Issuu on Google+

Virtual Virtual Audience Networks Audience Networks Custom targeting to deliver your audiencetoatdeliver scale your audience at scale. Custom targeting Our solution refines campaign delivery after every impression, click and conversion to deliver your target audience at the right time and at the right price without waste.

Driving greater results through dynamic optimization

We use site lists, content filtering, and proprietary software

Virtual Audience Networks is a CPM-based solution that to deliver brand-safe, relevant content that leverages the can be used by agencies their best sites to andtarget channels. Yourideal ads willaudiences. appear alongside the right content - no matter audience are targeting. All Virtual Audience Networks are what built on you [x+1]‘s proprietary Media+1 platform to create custom models and analysis for each client and product. All [x+1] Virtual Audience Networks are built on our proprietary Media+1 platform, providing agencies and Virtualadvertisers Audience aNetworks ensure that the right ad is delivered to complete solution for custom targeted online the right audience at the right price... one impression at a time. display advertising.

The VAN difference Proven

Foundational capabilities

Virtual Audience Networks Precision targeting is delivered by [x+1]’s [x+1] Virtual Audience Networks have one of the largest Predictive Optimization Engine, POE™ media footprints in the world, with the ability to reach 95%+ of the US internet population.

Campaign performance, delivery and targeting reports come standard with all [x+1] Virtual Audience Networks. at scale. These reports are sure to give you new insight into your online media.

Custom targeting to deliver your audience Audience data leads to higher returns for Drive more value from your media by your media spend.

Value Our solution

refines campaign delivery after every reaching valuable incremental impression, click and conversion to deliver your target audience at the right time and at the right price without waste.

audiences

Custom audience analysis is generated by a combination Telecom Company Case Study of data sources, from ad servers, demographic, 3rd party insight reports to pinpoint Challenge: Drive acquisition rates whilethe decreasing CPA. Success Access sources and more. We use site lists, content filtering, and proprietary software attributes predictive of response with to deliver brand-safe, relevant [x+1] content that leverages the Audience Network to target Solution: created a Virtual from theappear Plusalongside One Team™ best sites andsupport channels. Your ads will the audiences that were likely to become new customers. [x+1]’s Open right content - no matter what audience you most are targeting.

CPA

Data Bridge integrates all these sources of The targeted audiences were identified based on pastinformation behavior to discover hidden buying patters and refines and demographic segmentation. The Virtual Audience delivery after every impression, click and Network was continually refined to target audiencesthe basedcampaign on conversion. the attributes of those prospects who became customers. All [x+1] Virtual Audience Networks are built on our proprietary Media+1 platform, providing agencies and Results: The CPA for each registration was decreased from for custom targeted advertisers a complete solution online Start of Campaign $107.00 to $77.00 within a 3 month time period. display advertising.

1st Month

2nd Month

Flat or Dynamic CPM Standard Reporting Transparency 3rd Party Data Performance at Scale Operational Experience

3rd Month

Campaign performance, delivery and targeting reports

Virtual Audience Networks have one of the largest [x+1] Virtual [x+1] Audience Networks have one of the largest come media standard with all [x+1] Virtual Audience Networks. media footprints in the world, with the ability to reach 95%+ These reports are sure to give you new insight into your footprints in the world, with the ability to reach 95% of the US Buy audiences, not just inventory of the US internet population. online media. internet population.

Audience Data leads to higher returns for your media spend. Telecom Company Caseif Study Knowing a particular impression is in your target audience before you buy is critical to eliminating mediarates waste improving the efficiency of your media spend. We figure this out for you by Challenge: Drive acquisition whileand decreasing CPA. pulling in powerful audience data from a hostEmail: of providers and integrating it with our buying Learn more: Call: CPA Solution: [x+1] created a Virtual Audience Network to target platform. XplusOne.com 212.741.4222 sales@XplusOne.com audiences that were most likely to become new customers. The targeted audiences were identified based on past behavior and demographic segmentation. The Virtual Audience

© 2010 [x+1] Inc., All rights reserved. Version 2.0


Virtual Audience Networks Custom targeting to deliver your audience at scale

Why is this so much smarter than buying from an ordinary ad network? Traditional ad networks profit when they can sell their aggregated, prepurchased ad inventory for higher rates then what they paid for it. Because they pre-purchase their inventory, they carry inventory risk, so they must sell you what they have on hand, whether or not it is right for your campaign. [x+1] does not pre-buy inventory, so you can be sure that the best impressions are sourced at the right price for you. Also, traditional ad networks do not have the capabilities to run custom audience analyses.

What makes your network different from other networks and why should we go with you? [x+1] has an audience network, not an ad network. Virtual Audience Networks focus on finding your audience wherever they are across inventory sources, not selling pre-bought inventory around an interest or demographic category. Each Virtual Audience Network is custom-built and refined to deliver exactly the audience you want, at the right price. Virtual Audience Networks is offers first class targeting technology that collects audience data about each click and conversion and uses it to build custom audience segments. By using this method, it is possible to find consumers are converting through “look alike” modeling. Then, Virtual Audience Networks purchases impressions based on those audience segments, so that your campaign is shown to the people who are statistically most likely to take action. [x+1] automatically adjusts which sources you buy from based on performance and price. Once we’ve created custom audience segments with our technology, we filter billions of impressions across

media sourced from ad exchanges and publishers. Our system monitors which media sources are giving you the best performance and the best price and adjusts how much you spend on each source to get you the best overall value for your campaign.

How many impressions do you serve monthly? How many uniques? Billions. We have access to 95% of the online US population monthly.

What types of targeting and technologies help reach our target more effectively/efficiently than your competitors? Our Predictive Targeting Engine, POE, uses audience data to do sophisticated algorithmic targeting, and assign a value to each audience based on its size and response rate. We then buy inventory on a per impression basis to offer you the most aggressive rate.

How much transparency do you offer to your clients? We offer full transparency into the audience segments that our targeting engine creates that you can use to uncover valuable insights into who is converting through your campaign, and why.

How much does it cost to run a Virtual Audience Network?

Telcom company case study Challenge: Drive acquisition rates while decreasing CPA. Solution: [x+1] created a Virtual Audience Network to target audiences that were most likely to become new customers. The targeted audiences were identified based on past behavior and demographic segmentation. The Virtual Audience Network was continually refined to target audiences based on the attributes of those prospects who became customers. Results: The CPA for each registration was decreased from $107.00 to $77.00 within a 3 month time period.

The price to run a Virtual Audience Network varies greatly depending on targeting and audience criteria. Please contact us for pricing details.

Learn more:

Call:

Email:

XplusOne.com

212.741.4222

sales@XplusOne.com

© 2010 [x+1] Inc., All rights reserved. Version 2.0


Virtual Audience Networks