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The ultimate lip and cheek accessory. W I N T E R 2 0 1 3 | A N S W E R S @ XC O M P O U N D . C O M | X C O M P O U N D . C O M 1

for lips and cheeks every where.


THIS IS Allow me to introduce the latest Indie product for lips and cheeks everywhere. X. is an exclusive cosmetic line based in Houston, Texas. The handcrafted lip products were conceived and perfected by founder Maria Martinez. She lovingly handcrafts a vivid array of lip colors made with highquality topical products consisting of only organic and natural ingredients. The formulas are unique, uncomplicated and lusciously nourishing. X. currently offers a variety of vibrant hues that can be applied as both a lip color and blush. The gender neutral salve helps heal and restore a myriad of ailments. As X. grows and introduces more products to the market the focal point will be to grow sustainably. Using eco friendly packaging, organic ingredients and including local elements is the foundation and future of X.

X. PRINCIPLES · To create fun products that highlight natural features and beauty.

X., made in Texas, organic ingredients, quality products, tested on friends, not animals. So go ahead – slather on the quality.

· To use organic and naturally beneficial ingredients that are easily understood.

We invite you to take a look into this world. And look forward to hearing from you.

· To promote and use environmentally sustainable and recycled elements in packaging.

Sincerely, Jessica Zapatero Zapatero + Bucaram Public Relations

w w / xcompound instagr a / xcompound t w i t t / xcomoundt x

· To be a healthy beauty option for everyday use.


Made in Texas. Organic Ingredients. Quality products. tested on friends, not animals



$13.00 (suggested MSRP)

Instantly enhance any complexion with this lively, eye-catching, brilliant shade of red. One layer for just a pop, or slather it on to stun-gun. Prunus Dulcis (Sweet Almond) Oil*, Cocos Nucifera (Coconut) Oil*, Cera alba (Beeswax)*, Butyrospermum Parkii (Shea Butter) Fruit*, Ricinus communis (Castor) seed oil*, Lanolin, Tocopherol ( Vitamin E ), Honey**, C&D Lake Red #7, C&D Lake Red #27, Iron Oxide (Red) * Organic / ** Local to Houston T X


$13.00 (suggested MSRP)

The hot pink boss of hot summer days. Great for moisturizing lips and standing out in a crowd. Use on cheeks to create a flush of blush. Cocos Nucifera (Coconut) Oil*, Prunus Dulcis (Sweet Almond) Oil*, Ricinus communis (Castor) seed oil*, Cera alba (Beeswax)*, Butyrospermum Parkii (Shea Butter) Fruit*, Tocopherol ( Vitamin E ), Honey**, C&D Lake Red #21, Titanium White Dioxide * Organic / ** Local to Houston T X


$13.00 (suggested MSRP)

Sun kisses anyone? This light sheer coral color will leave your lips shiny and supple, while evoking dreams of beach hammock lounging or lazing by the pool. Either/or, have a bit more. Drink? Yes, please. Cocos Nucifera (Coconut) Oil*, Prunus Dulcis (Sweet Almond) Oil*, Ricinus communis (Castor) seed oil*, Cera alba (Beeswax)*, Butyrospermum Parkii (Shea Butter)*, Tocopherol ( Vitamin E ), Honey**, C&D Lake Red #7, Titanium White Dioxide, Iron Oxide (Red) * Organic / ** Local to Houston T X


$13.00 (suggested MSRP)

Cross over to the dark side. This luscious, inky-black lip color suggests shades of purple and maroon. Razor edge beauty for the weekend warrior. Prunus Dulcis (Sweet Almond) Oil*, Cocos Nucifera (Coconut) Oil*, Ricinus communis (Castor) seed oil*, Cera alba (Beeswax)*, Butyrospermum Parkii (Shea Butter) Fruit*, Lanolin, Tocopherol ( Vitamin E ), Honey**, Black Iron Oxide, C&D Lake Red #7 * Organic / ** Local to Houston T X


$13.00 (suggested MSRP)

This gender-neutral lip salve wants to be your friend. Let your lips’ natural loveliness be visible to the world through this clear shield of protection and moisturizer. Prunus Dulcis (Sweet Almond) Oil*, Cocos Nucifera (Coconut) Oil*, Cera alba (Beeswax)*, Butyrospermum Parkii (Shea Butter) Fruit*, Lanolin, Tocopherol ( Vitamin E ), Honey**


* Organic / ** Local to Houston T X


get to know What are X.’s colors made with?

Is X. like a stain?

The colors are FDA approved “C&D Lakes” for cosmetics and drugs.

Somewhat. It has more moisturizing qualities and looks more like a gloss/lipstick.

How long do X. colors stay on/last?

How do I use X. as a blush?

It varies per person, but without active eating/ drinking, it will last for hours. The tin itself lasts up to a year or more.

Apply a very small amount to cheeks and spread with your finger, sponge or tissue. Start with a minimal amount and add more color until desired look is reached. Easily adjusted or removed with tissue.

What are X.’s ingredients? Organic sweet almond oil, organic coconut oil, organic castor oil, organic raw unrefined Shea butter, organic beeswax, lanolin, Vitamin E, and honey local to Houston, TX. The amounts and formulas vary for each product.

What can I use the clear salve X.Ray for?

Yes. Coconut oil, sweet almond oil and raw unrefined Shea butter; all are certified organic.

Moisturize and protect lips, as a base for dark or matte lip colors, highlight and moisturize eye area and temples, help shape and hold brows, moisturize cuticles, alleviate dry skin patches, hold down flyaway hair and more. The vitamin E, honey and organic beeswax all have natural healing qualities.

Does X. have a scent?

Will X. melt?

No. The only scent comes from natural ingredients.

As long as it’s not in direct sunlight it will be okay. If it’s very hot it will soften with temperature. If it’s in direct sunlight, or left in a hot car, it will melt. It will harden again once cooled off.

Does X. contain nut ingredients?

How do you apply X.? You can use a lip brush, scoop some with back of your nail and smear with finger, or just use your fingertip.


x. a i r a m 8

biography X. was established by Maria Martinez in 2011 and

Becoming more involved in the vintage

launched its first product line in November 2012,

community, Maria and two other business

after months of research and development.

partners started yet another venture, called Houston Vintage. The annual event showcases a

Maria, a 33 year-old entrepreneur, received her

preview party and day market.

BA in Advertising & Public Relations from City College New York. Prior to that, she majored

During all of this Maria experimented with

in Theater back in Texas, and took a Theatrical

organic ingredients, products and colors for

Makeup class which initiated her first self-

X. — refining formulas and testing her product

employment as a makeup artist. After various

on people. In November 2012 Maria began to

life changes and receiving her degree, she took

concentrate all her efforts on the brand.

an internship at Converse PR headquarters, located in New York City. She stayed on at

X. has gained a strong following by participating

Converse beyond her internship, where she

and selling at local events, trunk shows,

gained valuable experience before moving back

collaborating with other local businesses/artists

to Texas.

and being active with social networking.

After leaving New York and relocating to

The eco-beauty lip line plans to promote a

Houston, Maria began a joint venture with a

limited edition fall/holiday series of lip shines

business partner and opened a boutique called

that will include colors with shimmer.

Beatniks. Beatniks focused on vintage apparel, accessories, hosted a monthly art opening

While Maria works on adding new products to

showcasing local artists and also specialized in

her cosmetic line she continues to co-organize

tango and swing dance shoes. The two vintage

Houston Vintage as well as work for local music

enthusiasts were involved in various community

festival Free Press Summer Festival.

markets and local fashion shows.

for more information about x. or maria contact: zapatero bucaram public relations.



public relations Zapatero Bucaram Public Relations

graphic design Jody Worthington

photography Jay Marroquin

makeup artist Lisa Capuchino


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X. The ultimate lip and cheek accessory. Organic ingredients. Made in Texas. Tested on friends, not animals. X. Looks Good. Feels Good.