This project consists of a Facebook event, App Store application, and conclusive Event which aims to solve the lack of identity and togetherness within an isolated housing estate, whilst aiding and welcoming relatives and friends through digital navigation.
STRATEGIES FOR VISUAL RESEARCH
CHRISTOS KYRIACOU KYR11325896
DISCOVER / DELVE
3 - 30
3, 4, 11
5, 6, 7, 12, 13, 14
8, 10, 15
DEFINE / DEVELOP
DELIVER / DEVELOP DETERMINE
9, 20, 24, 26, 27, 29
16, 17, 18, 19, 25
21, 22, 23, 28
DEVELOP / DETERMINE 30
INITIAL SCOPING & COLLECTING
DRIVEWAY DECOR ECOLOGICALLY RICH
3.5 x 4.4cm
1.3 x 2cm
4 x 5.5cm
2 x 4cm
3.5 x 5.7cm
1.5 x 5.3cm
5.5 x 8cm
1.8 x 2cm 3
COMPARE & CONTRAST
I began by scoping my road with the intention of finding a range of interesting artefacts after the introductory session. The previous page displays a range of word applications and collected driveway stones/wooden items which reflect colourful tastes against the mundain environmental state. This helped me to familiarise myself with the immediate surrounding on an intricate level, understanding personal traits through seemingly insignificant clues can access the characteristics of the inhabitant.
The second activity included Colin Omosebi, a fellow student who is working on the same project, and living in the same borough as myself. As we are a fairly new estate added to the fringe of Waltham Cross, our areas and roads reflect a highly contrasting social and aesthetic structure.
Colinsâ€™ road is lengthy with side-roads, with mostly
architectural range, is scattered with small hedges and large trees, cars are parked either side of the road and, there are many dedicated services. My road
is a cul-de-sac, has an architectural
affinity, consists of small hedges, the road is clear, and there is no dedicated infrastructure.
As a result, this hilighted the difference between an older, more established area with a thrivning community,
toachieve self-reliancy, social intergration and economic stability. Therefore, my thought was to steer my estate toward its own establishment.
SELF - ETHNOGRAPHY
01 / 08 / 13
WOKE UP My
typical weekday for most adult parents without a business job. On days off I play mother, taking
my sister to school and back. This reflects a, more yo-yo-like activity form one town to the next (via car), as opposed to the confinements of one place as a university student.
This recording was the result of our neighbour Caroline, who mentioned that we seek activity and
schooling. Upon analysis, I have clearly highlighted the four
occasions when returning HOME. This reflects the busy lifestyle and duty away from my living space as a result of no dedicated services for the neighbourhood.
For example, my sister’s school is located in Enfield , and Tesco is located close by, in Cuffley. Furthermore, this lends to the idea of navigational and social familiarity with the surrounding villages, whilst displaying a social isolation from one busy neighbour to the next.
COMPARING PROPERTY VALUE BY TYPE
£1, 075, 996
Whilst exploring the general facts of Cuffley (closest
borough), the differnce in value for detached houses between such marginal borders amounts to £404, 339. As expected, this is mainly due to the size of dominantly detached houses within Cuffley, in comparison to Waltham Cross’ smaller range. To challenge the problem, I sought to explore a possible method for increasing the value of the fewer 27.2% in my area, to rival the current selling appeal of 71.8%.
IMPORTANCE SCALE WE ARE THE GATEKEEPERS QUESTION THE COUNCIL LEAST
MY HOUSE WAS A PUB VETERAN
NO OFFICIAL NEIGHBOURHOOD WATCH
KEEP A KEY:
FOR UNUSUAL CARS
PATRICK & LOUISA
CHRIS & CAROLINE
HAMMOND GREENERY IS NEXT
HARD FOR LIVING IN A TOY LAND
SPIRIT EVENTS &
VISIT I conducted seven interviews. Tony is my elderly
KIDS IN A
gardener, Jeremy Pearce is the chairman of
the Goffs Oak Resident Association, and the
remaining five colours represent my immediate
JUST PASSING CUFFLEY,
GOFFS OAK, WE’RE
paying attention to the most concentrated in
TO FIGHT COMMON
excluded local history as it remains irrelevant to daily routines, and although lookout is imprtant, there is no significant crime-rate to warrant a neighbourhood watch.
AND YOU IN
Upon analysis, I found four common themes, problems
DISENGAGED Clusering helps to generate a clear persona from the initial interview notes as it categorizes
LEVEL OF ENGAGEMENT WITH RESIDENTS
the personality traits in relation to the explored problem. To begin with, I chose to examine the attitudes toward togetherness between residents on my road, in order to cater the project to someone, as opposed to everyone and no one. Evidently, apart from the individual, all personalities reveal a degree of social interaction with other
neighbours regardless of attitude. This instigated a possible solution centring the unification of personalities through social design, excluding the individual. When referring to past gatherings on my road, I sought to draw upon past experiences which have united my
over the past three years and in particular, the Queenâ€™s Golden Jubilee even remained the
ATTITUDE TOWARD TOGETHERNESS
I remembered the three street parties held
largest, most organized and successful event yet. This stood as the most dominant strategy to consider, and possibly re-invent through the project. Conclusively, I viewed the individual as a lostcause due to resident feedback which indicated a complete absence and disinterest toward such activities. Although aiding the specification of my outcome, I feel saddened that a such separation is present, yet no one should be forced to participate when they do not wish to.
DOUBLE TAGET AUDIENCE (PERSONA)
RESIDENT ON ROAD
In order to explore location in relation to a the visitors, I outlined the relevant resident aspects as cause, and the visitor parallel, as effect. This displays people relationships, in order to explore navigational formats for both the current, potentially new, or unfamiliar visitor. AGES
MOST ARE IN
Each access point clarifies a resident ideal and the equivalent shows the resulting attraction. Conclusively,
progression for social design whilst re-enforcing the strong traits of the specific habitat.
Amongst the interview information gathered, the location is described as being in no
2X KIDS GO TO
manâ€™s land and hard to visit for the unfamiliar
2 X CARS
This layout therefore suggests the need for an identity for which to unite toward, and an invitation to welcome the unfamiliar into
newfound society. This displays an collective initiative
CLASSMATES PLENTY ROAD
surrounding villages to embrace a rebellious
and empowering ideal.
SIMILAR GROUPS LIVE CLOSE
RELATIVES LIKELY TO MEET
RELATIVE VISITORS 9
ISSIUE + SOLUTION = FORMAT
In order to clarify my research into a series of key findings, I chose five key issues for which to resolve. The red colours show the chosen and combined areas for further exploration, whilst the green colours show secondary options which were not chosen.
NO OFFICIAL WATCH
LOGO & IDENTITY
As previously mentioned, the neighbourhood watch seemed irrelevant due to a low crime rate and the activity centre seemed a a dated and non-flexible addition to the space. My aim was to produce a seamless design ideal, rather than costly and unescessary clutter.
suggestive elements within an over-arching ideal. Firstly, the logo and identity will outline the image and embody the brand-basics, whilst the phone application will function as a navigational device for visitors when travelling to the social gathering.
Although balancing three individual elements at once, the proposition encourages organizational indivduals and any voulenteers to partake in the organization of a large-scale project with themselves as end-users.
STUDIO FEEDBACK: GUERILLA
PUBLIC: APP STORE REVIEWS
ADVISORS: TUTORS & PEERS The stakeholder map visualises the most-toleast wave effect of the project on all third
LOCAL MEDIA: MERCURY NEWS
parties. At the centre, I titled the project mars as a result of various comments made by visiting friends from london and the residentâ€™s aesthetic
VILLAGES: GOFFS & CUFFLEY
descriptions. CLIENT: RESIDENTS & VISITORS James Tran from Hackney mentioned that I live on Mars, whilst neighbour Chris describes the journey view of our housing estate as a large opening, with a wall of red ahead, sitting on gently undulating land. I saw the elevated land as an independent state.
The most effected is the immediate user and beneficiary. Secondly, neighbouring villages gain awareness through word of mouth and thirdly, media attention of MERCURY readers within Hertfordshire.
Fourthly, constant feedback reviews from tutors and problem based learning groups helps to
constantly improve my design rationale and fifth, once the application becomes live, there will be a range of ratings and reviews from my users and critics within the field. Finally, as a potential aid to the project, Guerilla studios could help to execute the application build and event planning.
These four guerilla advertising campaigns, each capture the a unique theme for which I seek to
incorporate into my event organization. The
hyper link connects to video footage.
HEINIKEN: TROPHY TOUR
Begeinning with Caineâ€™s Arcade, the idea of surprise from welcoming strangers to support a good cause warms the heart and instigates an immediate connection between people. In my case, neighbours greeting the visitor in such a grand way immediately elevates the occasion.
Secondly, the Heiniken: Trophy Tour rewards travelling visitors by placing the champions league trophy in their hotel room. This provides a sense of achievement for dedication to ones team. I wish to mirror this by rewarding the visitor with a social interaction and good food.
3 Thirdly, TNT: Push Button to Add Drama brings a
sense of excitement to an otherwise lifeless, or mundane atmosphere. As previously mentioned, my
TNT: PUSH BUTTON TO ADD DRAMA
COCA-COLA: HAPPINESS TABLE
through out the day so the intention is to liven the landscape and raise the noise.
Fourthly, Coca-Cola: Happiness Table conveys Eating together as the primary source of happiness by inviting strangers to sit and eat at a public table with freshly-made Italain food by Simone Rugiati. The idea that it brings people together through familiar tradition explains the notion of a street party which I wish to adopt.
VISUAL INFLUENCES FOR BRANDING
In order to generate a brand which encapsulates the idea of the Cosmos, Mars, and an elevated society,
I looked at a range of influences
from Apollo and Soviet crests, to former student Milner Gullandâ€™s isometric designs, cinematography from The Wizard of Oz, and other video projects centring the Mars theme. This helped to define colour, geometry and theme for the logo and the following brand paraphernalia.
POTENTIAL STUDIO AID
Guerilla.co.uk caters to event management and application design. Their values include
integration, which means that their solutions are created around my challenges, objectives and budgets, as mentioned on their website. If my concept became a live project, I could
possibly approach this company for design aid and organization in cohesion with my residents.
I mailed the company informing them about my project with the intention of receiving some
feedback as to how I may improve my brand. So far, I have received no reply however, I wish to hear from them in the near future.
My name is Christos Kyriacou and I study Graphics at the London College of Communication. As a young designer, got to say, love your work
guys! I’m currently working on a local project which involves creating a new state known as MARS which is where I live. It includes a navigational application which is connected to regular events (held on fb) on my road. This came about as a result of not being recognised by local villages and also visitor navigational
Guerilla PR used media management of the
regional press to create coverage platforms for the ‘Life is better’ campaign and the Stop
So, this was a way to put us on the map!!!! I’d
love to know what you guys think about my work, whats good, how it may be improved. Please find the short pdf attached and bear
in mind, this application is just a working progress! Thank You
CORE AIMS & VALUES
+ VALUE IMMEDIATELY
BRANDING VERSION ONE - FEEDBACK
Caroline. As isometrics became more interesting to me, I began using the grid structure to create a miniature house, beginning with simple linework, then applying colour. The floating house suggests an elevated or unearthly society having no gravitational pull. The choice of orange shows the mild-light from the front, darkest from the left and dramatic whitelight from the bottom.
DAVID OKU & KARL FOSTER
- GEOMETRICALLY PLEASING - EVOKES CURIOSITY
- ILLEGIBLE TYPE - TOO ILLUSTRATIVE
- GOLDEN AURA - POLITICAL/CULT POWER
BRANDING VERSION TWO - FEEDBACK
The second version instigated a variation in crest logo and type, for applicational purposes. The crest is a propaganda-like celebration of new-found power for the people, whilst the simple ‘M’ with the cube is a simplified abbreviation suited to commercial recognition and memorable association. The new choice of colour reflects a dry planet (Mars) with an earthly replenishment of dark green to associate the brand with our country landscape. This red also resembles bick-like qualities as opposed to the previous orange.
PETROS & ANT PIERRE
- SUITED TO EDGY PROPAGANDA - EVOKES CURIOSITY
- ‘M’ & ‘A’ ON HOUSE IS DISTRACTING - OFF-CENTRE CAUSES PROBLEMS
- RED ISSUES A WARNING SIGNAL - SEPARATE FLAG INDIVIDUALLY
CONCLUSIVE BRANDING & FUNCTIONAL NAVIGATION
In order to centre the logo, I removed the flag as the application platform dictated a centralisation. This change is displayed between version one and two as the loading screen never looked quite right with the overhanging flag so the product re-appropriated the brand in a sense.
practiced the intergration of a navigational system into the Highway Code, in order to raise initial awareness. There are signs leading to both Cuffley and Goffs Oak , but no further. This explains the navigational nightmare which new visitors encounter.
I began by looking at a range of different signs and found my destination mostly applicable to the attraction section, which consists of brown directional signage.
When this became too restrictive, I digressed by ignoring the legal restrictions, exploring the intergration into blue signage and other road markings. I intergrated the current shapes with my existing colour pallette. This development is shown in more detail on the following page.
MAPPING REGION OF MARS
almost disguise my advertising, I downloaded the typeface Roadgeek 2000, creating similar directional arrows and shapes. I have displayed an example of the many stategic points for which to erect signage. I felt this displayed a blance between rebellious mockery yet it was to conformist and serious in tone when compared to typical guerilla marketting.
KARLâ€™S QS & COMMENTS
Have you thought about how big this place is?
I like the fact of associating onself with an area and empowering the people to gain pride in where they live.
Maybe it needs to be an interactive format whereby
opposed to road signage. it means easier access and awareness of dominantly sophisticated means and methods.
I think itâ€™s a great idea. You have certainly found the range of common concerns amongst your audience and you now need to be fearless and go with for it.
APP, EVENT, & ADVERTISING (SKETCHING)
As a method for re-considering my format, I
and advertising components, calculating its interlinking functions with one-another. The collected imagery captures how the application functions, how my audience may use the app, and how I may utilize guerilla advertising as a possible extension to build an atmosphere.
PAIRING APPLICATION WITH EVENT
functional application elements to the event on
INCLUSIVE APPLICATION ELEMENTS
my street. I was drawn toward the dramatic yet simple use of lighting in the McDonaldâ€™s storefinder app, Google Maps presented a simple interface for navigation integrated navigation, and the Boiler Room demonstrated the use of Facebook login. My aim was to somehow converge
When displaying my first and final drafts of the application, I used these four screenshots from my iPhone in order to structure an approximate layout format accurate to the existing grid system.
As stated previous, the application will supply the navigational element to the equation, whilst the event will be the social conclusion to the entire process. By combining an ancient gathering with the contemporary format, I have created a specific and unique solution to the
problems identified from the initial research.
EVENT & APPLICATION (POSITIONING)
When approaching the event, I chose a slightly eccentric tone of voice as if a Martian from another planet welcoming the human into our world for just a day.
I chose to hold this event in the summer as the weather is mild/hot (most street parties in this period). Also, this allows time for
planning and application building.
With reference to time, I chose three oâ€™clock as the average time for all past events showed beginning times between two-three oâ€™clock.
The iPhone image displays a final loading page (final version shown later on), matching the Facebook banner. This upholds brand consistency and association with an affinity of image.
On my posting history I have displayed the previous
version, in order to display my progression and exchange between development stages.
When displaying the basic page to past organizer
actualization through facebook and enjoyed the familiar organizational advantages of the platform: It makes sense yet, I never thought of that before, it makes sense to navigate through such an accessible and seamless tool which we all
We Martians would like to invite family and friends for food, drinks and laughs to mark the launch of our newfound state, Mars.
12 Old Grove close West Cheshunt Waltham Cross EN7 6UN
Sunday 6th July 2014 3:00pm until 10:00pm
JUBILEE STREET PARTY (SCARCITY)
BBQ COOK 3:00 - 5:00 MAIN 5:00 - 8:00 DESERT 8:00 - 9:00 COFFEE & LAUGHS 9:00 - 10:00 onward
As stated by the Coca-Cola: Happiness Table, the act of eating with one-another generates activity and interaction amongst all and the Golden Jubillee street party embodied this.
Nevertheless, my residents hold concern with regards to lack of communal spirit. When speaking to Patrick and Louisa, they mentioned that such a cyber-connected world is becoming so disconnected and so busy that Sunday rest and roast no longer exists.
With reference to the schedule, the aim was to
meals whilst leaving room for plenty of food! Ultimately, the event has no end, rather a natural fade. after ten oâ€™clock.
USER JOURNEY MAPPING
FOOD & SEATING
User-journey mapping oulines who the users are, what, where, when, why, and how they will interact with the catered service at various touchpoints.
It helps to clarify a clear pathway in order to situate yourself with both user and outsider. More specifically, once complete I was able to build a clear and simple
based on these principles.
The event is the largest element, amounting to approximately 60% of user experience, whilst the application is 30% (for one event), and the facebook event 10%. Nevertheless, the application is the essential tool which the user needs in order to locate the address, linking the online group to the physical event space.
I therefore I took responsibilty to ensure that the application was my primary design focus (easy Facebook set-up) so that the event follows naturally.
APPLICATION VERSION ONE - FEEDBACK
INTERNAL INVITE ACCEPTED!
The background is matched with the green on the official flag. This brightens the design and illuminates the contrasting tones held within the logo. The golden sign-in window was inspired
ACCEPT INVITE EMAIL
by Charlie and the Chocolate Factoryâ€™s golden ticket. The notion of exclusivity makes this most appropriate.
As with the Highway Code, I almost integrated my symbol construction with Google Maps and other platforms which App Store users are most conveniently familiar with. Nevertheless, ithe brand is still isometric, with circular elements. S. Mistry
It functions with a combination of internal and
external elements so users have the ability to access all necessary elements needed to partake internally.
Firstly, the invite is connected to the mail for proof of acceptance. Secondly, both resident and visitor can update via the wall and converse through Facebook/Messenger. Mainly, this works as an easy navigation interface via Google Maps with an additional function of displaying other visitors who are also on their way.
CHRIS & CAROLINE
- EASY TO NAVIGATE & STRAIGHT FORWARD - SIMPLE INTERFACE, NO CLUTTER - WELL INTEGRATED WITH OTHER APPS - CONSISTENT COLOUR SCHEME - EXCLUSIVITY MADE TECHNOLOGICAL - BOLD & DRAMATIC
- WHY WOULDN’T YOU USE GOOGLE MAPS? - WHAT MAKES THIS SO UNIQUE? - WILL IT LAST FOR MULTIPLE EVENTS? - WILL IT CONTINUE TO SERVE PURPOSE? - DEVELOPS AS EVENTS CATCH ON? - EXPERIMENT WITH COLOUR PALLETTE
- HOW MANY PEOPLE WILL USE THIS? - WILL THE FLAG BE MADE? - ONLINE PRESENCE IS THERE - THIS COULD WORK CONSIDERING PAST - BRANDING CHANGES THE ATMOSPHERE? - WILL YOU PRODUCE EVENT ITEMS?
HOPE / FEAR / SOLUTION
NO TIME TO ORGANIZE
NO ONE GETS ON
LACK OF FB USERS
NO TECHNICAL ERRORS
PREFER TO USE GOOGLE MAPS
MAKE IT AN EXPERIENCE
Hope-Fear-Solution is a method for identifying the flaws, measuring and reconsidering my expectations. In this case, the notion was to generate alternative formats and tactics for which to employ upon scrutiny.
Although I show awareness of these issues, I cannot control all aspects in order to ensure that
nothing goes wrong. Human centred
design involves mass participation in to reach success. Ultimately, the actualization of the idea will instigate the process of trial and error which can only further develop the idea.
When composing the promotional video, I used the iMovie software combining time lapse sketching from a screen recording, with familiar
My aim was to provide the viewer with a refreshing experience by simply hand-drawing an image of the soon-to-be utopian end (Mars event) for the user-experience. To narrate, I included a series of animated text at various points, simplifying the process,
viewer with the bigger picture (still on next page).
Also, I highlighted my core values in solution before showing the three main components to the project.
The audio captures an extract from Bonoboâ€™s Never Leave. I chose for its ambient qualities and its alien-like language. ultimately, it personified an another worldly experience.
My experience with iMovie and Adobe After Effects is minimal so, I opted for the simplest method with the help of James Tran (a more experienced
reminded of the PPD group video, using the simple software smoothly.
I consulted Colin in order to create a graphical version in After Effects however, the plot was
AFTER EFFECTS TRIAL
unsuccessful as I lacked the basic skills needed for the most complicated tasks. I hope to conquer this programme during the Live Project
FOOD & SEATING
EVENT PARAPHERNALIA (METAPHORS)
MAIN EVENT IN CONTEXT
This displays how one may take advantage of eventâ€™s basic needs in order to produce a range of paraphernalia for its guests.
The cutlery is a basic Mars red whilst the cup shapes display the range of mingling personalities. An exciting possibility of social interaction based on previous events. I felt it too pretentious to stamp the logo unnecessarily on cutlery.
CONCLUSIVE APPLICATION (SIMPLICITY)
The final version remains the same in function with minor change to dark green (adding a satin-like
replacement of Gothem HTF Book green to Bold white, decreasing colour variance and improving legibility.
Overall, I feel that this project identifies the first positive action in changing the landscape of my area, in order to empower the people with a sense of self-control. I therefore feel very proud to be part of it.
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