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CEFF- Brand Design Deliverables Richelle Deyoung, Amy Markowski, Kelsey McCalla, Julia Olson, & Xinni Wu


CEFF’s mission & vision

educate, inspire, & motivate The Colorado Environmental Film Festival (CEFF) is a celebration of the power of film to inspire, educate, and motivate audiences. CEFF presents thought provoking films and dialogue that raise awareness of a wide variety of interconnected ecological, social, and economic themes. The Festival provides an experience for the audience that goes beyond passive film viewing: CEFF inspires audiences into awareness and action.


main objectives

To articulate CEFF’s message in the form of a persuasive

To create a unified design of CEFF’s messages through a

To develop richer communication of CEFF’s messages,

information package to a targeted audience.

visual language system, format and structure. events and designs.


the design


tone and imagery

inclusive, community forward, & intimate The new tone and imagery of the CEFF designs will feel community forward, inclusive and intimate to help promote the organizations mission and goals toward the new targeted audiences.


main audiences

Students, 19 or younger who are environmentally conscious

Film makers and photographers who create unique

Non environmentally conscious people who believe

and interesting in learning more.

environmental films and photographs.

in helping the environment but are somewhat environmentally helpful.


main timeline objectives

timeline March 26 The CEFF team approved the final deliverables that were to be designed.

April 4 Storyboards, website, and print roughs reviewed by CEFF.

May 9 Design team presented all final design deliverables to the CEFF team.

May 11 After revisions, assets are delivered to the CEFF team.


broad deliverables

Website redesign. Design team set up an external site that

Print templates. Templates included items for event

Video assets. The final designs will include bump-ins for

Social media. Profile images were created to include

Logo redesigns. Included updating typeface to previous

Style guide. A document explaining all design choices and

is cohesive and follows new design guidlines for CEFF.

posters, signage, brochures and yearly handouts for CEFF events and CEFF Caravan. sponsor’s video, an editable video with interchangeable alpha channels to create promotional material before and after events. CEFF’s new logo and adhere to social media guidelines. icon, new design choices for promotional material, and logo creation of CEFF Caravan. guidelines that future designs should follow.


final designs


typography

Google font - Overpass

Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!

Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!

Regular

Thin

headings

Overpass black / 25 pt or larger / all lower case

subheadings

Overpass bold / 16pt to 24pt / all lower case

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!

one line/small detail

Overpass regular/ 9pt to 15pt / all lower case

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!

large body of copy

Overpass thin


color pallet

#FED700 / RGB 252 215 0 / CMYK 2% 12% 100% 0%

#FFFFFF / RGB 255 255 255 / CMYK 0% 0% 0% 0%

#D7DF23 / RGB 215 223 40 / CMYK 20% 0% 98% 0%

#1C170B / RGB 28 23 11 / CMYK 65% 64% 75% 82%

#71A241 / RGB 112 162 65 / CMYK 62% 17% 100% 2%

#B2B4B7 / RGB 178 180 183 / CMYK 31% 24% 23% 0%

#212F64 / RGB 34 48 100 / CMYK 100% 92% 32% 21%


logo

Previous Logo

New Logo - Vertical

Colorado Environmental Film Festival

Colorado Environmental Film Festival


logo

Previous Logo

New Logo - Square

Colorado Environmental Film Festival

Colorado Environmental Film Festival


logo

Previous Logo

New Logo - Horizontal

Colorado Environmental F ilm Fes t i v a l

Colorado Environmental F ilm Fes t i v a l


logo

Solid Color Versions

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental Film Festival

Colorado Environmental F ilm Fes t i v a l

Colorado Environmental F ilm Fes t i v a l

Colorado Environmental F ilm Fes t i v a l

Colorado Environmental F ilm Fes t i v a l

Colorado Environmental F ilm Fes t i v a l

Colorado Environmental F ilm Fes t i v a l


logo

Graphic Version


website


website

Previous Version


icons

inspire

educate

motivate


posters & banners


pole banner v.1

Previous Vesion


pole banner v.2


eco expo


photography expo


long banner

Previous Vesion


event print material


brochure individual pages Previous Vesion

Back cover

Front cover


brochure individual pages


brochure individual pages


brochure individual pages


brochure individual pages


brochure individual pages


call for entries & event tickets


event badges


event badges individual


VIP tickets & save the dates


video


video assets


CEFF Caravan


logo

Previous Logo

New Logo

colorado environmental ďŹ lm festival


save the dates & invites


social media


social media

Previous Vesion


miscellaneous


promotional goods & newsletter


ceff.net

Colorado Environmental Film Festival Rebrand Design  

The Colorado Environmental Film Festival (CEFF) is a celebration of the power of film to inspire, educate, and motivate audiences. CEFF pres...

Colorado Environmental Film Festival Rebrand Design  

The Colorado Environmental Film Festival (CEFF) is a celebration of the power of film to inspire, educate, and motivate audiences. CEFF pres...

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