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可口可乐 Coca-Cola iCoke

品牌识别手册 Identity Standards

SJTU SMD

| F1020301 | 李 心 怡 5102039016


iCoke Identity Standards 识别手册

Contents 目录 Overview

1.0

概览

Standard iCoke Logo

1.1

Variations

1.2

1.3

2.1

2.2

色标

Typography

3.1

印刷字体

Headlines and Body Copy

3.2

标题与正文

Clear Space Area 保护区域

Don’ts

Application 运用

配色标准

Color Palette

Extended Patterns

5.1

6.1

禁止组合使用范例

最小尺寸

Colors

4.2

象征图形

变形

Minimum Size

Construction and spacing 标识与字体组合规范

标准标识

4.1

7.1 7.12


iCoke Identity Standards 识别手册

1.0

Overview 概览 Standard iCoke Logo 标准标识

Color 色彩

Typeface 字体

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 可口可乐公司旗下


iCoke Identity Standards 识别手册

1.1

Coca-Cola iCoke Logo 品牌标志 Standard iCoke Logo 标准标识

2a

d=41.9a d=62.5a d=36.5a d=192.2a

d=73.2a


iCoke Identity Standards 识别手册

1.2

Variations 变形 Restricted-use iCoke Logo 标识在材质上的使用 For use when half tone is not available, fill the "i" with Coke Red. 当渐变印刷不可用时,将标志中的“i”改为可乐 红。

Halftone

Solid

iCoke Logo on texture 标识在材质上的使用 If the Logo is to be applied on a texture, this version should be put above the background with "multiply" mode.

Logo on paper texture

如果要将 Logo 使用在材质上,将这个版本“正片 叠底”放在背景层上。

Logo on wood texture


iCoke Identity Standards 识别手册

1.3

Minimum Size 最小尺寸 Minimum Print Size 最小印刷尺寸 For the logo: at least 15 mm wide.

15 mm

印刷使用时,标识的最小宽度为 15 毫米。

Minimum Onscreen Size 最小屏幕尺寸 Display the logo at least 100 pixels wide. 屏幕显示时,标识的最小宽度为 100 像素。

100 pixels


iCoke Identity Standards 识别手册

Colors 配色标准 Standard iCoke Logo 标准标识 Coke Red and Deep Red gradient and black. 可乐红、深红的的渐变与黑色。

Reversed iCoke Logo 1 反白标识 1 Coke Red and Deep Red gradient on a Light Grey background. 可乐红、深红的的渐变与黑色在浅灰背景上。

Reversed iCoke Logo 2 反白标识 2 White and Light Grey gradient and White on a Deep Grey background. 白色、浅灰的的渐变与白色在深灰背景上。

Outline iCoke Logo 轮廓标识 Deep Grey on a white background. 深灰在白色背景上。

2.1


iCoke Identity Standards 识别手册

2.2

Color Palette 色标 The core color palette 标准色

Coke Red

Deep Red

Black

C = 4, M = 100, Y = 95, K = 0

C = 24, M = 99, Y = 24, K = 21

C = 0, M = 0, Y = 0, K = 100

R = 244, G = 0, B = 9

R = 161, G = 28, B = 24

R = 0, G = 0, B = 0

The extended color palette 辅助色 The extended colour palette acts in support of the core palette. Some of the colors are the representation of different products. An example of the way the extended palette might be used is the user interface design.

Light Grey

Deep Grey

C = 0, M = 0, Y = 0, K = 20

C = 0, M = 0, Y = 0, K = 70

R = 218, G = 218, B = 217

R = 111, G = 111, B = 110

辅助色是对基于标准色的设计的补充与支持。一些 颜色是可口可乐产品的代表,例如在 UI 设计中可 以使用。

Sprite Green

Fanta Orange

Fresh Yellow

Powered Pink

Turquoise

Magic Violet

C = 58, M = 0, Y = 56, K = 0

C = 0, M = 62, Y = 87, K = 0

C = 1, M = 19, Y = 76, K = 0

C = 0, M = 87, Y = 23, K = 0

C = 64, M = 0, Y = 28, K = 0

C = 50, M = 74, Y = 0, K = 0

R = 101, G = 214, B = 148

R = 255, G = 123, B = 34

R = 253, G = 208, B = 81

R = 255, G = 51, B = 119

R = 75, G = 192, B = 196

R = 149, G = 87, B = 163


iCoke Identity Standards 识别手册

3.1

Typography 印刷字体 Typeface – Myriad Pro 字体 - 冬青黑体 (Hiragino Sans) The Brand Standards use the Myriad Pro family for Roman letters and glyphs, and Hiragino Sans for Chinese characters. 罗马字符与数字、半角符号使用 Myriad Pro 字族,

Myriad Pro Semibold

冬青黑体 Hiragino Sans W6

ABCDEFGHIJKLMNOPQRSTUVWXYZ

可口可乐公司旗下

abcdefghijklmnopqrstuvwxyz

、,;。?“”

1234567890£&?!%

汉字使用冬青黑体。

Myriad Pro Regular

冬青黑体 Hiragino Sans W3

ABCDEFGHIJKLMNOPQRSTUVWXYZ

可口可乐公司旗下

abcdefghijklmnopqrstuvwxyz

、,;。?“”

1234567890£&?!% Myriad Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£&?!%


iCoke Identity Standards 识别手册

3.1

Headlines and Body Copy 标题与正文

Headlines Myriad Pro Semibold 标题 冬青黑体 Hiragino Sans W6 Body copy 正文

Myriad Pro Regular 冬青黑体 Hiragino Sans W6

Display Type Myriad Pro Bold 展示字体 冬青黑体 Hiragino Sans W6


iCoke Identity Standards 识别手册

4.1

Clear Space Area 保护区域 2a

Horizontal Spacing 水平组合

a

Spacing beteen the Coca-Cola iCoke Logo with logotype is half of the width of the logotype 'i'. 标识与标准字体的间距是“i”形标志的宽度的一 半。

Clear space area 保护区域 The clear space area shown opposite is the minimum clear space. The clear space area is based on ‘x’, the width of the 'i' logo. 右图展示了的标志四周的最小空白空间。空白空间 的大小以“i”形标志的宽度为基准。

x x

x


iCoke Identity Standards 识别手册

4.2

Construction and spacing 标识与字体组合规范 Horizontal Construction 水平组合 In this format the cap height of the text is equal to 1/3 pf the cap height of the logotype. 水平组合时,辅助文字的 x 高度为标识标准字体 x 高度的 1/3。

x

x

1/2 x 1/3 x 1/3 x

1/3 x 1/2 x 1/6 x

Inspire creativity, passion, optimism and fun

Vertical Construction 垂直组合 1/3 x 1/3 x 1/2 x 1/3 x

1/6 x 1/2 x 1/2 x 1/3 x


iCoke Identity Standards 识别手册

5.1

Extended Patterns 象征图形

Buttons

Pattern 1

Products icons

The dynamic ribbon

Pattern 2


iCoke Identity Standards 识别手册

Don’ts 禁止组合使用范例 Do not bleed the iCoke Logo on any background. 在任何背景都禁止出血使用标识。

Do not distort the iCoke Logo. 禁止扭曲变形。

Do not place the Standar iCoke Logo and Reversed iCoke Logo 1 on dark background. 禁止将标准标识和反白标识 1 放在深色背景上。

Do not add strokes or outlines to the the iCoke Logo. 禁止给标识添加描边。

Do not resize elements separately. 禁止分别缩放标识的部件。

6.1


iCoke Identity Standards 识别手册

Application 运用 App for ISO 苹果手机应用 In the UI design, the width of the iCoke Logo is 162 pixels. 在此应用的交互界面中,标识的宽度为 162 像素。

7.1


iCoke Identity Standards 识别手册

Electric screen on taxi 上海出租触动传媒 The width of the iCoke Logo is 150 pixels. 标识的宽度为 150 像素。

Souvenirs 实体纪念品 Pin, 32mm, SPTE 徽章

32mm 马口铁

T-shirt Cotton, Thermal Transfer T恤 纯棉,热转印

7.12


iCoke Identity Standards 识别手册

For further information please contact: 未尽事宜请联系:

cynthia.xinyi.li@gmail.com


Brand Design Assignment