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WELCOME Dear Friends, Please accept our warmest welcome to X|Media|Lab Sounds Digital. X|Media|Lab events have been held all over the world with our signature themes of bringing together cross-platform, cross-disciplinary, and cross-cultural collaborations. XML Sounds Digital will explore the future of digital music and media and emerging revenue streams and business models across all platforms and devices: music streaming, mobile applications, online video, social media, and immersive and alternate entertainment experiences. All this in London - the world’s most thoroughly music city - and at this historic Sadler’s Wells Theatre. A stellar line-up of International and UK speakers, mentors and guests have assembled for us to share valuable information with each other. Sounds Digital is a space for us to explore bold new creative and entrepreneurial ideas, and to create high-value friendships among digital media and music professionals from around the world. We especially welcome the Sounds Digital project teams who join us from Amsterdam, Berlin, Biarritz, New York, Stockholm, Sydney, New Zealand, Oslo, and of course London. This is the first of series of Sounds Digital events we will run in London, LA, Sydney, and somewhere in Europe. We thank you for being an integral part of this first one, and we hope you include yourself in these future events. Everyone in the room at Sounds Digital is here to help you with creative ideas, business plans, technology issues, and international networks - please take full advantage of that! As one of London’s greatest musical artists once put it, “We mean it, Man!” Brendan Harkin Director, X|Media|Lab

Megan Elliott Director, X|Media|Lab



KEEP IN TOUCH Keep in touch via social media or contact us directly Tagging X|Media|Lab Blogs/Vodcasts/Podcasts: xmedialab Twitter: #xmedialab Flickr/Photobucket: xmedialab Joining X|Media|Lab Subscribe to our free newsletter: Become a Fan on Facebook: soundsdigital Join our Group on Facebook: xmedialab Twitter: @xmedialab Contacting X|Media|Lab




Senior Partner, Goldring, Hertz & Lichtenstein LLP (Los Angeles)

Ken is the Managing Partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Ken was Vice President, Music - Business and Legal Affairs - for The Walt Disney Company. Ken is also a Principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Ken is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Ken is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice.



David Maher Roberts CEO, The Filter (Bath)

David is a passionate and experienced digital media executive with a background in both multi-national media businesses and entrepreneurial start-ups. David was appointed CEO of The Filter in September 2007. David first started as a writer/photographer combo and founded his first media business at the age of 24 launching two national newsstand magazines in the UK – following that he amassed 13 years in magazine and web publishing, serving as Publishing Director at Future, with responsibility for the games portfolio of 10 Magazines, 2 websites and 80 employees – and also as International Publishing Director for Future’s French, Italian, German and Polish subsidiaries. In 2003, David founded Future Plus, a creative content agency that provides tailor-made content. From 2004 to 2006, he served as Future’s Digital Director for the UK & Mainland Europe up until 2007, when David launched (a sports social network) and worked as a consultant for the BBC to help develop its digital strategy. Over the last two years, David has helped transform The Filter from a business focused on music playlist applications to a world-leading recommendation and relevance engine for the digital entertainment industry. Customers using The Filter’s platform include Sony Music, thePlatform, DVDPost, We7 and Nokia. Follow David on Twitter @davidpmr



Ashley Head

Executive Chairman Datacash Group PLC (London)

Ashley Head has over 30 years experience in the payments and banking industry. Ashley was involved in establishing the business of ProcCyber, acquired by DataCash in June 2006. This organisation focused on providing leading bespoke payments and risk solutions for the fast paced and dynamic gaming industry. As Executive Chairman of the collective DataCash Group, Ashley is a full time member of the Management Team, focusing on strategy and business development for an organisation that provides global, multi-channel payments and fraud prevention solutions for over 900 blue chip customers and processed transactions to a value in excess of £18billion in 2009. Ashley’s previous roles have included Senior Vice President for the Africa region for MasterCard International and Director of Technology and Electronic Banking for The National Commercial Bank in Saudi Arabia.



Tim Chang

Principal Norwest Venture Partners (Palo Alto)

Tim Chang is a Principal at Norwest Venture Partners, focusing on investments in wireless and digital media, and business development initiatives in Asia-Pacific. Tim’s recent NVP investments have included 3Jam, Brite Semiconductor and Lumos Labs, as well as working along side the boards of some of the world’s leading digital media companies, including deCarta, Double Fusion and Veveo. Prior to joining NVP in 2006, Tim was a Principal at Gabriel Venture Partners where he built Gabriel’s wireless sector practice. Tim led investments in Iridigm Display Corporation (acquired by Qualcomm), Sequoia Communications, Sandbridge, and Kajeet. He also contributed to the boards of Placeware (acquired by Microsoft), Arula Systems (acquired by Raritan), TestQuest, NextG Networks, and IPWireless. Prior to joining Gabriel, Tim spent more than five years working in Japan as a Product Manager at Gateway Inc, and prior to that, a Development Engineer for General Motors, leading project teams across China, Korea and Japan. Currently Tim serves on the Advisory Boards of the Silicon Valley Telecom Council, Dealmaker Media, Digital Hollywood, TiE Wireless SIG, MIT/Stanford VLAB, VC Task Force, and Silicon Valley Chinese Wireless Association. Recently Tim was listed on the AlwaysON Hollywood IT List recognizing technology leaders in the entertainment industry; and nominated as one of five emerging VCs to watch by The Deal. Follow Tim on Twitter @timechange



Matthew Hawn

Vice President, EMEA & Asia Pacific Global Digital Operations Sony Music Entertainment (London)

Matthew Hawn has been working professionally in digital media since for 17 years. He started in San Francisco as one of the Founders of Macworld Online, one of the first magazines to go online using bespoke web content management tools that were designed and deployed in almost real-time conditions. From there, he moved onto the editorial board for The Site, an hour-long primetime magazine show that ran every weeknight on MSNBC from its launch in 1996, combining news and technology stories for a general audience; Matthew sat on the editorial board for the show, creating cross-media stories that ran in parallel across television and on the web. He was also a regular on-air correspondent, covering digital entertainment. In 1998, he crossed over from journalism to join the record industry in the earliest days of digital distribution in the dark days when the ipod was still just a glimmer in Steve Jobs’ eyes. He worked for Universal Music International in London where he helped create the infrastructure the company needed to digitize their audio and video assets to prepare them for digital distribution. Since 2002, he’s worked for Sony Music in their Global Digital Business group in a variety of roles. Lately, he’s been developing Sony Music’s international direct-to-fan strategy, building the teams and tools to do innovative digital marketing, customer relationship management, and ecommerce.



Bob Johnson

PRINCIPAL & CO-FOUNDER Planet Illogica (Los Angeles)

Bob, a Los Angeles-based entertainment attorney, is a Principal and Co-Founder of Planet Illogica. He oversees the company’s music and legal affairs. Bob has been involved in the entertainment industry for nearly two decades: as a senior music executive for Atlantic Records during its reign as the industry’s number one label; as President of the Rights Division of Withoutabox, a 2008 acquisition of Amazon and IMDB; and as an entertainment attorney representing talent, production companies, new media companies, and entertainment industry-based nonprofit organizations. Bob serves on the board of directors of several nonprofit organizations. He recently concluded a term as Chair of the Board of the Silverlake Conservatory of Music, a nonprofit community-based music school founded by Flea (Red Hot Chili Peppers). He is a Co-Founder and Co-Chair of LA Works, the Los Angeles affiliate of the national Hands On Network/Points of Light Foundation, and a member of the board of Operation USA, an international disaster relief organization. Previously he served multiple terms on the boards of Rock the Vote, the Creative Coalition, and the ACLU Foundation, among others. Always a fierce advocate for artists, Bob embraces Planet Illogica’s vision of a thriving online artist community empowering each other economically and artistically.




Creative Director for Consumer Experience, Nokia (London)

Priya enjoys crafting simple, fun, addictive tools to enable conversations and experiences underpinned by robust business models. Her expertise lies in developing and managing the complete customer experience for products and services. Over the past ten years, she has built and led product development teams. Her teams have shipped – BBC iMP (iPlayer), BBC Mobile portal, Trusted Places, Project Kangaroo (initial proposal), the Digital Wellbeing Showroom, Sugarscape (Hachette Filipacchi) and significantly increased Flirtomatic’s user revenues. She has worked in various capacities as senior interaction designer, implementation manager, creative director, innovation executive and head of product. Prakash is a RSA fellow with a MA in Interaction Design from Royal College of Art and holds patents for iPlayer. When not working, she dreams of starting her own social enterprise. She recently joined Nokia as Creative Director for Consumer Experience.



Frank Rose

Contributing Editor to Wired (New York)

Frank Rose writes about the impact of technology on media and entertainment, covering such topics as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, and the posthumous career of Philip K. Dick in Hollywood. Before joining Wired in 1999, he served as a Contributing Writer at Fortune and at Travel + Leisure and as a Contributing Editor at Esquire. His work has also appeared in New York, The New York Times Magazine, Rolling Stone, Vanity Fair, and the Village Voice, where he got his start covering the punk scene at CBGB. He has led de-bates about the future of media at the Cannes Film Festival, SXSW, and even the UN’s World Summit on the Information Society. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, was named one of the ten best business books of the year by BusinessWeek and has recently been republished in an updated edition. His next book will be The Age of Immersion: Entertainment in a Connected World, an account of how the Internet is changing storytelling, to be published in early 2011 by W.W. Norton. Follow Frank on Twitter at @frankrose



Susan Bonds

President/CEO/Founder 42 Entertainment (Pasadena)

Susan Bonds is a pioneer of trans-media storytelling and driving force behind 42 Entertainment’s critically acclaimed interactive experiences: genre-defining participatory and cross-platform entertainment often described as “alternative reality” games (ARGs). These rich worlds extend beyond film screens, game consoles, television shows, book pages, and music albums, allowing audiences to “live” the story in unforgettable ways that intersect when, where, and how they live. More than any other form of interactive media, these ARGs create strong, passionate global communities and galvanize them into a powerful hive mind of collective intelligence. As President and CEO, Susan builds and directs the teams that design, create, and execute 42’s diverse projects, including the recent Grand Prix Cyber winners at the Cannes Lions International Awards: 2009’s Why So Serious? The Dark Knight ARG and 2008’s NIN’s Year Zero concept album and the ground-breaking ilovebees for the launch of Halo 2.



Martyn Ware


A founding member of both The Human League and Heaven 17, Martyn is one of the leading figures in electronic music. As record producer and artist he has featured on recordings totaling over 50 million sales worldwide during a 27 year career to date, working with Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond, Mavis Staples and many more. Martyn founded Illustrious Company with Vince Clarke in 2001 to exploit the creative and commercial possibilities of their unique ‘Heightened Reality’ threedimensional sound technology and bespoke musical composition in collaboration with fine artists, the performing arts and corporate clients around the world. Martyn produces and presents a series of events entitled ‘Future of Sound‘ in the UK and around the world and has created sonic architectural works at the British Pavilion at the Venice Architectural Biennale in 2006 amongst many others. He also lectures extensively on music production, technology, and creativity at universities and colleges across the world and he is Head of Sonic Experience and Co-Founder of the world-leading sound-branding agency – SonicID. Martyn is a Fellow of the Royal Society for the Arts; a Visiting Professor at C4DM at Queen Mary College, University of London; a Visiting Lecturer at the Royal College of Art and the Harvard Graduate School of Design.



Nicole Yershon

Director of Innovative Solutions Ogilvy (London)

Beginning 23 years ago, Nicole’s career in advertising took her to two of London’s most renowned and creative agencies; Simons Palmer and GGT. In 2000, with a brief from the Chairman to “bring the agency into the 21st century”, Nicole joined Ogilvy London where she now works as the Director of Innovative Solutions. Nicole’s first four years with Ogilvy saw her overhaul the agency’s broadcast and video-editing capabilities; taking them from analogue to digital, with the creation of RedWorks Broadcast. Ogilvy London now leads the agency’s global network in the management and broadcast of digital assets. In 2005, Nicole’s drive for innovation grew to encompass the agency’s new media projects and campaigns; encouraging Adventure Ecology to flood Second Life to raise awareness of global warming, Fanta to develop a mosquito-sound mobile application for kids and IBM to be one of the first to advertise on digital escalator panels. Consolidated in 2007 into the Ogilvy Digital Innovation Lab (part of a worldwide network), the agency’s innovation activities have seen Nicole build partnerships between industries and across media channels to fuel unprecedented creative campaigns, and educate, both within the agency and beyond, speaking at global conferences and building clients Labs of their own. Follow Nicole on Twitter at @nicoleyershon



Kaiser Kuo

China Digital Media Expert Rock Musician (Beijing)

Kaiser Kuo is a Beijing-based writer, rock musician, and commentator on technology and politics. He previously worked as director of digital strategy, China, for ad agency Ogilvy & Mather, as China Bureau Chief for Red Herring magazine, and as a freelance technology reporter. He is the author of the book Ich Bin Ein Beijinger, an anthology of columns written for that’s Beijing/The Beijinger magazine since 2001. A 15-year Beijing resident, he was co-founder of China’s first and most successful heavy metal band, Tang Dynasty, featured in the documentary Global Metal, and remains active in the Chinese rock scene as lead guitarist for Mandarin metal band Chunqiu (Spring & Autumn). Kaiser is a graduate of the University of California, Berkeley, and the University of Arizona. He lives in Beijing with his wife and two young children, and is currently working on a book about the impact of the Internet on U.S.-China relations. Follow Kaiser on Twitter at @KaiserKuo.



Steve Jang

Strategic Advisor at Animoto / Conduit Labs / Pixelpipe / StumbleUpon (San Francisco)

Steve is an entrepreneur, startup advisor, and music lover. He was part of the founding team behind imeem, where he ran product marketing and business development for the company. In addition to overall company direction, Steve and his team were responsible for building imeem’s product/market strategy, developer relations, marketing communications, and for managing the company’s content & technology partnerships. Prior to imeem, he worked in both product development and business roles at EMI Music’s Digital Group, XUMA Technologies, WR Hambrecht, and Steve currently serves on the advisory board of internet companies such as Animoto, Conduit Labs, Pixelpipe, and StumbleUpon. If not working on something tech or music-related, then he’s surfing at Ocean Beach or skateboarding on one of the seven hills of San Francisco.

Follow Steve on Twitter: @stevejang



Jason DaPonte

Managing Editor BBC Mobile Platforms (London)

Jason DaPonte is Managing Editor, BBC Mobile Platforms. He is responsible for overseeing the content across the BBC’s mobile web, messaging and A/V offerings as well as looking at emerging areas including mobile broadcasting and out-ofhome entertainment and information services. He is also Chair of the BBC Future Media Editorial Forum. Previously, he was Executive Producer for, responsible for working to shape the overall editorial portfolio and strategy in line with audience needs and emerging technologies. As part of this work, he led a change programme across the BBC’s online producers called “Ensuring Excellence.” This programme aimed to build a stronger culture of excellence across hundreds of editorial staff in different production areas. It focused on how editorial standards, guidelines and training need to change in the rapidly changing environment that is digital media. The programme is part of the corporation’s BBC 2.0 initiative, which aims to fundamentally re-invent and improve the website over the next three years. His early career began with working on the early versions of a number of major American media sites. He is proud to have been a member of the launch team for and worked on an early site for U.S. News and World Report. He has since worked for for CitySeach/Ticketmaster, before moving to the BBC in 2002. Follow Jason on Twitter at @jasondaponte



Marcelino Ford - Livene

General Manager of Interactive Content and Advanced Advertising Development intel (Los Angeles)

Marcelino Ford-Livene has a wide range of business, operational and creative experience in the interactive and traditional media industries. He is the General Manager of Interactive Content and Advanced Advertising Development for Intel’s Digital Home Group. In this capacity, he leads a team charged with developing new interactive content and advertising technology on Intel’s connected CE platforms. Prior to Intel, he was a senior member of TV Guide’s development and planning team. He has also held senior positions with the FCC. He served as Special Counsel for New Media Policy and as Senior Counsel and Director of Media Strategic Analysis for the FCC’s Office of Strategic Planning. He is a former Vice President of NetNoir, Inc., served as Director of Business Development for iBlast, and worked as an Associate with Hill, Farrer & Burrill in Los Angeles. In addition to serving as Secretary of the Television Academy, Ford-Livene is the Division Chairman of the Interactive Media Division for the American Bar Association’s Forum on the Entertainment and Sports Industries. He also sits on the Board of LA36. He holds a B.A. in Economics from UC San Diego, a JD/MBA from the University of Illinois and has completed an Executive MBA Leadership Program at the Darden School of Business at the University of Virginia.



Fred McIntyre

Vice President Product CBS Interactive (San FRancisco)

Fred McIntyre is Vice President, Product, of the newly formed business unit of CBS Interactive. With close to two decades of experience working in the media business and over a decade of building and growing category leading consumer Internet products and brands, Fred will play a central role in defining and executing the vision and strategy for the entire portfolio of assets within the CBS Interactive Music Group. In this capacity, he will identify new customer segments, market opportunities and product extensions to drive audience growth. Fred’s extensive resume includes positions with AOL, SPIN and Vibe magazines and Internet radio pioneer He joins the CBS Interactive Music Group from AOL, where, among other responsibilities, he spent several years building and leading AOL’s global product businesses for AOL Video, AOL Radio, SHOUTcast and Winamp. In this capacity, Fred had a strong track record of growing audience and revenue while improving operational efficiency. At AOL, he also worked in a variety of business development and programming roles including, most recently, leadership of business development on behalf of AOL’s Content business. Follow Fred on Twitter at @fredmcintyre





Electra Coutsoftides Sector manager, Datacash (London)

Electra is a Sector Manager at DataCash managing the entertainment, all media and music industries with main objectives being an industry versed expert in providing financial services for organizations to facilitate ecommerce and work with them to strategize on maximizing their conversion rates through thorough expansion opportunities. She is a dynamic, entrepreneurial commercial sales and marketing-oriented executive who is internationally mobile, trilingual and able to influence at a senior level with a blue chip background. Tenacious in building new business, securing customer loyalty and forging strong relationships with external business partners with extensive international experience in Europe, Asia, and North America.




David Ding

General Manager X|Media|Lab China (Shanghai)

David Ding spearheads XML’s development and operations in China, focusing on creative industries programs and relationships with local governments, industrial/ high-tech parks and institutions. Before joining X|Media|Lab, David was the COO in a 30-people startup in Wenzhou, Zhejiang Province, exploring and developing the creative industries there. The company co-operated MMORPG games with established firms, including CDC Games, Oak Pacific - Mop and Shanda, as well as developed its own regional casual games. Prior to Wenzhou, he was Product Manager at Oracle Asia Research and Development Center in Beijing, developing enterprise 2.0 and social media applications. Prior to Beijing, he worked full-time as Client Services and Product Manager at Concurro Inc. in Silicon Valley, while studying entrepreneurship under the Management Science and Engineering course at Stanford University through the National University of Singapore Overseas College program. In 2008, David founded Beijing Angels and Startup Entrepreneurs, a network of passionate Internet entrepreneurs, and in 2009, he founded Chinese Entrepreneurs Organization Singapore in Singapore and received university funding to build strong ties between Singapore and China, assisting young Chinese entrepreneurs succeed. David holds a bachelor degree with honors in Bioengineering from National University of Singapore, and certificates from Stanford University and Zhejiang University.




Andrew dubber New Music Strategies (London)

Andrew is a Reader in Music Industries Innovation at Birmingham City University, the author of The 20 Things You Must Know About Music Online, and co-author of the forthcoming book Understanding the Music Industries. He also does a lot of public speaking, writing and consultancy. Andrew is a Board Member of Un-Convention and on the Board of Advisors for, and He also the Co-Founder of and Andrew’s particular interests are the ways in which music organisations can innovate and be entrepreneurial in the digital age; and also the ways in which music makes meaning for people and exists as an important part of culture and heritage – not simply as a commercial endeavour. Follow Andrew on Twitter @dubber




Anthony hicks

developer specialist paypalx, (London)

Anthony is a software developer with over fifteen years experience in web based application development encompassing a broad range of programming languages, technology vendors and techniques. Throughout his career he has worked in solution architecture and technical consulting to a variety of industry sectors, building a range of bespoke applications in the secure web, intranet, knowledge sharing, collaboration and mobile spaces. Now at PayPal, he works with strategic partners integrating PayPal’s Platform APIs. He advises companies on optimal checkout flows, order management and integrating seamless payments into all types of applications. He has a particular interest in encouraging early monetisation of start ups through building effective usable payments into applications as part of their core, rather than attempting bolt on payments at a much later stage.




Daniel Klein

Media Accounts Director, Detica (London)

Dan’s role is to shape and manage work for Detica’s media clients and take to market propositions around Copyright Infringement, including Detica CView(tm). He is the lead authority in Detica on how ISP’s, Studios and Labels can come together to make money from music and videos on the internet. As an engineer by profession, Dan has had a varied career having started in Aerospace software design before moving to programme delivery as a management consultant at PA Consulting. At PA he acted as interim Group Programme Director for BT setting up and initially running the £4billion 21CN Programme as well as advising and delivering various other high profile ISP client programmes. More recently he was the Chief Operating Officer of a business, Crisp Thinking, to protect children from paedophiles on the internet. Dan is fascinated by how new technologies can disrupt existing business models and revels in being able to find novel applications for seemingly unrelated technologies in order to make money. As a relative new comer to the music and video industries he is enjoying bucking the trend by trying to find ways to legitimise and monetise existing peer to peer file-sharing behaviours. He has a Masters in Business from the University of Warwick and a Masters in Engineering from the University of Cambridge.




Vincent Lindeboom

Cross Media Producer (Amsterdam)

Vincent Lindeboom is a Cross Media Producer and an event organizer. After being a television producer for years his interest shifted more towards new media. One of his latest productions is where a video for a Dutch band is crowdsourced. In mere days the site received thousands of hits only trough the use of Facebook and Twitter and got picked up worldwide by blogs and printed media. Vincent organises Music and Bits and MusicHackDay-Amsterdam. Both events invite the most innovative online music services like SoundCloud, EchoNest, Last. fm and many others to Amsterdam to fuel the Dutch music-startup-scene. His love for technology and music have led to many experiments, combining modern day technologies in different settings, ranging from experimental vj-setups to personalised music channels. Vincent has worked as a consultant and organized various new media orientation days forthe Dutch Public Broadcasters. He is co-organizer of HackDeOverheid; an organization that tries to get open-data on the public agenda. A movement seen throughout the world. Vincent has a Masters Degree in Information Science from the University of Amsterdam.





Head wizard, Paypalx (LONDON) John has been building payments and fraud systems on the internet for over 15 years and has advised many of the successful and less successful start-ups on their payment strategies. Originally a Java certified developer and now an all purpose hacker and Seedcamp mentor. John runs PayPal new developer network and new technologies team PayPalX in the EU.




TAnia platt

Director of Sales and Marketing DATACASH, (London)

Tania is the Director of Sales and Marketing at DataCash. Tania works alongside the sales team and implements business strategies that contribute to partner successes encompassing all industries whereby ecommerce is the driving force. Tania facilitates smooth partnerships and marketing strategies that reinforce the a payment service providers stance in the market. Tania has held a number of senior business development positions prior to joining DataCash. Most recently she was Head of Sales and Marketing for a VOIP specialist company – Xconnect, following three years at IDT where she ran the European sales team. Her career has also included 12 years with Cable and Wireless in various capacities including Sales Director of their international wholesale division.




Dana Al Salem

Founder Fanshake (London, Paris)

Dana has been at the forefront of digital media and music since 1994 when she co-founded Clockwork, a Stockholm based multimedia agency which built the first music websites for artists (Sony, RCA). In May 1996 Dana co-founded Yahoo! Europe, built the Yahoo! Europe production team and managed the European local territories. In 2002 as Biz Dev Director at Bruce Dunlop & Associates, Dana managed the launch, programming, rebranding, and scheduling alignment of Sky Italia, MBC, ITV, and in 2006 she was awarded the World Gold Promax award. In 2005 Dana founded the label LostRecords, managed, produced artists and worldwide tours for artists such as Chris Stills, Paul Personne, Louis Bertignac and Youssou NDour, Mark Ford. Marketing was 100% digital, LostRecords was selling 200 cds per concert. Dana is now Founder of FanShake, a platform of tools for music fans, which rewards fans for the amount of promotion they create around an artist. Fans can demand concerts, participate in contests, discover artists, play games, create and manage fan clubs, and receive exclusive offers on live events. Labels are able to understand exactly who their fans are, build targeted marketing campaigns, enhance their content and give visibility to top fans. Concert promoters, ticketing services, and producers better understand their public, increase direct sales and effectively reduce marketing costs.




dave smallwood business development paypal, (London)

Dave has been involved in the commercial payments industry for 8 years, formally in European sales at American Express. Dave now leads PayPal’s expansion into mobile, music and retail.




Djoemila Viegen

Project Director, X|Media|Lab EU (Amsterdam)

One of the Netherlands’ leading independent producers, Djoemila Viegen has over 18 years experience in the screen industries. Djoemila has produced over 45 films, documentaries, television series and shorts. In 2007 she produced the film Highland Gardens in Hollywood for VPRO Television, one of the Netherlands’ leading public broadcasters. Her production company, JensenFrisbee also produces commercials and corporate films. Currently in development is a feature film, a short-film and a 12 episode documentary series for VPRO Television. Next to producing screen-based media, Djoemila also produces media events for NPO – the umbrella organisation for Netherlands Public Broadcasting – and NPOX, a one-day digital media festival which attracts 2000 screen practitioners from across the Netherlands. Djoemilla is Project Director for X|Media|Lab Amsterdam and is also working to establish XML EU.





Account manager, Ukash (London)

Ali Wood has been with Ukash since April 2009, as Partner Account Manager she has developed key business relationships to help drive the success of Ukash through their partners. Ali has developed a passion for the alternative payment market and works closely with her clients to impart this understanding which, together with her knowledge of Ukash and its customers, enables merchants to benefit from accepting cash payments online. Prior to joining Ukash, Ali has worked at Hewlett Packard before moving to 192 Business Services in the Fraud & Identity market.



THANK YOU... Thanks to our great friends for their energy and commitment to X|Media|Lab Sounds Digital! Sam McGregor, Good Lizard Media - Kavi Vasani, - Chris McLellan, Friends Electric – Mark Muggeridge, Evil Genius Media + Music - larry@evilgeniusmedia. com Nikki Wright-McNeill, Global Publicity -

Interns Simon Peel-Yates - Ayesha Chinn - Kim Childs - Simon Quine - Jaysen Ramasamy -












ABOUT X|MEDIA|LAB X|Media|Lab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people get their own creative ideas successfully to market, through concept development, business matching, and direct access to world-class networks of creative professionals. Each XML is a unique event where people with original digital media ideas connect with a superb international network of independent creative thinkers, technology wizards, commercialization experts, potential business partners, and potential financial resources. The focus of XML is always on you and your ideas. X|Media|Lab specializes in building high-value professional networks between the emergent creative industries in China, India, the Middle East, and North and South Asia: the new geographies and new media hotspots that have the highest growth markets, the biggest numbers of consumers, the largest youth markets, and the greatest emerging talent pools. We also stage X|Media|Labs with partners in selected traditional media hotspots including London, Los Angeles, and Amsterdam. The ‘X’ in X|Media|Lab stands for cross-platform, cross-disciplinary, and crosscultural. Cross-roads, intersections, collaboration, meeting places, and the critical moments when something new might happen – these are our guiding thoughts. Lastly, ‘X’ marks the spot! We look forward to welcoming your participation at any X|Media|Lab in the time-zone within which we always operate: the near future!



X|Media|Lab: Sounds Digital Programme  

Programme for X|Media|Lab: Sounds Digital Held in London 16th - 18th April 2010

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