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THE VISUAL STRATEGY GUIDE
Personas _
OUTSIDER
NANC Y Age: 40 Female Married Work From Home Chicago
1. Kelly lives with her husband and cares for two children in the townhouse. 2. A former journalist. She won't spend more time with her family, after the birth of her third child, she becomes a freelance writer. 3. Her husband was busy, so the family doesn't often have weekend activity. 4. Children are growing up, and she pays more and more attention to their children's education. 5. She hopes children can thrive and get them a better education. 6. She often keeps touch with her former colleagues, also be involved in community events.