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Pogopalooza 10

The 10th Annual World Championships of Xpogo

New York City, July 26th - July 28th

Sponsorship Opportunities


Opportunity Snapshot This summer in July, 2013 the largest Xpogo event in history is coming to town. Pogopalooza 10 - The 10th Annual World Champions of Xpogo will bring athletes from around the globe to New York City for a high-flying weekend of action sports competition, world records, and interactive events, all on classic and next generation pogo sticks. This is your opportunity to disrupt the norm and be a part of a passion-filled, truly signature event.


ABOUT POGOPALOOZA Pogopalooza is the annual gathering of the top-ranked Xpogo athletes from around the globe, and the world’s largest and most interactive pogo event for young adults, the health + wellness community, families, and action sports fans. Now in its 10th year, Pogopalooza consists of:

Action Sports Competition

Open Qualifiers

Demographics: • Young Adults • Health + Wellness Community • Families • Action Sports Fans

Free Jump Area

World Record Day

On-Site Reach: 35,000+ Media Impressions: 200MM+

What is Xpogo? An extreme sport born out of a grassroots movement centering around next-generation high-performance pogo sticks


Who We are Are Xpogo LLC is the global governing body for the sport of Xpogo, managing multiple brands, premier talent, rich content, retail, online platforms, and signature international events.

2012 Nike Olympics Commercial

Brighton Fringe Headliners

Xpogo LLC’s National Agency Partner

Summer Streets NYC

SyFy Network Upfront

Guinness World Records

Pogopalooza 9

LeadDog Marketing Group, based in NYC, is a full service integrated marketing agency with extensive experience creating, marketing, and producing some of New York’s biggest events.

O, The Oprah Magazine

Grand Central Centennial


POGOPALOOZA 10 RunDown

July 22 – 25th Athlete Arrivals / Media Appointments and Promotion

July 26th

Major PR Stunt featuring iconic NYC landmark

July 27th

Open Qualifiers and World Record Day Hoboken, Pier A - Panoramic View of Manhattan

July 28th

MAIN EVENT – World Championship Finals Union Square North Plaza

Pier A, Hoboken

Union Square

July 27 - Open Qualifiers/World Record Day

July 28th - World Championships

Thousands of Daily Summer Visitors th

200,000 + Daily Foot Traffic


Media + Attendance MEDIA: On average, Pogopalooza achieves 100MM+ media impressions. Standard Earned Media Breakout: National 55%

Broadcast 48%

Local 45%

Digital/Social 27% Print 25%

Pogopalooza 10 is projected to achieve between 200MM – 300MM+ media impressions for the following reasons: • • • •

Xpogo LLC’s PR Firm is Based in NYC First-Tier Media Market 10-Year Anniversary Event Largest Scale Xpogo Event Ever Produced

ATTENDANCE: As a decade-old sports property, Pogopalooza attracts tens of thousands of spectators. The most targeted event demographics are: • Young Adults

• Families

• Health + Wellness Community

• Action Sports Fans

Age: 20-30 Independent, Hip, Liberal Age: 16-50 Active, Nutritionally-Smart, Motivated

Age: 6-12 & 30-50 Optimistic, Fit-Conscious, Fun-Oriented Age: 20-50 Male-dominated, Humorous, Free-Spirited

Male 65% Female 35%


Why get involved Why Get InvoLved Achieve your brand objectives through a partnership with Pogopalooza. • Bring your initiatives and messaging to life through a spring and summer integrated campaign with local and national reach

• Create customized on-site activations across three-days of events to engage tens of thousands • Seamlessly incorporate your brand in tangible and wildly unique ways across event-week platforms • Gain millions of earned media impressions through a robust PR campaign • Feature your brand throughout a multi-channel marketing plan including unique social media initiatives • Leverage partnerships and create new promotion channels • Collect vibrant and thrilling content for use in current and future campaigns • Associate with the hip and cutting-edge Pogopalooza and Xpogo stories to further access key demographics


Contact

Nick Ryan

Chief Executive Officer & Co-Founder

717-650-5232 NickRyan@Xpogo.com


Pogopalooza 10 Sponsorship Opportunities