

newly

built

society,

yet

toachieve self-reliancy, social intergration and economic stability. Therefore, my thought was to steer my estate toward its own establishment.

4


SELF - ETHNOGRAPHY

01 / 08 / 13

6:37

7:37

(TYPICAL ROUTINE)

WOKE UP My

self-ethnography

routine

captures

SHOWER

STATION

SCHOOL

PETROL

HOME

the

typical weekday for most adult parents without a business job. On days off I play mother, taking

8:35

12:35

my sister to school and back. This reflects a, more yo-yo-like activity form one town to the next (via car), as opposed to the confinements of one place as a university student.

SVR

NEWS

SCOPING

TOASTIE

HOME

TESCO

This recording was the result of our neighbour Caroline, who mentioned that we seek activity and

infrastructure

elsewhere,

including

schooling. Upon analysis, I have clearly highlighted the four

16:55

14:55

occasions when returning HOME. This reflects the busy lifestyle and duty away from my living space as a result of no dedicated services for the neighbourhood.

GARDENER

SCHOOL

HOME

GTA

RECYCLE

COLIN’S

For example, my sister’s school is located in Enfield , and Tesco is located close by, in Cuffley. Furthermore, this lends to the idea of navigational and social familiarity with the surrounding villages, whilst displaying a social isolation from one busy neighbour to the next.

18:55

23:55

SLEEP

FILM

ARSENAL

CHOW MEIN

SVR

HOME

5


COMPARING PROPERTY VALUE BY TYPE

1

KEY:

WALTHAM CROSS

2

CUFFLEY

FLAT

PERCENTAGE

AVERAGE

PERCENTAGE

AVERAGE

TERRACED

8 (7.2%)

£165, 741

16 (13.7%)

$295, 305

SEMI-DETACHED

3 (2.7%)

£259, 982

DETACHED

40 (31.6%)

£356, 891

17 (14.5%)

£415, 139

60 (27.2%)

£671, 657

84 (71.8%)

£1, 075, 996

Whilst exploring the general facts of Cuffley (closest

village)

and

Waltham

Cross

(my

borough), the differnce in value for detached houses between such marginal borders amounts to £404, 339. As expected, this is mainly due to the size of dominantly detached houses within Cuffley, in comparison to Waltham Cross’ smaller range. To challenge the problem, I sought to explore a possible method for increasing the value of the fewer 27.2% in my area, to rival the current selling appeal of 71.8%.

6


LOCAL INTERVIEWS

LOCAL HISTORY

LOOKOUT

IMPORTANCE SCALE WE ARE THE GATEKEEPERS QUESTION THE COUNCIL LEAST

MOST

MY HOUSE WAS A PUB VETERAN

CHURCH

LOOKING

ROAD

TUNNEL

DOWN THE

NAMES

BURNT

RAMP

NO OFFICIAL NEIGHBOURHOOD WATCH

KEEP A KEY:

ONCE WAS

LOOKOUT

GREENBELT

FOR UNUSUAL CARS

TONY EDWARDS

JEREMY PEARCE

PATRICK & LOUISA

CAROLINE

CHRIS & CAROLINE

LEFKIA

NO

HAMMOND GREENERY IS NEXT

PAULA

HARD FOR LIVING IN A TOY LAND

UNFAMILIAR

ORGANIZING

PEOPLE TO

JUBILEE EVENT

A BUBBLE

SPIRIT EVENTS &

VISIT I conducted seven interviews. Tony is my elderly

KIDS IN A

COMMUNITY

JENNY

LEAFLETS

SOULLESS

PEOPLE

YOUNG &

NEED FOR

gardener, Jeremy Pearce is the chairman of

ALWAYS FELT

NO MAN’S

REMAIN

BUSY

LEFTIST

the Goffs Oak Resident Association, and the

WE WERE

LAND

PRIVATE

LIVES

YOUTH

remaining five colours represent my immediate

JUST PASSING CUFFLEY,

THROUGH

neighbours.

GOFFS OAK, WE’RE

paying attention to the most concentrated in

location

and

togetherness.

TO FIGHT COMMON

FUTURE

CONCERNS

THE MIDDLE.

SLIGHTLY

I

excluded local history as it remains irrelevant to daily routines, and although lookout is imprtant, there is no significant crime-rate to warrant a neighbourhood watch.

BANDING TOGETHER

ENGINEER THE

AND YOU IN

Upon analysis, I found four common themes, problems

PARENT SOCIALLY

LOCATION

IN THE

SELFISH:

MIDDLE

SURVIVAL

AWAY:

MECHANISM

NO CARE

LIVING

TOGETHERNESS

7


CLUSTERING INTERVIEWS

DISENGAGED Clusering helps to generate a clear persona from the initial interview notes as it categorizes

LEVEL OF ENGAGEMENT WITH RESIDENTS

the personality traits in relation to the explored problem. To begin with, I chose to examine the attitudes toward togetherness between residents on my road, in order to cater the project to someone, as opposed to everyone and no one. Evidently, apart from the individual, all personalities reveal a degree of social interaction with other

INDIVIDUAL

neighbours regardless of attitude. This instigated a possible solution centring the unification of personalities through social design, excluding the individual. When referring to past gatherings on my road, I sought to draw upon past experiences which have united my

over the past three years and in particular, the Queen’s Golden Jubilee even remained the

ATTITUDE TOWARD TOGETHERNESS

LOVE

I remembered the three street parties held

HATE

personas.

WISHERS

largest, most organized and successful event yet. This stood as the most dominant strategy to consider, and possibly re-invent through the project. Conclusively, I viewed the individual as a lostcause due to resident feedback which indicated a complete absence and disinterest toward such activities. Although aiding the specification of my outcome, I feel saddened that a such separation is present, yet no one should be forced to participate when they do not wish to.

SOCIALISER

RELUCTANT

ENGAGED 8


DOUBLE TAGET AUDIENCE (PERSONA)

RESIDENT ON ROAD

In order to explore location in relation to a the visitors, I outlined the relevant resident aspects as cause, and the visitor parallel, as effect. This displays people relationships, in order to explore navigational formats for both the current, potentially new, or unfamiliar visitor. AGES

WORKING

PRIDE IN

MOST ARE IN

CLOSE

PARENTS WANT

35-55

WEEKDAYS

APPEARANCE

SOCIAL EVENTS

IN THREES

SOCIAL YOUTH

Each access point clarifies a resident ideal and the equivalent shows the resulting attraction. Conclusively,

this

strengthens

the

natural

progression for social design whilst re-enforcing the strong traits of the specific habitat.

Amongst the interview information gathered, the location is described as being in no

2X KIDS GO TO

DRIVEWAY

man’s land and hard to visit for the unfamiliar

NEIGHBOURING

2 X CARS

SCHOOLS

individual.

This layout therefore suggests the need for an identity for which to unite toward, and an invitation to welcome the unfamiliar into

a

newfound society. This displays an collective initiative

which

accepts

the

rejection

CLASSMATES PLENTY ROAD

of

IN NEARBY

SPACE

surrounding villages to embrace a rebellious

VILLAGES

and empowering ideal.

SIMILAR GROUPS LIVE CLOSE

WEEKEND

INVITING

INVITE TO

REGULARS

SPACE

SOCIAL

RELATIVES LIKELY TO MEET

EXTERNAL

EACH OTHER

RECOGNITION

RELATIVE VISITORS 9


ISSIUE + SOLUTION = FORMAT

In order to clarify my research into a series of key findings, I chose five key issues for which to resolve. The red colours show the chosen and combined areas for further exploration, whilst the green colours show secondary options which were not chosen.

ISSUES OUTLINED

SOLUTION PROPOSED

FORMAT DELIVERED

NO OFFICIAL WATCH

GATEKEEPERS

OFFICIAL WEBSITE

STRAY YOUTH

LOCAL CENTRE

ACTIVITY CENTRE

SOULLESS ISOLATION

EATING TOGETHER

SOCIAL EVENT

ISLAND UNKNOWN

BRAND BASICS

LOGO & IDENTITY

NAVIGATIONAL NIGHTMARE

DIRECTIONAL SYSTEM

PHONE APPLICATION

As previously mentioned, the neighbourhood watch seemed irrelevant due to a low crime rate and the activity centre seemed a a dated and non-flexible addition to the space. My aim was to produce a seamless design ideal, rather than costly and unescessary clutter.

The

red

alternatives

seem

to

represent

suggestive elements within an over-arching ideal. Firstly, the logo and identity will outline the image and embody the brand-basics, whilst the phone application will function as a navigational device for visitors when travelling to the social gathering.

Although balancing three individual elements at once, the proposition encourages organizational indivduals and any voulenteers to partake in the organization of a large-scale project with themselves as end-users.

10


STAKEHOLDER MAP

STUDIO FEEDBACK: GUERILLA

PUBLIC: APP STORE REVIEWS

ADVISORS: TUTORS & PEERS The stakeholder map visualises the most-toleast wave effect of the project on all third

LOCAL MEDIA: MERCURY NEWS

parties. At the centre, I titled the project mars as a result of various comments made by visiting friends from london and the resident’s aesthetic

VILLAGES: GOFFS & CUFFLEY

descriptions. CLIENT: RESIDENTS & VISITORS James Tran from Hackney mentioned that I live on Mars, whilst neighbour Chris describes the journey view of our housing estate as a large opening, with a wall of red ahead, sitting on gently undulating land. I saw the elevated land as an independent state.

The most effected is the immediate user and beneficiary. Secondly, neighbouring villages gain awareness through word of mouth and thirdly, media attention of MERCURY readers within Hertfordshire.

Fourthly, constant feedback reviews from tutors and problem based learning groups helps to

MARS

constantly improve my design rationale and fifth, once the application becomes live, there will be a range of ratings and reviews from my users and critics within the field. Finally, as a potential aid to the project, Guerilla studios could help to execute the application build and event planning.

11


CONCURRENT ACTIVITIES

These four guerilla advertising campaigns, each capture the a unique theme for which I seek to

1

incorporate into my event organization. The

WELCOMING

2

REWARDS

hyper link connects to video footage.

CAINE’S ARCADE

HEINIKEN: TROPHY TOUR

Begeinning with Caine’s Arcade, the idea of surprise from welcoming strangers to support a good cause warms the heart and instigates an immediate connection between people. In my case, neighbours greeting the visitor in such a grand way immediately elevates the occasion.

Secondly, the Heiniken: Trophy Tour rewards travelling visitors by placing the champions league trophy in their hotel room. This provides a sense of achievement for dedication to ones team. I wish to mirror this by rewarding the visitor with a social interaction and good food.

3 Thirdly, TNT: Push Button to Add Drama brings a

ECCENTRICITY

4

TOGETHERNESS

sense of excitement to an otherwise lifeless, or mundane atmosphere. As previously mentioned, my

road

maintains

silent

and

TNT: PUSH BUTTON TO ADD DRAMA

COCA-COLA: HAPPINESS TABLE

motionless

through out the day so the intention is to liven the landscape and raise the noise.

Fourthly, Coca-Cola: Happiness Table conveys Eating together as the primary source of happiness by inviting strangers to sit and eat at a public table with freshly-made Italain food by Simone Rugiati. The idea that it brings people together through familiar tradition explains the notion of a street party which I wish to adopt.

12


VISUAL INFLUENCES FOR BRANDING

In order to generate a brand which encapsulates the idea of the Cosmos, Mars, and an elevated society,

I looked at a range of influences

from Apollo and Soviet crests, to former student Milner Gulland’s isometric designs, cinematography from The Wizard of Oz, and other video projects centring the Mars theme. This helped to define colour, geometry and theme for the logo and the following brand paraphernalia.

13


POTENTIAL STUDIO AID

Guerilla.co.uk caters to event management and application design. Their values include

OUR SERVICES

integration, which means that their solutions are created around my challenges, objectives and budgets, as mentioned on their website. If my concept became a live project, I could

PR

possibly approach this company for design aid and organization in cohesion with my residents.

CASE STUDY

I mailed the company informing them about my project with the intention of receiving some

INTERGRATION

ENVIRONMENT

feedback as to how I may improve my brand. So far, I have received no reply however, I wish to hear from them in the near future.

My name is Christos Kyriacou and I study Graphics at the London College of Communication. As a young designer, got to say, love your work

PUBLIC RELATIONS

BRANDING

guys! I’m currently working on a local project which involves creating a new state known as MARS which is where I live. It includes a navigational application which is connected to regular events (held on fb) on my road. This came about as a result of not being recognised by local villages and also visitor navigational

Guerilla PR used media management of the

trouble.

regional press to create coverage platforms for the ‘Life is better’ campaign and the Stop

So, this was a way to put us on the map!!!! I’d

Smoking Service.

love to know what you guys think about my work, whats good, how it may be improved. Please find the short pdf attached and bear

ADVERTISING

DIGITAL SIGNAGE

in mind, this application is just a working progress! Thank You

14


CORE AIMS & VALUES

COMMUNE REGULARLY

+ VALUE IMMEDIATELY

COMMUNE

+ VALUE

UNITE

REBEL

UNITE PERMANENTLY

REBEL POSITIVELY

DIRECT SIMPLY

REWARD

LOCATE EASILY

ESTABLISH EFFICIENTLY

DIRECT

LOCATE

ESTABLISH

BUILD

IDENTIFY

EMPOWER

REWARD GENEROUSLY

BUILD ORIGINALLY

IDENTIFY SUCCESSFULLY

EMPOWER GENERATIONS

INVITE

INVITE WELCOMINGLY

15


BRANDING VERSION ONE - FEEDBACK

When

approaching

framework,

I

the

considered

‘American suburbia’

brand the

quality

identity

doll-like

and

mentioned by

Caroline. As isometrics became more interesting to me, I began using the grid structure to create a miniature house, beginning with simple linework, then applying colour. The floating house suggests an elevated or unearthly society having no gravitational pull. The choice of orange shows the mild-light from the front, darkest from the left and dramatic whitelight from the bottom.

DAVID OKU & KARL FOSTER

- GEOMETRICALLY PLEASING - EVOKES CURIOSITY

- ILLEGIBLE TYPE - TOO ILLUSTRATIVE

- GOLDEN AURA - POLITICAL/CULT POWER

16


BRANDING VERSION TWO - FEEDBACK

The second version instigated a variation in crest logo and type, for applicational purposes. The crest is a propaganda-like celebration of new-found power for the people, whilst the simple ‘M’ with the cube is a simplified abbreviation suited to commercial recognition and memorable association. The new choice of colour reflects a dry planet (Mars) with an earthly replenishment of dark green to associate the brand with our country landscape. This red also resembles bick-like qualities as opposed to the previous orange.

PETROS & ANT PIERRE

- SUITED TO EDGY PROPAGANDA - EVOKES CURIOSITY

- ‘M’ & ‘A’ ON HOUSE IS DISTRACTING - OFF-CENTRE CAUSES PROBLEMS

- RED ISSUES A WARNING SIGNAL - SEPARATE FLAG INDIVIDUALLY

17


CONCLUSIVE BRANDING & FUNCTIONAL NAVIGATION

In order to centre the logo, I removed the flag as the application platform dictated a centralisation. This change is displayed between version one and two as the loading screen never looked quite right with the overhanging flag so the product re-appropriated the brand in a sense.

Prior

to

the

application

development,

I

practiced the intergration of a navigational system into the Highway Code, in order to raise initial awareness. There are signs leading to both Cuffley and Goffs Oak , but no further. This explains the navigational nightmare which new visitors encounter.

I began by looking at a range of different signs and found my destination mostly applicable to the attraction section, which consists of brown directional signage.

When this became too restrictive, I digressed by ignoring the legal restrictions, exploring the intergration into blue signage and other road markings. I intergrated the current shapes with my existing colour pallette. This development is shown in more detail on the following page.

18


MAPPING REGION OF MARS

To

accurately

replicate

road

signage

and

almost disguise my advertising, I downloaded the typeface Roadgeek 2000, creating similar directional arrows and shapes. I have displayed an example of the many stategic points for which to erect signage. I felt this displayed a blance between rebellious mockery yet it was to conformist and serious in tone when compared to typical guerilla marketting.

KARL’S QS & COMMENTS

Have you thought about how big this place is?

I like the fact of associating onself with an area and empowering the people to gain pride in where they live.

Maybe it needs to be an interactive format whereby

people

use

digital

navigation

as

opposed to road signage. it means easier access and awareness of dominantly sophisticated means and methods.

I think it’s a great idea. You have certainly found the range of common concerns amongst your audience and you now need to be fearless and go with for it.

19


APP, EVENT, & ADVERTISING (SKETCHING)

As a method for re-considering my format, I

began

to

sketch

the

application,

event

and advertising components, calculating its interlinking functions with one-another. The collected imagery captures how the application functions, how my audience may use the app, and how I may utilize guerilla advertising as a possible extension to build an atmosphere.

20


PAIRING APPLICATION WITH EVENT

I

have

connected

the

various

visual

and

functional application elements to the event on

INCLUSIVE APPLICATION ELEMENTS

my street. I was drawn toward the dramatic yet simple use of lighting in the McDonald’s storefinder app, Google Maps presented a simple interface for navigation integrated navigation, and the Boiler Room demonstrated the use of Facebook login. My aim was to somehow converge

these

purposes

into

my

multi-

platfomed design.

When displaying my first and final drafts of the application, I used these four screenshots from my iPhone in order to structure an approximate layout format accurate to the existing grid system.

As stated previous, the application will supply the navigational element to the equation, whilst the event will be the social conclusion to the entire process. By combining an ancient gathering with the contemporary format, I have created a specific and unique solution to the

JUBILLEE EVENT

problems identified from the initial research.

21


EVENT & APPLICATION (POSITIONING)

When approaching the event, I chose a slightly eccentric tone of voice as if a Martian from another planet welcoming the human into our world for just a day.

I chose to hold this event in the summer as the weather is mild/hot (most street parties in this period). Also, this allows time for

thorough

planning and application building.

With reference to time, I chose three o’clock as the average time for all past events showed beginning times between two-three o’clock.

The iPhone image displays a final loading page (final version shown later on), matching the Facebook banner. This upholds brand consistency and association with an affinity of image.

On my posting history I have displayed the previous

banner

which

matches

the

first

version, in order to display my progression and exchange between development stages.

When displaying the basic page to past organizer

Carol,

she

felt

excited

by

WELCOME EARTHLINGS!

the

actualization through facebook and enjoyed the familiar organizational advantages of the platform: It makes sense yet, I never thought of that before, it makes sense to navigate through such an accessible and seamless tool which we all

We Martians would like to invite family and friends for food, drinks and laughs to mark the launch of our newfound state, Mars.

12 Old Grove close West Cheshunt Waltham Cross EN7 6UN

Sunday 6th July 2014 3:00pm until 10:00pm

use.

22


JUBILEE STREET PARTY (SCARCITY)

SCHEDULE

BBQ COOK 3:00 - 5:00 MAIN 5:00 - 8:00 DESERT 8:00 - 9:00 COFFEE & LAUGHS 9:00 - 10:00 onward

As stated by the Coca-Cola: Happiness Table, the act of eating with one-another generates activity and interaction amongst all and the Golden Jubillee street party embodied this.

Nevertheless, my residents hold concern with regards to lack of communal spirit. When speaking to Patrick and Louisa, they mentioned that such a cyber-connected world is becoming so disconnected and so busy that Sunday rest and roast no longer exists.

With reference to the schedule, the aim was to

create

conversational

space

between

meals whilst leaving room for plenty of food! Ultimately, the event has no end, rather a natural fade. after ten o’clock.

23


USER JOURNEY MAPPING

KEY:

ORGANIZER

FB EVENT

EMAIL INVITES

FOOD & SEATING

UPLOAD APP

FOLLOW MAP

LOCATION ON

SIGN IN

RETRIEVE INVITE

SHOW INVITE

EAT

HOME TIME

KEEP APP

RESIDENTS

VISITORS

User-journey mapping oulines who the users are, what, where, when, why, and how they will interact with the catered service at various touchpoints.

It helps to clarify a clear pathway in order to situate yourself with both user and outsider. More specifically, once complete I was able to build a clear and simple

application design

based on these principles.

The event is the largest element, amounting to approximately 60% of user experience, whilst the application is 30% (for one event), and the facebook event 10%. Nevertheless, the application is the essential tool which the user needs in order to locate the address, linking the online group to the physical event space.

I therefore I took responsibilty to ensure that the application was my primary design focus (easy Facebook set-up) so that the event follows naturally.

24


APPLICATION VERSION ONE - FEEDBACK

KEY:

INTERNAL INVITE ACCEPTED!

EXTERNAL

RETRIEVE INVITE

LOCATION SETTINGS

EVENT

MAP

The background is matched with the green on the official flag. This brightens the design and illuminates the contrasting tones held within the logo. The golden sign-in window was inspired

ACCEPT INVITE EMAIL

PASSOWORD

by Charlie and the Chocolate Factory’s golden ticket. The notion of exclusivity makes this most appropriate.

As with the Highway Code, I almost integrated my symbol construction with Google Maps and other platforms which App Store users are most conveniently familiar with. Nevertheless, ithe brand is still isometric, with circular elements. S. Mistry

It functions with a combination of internal and

J. Tran

WELCOME!

external elements so users have the ability to access all necessary elements needed to partake internally.

C. Omosebi

Firstly, the invite is connected to the mail for proof of acceptance. Secondly, both resident and visitor can update via the wall and converse through Facebook/Messenger. Mainly, this works as an easy navigation interface via Google Maps with an additional function of displaying other visitors who are also on their way.

25


EXPERIENCE PROTOTYPING

CHRIS & CAROLINE

- EASY TO NAVIGATE & STRAIGHT FORWARD - SIMPLE INTERFACE, NO CLUTTER - WELL INTEGRATED WITH OTHER APPS - CONSISTENT COLOUR SCHEME - EXCLUSIVITY MADE TECHNOLOGICAL - BOLD & DRAMATIC

- WHY WOULDN’T YOU USE GOOGLE MAPS? - WHAT MAKES THIS SO UNIQUE? - WILL IT LAST FOR MULTIPLE EVENTS? - WILL IT CONTINUE TO SERVE PURPOSE? - DEVELOPS AS EVENTS CATCH ON? - EXPERIMENT WITH COLOUR PALLETTE

- HOW MANY PEOPLE WILL USE THIS? - WILL THE FLAG BE MADE? - ONLINE PRESENCE IS THERE - THIS COULD WORK CONSIDERING PAST - BRANDING CHANGES THE ATMOSPHERE? - WILL YOU PRODUCE EVENT ITEMS?

26


HOPE / FEAR / SOLUTION

KEY:

HOPE

REGULAR OCCURANCE

NO TIME TO ORGANIZE

CALENDER ROTATIONS

LONG-LASTING FRIENDSHIPS

NO ONE GETS ON

ICEBREAKER ACTIVITIES

ALL-FOR-ONE ONE-FOR-ALL

NOT BOTHERED

PERSONAL ENCOURAGMENT

ACCESSIBLE PLATFORM

LACK OF FB USERS

MAINTAIN EMAILING

DIRECTIONAL SIMPLICITY

ELDERLY STRUGGLE

FOLD-OUT MAPS

NO TECHNICAL ERRORS

APPLICATION FAULTERS

TESTING STAGES

POPULAR DOWNLOAD

PREFER TO USE GOOGLE MAPS

MAKE IT AN EXPERIENCE

FEAR

SOLUTION

Hope-Fear-Solution is a method for identifying the flaws, measuring and reconsidering my expectations. In this case, the notion was to generate alternative formats and tactics for which to employ upon scrutiny.

Although I show awareness of these issues, I cannot control all aspects in order to ensure that

nothing goes wrong. Human centred

design involves mass participation in to reach success. Ultimately, the actualization of the idea will instigate the process of trial and error which can only further develop the idea.

27


VIDEO (STORYTELLING)

When composing the promotional video, I used the iMovie software combining time lapse sketching from a screen recording, with familiar

PROMOTIONAL VIDEO

brand graphics.

My aim was to provide the viewer with a refreshing experience by simply hand-drawing an image of the soon-to-be utopian end (Mars event) for the user-experience. To narrate, I included a series of animated text at various points, simplifying the process,

greeting the

viewer with the bigger picture (still on next page).

Also, I highlighted my core values in solution before showing the three main components to the project.

The audio captures an extract from Bonobo’s Never Leave. I chose for its ambient qualities and its alien-like language. ultimately, it personified an another worldly experience.

My experience with iMovie and Adobe After Effects is minimal so, I opted for the simplest method with the help of James Tran (a more experienced

editor).

Immediately,

I

was

reminded of the PPD group video, using the simple software smoothly.

I consulted Colin in order to create a graphical version in After Effects however, the plot was

AFTER EFFECTS TRIAL

unsuccessful as I lacked the basic skills needed for the most complicated tasks. I hope to conquer this programme during the Live Project

FACEBOOK EVENT

EMAIL INVITES

FOOD & SEATING

UPLOAD APP

SIGN IN

RETRIEVE INVITE

LOACTION ON

FOLLOW MAP

SHOW INVITE

EAT

HOME TIME

KEEP APP

season.

28


EVENT PARAPHERNALIA (METAPHORS)

MAIN EVENT IN CONTEXT

This displays how one may take advantage of event’s basic needs in order to produce a range of paraphernalia for its guests.

The cutlery is a basic Mars red whilst the cup shapes display the range of mingling personalities. An exciting possibility of social interaction based on previous events. I felt it too pretentious to stamp the logo unnecessarily on cutlery.

29


CONCLUSIVE APPLICATION (SIMPLICITY)

KEY:

1

INTERNAL

EXTERNAL

The final version remains the same in function with minor change to dark green (adding a satin-like

quality),

updated

logo/flag,

and

replacement of Gothem HTF Book green to Bold white, decreasing colour variance and improving legibility.

Overall, I feel that this project identifies the first positive action in changing the landscape of my area, in order to empower the people with a sense of self-control. I therefore feel very proud to be part of it.

30


BIBLIOGRAPHY

WEB PAGES

ONLINE VIDEOS

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Available: http://www.home.co.uk/guides/house_prices.htm?location=cuffley. Last accessed 22nd Oct 2013.

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Available: http://www.youtube.com/watch?v=316AzLYfAzw. Last accessed 9th Oct 2013.

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BOOKS

Tools, S.D. (2013). Customer journey map. Available: http://www.servicedesigntools.org/tools/8. Last accessed 26th Dec 2013. Team, S. (2013). Exhibit. Available: http://socialinnovation.typepad.com/silk/2008/10/exhibit.html. Last accessed 13th Dec 2013.

Driving Standard. (2009). The Official Highway Code . In: Driving Standards Agency The Official DSA Theory Test for Car Drivers and The official Highway Code. London: Crown. p474 - 475.

Tools, S.D. (2013). Experience Protoyping. Available: http://www.servicedesigntools.org/tools/21. Last accessed 30th Dec 2013.

Driving Standard. (2009). The Official Highway Code . In: Driving Standards Agency The Official DSA Theory Test for Car Drivers and The official Highway Code. London: Crown. p480 - 481.

Tools, S.D. (2013). Narratives. Available: http://www.servicedesigntools.org/taxonomy/term/10. Last accessed 21st Nov 2013. Tools, S.D. (2013). Personas. Available: http://www.servicedesigntools.org/tools/40. Last accessed 18th Oct 2013. Tools, S.D. (2013). Stakeholders. Available: http://www.servicedesigntools.org/taxonomy/term/17. Last accessed 5th Nov 2013.

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Boiler Room (UK) Ltd.. (2013). Boiler Room - The world’s leading underground music show.

Christos Kyriacou. (2013). Chris and caroline. Experience Prototyping. 1 (26), 1.

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Deb Roberts. (2011). The Smaller They Are, The Harder They Fall.

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